cool it v-5.full report

7/31/2019 Cool IT v-5.Full Report

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The Cool IT leaderboard evaluates top IT companies on their efforts to provide economy-wide climate solutions,reduce emissions from their own operations, and lobby for science-based climate and energy policies.

SOLUTIONS ENERGY IMPACT ADVOCACY

40

22

49

29

48

48

53

21

34

35

23

15

19

10

23

38

38

1 1

1 1

45

33

ALCATEL-LUCENT

AT&T

CISCO

DELL

ERICSSON

FUjITSU

GOOGLE

HCL

HP

IBM

MICROSOFT

NEC

NTT

ORACLE

SAP

SHARP

SOFTBANk

TCS

TELEFONICA

VODAFONE

WIPRO

VERSION 5: FEBRUARY 2012COOL ITLEADERBOARD

Detailed descriptions o all Leaderboard company scores are located on the Cool IT website
http://www.greenpeace.org/international/en/campaigns/climate-change/cool-it/leaderboard/http://www.greenpeace.org/international/en/campaigns/climate-change/cool-it/leaderboard/http://www.greenpeace.org/international/en/campaigns/climate-change/cool-it/leaderboard/http://www.greenpeace.org/international/en/campaigns/climate-change/cool-it/leaderboard/http://www.greenpeace.org/coolit


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Just as the power o the internet has revolutionised our communication byallowing users to provide content such as video, music and text material,generating new producers, journalists and authors, IT energy-related smartsolutions have the ability to put consumers in command o their electricityuse and pave the way or dramatic improvements in energy eciency anduse o renewable energy. Greenpeaces own [E]nergy Revolution blueprint,which outlines a sustainable pathway or a transition to having 95% o globalenergy needs met by renewable energy by 2050, a signifcant disruption o

the centralised dirty energy business model by ICT technologies is essential to

achieving this goal.

In 2008, the Smart 2020 Report published by leading Inormation andCommunication Technology (ICT) companies outlined in detail the businessopportunities and potential or these companies to drive transormativechange in the consumption and production o energy, with the potential todrive a reduction in greenhouse gases by at least 15% by 2020. Greenpeace

began evaluating global ICT brands through its Cool IT Leaderboard in May2009 in order to identiy which companies were actually leading eorts todrive change in the energy sector. The Leaderboard also examines howthey use their infuence to change government policies that will drive cleanenergy deployment, and what companies were simply hand waiving on thetransormative potential o ICT energy solutions, but not seriously pursuingthese opportunities.

Now, nearly our years ater the release o the Smart 2020 Report, the pictureas outlined in Version 5 o the CoolIT Leaderboard is one that, while we see asteady increase in the quantity and strength o energy solutions oerings rommany companies such as Cisco, IBM, Ericsson and Fujitsu, we also see asignicant reduction in policy advocacy to change the rules to drive investmentin clean technology and renewable energy deployment. A notable exception tothis trend is Sotbank (a new addition to the Leaderboard in Version 5), whichhas spoken up loud and long in calling or a transition away rom nuclear powerto renewable energy in Japan post Fukushima, and scoring the highest in thiscategory since the launch o the Leaderboard in 2009.

The rapid growth o the sectors energy demand continues to be a growingconcern, given the lack o commitment to ensuring that this growth is notdriving more dirty energy investment. As highlighted in last years Leaderboard,and more recently in the Greenpeace publications How Dirty Is Your Data?, Dirty Talk, as well as the Guide to GreenElectronics, the rapid expansion o telecom inrastructure and the data centres that power the Cloud is drivingsignicant energy investment in many areas, much o it rom dirty sources, such as coal. While many brands are

making steps to reduce pollution by increasing eciency in their products and operations, ew companies havedemonstrated a commitment to meeting their electricity needs rom renewable sources.

Without much stronger leadership among companies to driving renewable energy deployment, the amount o dirtyenergy in the sectors electricity supply chain will double and triple to keep pace with its demand, potentially lockingin another generation o dependence on coal, nuclear, and other ossil uels that the planet cannot aord.

Highlights rom this years Leaderboard:

Cisco, Ericsson, and Fujitsu stand out once again in the solutions criteria or providing detailed case studies o howtheir unique technology is creating pathways towards signicant emission reductions.

Sotbank has set a new bar in advocacy leadership with strong statements and eorts to move Japan away romdirty energy dependence post-Fukushima.

Google, Cisco, and Dell stand out or sourcing over 20% renewable energy globally or each companys inrastructure.

ExEcutivE Summary

Oera Scores

Copa Raki Score

1st Google 53

2nd Cisco 49

3rd Ericsson 48

3rd Fujitsu 48

5th Vodafone 45

6th Alcatel-Lucent 40

7th Sharp 38

7th Softbank 38

9th IBM 35

10th HP 34

11th Wipro 33

12th Dell 29

13th Microsoft 25

13th SAP 23

15th AT&T 22

16th HCL 21

17th NTT 19

18th NEC 15

19th Telefnica 11

19th TCS 11

21st Oracle 10

IT technologies have the potential to transorm the way we use energy, breakingour dependence on dirty sources o energy. By developing technology thatallows users to monitor and prevent greenhouse gas emissions rom everydayactivities, ICT companies can provide society with solutions to phase out ossiluels and drive the necessary changes needed to mitigate climate changeimpacts. The industry is continuing to progress on these solutions, but at apace that does not meet the urgency o the climate crisis.

