Andrews

Week of

06.09.08 – 06.15.08

Great Price Point Helps Promo Sales!

The 18 pack of 16 oz cans were a great sales tool for us in the field this week. We were able to sell 15 units on Friday alone! With a price break of $3 - $5 over competitor cases, it was much easier to persuade competitive consumers to give Coors Light a try.

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Specialist Highlight (Jessica)Jessica has worked with Jorge’s Denton team for 2 months in an on premise capacity, but got her feet wet in our retail promotions this week. Jessica is a natural at getting and holding consumers attention, fluid on her speaking points, and already a pro on the sales floor. Very few consumers left our accounts without Coors Light while Jessica was on duty. An amazing 75% of all domestic light beer sales were Coors Light last Friday during her shift covering 3 accounts. When a Promo Specialist puts up numbers like this AND is signing autographs, you know they’re a rock star!

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Beer Cooler Sales

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Jessica demonstrates successful beer cooler sales and consumer assistance. Getting out from behind the promo table and escorting consumers to the product adds a personal touch to the engagement process.

Engagements, Conversions, & Happy Consumers

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