cooper 2015 - 16pp brochure 011 - prodex...

InnovationEmpoweredProdex Innovation Masterclass Series 2015

World’s #1 Innovation Expert.

“Dr. Robert Cooper is the definitive authority on Stage-Gate® and Portfolio

Management, two processes which drive product innovation. When I introduce

new employees to these critical processes, I send them to Bob because I only want

my people trained by the best” James H. Godsey, PhD, Senior Vice President, R&D

Digene Corporation

Dr. Robert Cooper

Dr. Robert G. Cooper is the creator of the world-famous Stage-Gate® process, and was

named the “World’s Top Innovation Management Scholar” by the prestigious U.S. Journal

of Product Innovation Management, and winner of the best seminar leader of the year at

Sweden’s Chalmers Institute in Goteborg. He has combined practical consulting with

ground-breaking research for many years. Besides his best-selling books “Winning at New

Products” and “Portfolio Management for New Products”, he has published more than 120

articles on R&D and innovation management.

2 | Prodex Innovation Masterclass Series 2015

INNOVATION has never been more firmly on the business agenda!

Business growth strategies are highly dependent on contributions from Innovation

Initiatives and the pressure to deliver on the promise of Innovation is enormous. Despite

this pressure, and in many ways, because of it, Innovation programs and businesses are

underperforming.

Delivering a steady stream of successful new products and services is no easy task. Do

you know that only 56% of new products launched achieve their profit objectives! To

improve the odds of success requires a world-class idea-to-launch system that builds in

best practices. Yet most firms’ new product processes are broken, and worse yet, they

often fail to build in the practices that make the difference between winning and losing.

Implementing an effective idea-to-launch system almost doubles the proportion of new

products that meet their profit objectives!

Picking the right projects is the second way to win at new products. But 79% of businesses

lack a professional portfolio management system that helps them make the right

development investment decisions. The result is that 76% of businesses have ‘far too

many projects underway for the limited resources available’ – mostly small projects.

Effective portfolio management can increase the productivity of your product development

expenditures by a factor of two – fewer, better, faster new products.

Bolder innovation is the answer for many firms, new products that really make a difference

to the business’s top line and bottom lines. But 89% of businesses claim to have ‘few or no

high value projects’ in their development pipelines. The ability to generate breakthrough

new product ideas, and then to pick the big winners early is key to success here. Managing

the “fuzzy front end” – more effective ideation and then picking the right ones to invest in –

is one way to dramatically enhance your new product result.

Winning At New Products

Prodex Innovation Masterclass Series 2015 | 3

AUCKLAND - Villa Maria Winery, Mangere

13 APRIL 2015�

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3 Innovation Masterclass Workshops

Optimising Your New Product Portfolio

SYDNEY - Marriott, Sydney Harbour

14 - 15 APRIL 2015�

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Breakthrough Ideas & Great New Products

MELBOURNE - Mondelez International Food Innovation Centre

16 - 17 APRIL 2015�

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Product innovation is the most important and critical battle being fought in the business

world today and organisations everywhere are engaged in a new products war. Winning is

everything: it is vital to success, prosperity and even organisational survival.

In the war of winning at new products, the end goal is victory: a stream of profitable and

successful new products. By implementing effective new product development processes,

such as Stage-Gate®, and adapting to changes in technology, consumer needs,

competition and product life cycles, organisations are more likely to produce the new and

winning products that are critical to long term success and sustainable competitive

advantage.

This workshop presents strategies and tactics to help you develop unique product ideas,

pick the winners and translate them into successful development projects to ensure your

organisation wins time and time again!

Winning At New Products

INNOVATION EMPOWERED

Selecting & Developing Great New Product Winners

Attend This Event If You...

Want to increase the success rate of your new product developments.


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THIS WORKSHOP PRESENTS

MATERIAL FROM BOB COOPER’S BEST

SELLING BOOK “WINNING AT NEW

PRODUCTS”.

AUCKLAND

Villa Maria Winery

Mangere

13 APRIL 2015�

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Want to enhance the productivity of your new product process.

Want to attend as a team to align your people with global best practices.

