copyright © 2006 btslogic. a division of corp. multi-modal information services hubs speech and the...
Post on 21-Dec-2015
216 views
TRANSCRIPT
Copyright © 2006 BTSLogic. A Division of Corp.
Multi-ModalInformation Services Hubs
Speech and the Convergence Phenomenon
Copyright © 2006 BTSLogic. A Division of Corp.
• Observations: Convergence?
• Players: DA/DQ, YP, Mobile Operators, Portals
• Market Information
• Choices
• Demos of Speech and Multi-Modal Service Hubs
• About BTSLogic
Agenda
Copyright © 2006 BTSLogic. A Division of Corp.
• 2006, Tipping Point of Convergence:
– Network: Mobile, WiFi, WiMax, … IMS adoption gaining momentum• 28 global carriers deploying IMS capabilities
– Content: Yellow Page, DA (411), and Online Search services converging
– Service: Lines between content and access providers disappearing
• 2007 and Beyond
– Year of the iPhone? Phone, PDA, iPOD, …
– Consumers want more than just numbers from DA
– Event-Horizon for new services shrinks to months from years
– The name of the game is: “Who owns your mindshare”
Observations
Copyright © 2006 BTSLogic. A Division of Corp.
• Directory Assistance:– Under Threat from the Internet players– DA/EDA changing to DIS (Directory Information Services)
Volume of Mobile DA/DQ Searches ~1000x all other Mobile Searches
• Yellow Pages:– Expanding their reach through different modes (book, online, phone)– Reacting to Google Phenomenon
• Mobile Operators:– Challenged by Commoditization (bit pipes)– Massive Investment in IMS (next generation network) with no Killer App in sight
to pay for it.
• Portals– All in one information portals– Most lacking Speech or Multi-Modal Interfaces– Will they reap the rewards of IMS investment and obliterate DA and YP players?
Information Services Players
Copyright © 2006 BTSLogic. A Division of Corp.
”We are in the business of connecting sellers to buyers [not in the business of providing a phone number or printing a book].” – Barbro Sjoelander, CEO, Eniro118118, EADP Conf. 2005
Convergence of Markets and Technologies
iYP: Internet Yellow Pages$12B Market
DA (411 and 118)$7B Market $50B
Converged InformationServicesMarket
Microsoft
Online Advertising$17B Market
$50B Market
IMS F
ramework
Copyright © 2006 BTSLogic. A Division of Corp.
• User Supported: Subscription, One Time Purchase, Per Transaction
• Advertising Supported
• User Supported Applications:– Games ($3B in 2004, projected to grow to $18B by 2009)
– Entertainment: Ring-Tones, Color Tones (>$5B in 2005), Mobile TV
– Directory Assistance ($22B globally, $7B U.S. in 2006)
• Advertising Supported Applications:– Global Mobile Advertising Market forecasted to grow to over $11b by 2011
– Online Advertising Market Size by 2010 for*:• Online Search: Global $55B, U.S. : $27B
• Local Search: Global $13B (30% CAGR 05-10), U.S.: $6B (43% CAGR 05-10)
Information Services Business Models
Copyright © 2006 BTSLogic. A Division of Corp.
• Consumers have choices:– Google, Yahoo, Ebay, Amazon, …are becoming all-in-one Information
hubs that make it easier to do one-stop shopping
– Some consumers prefer personalization
– Some want local services
– Some want mobile access
– …
• Advertisers have more choices:– Many more online choices are appearing
– Even pay per click is under attack by pay per call
– New players pushing the envelope
It’s About Choice
Copyright © 2006 BTSLogic. A Division of Corp.
• Consumer Loyalty Requires:
– Differentiated Service• Hook them with something new and cool
– Useful Services • Keep them coming back, offer More than just ads and addresses
– Usable Service • Don’t make it hard to use
• Personalize, Localize, and Multi-Modalize so they can use the content when they want, where they want
• Consumer Loyalty Brings Traffic (DA) / Advertisers (YP)
• Advertisers want Measurability
– Personal, Local, Multi-Modal services are measurable
Rewards Multiply …..and so do risks!
Copyright © 2006 BTSLogic. A Division of Corp.
Speech/Multi-Modal Information Services Hub!
Demo
Copyright © 2006 BTSLogic. A Division of Corp.
Other Competitors!Other Opportunities!
Convergence bringing other players to the field
Copyright © 2006 BTSLogic. A Division of Corp.
What we saw!
• Consumer had an easy to use service:– Content Sharing– Enhanced Services
• Multi-Modal Driving Directions
• Speech Enabled Driving Directions
• Session Persistence
– Did not memorize directions, called for each step
• Location Based Services (nearby offerings)
• Advertiser:– Measurable service (for the Restaurant owner)– Increased Revenue (customers to the door!)– Location Based Advertising (For the nearby Ice Cream Shop)
Copyright © 2006 BTSLogic. A Division of Corp.
What we saw! (2)
• Information Service Provider:– Increased Revenue Potential:
Through Validation of Coupon by Merchant through the Publisher’s site, Publisher verifies the ad’s effectiveness
– Improved Credibility with the advertiser– Publisher was everywhere!
YP publisher (the Brand) was in front of the consumer in each step of the way, all the way to the end!
• Through the Mobil App
• Through the Mobile Phone (via Speech Interaction)
Copyright © 2006 BTSLogic. A Division of Corp.
How Can BTSLogic Help• Solutions for your needs today
– The only Open/Standards Based DA/Yellow Pages Search Engine
– Open Agent Desktop for DA/DIS services
– Speech Enabled White Pages and Yellow Pages
– Location Based Services
• Solutions for service evolution – BTS-Open Middleware for 3rd Party Content
– VoxLinx Gateway Speech/Multi-Modal Gateway for delivery of Mobile Content to Information Services Hubs
– IMS Ecosystem for Enabling DA/DQ to evolve to Information Services Hubs partnering w/ Mobile Operators
Copyright © 2006 BTSLogic. A Division of Corp.
BTSLogic’s unique, patented, and open standards-based software solutions turn service providers into Speech/Multimodal Information Services Hubs.
BTS-Open Info. Services Platform
• Yellow Pages
• Directory Assistance
• Traffic, Weather, Maps, Driving Directions, …
• Ebay/Amazon/GoogleContent
SEDA™ Powered by XRF™ for
Speech Automation
Speech EnabledInformation Services
Mobile Multi-Modal Gateway
Agents
Mobile/SMS/MMS AppLive Operators
IMS
Fra
mew
ork
How we do it
Copyright © 2006 BTSLogic. A Division of Corp.
Deliver the richest information to all channels of contact.
About BTSLogic
Our Approach
• Tightly integrate entire technology chain for superior performance
• Use Open Standards to enable your service ecosystem
• Be easy to do business with
• Be Future Proof – always track the next technology
Our History
• 25 Years of experience in DA/DQ and Yellow Pages
• Solutions process 1B+ DA/YP inquiries annually
• Consistent leader in speech automation
• Award-winning Solutions
Copyright © 2006 BTSLogic. A Division of Corp.
BTSLogic Corporation”the every way to search”
Masoud Loghmani, CTO
BTSLogic 4901 Telsa DriveSuite FBowie, MD 20715, USA
Phone: +1-301-352-1050Fax: +1-301-352-1051www.BTSLogic.com
Phone: +45 86 17 21 44Fax: +45 86 17 21 [email protected]
In Europe:BTSLogicVoldbjergvej 128240 Risskov, Denmark