ICT companies eatured on the Leaderboard repeatedly express in their owncorporate sustainability reports, websites and executives public speeches theimportance o the industrys leadership in reducing emissions and preventingdevastating climate change, but most have proven shy in disclosing investmentsand uture savings goals. The industrys disclosure problem is an impedimentto pushing the industry past current perormance towards creating level playingelds that will spur aster innovation.

Fujitsu, Ericsson and Cisco continue to remain in the top tier o companiesin driving ICT solutions providing comprehensive case studies that includewell ounded assumptions with pre- and post-intervention data on the energyand pollution savings potential o their solutions. Global telecommunicationsoperators such as Vodaone and NTT also scored relatively well in solutionsleadership, in the rst Leaderboard evaluation.

The level o disclosure o investment in emission reducing solutions isdisappointing. The level o disclosure o investment is oten in contrast with howimportant companies portray solutions to climate change. For example, Dellcontinues to make the importance o the global reduction o greenhouse gasemissions a company ocus, but ails to communicate any real details o how itsbusiness model invests in new technology to secure these meaningul reductions.

The scoring or the Solutions section was modied in this editi on o theLeaderboard. Current savings calculations criterion has been lowered to 10points rom 20 points while at the same time both the investment and uturesavings goals criterion were increased to 10 points rom 5 points. Thesechanges were made to give greater leadership recognition to those companiesthat were attaching signicant resources and ambition to their eorts to driveclean energy deployment, as their solutions oerings become more mature andmethodology or measuring such reduction becomes standardised.

Solutions Highlights:

Current Savings Calculations - Cisco (10 out o 10 points) - Cisco has made public several detailed

case studies that highlight how innovation technology is able to reduce emissions. Cisco provides threecomprehensive case studies as well as a video on the companys EnergyWise solution.

Investment - Google (9 out o 10 points) - Googles clean energy investments stand out among the crowd.In addition to investing in new emerging clean energy start ups, Google is investing in utility projects to createrenewable energy, including a large scale solar project near Sacramento, Caliornia.

Future Savings Goal - Fujitsu (5 out o 10 points) - Fujitsu has established a goal o reducing cumulative carbonemissions by 15m tonnes between 2009 and 2012. The company also set a goal o reducing emissions in Japan by30m tonnes by FY 2020.

IT Ciate Sotios Scores

Copa Raki Score

1st Fujitsu 28

2nd Ericsson 24

3rd Cisco 22

4th Vodafone 21

5th IBM 19

5th Sharp 19

5th NTT 19

8th NEC 17

9th HP 16

10th Alcatel-Lucent 15

11th AT&T 14

12th Google 13

13th HCL 11

14th Dell 10

15th Microsoft 9

16th SAP 7

17th Oracle 5

17th Wipro 5

19th TCS 4

20th Softbank 3

20th Telefnica 3

it cLimatE SoLutionS
http://www.greenpeace.org/usa/en/news-and-blogs/news/energy-revolution-2010/http://www.greenpeace.org/international/en/publications/reports/Cool-IT-leaderboard-4/http://www.greenpeace.org/international/en/publications/reports/How-dirty-is-your-datahttp://www.greenpeace.org/international/en/news/Blogs/Cool-IT/dirty-talking-a-case-for-telecom-to-shift-fro/blog/34895/http://www.cisco.com/web/about/ac227/csr2011/videos/john_environment.htmlhttp://www.google.com/green/collaborations/investments.htmlhttp://www.google.com/green/collaborations/investments.htmlhttp://www.cisco.com/web/about/ac227/csr2011/videos/john_environment.htmlhttp://www.greenpeace.org/international/en/news/Blogs/Cool-IT/dirty-talking-a-case-for-telecom-to-shift-fro/blog/34895/http://www.greenpeace.org/international/en/publications/reports/How-dirty-is-your-datahttp://www.greenpeace.org/international/en/publications/reports/Cool-IT-leaderboard-4/http://www.greenpeace.org/usa/en/news-and-blogs/news/energy-revolution-2010/


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While the ICT sector has tremendous potential to drive renewable energy andtransormational energy savings in other parts o the economy, the rapidly growingenergy ootprint o the IT industry is already very real, very signicant, and theindustry is increasingly relying on dirty energy to power its growth. Already, theaggregate global electricity demand o the data centres and telecommunicationsnetwork that drive our modern online economy would rank among the top vecountries in the world in terms o electricity use, and is expected to increase itsuse threeold in the next 10 years. (see chart, page 5.)

The estimates o the IT sectors carbon ootprint perormed to date have variedwidely in their methodology and scope. One o the most recognised estimates othe IT sectors ootprint was conducted as part o the 2008 SMART 2020 study,which established that the sector is responsible or 2% o global GHG emissions.

The report outlines three broad areas o greenhouse gas associated with ouronline and electronic world:

Estimated GHG Emissions o ICT Sector:MtCO2e = Million Tonnes Carbon Dioxide Equivalent

Emissions 2007 (MtCO2e)

Datacentres

Telecoms and devices

Computers and devices

iClimate Group and the Global e-Sustainability Initiative ( GeSI)(2008).SMART 2020: enabling the low carbon economy in the inormation age.

