copy of qsr presentation- steak and shake
TRANSCRIPT
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Current Situation
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❏ Drive-thru and sit-down service hybrid
❏ Poor customer service reviews
❏ Longest drive-thru wait time in fast food industry
❏ Heavy focus on premium quality food
Current Situation
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New Strategy
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Slow down Steak ‘n Shake. Creating an environment that invites customers to
spend more time inside the diner will create a stronger brand presence and increase customer loyalty.
“Speed up, by slowing down”
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SWOT Analysis
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SWOT Analysis
STRENGTHS
❏ Reputation for high-quality food
❏ Low-price point
❏ Merica’
❏ Well distributed restaurant locations
WEAKNESSES
❏ Longest drive-thru times
❏ Poor online reviews
❏ Bad brand recognition
❏ Antiquated diner technology
OPPORTUNITIES
❏ Capitalize on burger boutique
❏ Develop a different QSR space
❏ Indy racecar-ad placement
THREATS
❏ Increased wait times
❏ Healthier options
❏ Other QSR menu varieties
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Manifesto
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Where is the “time” in dinner time?
24 hours in a day. 10 minutes for a meal.
No longer.
We want to live in a world where every meal feels likea 4-course feast.
We want to live in a world where a burger is as chiseled as David and a milkshake is as complex as Starry Night.
We want to live in a world where every restaurant feels like your hometown diner.
Bring back enjoyment.Bring back service.Bring back dinner.
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Creative
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The Wise Farmer
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“A deaf husband and a blind wife are always a happy couple.”
“Eat a live toad the first thing in the morning and nothing worse can happen to you for the rest of the day.”
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What’s Your Story?
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Copy Big Brother!
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Steak & Shake America’s Fair
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New Product
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Leave Behind
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Whats next for you?
● Social Media Campaign Promoting Fair November 2015
● What’s Your Story Campaign December 2015
● Production of The Wise Farmer Commercial February 2016
● Milkshake Cup Design To China or USA vendors February 2016
● American Fair Opening July 4th 2016