Social Media Marketing

Getting Connected: =Program Structure, Advisory Committee, Marketing, and Networking ConnectionsCool Tools:Recruitment & RetentionPresented by:

Scott Naill& Tony TrappUpper Valley Career Center HVAC/R Program

1Upper Valley CC HVAC/R TechnologiesThe Upper Valley Career Center is located in Piqua, Ohio 20 minute north of Dayton Ohio. In the Fall of 2005 Upper Valley JVS dedicated a 40,000 sq. ft. Science Technology expansion on the main campus and it included a newly built 3,500 sq. ft. HVAC/R lab and training center. The average number of students the last 5 years 35-40 students which includes Juniors And Seniors.

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Advisory Committee Partners4The 3 Rs Relationships!Relationships!Relationships!

Building partnerships and relationships!45What Does a Career-Tech. Advisory Committees Do?Provide information which will update, modify, expand, and improve the quality of Career and Technical ProgramsMake recommendations that will strengthen and expand the curriculum and provide assistance in implementing these recommendationsAssist in identifying needs, priorities and evaluating programs.

6Advisory Committee members provide valuable services in areas such as:Student RecruitmentStudent PlacementCurriculum DevelopmentFacilities and equipmentPublic RelationsCommunity NeedsLegislativeFinancial Support

7Student RecruitmentParticipate in career fairsSpeaking at OrientationRecruiting Students in the Community Help Conduct events recognizing students, employers or others active in helping the program or the school.Be a guest speaker

8Public RelationsFoster positive communications between the school and communityDistribute in office brochures and pamphlets describing the various Career Technical programs offeredCommunicating with the board of education about your particular programPosting information on bulletin boards, submitting news articles on Career Tech opportunities

9Financial SupportEstablishing scholarship or other financial assistance for outstanding seniors who wish to continue their education/trainingReviewing and recommending budget requests for laboratory equipment and supplies

10Some Characteristics of Effective Advisory Committee Members Are:Genuine interest in helping students succeedKnowledge of community needsWillingness to explore new ideasTime to devote to the committeeInsightCooperation LeadershipGood Communication Skills

11Advisory Committee Members may include person who are:Business and industry representativesLabor representativesCommunity agency representativesSchool representativesMedia representativesFormer students (graduates)Elected officialsService organization leaders

12Teachers Responsibilities The teacher plays a dual role from leader to helper, depending on the need of the committee

13Chairperson ResponsibilitiesThe Chairperson should be elected at the first meeting. Working with the teacher to plan advisory committeeDeveloping meeting agenda with the teacherPresiding over the meeting

Upper Valley CC HVAC/R Technologies

Level I StudentsHow is your program structured?Certificates:Students receive varies certifications:*OSHA 10 hour training*Lockout/ Tag out training *608 EPA Refrigerant Certification (EPAtest.com)*Scissor Lift/Bobcat Training*DDC Direct Digital Control Trane Tracer/ Tridium *CPR *Fire Alarm*NCCER Accredited (National Center of Construction Educational Research)

How is your program structured? Apprenticeship:We offer an apprenticeship program for those students who qualify. The qualifications are:2.5 GPA or higher95% attendance or betterRecommendations from all their academic and Career Technology teacher.

What is your job placement rates and average starting wages?93% job placement rate averaged over 5 years.56% Post-Secondary Rate. This percentage will raise next year with the blending of the apprenticeship/ Tech Prep program. Students will earn Sinclair College Credit via online pilot program which will be in place next school year. HVA 186 Modern Refrigeration Practice advantaged course. Varies $9.50 hr to $13.50 hr

What methods do you use in job placement?Employers recruit students their junior year. We like to explain it best as a Football Draft Employers scout out the students and make appointments to check on the students progress throughout the school year. Students are expected to introduce themselves to the employers when they visit the lab. Students who excel and show maturity will be the first recruited with the higher paying jobs.

Soft SkillsWhat has been the most effective method you have used to recruit students into your program? Letter sent by employers on their company letterhead. We provide a contact list with students names and address to employers and the employer do the rest! The employers are the ones who sell the program. Email distribution list of all the employers and supporters of the program. This distribution list helps communicate our needs to the employers. We send the list of students interested and who visited the program through the yearWe developed a professional recruitment video with the help of $10,000 National Dissemination Grant. The video is distributed to students, parents, and associate school counselors.

What is it? Blogs Twitter Facebook YouTube Marketing/Branding

We dont need no stinkin social marketing..or do we?

20Lets take a look, shall we?Facebookwww.facebook.com/coolschoolhotcareerYouTubewww.youtube.com/uppervalleyhvacrTwitter www.twitter.com/uppervalleyhvacLinkedIn www.linkedin.com/

21Social Media Marketing The CostThere is no monetary cost at all to set your company up on Facebook, YouTube, Twitter, etc.Social Media are labor intensive!Facebook exampleSetting up the account 15 minutesCreating a plain page 10 minutesCustomizing your page 1 week (If you have prior experienceProviding content Never ending. These media have an insatiable appetite for content. The content is what attracts the customer

22Social Media Marketing The ReasonRecognize that social media are dialogues people will not always say what you want to hearDont ignore the inevitable your students are now, or will be on social media.Beware of what you post!