WINNING AT NEW PRODUCTS | AUCKLAND

08:00 Registration and Coffee

08:30 Introductions

10.00 Morning Tea

10:30 Team Exercise: Identifying the major challenges to product development

in your business

Discover the five remaining critical success factors. Learn about the importance

of up-front homework, the need for a clear and sharp product definition and

how to organise your project teams effectively.

12:00 Networking Lunch

14:15 Doing Projects Right: Streamlining Your Idea-To-Launch Process

12:45 Benchmarking Best Practices (Part III)

Discover how to consistently pick winning products through project selection

and prioritisation and resourcing projects effectively. We also discuss the need

for an Idea-to-Launch system that works!

During this session we map out the idea to launch process and discuss the

Stage-Gate® system, including how it works and defining the various stages and

gates.

16:30 End of Masterclass

08:45 Winning at New Products –

Benchmarking Best Practices (Part I)

In this session we focus on the key role of product development in your

business, the first two critical success factors, developing superior new

products and building in the Voice of the Customer.

11:00 Benchmarking Best Practices (Part II)

15:00 Afternoon Tea

15:15 Doing the Right Projects - Getting the Gates Working Right

Key criteria for making Go/Kill decisions at gates

Lean gates with teeth

Running effective gate reviews – best practices from industry

16:00 Implementation Critical Success Factors + Q&A


Agenda1 Day Event

Learn about the Critical Success

Factors of NPD

Better understand your customer

and build in the Voice of the

Customer

Understand the importance of

front-end homework

Maximise the value of your

portfolio by selecting the right

projects

Better understand the Idea to

Launch process and how to

implement an effective NPD

process

Discover how to allocate resources

effectively

Understand the “Playbook” for

“Winning At New Products”

Learning Outcomes

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A Message From Dr. Robert Cooper


Innovation is one of the most sought after,

talked about attributes in business today.

It is, undoubtedly, the key to prosperity as

we move forward from the global

economic crisis. However innovation

(from initiation to implementation) is rarely

easy - even with the most brilliant of

ideas! It often takes several failed

attempts, total commitment and plenty of

money before a breakthrough product

can be seen by the public for what it is:

something truly unique and extraordinary

that will make their lives easier.

Product advantage is the single strongest

driver of new product performance. This

means developing a unique, superior

product with a compelling value

proposition and unequalled customer

benefits – no easy task.

These 3 masterclass workshops show

how – they focus on methods to conceive

blockbuster, breakthrough or

game-changing new products and also

best methods to get them to market. We

look at the best ways to create

breakthrough new product ideas and pick

the winners, and also on translating ideas

into successful development projects and

winning launches.



Maximising the return on product investments relies entirely upon an organisation’s ability

to consistently choose the right development projects, technologies and investment

platforms. This is no easy task. New Product Portfolio Management, in conjunction with a

clearly defined Product Innovation Strategy, is fast becoming the most effective way to

simplify what can be a very complex process.

Your company can drive more value and productivity into your product innovation portfolio.

Attend this workshop and learn how to double the value of your portfolio simply by

incorporating productivity metrics for project selection and project resource allocation.

Discover how to link your new product portfolio to your company’s strengths to generate

meaningful competitive advantages.

Join us for this workshop and learn how to improve the allocation of scarce resources to

meritorious and strategic projects in a bid to optimise your company’s new product

portfolio.

Optimising Your New Product PortfolioMaking Strategic Choices & Picking Winners

Choose This Workshop If You...

Struggle to link your New Product Portfolio to your company’s innovation strategy.

Are unsure which markets, technologies and products you should focus

your R&D efforts on.

Are ready to make the move from effective project management to

multi-project portfolio management.

Continually lose your best projects in a poorly managed or “cluttered”

portfolio.

Need to reduce the number of incremental innovation projects but

struggle to do so.

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THIS WORKSHOP PRESENTS

MATERIAL FROM ROBERT

COOPER’S BOOKS “PRODUCT

INNOVATION AND TECHNOLOGY

STRATEGY” & “PORTFOLIO

MANAGEMENT FOR NEW

PRODUCTS”.