Comparison o Dierences in IT Sector Energy Footprint:

1. Services, Software & Cloud Computing Companies

(Fujitsu, Google, Microsoft, IBM, Oracle, SAP, TCS)

With an increase in businesses run on sotware and services provided online,it is not surprising to see an expansion o data centres around the globe.Unortunately, this i ndustry growth is currently not being sourced by renewableenergy in equal measure. The increase in and expansion o data centres provide the opportunity to set greaterdemands or renewable energy and thus create clear pathways towards achieving global emission reduction targets.With responsible inrastructure siting policies (location plans or building data centres), ICT companies have theopportunity to leverage its buying power to raise the bar o oered renewable energy in the areas in which it sites its

own buildings.

For a more detailed comparison o how global cloud computing companies are choosing clean sources o energy,please see How Dirty is Your Data.

2. Telecommunications Operators (AT&T, NTT, Telefonica,Vodafone)

As telecom networks ocus on sustaining growth and expansion into new markets and areas, they are increasinglytroubled by the inadequacies opower grids around the world and risks o unexpected outages. In India, the sectorhas been continually reliant on diesel, and as a result is responsible or over 6m tonnes o CO 2 emissions rom dieselgenerated power annually. Network suppliers, such as Ericsson and Alcatel Lucent, are increasing their investment inenergy ecient telecommunications inrastructure, and are beginning to oer solutions that can shit away rom dieselto renewable powered base stations, but the telecommunication operators thus ar lag behind in the adoption o thisnew orm o investment.

For a comparative analysis o the telecom sector in the India subcontinent, see report by Greenpeace India,Dirty Talking

it EnErGy imPact

IT Eer Ipact Scores

Copa Raki Score

1st IBM 20

2nd Alcatel-Lucent 18

3rd Cisco 17

3rd Google 17

3rd Dell 17

3rd Wipro 17

7th SAP 14

8th Ericsson 13

8th HP 13

10th Vodafone 11

10th Microsoft 11

12th Sharp 10

13th Fujitsu 9

14th NEC 8

15th NTT 5

15th AT&T 5

15th Oracle 5

15th Telefnica 5

19th HCL 4

19th TCS 4

21st Softbank 2

116

407

307

3. Equipment Manufacturing ( Dell, HP, Sharp, Wipro, HCL) & Network Companies (Alcatel-Lucent, Cisco,

Ericsson)

Highly energy ecient ICT products, whether they are or consumer or or the business sector, can have a signicantimpact on the amount o energy our online products demand. In addition, the supply chain is heavily concentratedin countries in Southeast Asia, and are oten driving signicant investment in dirty energy supply to manuacturethese products. Many companies included in the Cool IT Leaderboard are beginning to actively manage greenhousegas emissions in dierent stages o the supply chain, such as in the manuacturing and use stages.

The Leaderboard awards top marks to companies that report veried emissions up to or exceeding 80% o theembedded energy in their supply chain and/or have manuactured products that signicantly meet or exceedestablished energy eciency standards. The highest scoring companies in this criterion include, HP, Dell and Sharp.More IT companies should showcase any eciency targets or existing eciency work among their suppliers toestablish energy reduction in their supply chain.

For additional comparative analysis on the environmental and clean energy perormance o major consumerelectronic manuactures, please see Greenpeaces Guide to Greener Electronics.

Greenpeace released its own report, Make IT Green: Cloud Computing and its Contribution to Climate Change in Marcho 2010, highlighting the scale o ITs estimated energy consumption, and providing new analysis on the projected growthin energy consumption o the internet and cloud computing or the coming decade, particularly as driven by data centres.

Key ndings and outstanding questions rom the Make IT Green report include:

Theelectricityconsumptionofdatacentresmaybeasmuchas70%higherthanpreviouslypredicted.

Thecombinedelectricitydemandoftheinternet/cloud(datacentresandtelecommunicationsnetwork)globallyis

623bn kWh (and would rank 5th among countries).

Basedoncurrentprojections,thedemandforelectricitywillmorethantripleto1,973bnkWh,anamountgreater

than the combined total demands o France, Germany, Canada and Brazil.

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, ,

, .

:

.

.

,

, ,

, ,

.

US

China

Russia

Japan

Cloud computing

India

Germany

Canada

France

Brazil

UK

0 1000 2000 3000 4000 5000

2007electricityconsumption.BillionkwH

3923

3438

1023

925

623

568

547

536

447

404

345

GreenpeacesMake IT Green Report, 2010.

