copernicus consulting: our research services
DESCRIPTION
An overview of what we offer including sector expertiseTRANSCRIPT
About Copernicus Consulting
Consumer and Design Research Services
About Copernicus
‣ Helping you understand a changing social world
‣ Founded in 2009
‣ Headquartered in Toronto, Ontario
‣ 4 core researchers, network of 12 more
‣ Highly trained sociologists and anthropologists
Copernicus proved that the Earth revolved around the sun
Our story
We show our clients what consumers are really doing...
...and that their lives don’t revolve around brands.
Sector experience
‣ Financial services
‣ Pharmaceuticals and health care
‣ Consumer packaged goods
‣ Technology and telecom
‣ Government policy
‣ Not-for-profit and program evaluation
Segment expertise
‣ Professionals: engineers; physicians
‣Women
‣ Families
‣ Gays and lesbians
‣ Early technology adopters
Services
Qualitative Quantitative Consulting
•In-depth interviewing
• Focus group moderation
• Ethnography and shop-alongs
• Design research
• Semiotics
• Online focus groups
•Online surveys
• Key performance indicators
• Web analytics analysis
• Quantitative analysis of existing data
•Facilitation
• Creativity and innovation workshops
• Training
Expertise in...
‣ Medical sociology
- behaviours and beliefs a!ecting medication, health outcomes, and patient compliance
‣ Sociology of new technologies
- attitudes toward technology adoption, technology behaviours and uses
‣ Economic sociology
- social attitudes toward money, credit and debit cards, transactional behaviours and preferences
‣ Sociology of gender and families
- understanding women’s purchasing and design preferences
‣ Cultural anthropology/ethnographic methods
- designing the right method for the right question
design research social theory
market research
We use theories of social life...
...to help clients understand the social world of consumers.
Text
Our Technology
Ecosystem
Audits
...show our clients
what technologies
consumers are using.
...show what
technologies
employees actually
use.
Our office visits...
Our home visits...
...shows what
consumers are
actually consuming.
Our ethnographies...
...witness how people actually buy things.
...discover
how
consumers
actually live
Our interviews...
... uncover
consumers’
aspirations.
Our deep dives...
Our shop-
alongs...
...show what tools
consumers need to
get the job done.
We gather technicalemotionalculturalpracticalinsight into consumers.
...answer the question, “so what?”
Our conceptual models...
Brand Value Map
It
Tag clouds
Visual narratives
Our creative reporting techniques...
...bring insights to life.
...produce simple, actionable results.
Our findings...
Our facilitation
services...
...help clients apply
insights.
Your source for understanding the cultural world of consumers.Sam Ladner, PhDPrincipal+1 (416) [email protected] http://copernicusconsulting.net