23Creative Concept-BrandingEverything We Do Is MarketingA Brand is a Trademark or a distinctive name identifying or representing a product or service.Serves as a unifying elementEverything that makes them think of you

24Student Handout

25Follow-Up Postcards

26T-Shirt HandoutA person wearing a black T-shirt without a brand name is simply wearing it.- Build Your Own Brand by Doug Dovarak

27T-Shirt HandoutA black T-shirt with a brand name on it is more than just clothing.- Build Your Own Brand by Doug Dovarak

28Display Banner

29Website/Landing Page

30Facebook

31Twitter

32YouTube

33Movie Theatre Promo

34Enrollment/Retention TimelineJAJMFSONDAMJSpudDayHome School VisitsECD & Open HouseThank You LettersX Mas CardsSelectAmbass.Employer Letters

Reminder to Sign Up LettersPhoneCallsDinner

Congrats MailingEmployer Letters

Care PackageMailerApplications

Encourage Facebook & Website-Followings2nd Look Day

Cool Tools: Recruitment & Retention-Q & AQuestions&Educated Guesses,Semi-logical Deductions,and Wildly Unfounded Speculations uppervalleyhvacr.com

36Contact InfoScott Naill naills@uppervalleycc.org Tony Trapp trappt@uppervalleycc.org uppervalleyhvacr.com coolschoolhotcareer.com

37UVCC HVACR Lab Video

3839Emerson Climate Technologies Upper Valley Joint Vocational School

The purpose of this proposal is to request funding for an Emerson Climate Technologies Resource Center and additional training resources in conjunction with the Upper Valley Joint Vocational School. This capital support is focused on the schools new HVAC/R Lab and Training facility, to be housed in the new Science and Technology wing.

1/6/2012 12:24 PM3940Executive OverviewIn the Fall of 2005, Upper Valley JVS will dedicate a 40,000 sq. ft. Science and Technology expansion on the main campus in Piqua, OH. This expansion will include a new 3,200 sq. ft. HVAC/R Lab and Training Center.

This partnership proposal seeks to enhance the new HVAC/R facility with a state-of-the-art training center and supporting training resources to enhance learning opportunities for Upper Valley JVS students, as well as Emerson Climate Technologies training programs.

This proposal is requesting $200,000. This capital funding will be used to construct and equip an Emerson Climate Resource Center for training and to support additional HVAC/R lab training resources. None of these funds will be used for operational expenses.

This proposal builds on a long and positive working relationship between Copeland/Emerson and the Upper Valley JVS over the past 25 years.41Upper Valley JVS Partner MeritsUpper Valley JVS is a champion of skills-based learning. 30 career programs serving 3,000 high school and adult students/year in Miami and Shelby counties.First Ohio technical center to earn Ohio Award of Excellence (Baldrige-based) Recognition.

The HVAC/R program is a nationally acclaimed program focused on leadership, growth, and academic excellence.Enrollment has doubled (from 24 to 51) over the past 5 years.Numerous state and national recognitions for Excellence Bestowed upon the program and Scott Naill, Instructor.40 member Advisory Committee (3 Copeland members).Upper Valley JVS and the HVAC/R program are proven winners that represent best-in-class academic excellence for our community.42Supporting Documentation For Reference OnlyCurrent Partnership Activities

HVAC/R Program Enrollment History

HVAC/R Program And Student Recognitions

Value To Emerson

43UVJVS and Emerson/Copeland are partners in a school- to- apprenticeship program which allows selected HVAC/R students to enter into an apprenticeship during their senior year.For the past 5 years UVJVS has provided training facilities for Copelands wholesalers and suppliers.UVJVS and Emerson/Copeland work together to recruit, educate, and retain HVAC/R students.Emerson/Copeland continues to donate equipment to the HVAC/R program to provide students with technology for up-to-date hands-on training.The job shadowing/mentoring program with Emerson/Copeland in the Product Evaluation Labs during the past 5 years has introduced many students to the excellent opportunities in our industry.

Current Partnership Activities44Supports Emerson Climate Technologies vision of industry leadership and commitment to education in our community.Provides improved facilities for Copeland Compressor Operation And Service Seminar and Copeland Technical Specialist training (Emerson Educational Services)Supports our commitments to NATE/ARI/NCCER industry associationsExpands learning opportunities to train future technicians on compressor life test and calorimeter equipmentProvides resources to expand current Copeland training activities to a broader Emerson Climate Technologies levelValue To EmersonUpper Valley CC HVAC/R Technologies

Upper Valley CC HVAC/R Technologies

Upper Valley CC HVAC/R Technologies

Upper Valley CC HVAC/R Technologies

Upper Valley CC HVAC/R Technologies