The International Energy Agency (IEA) warned in all 2011 that unless a decisive shit is made to clean energy investmentand move away rom high carbon sources o energy, such as coal, in the next ve years (2017), the Earth will be lockedinto a disastrous level o unavoidable global warming. Electronic devices and the network that supports our demandor greater online access are a signicant orce in driving global energy demand. While many brands are making stepsto manage and reduce pollution by increasing eciency in their products and operations, only a ew companies havedemonstrated a signicant commitment to meeting their growing electricity needs rom renewable sources.
http://www.smart2020.org/_assets/files/03_Smart2020Report_lo_res.pdfhttp://www.smart2020.org/_assets/files/03_Smart2020Report_lo_res.pdfhttp://www.greenpeace.org/international/en/publications/reports/How-dirty-is-your-data/http://www.greenpeace.org/international/en/news/Blogs/Cool-IT/dirty-talking-a-case-for-telecom-to-shift-fro/blog/34895/http://www.greenpeace.org/international/en/campaigns/climate-change/cool-it/Guide-to-Greener-Electronics/http://www.greenpeace.org/international/en/publications/reports/make-it-green-cloudcomputing/http://www.greenpeace.org/international/en/publications/reports/make-it-green-cloud-computing/http://www.iea.org/press/pressdetail.asp?PRESS_REL_ID=428http://www.iea.org/press/pressdetail.asp?PRESS_REL_ID=428http://www.greenpeace.org/international/en/publications/reports/make-it-green-cloud-computing/http://www.greenpeace.org/international/en/publications/reports/make-it-green-cloudcomputing/http://www.greenpeace.org/international/en/campaigns/climate-change/cool-it/Guide-to-Greener-Electronics/http://www.greenpeace.org/international/en/news/Blogs/Cool-IT/dirty-talking-a-case-for-telecom-to-shift-fro/blog/34895/http://www.greenpeace.org/international/en/publications/reports/How-dirty-is-your-data/http://www.smart2020.org/_assets/files/03_Smart2020Report_lo_res.pdfhttp://www.smart2020.org/_assets/files/03_Smart2020Report_lo_res.pdf


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Ater a steady increase in IT sector advocacy leadership on climate and cleanenergy policy over the last two years, outside o Japan (see below), IT policyengagement ell dramatically across the board in the past year. The vacuumcreated by the lack o engagement and advocacy leadership has been quicklylled by status quo dirty energy companies, resulting in a retreat or stagnation oclean energy policy at nearly all levels o government.

While there have been important policy debates that companies on the Cool ITLeaderboard have contributed to in the past year, it has generally been at a muchlower volume and o more incremental nature. This retreat was surprising giventhe leadership demonstrated by the sector at the end o 2010 with the adoptiono the Guadalajara Declarationdelivered to governments in Cancun at COP 16.

This document spoke o the need or a transormational shit by governments tobetter leverage IT solutions in order to reduce emissions by at least 30% by 2020.

But with a ew notable exceptions (see regional summaries below), the sector

as a whole has withdrawn rom the major energy policy debates in most everyregion. Instead returning to more incremental language and positioning, despitethat political infuence o the sector as a whole is increasing in every region. This isin contrast to the sectors growing importance to the modern economy.

Simply reerring to the potential o the ICT sector to deliver emissions savings orreductions is not going to transition our energy sources to renewables while dirtyenergy companies continue to be ully ocused on maintaining their dominantposition in the energy marketplace. This status quo has to change i a meaningulpathway to a robust clean energy market is to be created. This pathway must beone that will not only create tremendous business opportunities or the IT sectorand their energy solutions oerings, but will also address their growing coal andother dirty energy ootprint o the IT sector.

Japan: The political debate on Japans energy uture is ront and centre inpost Fukushima Japan, and Sotbank, more than any ot her IT company, hasorceully stepped orward to call or a transition away rom nuclear power andput the country on an aggressive renewable energy path, and has challenged theKeidanren position to restart the nuclear power plants. Sharp has also increasedits advocacy eorts post the Fukushima disaster to support better governmentpolicies to promote solar generation.

EU: While many countries have sought to increase the EUs reduction eorts to at least 30% below 1990 levels by2020, the steady attack by BusinessEurope and other national trade associations continue to delay a decision by EUleaders. Vodaone, Google and Cisco have spoken in support o more aggressive reductions but need to speak withgreater volume. Other companies, like IBM, need to step orward to reute the positions taken by BusinessEurope,

who otherwise will continue to speak or the business community in opposition to the eorts driving clean energyproduction and greenhouse gas emissions.

US: While Google clearly takes a backseat to Sotbank in this years Leaderboard policy advocacy ranking, Googleis still among the most active in its eorts to advocate and inorm the clean energy debate in the US. However, thesteady attack on government policies by many members o the business community threatens to eliminate criticalclean energy investment incentives, with little or no push back rom the IT sector, eectively killing o a major avenueor renewable energy and energy ecient deployment.

India: It is o critical importance to the sector that government policies directenergy-related investments toward clean energy and away rom additional coaluse and diesel consumption, given the sectors rapidly rising energy ootprint. Thegovernments recent directive mandating the telecommunications to power 50%o their rural towers with renewable energy is an important step orward, as isIndias National Solar Mission, which should help increase support or decentralisedrenewable electricity generation, and has been politically supported by Wipro.In order to enable higher utilisation o renewable energy a real commitment oresources is needed in grid inrastructure. However, without a signicant push romthe business sector, Indias reliance on dirty energy is only expected to deepen.

PoLiticaL advocacy

Poitica Aocac Scores

Copa Raki Score

1st Softbank 33

2nd Google 23

3rd Vodafone 13

4th Wipro 11

4th Ericsson 11

4th Fujitsu 11

7th Cisco 10

8th Sharp 9

9thAlcatel-Lucent

710th HCL 6

11th HP 5

11th Microsoft 5

13th AT&T 3

13th Telefnica 3

13th TCS 3

16th Dell 2

16th SAP 2

18th Oracle 0

19th IBM -4

20th NTT -5

21st NEC -10

Law can be made by only

politicians, by no other people.