SYDNEY

Marriott Hotel

Sydney Harbour

14 - 15 APRIL 2015�

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This seminar is designed for executives,

directors, experienced innovators and

anyone with the responsibility of

maximizing the return on their product

innovation efforts. This workshop is

strongly recommended for -

VP’s

Product Development Managers

Innovation Managers

R&D Managers

Engineering Managers

Strategy Managers

Portfolio Managers


Who Should Attend?

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AgendaDay 1

Developing A Product Innovation & Technology Strategy For Your Business

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Cross-functional team attendance is

encouraged.


08:30 Impact of a Product Innovation Strategy

This session highlights the importance of strategy and portfolio management. It

also uncovers the benefits associated with a clearly articulated Product

Innovation Strategy.

09:30 Team Exercise: Identifying the Major Challenges to Product Development

10.00 Morning Tea

10:15 A Best-in-Class Product Innovation and Technology Strategy

This session introduces key elements and necessary steps to craft an effective

Product Innovation Strategy. It also introduces strategic platforms and offers

insight into which platform is best for your company.


14:15 Afternoon Tea

14:45 Team Exercise: Developing an Innovation Strategy in Your Business

12:45 How to Develop a Product Innovation StrategyMany companies find it difficult to set realistic goals for product innovation. They

also have difficulty deciding which strategic areas to focus R&D efforts. Discover

how to set realistic goals, select the best “strategic arenas” to focus your R&D

effort on – your next engines of growth -- and execute successful entry

strategies.

15:00 Making Your Product Innovation Strategy a Reality

Understanding the link between a product innovation strategy and portfolio

management is key to successful product management. This session outlines

how to do Strategic Buckets and Product Roadmaps in order to achieve the

right mix and balance or development projects, and then map out major

development initiatives over time to realize your innovation objectives.

17:00 Questions and Answers

17:30 End of Day 1

08:15 Introduction


� Maximise the Value and Importance

of Your New Product Portfolio

Learning Outcomes

Create strategically-driven new product ideas

Tap into external idea sources and employ Open Innovation

Improve the quality of ideas using proven Voice-of-Customer methods

Use strategic approaches to develop strategic innovation ideas

Promote a creative environment that stimulates out-of-the-box thinking

� Yield a High-Value, Balanced

Portfolio the Optimises Resources

Learn how to use meaningful metrics and charts to optimise your portfolio value

Understand why top performers rely heavily on Strategic Buckets and Product Roadmaps

Implement techniques for ‘cleansing’ your new product portfolio and selecting the ‘best’ projects

� Accelerate Adoption of Portfolio

Management Best Practices

Facilitate effective, successful project selections and develop a governance model with clearly defined key roles

Uncover the 5 goals in Portfolio Management and discover the best ways to achieve them

Enhance accountability and ownership

Discover the best metrics, charts and dashboards for decision-making

07:45 Sponsor Presentation (optional attendance):

Automating Idea, Stage-Gate & Portfolio Management - Sopheon

08:30

This session outlines an effective idea-to-launch system, an absolute must prior to

moving ahead with effective portfolio management.

09:30 Impact of New Product Portfolio Management

An effective portfolio management system can provide positive outcomes for your

company. Here we discuss the 5 goals of portfolio management and how they are

linked to better performance.

10:15 Morning Tea


10:30 Team Exercise: Identifying the Major Challenges to Product Development

in Your Business

11:00 New Product Portfolio Best PracticesHere we gain insights into the best methods for selecting the optimum portfolio of

development projects. We probe the methods to maximize the value of your

development portfolio:

13:30 A Portfolio Management System for Your BusinessHow to forge the link between project selection, development processes

and innovation strategy. Recommended methods for:

