2+2=

Semantics: A brief definition of definitions…• Semantics is the study of meaning.

• Applied to ordinary language to denote an obstruction of comprehension that derives from word selection and connotation.

Semiotics: The Definition of Meaning• Semiotics is the study of how meaning is

constructed and understood.

• Semiotics are used to illustrate the [sometimes] subtle differences between literal interpretation and associated meanings. *Up yours Agnes!*

The Three Rules of Cool• Rule One: The quicker the chase, the

quicker the flight . The act of discovering what is cool is what causes cool to move on.

• Rule Two: You can’t “manufacture” cool out of thin air.

• Rule Three: You have to know cool to be cool.

The Five Stages of Cool• Innovator/s• Early Adopters• Early Majority• Late Majority• Stragglers

• Permeation of Cool through industry: Video Link

Horizontal Segmentation: Keywords

• Prior Paradigm: What came before?

• Platonic Dish: There is no one perfect food.

• Pepsi vs. Pepsis: Who wants just one?

• Preferences: Underscores individuality.

Doc Martins & Converse All Stars

Cool or Uncool: Gov. School Edition• What makes Birthday Cake Ice Cream cool?

• Is it cool to have a “Gov. Love” type of relationship?

• What makes hanging out in the “Hippy Tree” popular?

What is “Cool” ?• Cool - [kool] adjective, adverb,

noun, verb.• a. great; fine; excellent• b. characterized by great facility;

highly skilled or clever• c. socially adept

Additional Points to Address if Time Permits• Cool vs. Popular

• Anthropology of Cool

• Manipulating a Crisis

• Cyclical nature of “cool”