I urge you to do your job with

utmost efforts to pass the Feed

In Tariff bill. Then we at civil

sector do our job to expand

renewable energy through fair

competition.Sotbank CEO, Masayoshi Son, June 15 2011

The Cool IT Leaderboard is updated regularly to track the progress o the worlds largest IT companies towards the achievemento economy-wide greenhouse gas (GHG) emission reductions o 15% by 2020. Companies are evaluated or leadership in threekey areas:

1. Eorts to oer economy-wide technological climate solutions that contribute to global greenhouse gas reductions. (40/100)

2. Initiatives to reduce their own global warming emissions. (25/100)

3. Active engagement in political advocacyand support or science-based climate and energy policies. (35/100)

Detailed descriptions o all Leaderboard company scores are located on the Cool IT website

cooL it LEadErboard ScorinG critEria

IT ClImATE SOluTIOnSrepresent 40 out o 100 points, dividedas ollows:

Current Savings Calculations(20 points):Company makes public calculationso current net GHG emissions

savings provided by IT solution(s)in any o ve key areas o theeconomy - buildings, transport,manuacturing, power anddematerialisation o services -via case study data. In the caseo sotware solutions, companyprojects reductions rom associatedbehavioural change.

Public Metrics (10 points):Company makes public the metricsand assumptions used to calculatenet GHG emissions savings o ITsolutions.

Investment (5 points):Company makes signicantnancial investment in cleantechnology solutions, includingspecic investments in existingoerings and R&D or IT climatesolutions and/or makes directinvestments in external third-partyclean energy opportunities.

Future Savings Goal (5 points):Company sets short to mid-term target or uture net GHGsavings based on current savings

calculations, investment andgrowth.

Note:

Points listed above represent the

maximum number o points or

given criteria.

IT EnERgy ImPACTrepresents 25 out o 100 points,divided as ollows:

Absolute Emissions Reduction

Target (5 points):Company makes commitment toreduce absolute GHG emissions

o its own operations on a denedtimeline. Maximum points awarded tocompanies with absolute reductiongoals o at least 20% by 2012 using a2008 or earlier baseline.

Mitigation Strategies (10 points):Company demonstrates specicGHG mitigation strategy in theollowing order o importance:energy eciency and avoidedemissions; direct installation orenewable energy; osets directlysecured in electricity load centre,servicing data centre or majorcompany inrastructure; renewableenergy credits and/or osets clearlyproven to be additional.

Inrastructure Siting Policy(5 points):Cloud service companies have acloud inrastructure siting policy thatmaximises clean energy sourcesand avoids growth in demand orcoal or nuclear-powered electricity.

Product Efciency & Supply

Chain Footprint (5 points):IT equipment companies

manuacture high-eciencyproducts and aggressively managethe carbon ootprint o theirproduct supply chains.

Notes:

(1) No points or target / mitigation

are possible without ootprintdisclosure.

(2) Points listed above represent the

maximum number o points or

given criteria.

(3) I company does not havesignifcant clou d driven ootprint

to warrant an Inrastructure Siting

Policy, it will be evaluated or 10

maximum points under ProductEfciency and/or Supply Chain

Footprint, and vice versa.

POlITICAl AdvOCACyrepresents 35 out o 100 points,divided as ollows:

Political Speech (10 points):Public speech, preerably by theCEO, made beore a relevantnational or international audience,

which reerences need orscience-based, mandatory GHGreduction cuts.

Political Policy(15 points):Company takes public position inavour o specic and current policyadvocacy priorities that supportsciencebased, mandatory GHGreduction cuts at the national orinternational level.

Repetition Bonus (10 points):Measures the repetition o positivespeech and advocacy.

Negative Lobby Penalty(-5 to -15, dependent on severity):Companies that directly undertakeor are members o tradeassociations/organisations whichengage in negative lobbying,dened as a policy positionthat undermines or negates ascientically-achieved emissionsreduction target and/or cleanenergy policies.

Notes:

(1) Only advocacy conducted within

the past 12 months will be applied.(2) Points listed above represent the

maximum number o points orgiven criteria.
http://www.greenpeace.org/international/en/news/Blogs/Cool-IT/cop16-report-ericsson-presents-the-guadalajar/blog/29359/http://e-shift.org/?p=848http://www.greenpeace.org/international/en/campaigns/climate-change/cool-it/leaderboard/http://www.greenpeace.org/international/en/campaigns/climate-change/cool-it/leaderboard/http://e-shift.org/?p=848http://www.greenpeace.org/international/en/news/Blogs/Cool-IT/cop16-report-ericsson-presents-the-guadalajar/blog/29359/


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Political Speech (5 out o 10)

Alcatel-Lucent had a number o instances o political speech. The company signed the Guadalajara Declaration prior

to COP16 in 2010. Additionally, CEO Ben Verwaayen consistently talked about how the ICT sector and the businesscommunity in general need to take much more aggressive action to curb climate pollution, most signicantly in theWall Street Journal in May 2011.

