C A S E S T U D Y

D I R T D O G I N CDIRT  DOG  HOLDS  THE  TITLE  AS  "THE  OFFICIAL  HOT  DOG  OF  LOS  ANGELES";

 ORIGINATING  FROM  THE  BUSY  STREETS  OF  LA.  LOCATED  IN  THE  HEART  OF  USCTROJAN  COMMUNITY  AND  GRIPPING  THE  EDGE  OF  DOWNTOWN  LOS  ANGELES.  DIRTDOG'S  MENU  SELECTION  IS  DELIGHTFULLY  MIXED  WITH  STREET  INSPIRED  CUISINEFROM  THE  AMERICAN  FAVORITE  HOT  DOG  TO  THE  MEXICAN  INFLUENCED  STREETCORN;  BETTER  KNOWN  AS  ELOTE.  RECENTLY,  DIRT  DOG  ADDED  A  WIDE  SELECTIONOF  TOP  SHELF  CRAFT  BEERS.  NOW  CUSTOMERS  CAN  STOP  BY  AND  GRAB  A  DIRT

DOG  OVER  A  COLD  BEER.    HOWEVER,  AS  A  NEW  RESTAURANT  CHAIN  AND  RECENTLY  ADDED  MENU  ITEMS,  DIRT

DOG  WANTED  TO  CONCENTRATE  THEIR  MARKETING  TO  REACH  A  SPECIFICAUDIENCE  OF  BEER  CONNOISSEURS  WHILE  CONTINUING  TO  ENGAGE  WITH

CUSTOMERS  DURING  THE  MONTH  OF  JULY  CELEBRATED  AS  NATIONAL  HOT  DOGMONTH.  DIRT  DOG  PRESENTED  AFFLUENT  SOLUTION  GROUP  WITH  THE  TASKS  OFINCREASING  MENU  ITEM  SALES,  PROMOTE  TO  NEW  CUSTOMERS,  AND  INCREASE

SOCIAL  ENGAGEMENT  DURING  SEASONAL  PROMOTION.    .

G O A L S INCREASE  SALES  BY  20%

INCREASE  SOCIAL  MEDIA  FOLLOWING

BY  10,000  FOLLOWERS

INCREASE  BRAND  AWARENESS  TO  A

VARIETY  OF  CONSUMERS  

 .

GATHERING  UNIQUE  CONTENTFOR  A  RESTAURANT  STARTED  OFFAS  A  DIFFICULT  TASK.  AFTER  THEFIRST  FEW  WEEKS  WE  FOUND  OUTTHAT  THE  USERS  EXPERIENCEWAS  THE  BEST  TO  DISPLAY.  BYCREATING  CREATIVE  POINT  OFSALE  MATERIAL.  WE  CAPTUREDORIGINAL  CONTENT  FROM  USERSTHAT  WERE  ENGAGED  WITH  THEPRODUCT  AND  SHARE  THEIRCONTENT  THROUGH  MULTIPLEDIGITAL  PLATFORMS.

 .

CONTENT

25,000USERS

@TONYBAKERCOMEDY@CHERELLEPATRICE@IAMAUNDRE@MICHEALBLACKSTON@JACKSONBRIETMUSIC@OKIESMAI@REEDOOBROWN@RAWSWAGGER@FRENCHMONTANA

SOCIAL LEVERAGE

2,293,864

VIEWS

INFLUENCERS

FOODIES@LOSANGELES_EATS@LAEATER@DINELA@CITYMENUE@VEGASFOODBARON

WE  IDENTIFIED  AND  TARGETED  TOPINDUSTRY  INFLUENCERS  ANDPARTNER  WITH  THEM  TO  CREATELASTING  RELATIONSHIPS  TOUTILIZE  THEIR  INFLUENCE.

WE  GENERATE  A  BUZZ  AND  MAKECONSUMERS  FEEL  INVOLVED  WITHTHE  PRODUCT    TO  SHARE  WITHOTHERS.  OUR  SOCIAL  MEDIASTATIONS  INCLUDE  A  PHOTOBOOTH,  SNAPCHAT  FILTER,  ANDMORE  THAT  KEEPED  IT  FUN  FOREVERYONE  TO  WANT  TO  SHARETHEIR  EXPERIENCE.  WEPURCHASED  PAY  PER  CLICK  ADS  ONFACEBOOK,  INSTAGRAM  &  TWITTERTO  FIND  THE  LOCATION  OF  OURTARGET  MARKET.  USED  TOOLS  LIKEMAILCHIP  &  EVENTBRITE  TOCAPTURE  EMAIL  DATABASE  OFCURRENT  CUSTOMERS.  EACHEVENT  HAD  A  SHARED  PHOTOBOOTH  FOR  CUSTOMERS  TO  SHAREEXPERIENCE  