16:15 Questions and Wrap-Up

14.25 Afternoon Tea

15:00 Implementing Portfolio Management

15:45 Team Exercise: Getting Started


A world-class Idea-to-launch process – a pre-requisite for Portfolio

Management

AgendaDay 2

Portfolio Management: Making The Right New Product Investment Decisions

OPTIMISING YOUR NEW PRODUCT PORTFOLIO | SYDNEY

Economic techniques

The Productivity Index to maximize R&D productivity

Profiling and qualitative methods to make even better decisions

Methods that deal with project risk and uncertainty

Deciding on strategic buckets - how to define them

Using scorecards, real options and the productivity index to prioritize

projects effectively

Getting the gates working

Managing portfolio reviews to achieve alignment and the right project mix

Past Attendee Feedback

Testimonials



Past Attendees Include

Ballance Agri-nutrients

Blackmores

Mondelez International

Cadbury

Devondale Murray Goulburn

Fonterra

Gallagher

Cochlear

Bluescope Steel

Goodman Fielder

Fosters Group

Cerebos

New Zealand King Salmon

Sanofi-Aventis Consumer Healthcare

Resmed

Mars Chocolate

Mars Petcare

Mars Snackfood

Lion

Tait Communications

Southern Cross Health Society

Woodside

Virbac

Cook Medical

Redarc

Aristocrat Technologies

O-I Packaging

Kraft

Integria Healthcare

Elanco

D’Orsogna

SPC Ardmona

UGL Services

Stramit

Centor

Boral

Taylors Wines

Schweppes

Rode Microphones

ANSTO

Simplot

Decor

One Steel

Orrcon Steel

Australian Office

UniQuest

B&D Doors

Sanitarium

“Bob Cooper brings a systematic approach to the strategy and tactics

of product development…The message to senior people is this:

innovate or die!”. Electronic Business Magazine | USA

“Bob was inspirational. The two days were enlightening, complex, yet

brilliantly simple. If all companies adopted such policies, innovation

worldwide would take a monumental leap forward...”

Ian Hughes | NPD Manager | Integria Healthcare

“ This course allowed me to take a step back and look at my portfolio

in a different light. It gave some excellent insights into best practice

for project prioritisation and decision making ”

Tony Davis | Product Manager | Tait Electronics


An organization’s product idea portfolio is a great barometer of its innovation health and

outlook. Without great ideas at the front of the innovation funnel, future success and growth

from new products is severely challenged.

This workshop focuses on providing attendees with strategies and tactics to create

breakthrough new product ideas to achieve game-changing innovation.

Specific areas of emphasis include:

Breakthrough Ideas & Great New ProductsGetting the Fuzzy Front End of Innovation Right

Innovation Challenges?

Do you have a fully loaded pipeline but lack really great ideas that will delight

your customers?

Do your best ideas become lost amongst smaller, more trivial development

projects?

Are you risk averse and finding it difficult to build convincing business cases for

innovative, breakthrough new products?

Do your development projects take far too long despite having new product

processes in place?

Do you have new product process in place yet your development projects still

underperform?

MELBOURNE

Mondelez International

Food Innovation Centre

16 - 17 APRIL 2015�

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Creating strategically-driven new product ideas

Improving the quality of your ideas with proven Voice-of-Customer methods

Promoting a creative environment that stimulates out-of-the-box thinking

Tapping into external idea sources and employing Open Innovation

THIS WORKSHOP PRESENTS MATERIAL

FROM ROBERT COOPER’S BOOK

“GENERATING BREAKTHROUGH NEW

PRODUCT IDEAS”.

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08:45 Introduction

09:30 Breakthrough Ideas – a Focus on the Customer

10:45 Morning Tea


15:45 Afternoon Tea

14:00 Breakthrough Ideas – Open Innovation and External Sources

Numerous sources of new product ideas exist outside your company. Many

companies already use them in an ‘Open Innovation’ approach, but encounter

problems nonetheless. Discover how to select the most effective sources,

build beneficial networks, and overcome the “not invented here” attitude.

Exploit the value of Open Innovation!

17:00 End of Day 1

09:00 Installing a Pro-active Idea Generation & Management System

This session highlights the critical need for blockbuster ideas, the profit impact

that an effective ideation system has on a company, and how to install an

effective idea capture-and-handling system.

11:00 Team Exercise and Presentations “So what’s stopping us?”

15:00 Breakthrough Ideas – from Inside the Company

Your own employees can be a major source of ideas but often their potential

remains untapped. Find out why and what can be done to harness potentially

brilliant ideas.

16:00 Q&A and Team Exercise “Which methods for your company”

AgendaDay 1

Create Breakthrough New Product Ideas To Achieve Game-Changing Innovation

Customers are a strong potential source of innovation ideas but are often

under-utilised or accessed in the wrong way. This session will focus on best

practice methods such as crowd sourcing, ethnography and Voice - Of -

Customer, that help identify unmet and unarticulated customer needs.