Political Policy (0 out o 15)

No Leadership points.

Repetition Bonus (2 out o 10)

For the repetition o political speech listed above, Alcatel-Lucent was awarded 2 points as a repetition bonus.

PoLiticaL advocacy 7/35

Absolute Emissions Reduction Target (5 out o 5)

Alcatel-Lucent has set an ambitious commitment to reduce its carbo n emissions by 50% rom a 2008 baseline by2020, and has already achieved signicant progress with this stretch goal, being slightly ahead o schedule with12.6% reductions by the end o 2010.

Mitigation Strategies (7 out o 10)

Alcatel-Lucent has a hierarchy o action or its greenhouse gas mitigati on strategy

avoid emissions througheciency, work with the supply chain to reduce their carbon emissions, and then use renewable energy sources tobridge the remaining gap, though currently the renewable percentage is low (5%) with unquantied aims to increasethis percentage.

Inrastructure Siting Policy (not applicable)

Product Efciency & Supply Chain Footprint (6 out o 10)

As many Leaderboard companies do, Alcatel-Lucent submits greenhouse gas accounting data to the CarbonDisclosure Project (CDP) and this inormation is veried by a third party. Alcatel-Lucent asks what it reers to asmajor suppliers to report on their emissions so that the company can begin to calculate its Scope 3 emissions.

The company can raise the bar by working with many suppliers to set Scope 3 emission reduction targ ets with itssuppliers.

While Alcatel-Lucents products do not have applicable Energy Star standards, it is useul to see that Alcatel-Lucentis using other metrics such as ATIS and ETSI to gauge energy eciency. However, to eectively chart progress,benchmarks and more data about these various standards are needed.

it EnErGy imPact 18/25

Current Savings Calculations (5 o 10)

Alcatel-Lucent submitted a number o case studies that identied exist ing ways in which the company is drivingsolutions development. However, many o these case studies were light on detail and heavy on narrative. Studiessuch as the one proling Hampshire Hotels provided a good example o a study that calculated pre- and post-invention data. In the uture, more case studies that provide detail and net emission savings will receive more pointson this question.

Public Metrics (4 out o 10)

Alcatel-Lucent submitted a good number o white papers and li e-cycle assessments (LCAs), including ones withonly tangential connections to the company, which detail the assumptions needed when calculating IT solutionssavings. It is unclear i or how Alcatel-Lucent is applying this methodology to its own solutions oerings.

While its not imperative that Alcatel-Lucent create and publish its own methodology, given the somewhat lessrened nature o many o its current methodologies, it would be something that the company could do to advancethe discussion as ICT methodology and assumptions become codied standards.

Investment (4 out o 10)

Alcatel-Lucent has indeed invested in a number o projects that could save greenhouse gas emissions, includinginvesting in the technology necessary to deploy a 40% increase in alternative-powered base stations by 2011.In order to roll out these technologies, such as its alternative energy powered telecom base stations that couldeliminate the need or traditional diesel generators, Alcatel-Lucent has fipped its R&D budget, where the company

is now spending 75% on new technologies research.

Additionally, Alcatel-Lucents Bell Labs has spent a signicant portion o its budget to establish an alternativeenergy laboratory and to work with partners on smart grid applications.

However, it is unclear without more granular data how much, in absolute or relative terms,that Alcatel-Lucent isinvesting in IT solutions technology.

Future Savings Goal (2 out o 10)

In 2010, Alcatel-Lucent set a target o a 40% increase in the number o base stations deployed with alternativeenergy powering solutions by the end o 2011. Goals such as these need to be updated.

15/40it cLimatE SoLutionS

Summary+

x =

-

40/100Paris based Alcatel-Lucent is a global telecommunications company supplying network equipment and broadbandaccess to the telecommunications industry. Alcatel-Lucent was added to the Leaderboard or the rst time in version5 and nished sixth overall. The company excelled in managing its energy impact, placing second overall on this seto criteria.

9
http://www.ericsson.com/nz/news/101209_guadalajara_declaration_244218599_chttp://www.ericsson.com/nz/news/101209_guadalajara_declaration_244218599_c


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10


AT&T receives 3 points or signing the Guadalajara Declaration prior to COP16 in 2010. Signicant urther advocacyleadership is needed to achieve the call to action by companies in this document.


No Leadership points.


No applicable examples o advocacy repetition.



AT&T has an absolute emissions reduction goal o 14% by 2014 rom a 2008 baseline. Given the large amount oelectricity that is used to power its network, AT&T has what is an eective Scope 2 intensity reduction goal or 2011o 17% reduction relative to data growth compared to 2010. A more comprehensive benchmark or overall Scope2 emissions would be preerable, and uture and more ambitious targets, even i they are relative, would be a steporward.


AT&T is making some improvements in mitigating its ootprint, with investments in alternative uel vehicles and making amore eciently run network. It is important to start somewhere, but the ambition o mitigation goals and targets shouldbe increased. For example, AT&T set a goal in 2010 to expand by minimum o 5 megawatts (MW) o renewable energyin additional installations. However, the overall current consumption o the company is 1,500 MW a year. With a marketcap hovering in the top 20 o all global companies, AT&T can aord to take a Google-sized bite in the renewablemarket.