Supporter engagement

10,293,864SHARES

HOST  EVENTS  &  CAMPAIGNSFOOD  TASTINGBEER  TASTINGGRAND  OPENINGHOLIDAY  TOY  DRIVEFATHERS  DAY  ST  PATRICKS  DAYTOGETHER  TUESDAYSNATIONAL  HOT  DOG  MONTH

INCREASE  SALES  BY  40%      

INCREASE  SOCIAL  MEDIA  FOLLOWING  BY  1000%

BUILD  BRAND  AWARENESS  TO  BOTH  LOCATIONS    

CREATED  COMMUNITY  CONNECTION        

5  STAR  RATING  ON  YELP

5  STAR  GOOGLE  RATING

audience retention

C L I E N T R E V I E WI  HAPPENED  TO  MEET  JOE  COINCIDENTALLY  ON  SOCIAL  MEDIA  WHERE  I  LEARNED  OF  HIS  MARKETING  PROFESSION.

WHAT  DREW  ME  TO  HIM  WAS  HIS  MANTRA  OF  “I  WILL  OUT  WORK  ANYONE”.  I  WAS  CURIOUS  TO  MEET  THIS  PERSON

WHO  HAS  THE  SAME  CONFIDENCE  AS  MYSELF.  WE  SETUP  A  MEETING  TO  SEE  IF  DIRT  DOG  AND  JOE  OF  AFFLUENT

SOLUTIONS  WOULD  MAKE  A  GOOD  FIT.  WE  DID.  I  LIKE  BULLET  POINTS  SO  LET’S  DO  THAT.

JOE’S  CHARACTER

HE  IS  EXTREMELY  HARD  WORKING  AND  PRODUCTIVE  MARKETER.

VERY  EASY  TO  COMMUNICATE  WITH.  TAKES  FEEDBACK  VERY  WELL.

GOOD  HEARTED,  GOOD  NATURED.    

WORKS  WITH  EXTREME  INTEGRITY  AT  ALL  TIMES.

ALWAYS  PROFESSIONAL  AND  COURTEOUS.

OPEN  TO  NEW  IDEAS,  CHANGES  AND  CHALLENGES  -­  WE  HAD  MANY.

HE  IS  ALWAYS  IN  CONSTANT  CONTACT.  A  BIG  PLUS  FOR  ME.

HE  TAKES  OWNERSHIP  OF  HIS  WORK  AND  DOESN’T  MAKE  EXCUSES.  HE  BELIEVES  IN  WHAT  HE  IS  DOING.

JOE’S  WORK  FOR  US

UNDER  HIS  MARKETING,  WE  INCREASED  OUR  SALES  BY  40%.

BUILD  THE  DIRT  DOG  BRAND  AWARENESS  IN  LOS  ANGELES  AND  LAS  VEGAS.

WAS  ABLE  TO  PLAN,  COORDINATE  AND  EXECUTE  SUCCESSFUL  IN  STORE  EVENTS.

CREATED  GOOD  COMMUNITY  CONNECTIONS  FOR  US.

CREATED  A  ROBUST  SOCIAL  MEDIA  CAMPAIGN  FOR  US  THAT  DIRECTLY  CORRELATED  TO  INCREASED  SALES.  HE

TESTED  SEVERAL  PLATFORMS  BUT  EVENTUALLY  FOCUSED  ON  INSTAGRAM  AND  FACEBOOK.

WORKED  CLOSELY  WITH  INFLUENCERS  TO  PUSH  THE  DIRT  DOG  BRAND.

TIMOTHY  CAM

CEO  DIRT  DOG  INC.

CONTENT DEVELOPMENTLEAD GENERATION

WEBSITE DEVELOPMENT AND MAINTENANCEMARKETING CAMPAIGN CREATION AND MANAGEMENT

SOCIAL MEDIA MANAGEMENTDIGITAL MEDIA MANGAMENT

BLOG AND PRESS RELEASE CREATION ANDMANAGEMENT

GRAPHIC DESIGN AND MEDIA PRODUCTIONEVENT AND TRADESHOW PLANNING AND MANAGEMENT

SKILLS & S E R V I C E S