coolhunting overvie · most effective communicators personal community degree of sharing high...
TRANSCRIPT
![Page 1: Coolhunting Overvie · Most effective communicators personal community Degree of Sharing high Degree of Interactivity low high (m-m) small (1-1) Degree of Connectivity](https://reader036.vdocuments.us/reader036/viewer/2022071215/6044da7d8fc0424bdb4ce523/html5/thumbnails/1.jpg)
Peter A. Gloor MIT Center for Collective Intelligence
Coolhunting Overview
![Page 2: Coolhunting Overvie · Most effective communicators personal community Degree of Sharing high Degree of Interactivity low high (m-m) small (1-1) Degree of Connectivity](https://reader036.vdocuments.us/reader036/viewer/2022071215/6044da7d8fc0424bdb4ce523/html5/thumbnails/2.jpg)
![Page 3: Coolhunting Overvie · Most effective communicators personal community Degree of Sharing high Degree of Interactivity low high (m-m) small (1-1) Degree of Connectivity](https://reader036.vdocuments.us/reader036/viewer/2022071215/6044da7d8fc0424bdb4ce523/html5/thumbnails/3.jpg)
![Page 4: Coolhunting Overvie · Most effective communicators personal community Degree of Sharing high Degree of Interactivity low high (m-m) small (1-1) Degree of Connectivity](https://reader036.vdocuments.us/reader036/viewer/2022071215/6044da7d8fc0424bdb4ce523/html5/thumbnails/4.jpg)
Most effective communicators
personal
community
Degree of Sharing
high Degree of
Interactivity
low
high (m-m)
small (1-1)
Degree of Connectivity
(1-m)
![Page 5: Coolhunting Overvie · Most effective communicators personal community Degree of Sharing high Degree of Interactivity low high (m-m) small (1-1) Degree of Connectivity](https://reader036.vdocuments.us/reader036/viewer/2022071215/6044da7d8fc0424bdb4ce523/html5/thumbnails/5.jpg)
Star
Galaxy
![Page 6: Coolhunting Overvie · Most effective communicators personal community Degree of Sharing high Degree of Interactivity low high (m-m) small (1-1) Degree of Connectivity](https://reader036.vdocuments.us/reader036/viewer/2022071215/6044da7d8fc0424bdb4ce523/html5/thumbnails/6.jpg)
SCADU. Cologne
Cincinnati
Deloitte
Helsinki
MIT
![Page 7: Coolhunting Overvie · Most effective communicators personal community Degree of Sharing high Degree of Interactivity low high (m-m) small (1-1) Degree of Connectivity](https://reader036.vdocuments.us/reader036/viewer/2022071215/6044da7d8fc0424bdb4ce523/html5/thumbnails/7.jpg)
Cincinnati
EC proposalICIS panel
![Page 8: Coolhunting Overvie · Most effective communicators personal community Degree of Sharing high Degree of Interactivity low high (m-m) small (1-1) Degree of Connectivity](https://reader036.vdocuments.us/reader036/viewer/2022071215/6044da7d8fc0424bdb4ce523/html5/thumbnails/8.jpg)
![Page 9: Coolhunting Overvie · Most effective communicators personal community Degree of Sharing high Degree of Interactivity low high (m-m) small (1-1) Degree of Connectivity](https://reader036.vdocuments.us/reader036/viewer/2022071215/6044da7d8fc0424bdb4ce523/html5/thumbnails/9.jpg)
![Page 10: Coolhunting Overvie · Most effective communicators personal community Degree of Sharing high Degree of Interactivity low high (m-m) small (1-1) Degree of Connectivity](https://reader036.vdocuments.us/reader036/viewer/2022071215/6044da7d8fc0424bdb4ce523/html5/thumbnails/10.jpg)
Crowd Twitter/Web
(Google, Bing, Yahoo)
Experts Blogs/Wikipedia
Swarm Forums/Facebook
(Fanpages)
Network
Trend
Content
![Page 11: Coolhunting Overvie · Most effective communicators personal community Degree of Sharing high Degree of Interactivity low high (m-m) small (1-1) Degree of Connectivity](https://reader036.vdocuments.us/reader036/viewer/2022071215/6044da7d8fc0424bdb4ce523/html5/thumbnails/11.jpg)