Inrastructure Siting Policy (0 out o 5)

AT&T does not have a inrastructure siting policy that prioritises the use o renewable energy.


As a company, AT&T requests high energy eciency in the equipment it buys rom suppliers or use in AT&T ocesand stores by AT&T employees. However, as a leading retailer, the company can have a much more proound impactby introducing an eco-rating that details the overall impact, including but not limited to the energy eciency ratingo the products it sells to consumers, and to stop selling products that would not meet the companys own internalprocurement requirements or environmental attributes.

AT&T already engages its electronics suppliers on a host o environmental issues.While it aims to spend more than 50%o its money on suppliers that have tracked GHG emissions or have plans to do so, AT&T should use its buying powerto require its suppliers to not only report on their GHG emissions, as companies such as HP have done, but to work withthose suppliers to set reduction goals or embedded energy in the supply chain, as ellow telecom Vodaone is doing.


Current Savings Calculations (6 o 10)

AT&T showcases a number o IT solutions. Some, like theVerdantix and Carbon Disclosure Project study sponsoredby the company, showcase the potential o IT solutions. However, the ocus o this criterion and the Leaderboardin general is to move beyond the potential and highlight what is being done now to actualise this potential.

Thankully, AT&T showcased a number o solutions with relevant case study data, including itsAT&T TelepresenceSolution, telecommuting and Carbon Impact Assessment Tool. Future case studies need to include the net savings,accounting or the electricity used by equipment, including telecommunication inrastructure.


AT&T is an active member in GeSI, the Global e-Sustainability Initiative, one o the autho rs o the Smart 2020analysis, and heading the call to take the Smart 2020 analysis to the next step by identiying key models andmethodology to calculate ICT emission savings.

In August 2011, AT&T published an initial report on ICT sustainability modeling, with its telepresence solutions asa model. The report provides useul and easy to read blueprints or measuring ICT solutions and should advancethe conversation o methodological standards, industry wide though it should also strive to include more energyimpacts (such as embedded energy in the equipment it uses) in its net analysis o emissions savings.


AT&T is clearly investing in IT solutions, as reerenced above, and is also partnering with a number o companies on

smart grid applications, such as Petra Solar and Current Group. From the companys disclosures, though, it is notclear how much AT&T is investing in solutions-based business, so or an improved score in the next Leaderboard,more details are needed.


AT&T has not set a uture savings goals or the amount o emissions it will save with its services and products.

it cLimatE SoLutionS 14/40

Dallas, Texas based AT&T is one o the worlds largest companies in terms o market value, and a key mobiletelecom operator in the US. This is AT&Ts rst assessment in the Cool IT Leaderboard and the company ranks 14thoverall in Version 5, ranking third o ve telecommunication companies new to the rankings. The company scoredthe bulk o its points in its solutions oerings with detailed case studies and methodological transparency. Thecompany, like many in the Leaderboard, has ample opportunity to improve its leadership in climate advocacy.

Summary+

x =

-

22/100

11
http://www.gesi.org/LinkClick.aspx?fileticket=5j52dDBfUZQ%3d&tabid=130http://www.att.com/Common/about_us/files/pdf/Telepresence/CDP_Telepresence_Report_Final.pdf%29http://www.att.com/gen/corporate%E2%80%90citizenship?pid=17909http://www.att.com/gen/corporate%E2%80%90citizenship?pid=17909https://roianalyst.alinean.com/att_carbon/%29http://www.att.com/Common/about_us/files/pdf/att_research_report_ict_sustainability_modeling.pdfhttp://www.att.com/Common/about_us/files/pdf/att_research_report_ict_sustainability_modeling.pdfhttps://roianalyst.alinean.com/att_carbon/%29http://www.att.com/gen/corporate%E2%80%90citizenship?pid=17909http://www.att.com/gen/corporate%E2%80%90citizenship?pid=17909http://www.att.com/Common/about_us/files/pdf/Telepresence/CDP_Telepresence_Report_Final.pdf%29http://www.gesi.org/LinkClick.aspx?fileticket=5j52dDBfUZQ%3d&tabid=130


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12


Cisco provided several examples o speech o the need or strong climate change policies. However, none o thespeeches were as strong as previous speeches given by company executives and thus this years score is not ashigh as last years. Speeches o high quality that lay out specic policy plans to cut greenhouse gas emissions at alllevels o government will secure a higher score.


In 2010 Cisco took a clear stance on Caliornian climate policy, but in 2011 Cisco has a weaker track record, scoringonly 4 or its submission on UK low-carbon policy.


Points here are given or repeating eorts to discuss the need or strong policy on climate change. Cisco provides anumber o examples.



Cisco scores ull points as it has set an absolute greenhouse gas emission reduction target o 25% o 2007emissions by 2012. Cisco will be setting a new target in 2012.


Cisco has a clear and transparent programme or reducing its own emissions but needs to clariy why its renewable

energy use dropped rom 37% in 2009 to 27% in 2010.Inrastructure Siting Policy (2 out o 5)

Cisco includes the cost o renewable energy credits into site selections but does not have a policy to prioritisethe availability o renewable energy or good conditions or energy eciency. To score higher, Cisco needs to rmlyprioritise renewable energy as a source o electricity supply or operations with a goal to eliminate ossil uel use by2020, and actively push or Renewable Energy Standards where it locates its inrastructure.