12:00 Strategic Inputs to Yield Breakthrough Ideas

Most “big” ideas are the direct result of deliberate and solid strategic analysis

and tools used to forecast the future. Learn how to develop Peripheral Vision,

exploit Disruptive Technologies, and generate Scenarios to yield superb ideas.

The workshops are designed for

executives, directors and senior

management. This workshop is

strongly recommended for -

CEOs & Directors

Senior Management

R&D Personnel

Marketing Personnel

Project Managers

Brand Managers


Who Should Attend?


07:45 Sponsor Presentation (optional attendance):

Automating Idea, Stage-Gate & Portfolio Management - Sopheon

10.00 Morning Tea

10:15 Team Exercise “How we select projects & how to do it better”

The number one key to success in product innovation is developing a product

with a compelling value proposition in the eyes of the customer. The fuzzy

front-end work of a project, that is taking a solid idea and translating it into a

winning concept, is essential for success. Learn the best methods.


14:30 Afternoon Tea

14:45 Building a Solid Business Case

13:30 Driving the Product to Market

The quest for both speed and profitability demands a best-in-class

Idea-to-Launch system. NextGen Stage-Gate® is a newer, faster, flexible and

scalable new product process. See how it works!

Many of the best ideas never progress to development because management is

risk averse and afraid to move forward with limited information when facing

major investment decisions. Learn how to build the right business case that

gives breakthrough ideas a solid chance for investment… the right front-end

homework. See how to correctly ‘front-end load’ your projects.

16:15 Q&A and Team Exercise “Next steps for your business”


08:30 Project Selection and Picking the Winners Early

In the early stages of product development, it is difficult to make sound Go/Kill

decisions, mainly due to a lack of information about an idea or project and a

high level of uncertainty. Learn how to make vital early Go/Kill decisions,

including the idea screen, business case decisions, and the

Go-to-Development decision. See how leading companies make these idea

screening and early gate decisions effectively with very limited information using

advanced qualitative methods.

11:00 Developing Unique, Superior Products


� Create Breakthrough New Product

Ideas to Achieve Game-Changing

Innovation

Learn about the best 25 idea generation techniques – the most effective and the most popular

Create strategically-driven new product ideas

Improve the quality of your ideas with proven Voice-of-Customer methods

Employ Open Innovation effectively to generate great ideas – the right sources and methods

� Allocate Scarce Resources and

Money Often Spent on the Wrong

Ideas and Projects

Pick the best ideas and your next new product winners – predict success and failure early on

Apply proven scorecards based on “success markers” to help pick winners early

Facilitate fast and successful decision making – and use the best projectselection methods

Select and develop winning new product projects – make the right investment decisions

� Translate Great Ideas into Winning

Product Development Projects

Develop a unique superior product: get the right up-front homework done

Manage the “fuzzy front end” of development projects more effectively

Learn how to build a robust business case for innovative ideas to get them into development

Accelerate your best new product projects and get them to market effectively & efficiently – more agile and adaptive methods

AgendaDay 2

Select & Develop Great New Product Winners

LearningOutcomes

BREAKTHROUGH IDEAS & GREAT NEW PRODUCTS | MELBOURNE

Product Development Excellence

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“Implementing a single global best practice approach to innovation management consistently across our matrix structure was a corporate priority. Prodex lead every aspect of the project from strategy to execution in 3 months”John ChattertonMarketing Director - Grocery Category Goodman Fielder Limited

Prodex Systems


Prodex supports the definition of Strategy and Process, the training and empowerment of

people and the implementation of technologies which drive Innovation success. We offer

an integrated range of services which support our mission to enable excellence in New

Product Innovation (NPI):

“Our mission is to optimise the return on your innovation investment”

Prodex Systems is a specialist provider of Consulting, Training and Software

Implementation services which facilitate best practice management of new product

development. Our consulting approach is closely aligned to Robert Cooper's

methodologies and our consulting assignments include the implementation of Stage-Gate®

and Product Portfolio Management systems.