![Page 12: Coolhunting Overvie · Most effective communicators personal community Degree of Sharing high Degree of Interactivity low high (m-m) small (1-1) Degree of Connectivity](https://reader036.vdocuments.us/reader036/viewer/2022071215/6044da7d8fc0424bdb4ce523/html5/thumbnails/12.jpg)
Unit of Observation
Interaction Archives
Research Goals
World Web/Blog/ Social Networking sites
Predict movie box office success Predict political elections Predict consumer sentiment Predict stocks
Organization Intranet/E-Mail/phone log
Predict project success Predict startup success
Individual Web/Blog/E-Mail/phone log/ sociometric badges
Predict personality characteristics Predict team success
![Page 13: Coolhunting Overvie · Most effective communicators personal community Degree of Sharing high Degree of Interactivity low high (m-m) small (1-1) Degree of Connectivity](https://reader036.vdocuments.us/reader036/viewer/2022071215/6044da7d8fc0424bdb4ce523/html5/thumbnails/13.jpg)
1998
42 out of business
2004
![Page 14: Coolhunting Overvie · Most effective communicators personal community Degree of Sharing high Degree of Interactivity low high (m-m) small (1-1) Degree of Connectivity](https://reader036.vdocuments.us/reader036/viewer/2022071215/6044da7d8fc0424bdb4ce523/html5/thumbnails/14.jpg)
successful founders from
public universities
successful founders from
private universities
# online friends
# online alumni friends
0
- 0
+
![Page 15: Coolhunting Overvie · Most effective communicators personal community Degree of Sharing high Degree of Interactivity low high (m-m) small (1-1) Degree of Connectivity](https://reader036.vdocuments.us/reader036/viewer/2022071215/6044da7d8fc0424bdb4ce523/html5/thumbnails/15.jpg)
![Page 16: Coolhunting Overvie · Most effective communicators personal community Degree of Sharing high Degree of Interactivity low high (m-m) small (1-1) Degree of Connectivity](https://reader036.vdocuments.us/reader036/viewer/2022071215/6044da7d8fc0424bdb4ce523/html5/thumbnails/16.jpg)
Tables by John D. Collins
![Page 17: Coolhunting Overvie · Most effective communicators personal community Degree of Sharing high Degree of Interactivity low high (m-m) small (1-1) Degree of Connectivity](https://reader036.vdocuments.us/reader036/viewer/2022071215/6044da7d8fc0424bdb4ce523/html5/thumbnails/17.jpg)
Tables by John D. Collins
![Page 18: Coolhunting Overvie · Most effective communicators personal community Degree of Sharing high Degree of Interactivity low high (m-m) small (1-1) Degree of Connectivity](https://reader036.vdocuments.us/reader036/viewer/2022071215/6044da7d8fc0424bdb4ce523/html5/thumbnails/18.jpg)
Tables by Qiaoyun Yun
![Page 19: Coolhunting Overvie · Most effective communicators personal community Degree of Sharing high Degree of Interactivity low high (m-m) small (1-1) Degree of Connectivity](https://reader036.vdocuments.us/reader036/viewer/2022071215/6044da7d8fc0424bdb4ce523/html5/thumbnails/19.jpg)
Tables by Qiaoyun Yun
![Page 20: Coolhunting Overvie · Most effective communicators personal community Degree of Sharing high Degree of Interactivity low high (m-m) small (1-1) Degree of Connectivity](https://reader036.vdocuments.us/reader036/viewer/2022071215/6044da7d8fc0424bdb4ce523/html5/thumbnails/20.jpg)
![Page 21: Coolhunting Overvie · Most effective communicators personal community Degree of Sharing high Degree of Interactivity low high (m-m) small (1-1) Degree of Connectivity](https://reader036.vdocuments.us/reader036/viewer/2022071215/6044da7d8fc0424bdb4ce523/html5/thumbnails/21.jpg)
![Page 22: Coolhunting Overvie · Most effective communicators personal community Degree of Sharing high Degree of Interactivity low high (m-m) small (1-1) Degree of Connectivity](https://reader036.vdocuments.us/reader036/viewer/2022071215/6044da7d8fc0424bdb4ce523/html5/thumbnails/22.jpg)
Unit of Observation
Interaction Archives
Research Goals
World Web/Blog/ Social Networking sites
