BY:APOORV PANDEYappoorv.07.pandey@gmail.com

ABOUT MY-NETMY-NET is a global Software Services Company,providing full spectrum of

Android Mobile Software Product Development,Consulting,and R&D Services

To ISV and Enterprises of all sizes , and ranging across multiple business

Domain.

Head quartered in Bengaluru,India, and currently expanding our prescence

Across US,Europe .Trying to develop mobile app chatting system.

VISION AND OBJECTIVEVISION

A team of expert engineers ,an unparalleled success rate with our valuable customers and our capability for development of mobile apps collectively make us a best Software Development Partner of the world . Bring revolution in cell phone industry.

OBJECTIVES

Pioneer in mobile application development

Increase market share of mobile apps

Develop all sort of mobile apps

Software solution for all problems

SITUATION ANALYSIS

Mobile Apps are great, but….1. Not everyone needs an app.

2. Mobile Apps fulfill a specific need that can’t be met through a responsive site, for example:

3. Need to store information online

4. Quick-loading

5. Easily accessible information

6. Fun and entertainment!

7. Every marketing project is mobile!

8. Responsive design

9. Mobile-optimized emails (single column layout)

10. Social is targeted to mobile

11. AdWords Enhanced Campaigns

GOAL ACHIEVEMENT

Pioneer in mobile application development

Increase market share of Mobile App

Development of all sorts of mobile app

Software solution for all problems

GOAL ACHIEVEMENTFor One Country

● Establishment : 10 crs● Programming : 5 Crs● Promotion : 5 Crs● Other : 5 Crs● Time Frame :5 years

Estimated Cost:120000 Crs over all

Development of 500 apps/ year

REASON FOR DEVELOPING MOBILE APP CHATTING SYSTEM

●Increasing use of Smart Android phones

●No server is required

●Easily handled technology

●Bluechat allow you to see other bluechat users around,ping anyone of them and create create private chat session.

10 MOBILE MARKETING STRATEGIES

1. Bring App stakeholders together as one team

2. Put Dedicated Marketing Resources behind your app

3. Set App-Oriented marketing goals

4. Market your App on mobile media

5. Target Optimal App store rank

6. Target Loyal users

7. Use optimisation technology to drive marketing performance

8. Choose a proven Marketing technology partner

9. Test,Learn,Implement,Repeat

10. Establish a feedback loop with App development and Business stakeholders

TARGETING CHALLENGESDue to both technology limitation and privacy concerns,mobile ad targeting isn’t as sophisticated as what marketers are used to in the traditional online marketing world.Marketers have to adapt to new technologies and approaches for reaching customers.

PRODUCTS AND SERVICES

MOBILE APPLICATION INFRASTRUCTURE

❖Cellular(mobile) phones

❖PDAs

❖Smart Pads

❖Software

❖Networks and Access

● Bluetooth

● Wireless Network