CONSULTING TRAINING SOFTWARE

Innovation Process Audits

Innovation Process Development

Portfolio Management Systems

Strategy & Ideation Workshops

Prodex provides a range of customised and in-house training workshops to ensure your

business is aligned with the latest in successful product development. We are also in

partnership with some of the World’s leading innovation academics & practitioners:

TRAINING

Dr. Robert Cooper: Voted World’s #1 Innovation Scholar, creator of Stage-Gate®

professor, consultant and prolific author of best selling NPD management books.

Dr. Irene Petrick: Internationally recognised expert in Strategic Roadmapping,

consultant to Boeing, Motorola and Intel and Professor at Penn State University.

CONSULTING

Prodex is the Australian & New Zealand re-seller of the Accolade® product suite by

Sopheon. The Accolade® software suite is the first in the industry to provide end-to-end

support for strategic roadmapping, idea development, product portfolio management, and

innovation process execution. Sopheon’s innovation management software solutions are

used by Global 1000 manufacturers and service providers across the globe including;

BASF, Corning, Electrolux, Honeywell, Nasa, PepsiCo, GM & Reckitt Benckiser.

SOFTWARE

Innovation Process Implementation Voice of the Customer Methods

Terms & ConditionsPayment Terms: A feature of Prodex Training events is our restriction on the number of attendees to enhance the quality of your training experience. To avoid disappointment we encourage your early registration and payment. No booking will be guaranteed until payment is received in full. Substitution: You may substitute your attendance with an alternate delegate at any time. We request written notification in advance of the event to allow alteration to delegate lists and name tags.Confirmation: Once you have registered and paid for this event your position will be confirmed. We will prioritise registrations on a “first in first served” basis and cannot reserve or hold positions at this event without full payment. Receipt of your payment and registration shall constitute “Confirmation” without a requirement for Prodex Systems to issue a separate notification of confirmation.Cancellation: All registrations carry a 50% cancellation liability upon receipt by Prodex Systems of a signed registration contract or your electronic acceptance of these terms and conditions. Cancellations must be received in writing by mail or fax six (6) weeks before the specific event is to be held in order to obtain a credit voucher to the value of 50% of the total fee paid which may be used at any Prodex Systems training event which is held within 18 months. No cancellation can be made within 6 weeks of the event and the full event registration fee is payable and non refundable. Payment terms are seven days and payment must be made prior to the event. Non-payment or non-attendance does not constitute cancellation. Acknowledgement: The registrant agrees by the signing this contract, that in the event of cancellation of this event that Prodex Systems has no responsibility for travel, accommodation or other costs which may be incurred by the registrant. In the event of cancellation by either party, the event fee will not be refunded but can be credited toward a future event. The event content is subject to change without notice. Prodex systems shall make every reasonable effort to conduct this event as advertised however reserves the right to change event dates, locations or content if required. In these situations no refunds will be made. In the circumstance that Prodex Systems permanently cancels this event including but not limited to any force majeure incident and providing that this event is not postponed to a later date, the registrant shall receive a credit note for the amount paid to allow registration at a future Prodex Systems event which is held within 18 months. Privacy: Personal information is collected, stored and used by Prodex Systems in accordance with Privacy legislation. You have requested to receive marketing information from Prodex Systems and in so doing, agree to Prodex Systems retaining this personal information on the Prodex Systems database to be used by Prodex Systems and passed to selected third parties to assist in communicating information by any means about products and services which may be of interest. To stop receiving information, please contact Prodex Systems at: [email protected] Prodex Systems Pty Ltd, PO Box 1953 Toowong 4066 Brisbane Telephone +61 7 33699350. Governing law: This agreement shall be governed in accordance with the law of Queensland and the parties submit to the exclusive jurisdiction of the Courts in Brisbane.

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AUCKLAND WINNING AT NEW PRODUCTS

MELBOURNE BREAKTHROUGH IDEAS & GREAT NEW PRODUCTS

Please select the Masterclass you wish to register for:

SYDNEY OPTIMISING YOUR NEW PRODUCT PORTFOLIO

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MELBOURNE BREAKTHROUGH IDEAS & GREAT NEW PRODUCTS

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