Predict movie box office success Predict political elections Predict consumer sentiment Predict stocks
Organization Intranet/E-Mail/phone log
Predict project success Predict startup success
Individual Web/Blog/E-Mail/phone log/ sociometric badges
Predict personality characteristics Predict team success
![Page 23: Coolhunting Overvie · Most effective communicators personal community Degree of Sharing high Degree of Interactivity low high (m-m) small (1-1) Degree of Connectivity](https://reader036.vdocuments.us/reader036/viewer/2022071215/6044da7d8fc0424bdb4ce523/html5/thumbnails/23.jpg)
![Page 24: Coolhunting Overvie · Most effective communicators personal community Degree of Sharing high Degree of Interactivity low high (m-m) small (1-1) Degree of Connectivity](https://reader036.vdocuments.us/reader036/viewer/2022071215/6044da7d8fc0424bdb4ce523/html5/thumbnails/24.jpg)
3. Compare
with success
indicators
2. Compute social
interaction networks
1. Collect social
network data
![Page 25: Coolhunting Overvie · Most effective communicators personal community Degree of Sharing high Degree of Interactivity low high (m-m) small (1-1) Degree of Connectivity](https://reader036.vdocuments.us/reader036/viewer/2022071215/6044da7d8fc0424bdb4ce523/html5/thumbnails/25.jpg)
1. “Centralized Leaders” 2. “Rotating Leaders”
3. “Waggle Dance” 4. “Attraction Pheromone”
Discover
Measure
Mirror
Optimize
June 2010 August 2010
October 2010 December 2010
![Page 26: Coolhunting Overvie · Most effective communicators personal community Degree of Sharing high Degree of Interactivity low high (m-m) small (1-1) Degree of Connectivity](https://reader036.vdocuments.us/reader036/viewer/2022071215/6044da7d8fc0424bdb4ce523/html5/thumbnails/26.jpg)
high centrality/ density
high
suc
cess
lo
w s
ucce
ss
low centrality/density
positivity
negativity
honesty
![Page 27: Coolhunting Overvie · Most effective communicators personal community Degree of Sharing high Degree of Interactivity low high (m-m) small (1-1) Degree of Connectivity](https://reader036.vdocuments.us/reader036/viewer/2022071215/6044da7d8fc0424bdb4ce523/html5/thumbnails/27.jpg)
Moderately happy customer (NPS 29%) Steady team
Leaders active senders
Relatively high GBC Clear leaders
Very happy customer (NPS 67%)
Steady team Leaders active senders Team well-balanced (send & receive same)
High GBC Clear leaders
Very unhappy customer (NPS -33%)
Changing team Passive leaders (get more than send)
Low GBC Leaders invisible
![Page 28: Coolhunting Overvie · Most effective communicators personal community Degree of Sharing high Degree of Interactivity low high (m-m) small (1-1) Degree of Connectivity](https://reader036.vdocuments.us/reader036/viewer/2022071215/6044da7d8fc0424bdb4ce523/html5/thumbnails/28.jpg)
![Page 29: Coolhunting Overvie · Most effective communicators personal community Degree of Sharing high Degree of Interactivity low high (m-m) small (1-1) Degree of Connectivity](https://reader036.vdocuments.us/reader036/viewer/2022071215/6044da7d8fc0424bdb4ce523/html5/thumbnails/29.jpg)
Unit of Observation
Interaction Archives
Research Goals
World Web/Blog/ Social Networking sites
Predict movie box office success Predict political elections Predict consumer sentiment Predict stocks
Organization Intranet/E-Mail/phone log
Predict project success Predict startup success
Individual Web/Blog/E-Mail/phone log/ sociometric badges
Predict personality characteristics Predict team success
![Page 30: Coolhunting Overvie · Most effective communicators personal community Degree of Sharing high Degree of Interactivity low high (m-m) small (1-1) Degree of Connectivity](https://reader036.vdocuments.us/reader036/viewer/2022071215/6044da7d8fc0424bdb4ce523/html5/thumbnails/30.jpg)
Blue – drummerRed – singer/leaderGreen - audience