Cisco scores well as it encourages all suppliers to report emissions to the Carbon Disclosure Project, and thecompany is active in a discussion on the setting o greenhouse gas emission reduction goals. Cisco could scorehigher i it worked with more o its top suppliers to disclose emissions rom their supply chain (Scope 3).


Current Savings Calculations (9 out o 10)

Cisco remains one o the highest scoring companies in this category with excellent inormation on speciic solutionsand transparent case studies to back up examples o the impact.


Cisco provides various calculators or its remote collaboration, connected workplace, connected building andtelecommute oerings. The methodology and assumptions are detailed and transparent.


Cisco has a wide range o solutions and has made acquisitions o companies to improve its solution range but Cisconeeds to be more open about the levels o investment in these climate solutions as part o it overall business.


Cisco believes it is still too early to set uture savings goals but these are needed to provide an indication o both thecompanys scale o ambition and the real scale o cuts that IT solutions can provide in the medium term.


Cisco has shed the greatest number o points in the 2012 Leaderboard, down rom 1st place with 70 points in 2010to 2nd place with 49 points in this current version. While a portion o this can be attributed to a redistribution o pointswithin the solutions criteria, Cisco also loses 12 points in the climate advocacy category because o a much lessorceul support or priority climate and energy policies in 2011. For example, Google and Vodaone were vocal insupporting a proposed 30% EU emissions reduction target, yet Cisco ailed to show specic support or this in 2011.

Cisco is one o the top scorers on energy impact, with good progress towards its reduction goal or 2012 and or itsclear and transparent programme to reduce its own carbon ootprint. Cisco continues to engage its supply chain,

attempting to ensure that the carbon emissions o its products are reduced during manuacturing by suppliers.

Summary+

x =

-

49/100

13
http://www2.lse.ac.uk/GranthamInstitute/publications/Policy/docs/PB_economics-low-carbon-growth_Jun11.pdfhttp://www.cisco.com/web/about/ac227/csr2010/environment/operational-impacts/index.htmlhttp://www.cisco.com/web/about/ac227/csr2010/report-card/index.html#environmenthttps://www-1.compliance2product.com/c2p/getAttachment.do?code=jyM4lXe9VZvQfglhl0fsOhIJIPWC5S65nsCSTa2lxonpfRqMk1ZNEH3AROtNYhV5http://www.cisco.com/web/about/citizenship/environment/network_infrastructure.html#%7Etab-productandtechhttp://www.cisco.com/web/about/citizenship/environment/network_infrastructure.html#%7Etab-productandtechhttp://www.cisco.com/web/about/ac79/docs/ppt/Cisco_IBSG_Green_Business_Value_Calculators.ppthttp://www.cisco.com/web/about/ac79/docs/ppt/Cisco_IBSG_Green_Business_Value_Calculators.ppthttp://www.cisco.com/web/about/citizenship/environment/network_infrastructure.html#%7Etab-productandtechhttp://www.cisco.com/web/about/citizenship/environment/network_infrastructure.html#%7Etab-productandtechhttps://www-1.compliance2product.com/c2p/getAttachment.do?code=jyM4lXe9VZvQfglhl0fsOhIJIPWC5S65nsCSTa2lxonpfRqMk1ZNEH3AROtNYhV5http://www.cisco.com/web/about/ac227/csr2010/report-card/index.html#environmenthttp://www.cisco.com/web/about/ac227/csr2010/environment/operational-impacts/index.htmlhttp://www2.lse.ac.uk/GranthamInstitute/publications/Policy/docs/PB_economics-low-carbon-growth_Jun11.pdf


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14


Dell executives, including the companys environmentally-minded CEO, have not spoken out in the past year onspecic policy recommendations to cut global emissions.


Dell has posted a public statement on its website that generally supports emission reductions, but must demonstratemore specic advocacy to a decision-making body at the executive level o the company.



2/35PoLiticaL advocacy


Dell has committed to reducing global absolute GHG emissions rom its worldwide acilities by 40% by 2015, roma baseline year o 2007. Scope 1 GHG emissions have been reduced by 5% and Scope 2 GHG emissions by 10%rom FY2009 to FY2010.


Dell has a airly robust GHG mitigation strategy, including eciency measures, server virtualisation, and renewableenergy purchasing. Dell stated in its 2011 Corporate Responsibility Report that it will be moving away rom RECs, buthas yet to release its strategy or increasing the percentage o direct installation and purchase o renewable energy orits own operations. With the purchase o direct renewable energy, Dell has an opportunity to gain more points in thiscriterion.


Dell has virtualised much o its data centre operations, and ocused on a number o eciency improvements in itsexisting inrastructure, while increasing the renewable energy that is powering a small percentage o its inrastructure.


Dell produces 59% o its laptop models and 63% o desktop models compliant with Energy Star 5.0 standards. Dellhas begun to solicit GHG accounting and reporting rom its Tier I suppliers. The company has also updated its goalsor a more sustainable supply chain.



Dell provides several case studies, including on virtualisation and data storage, that highlight the benets o thecompanys IT solutions, but ails to include high quality details as to how these solutions are signicantly reducinggreenhouse gas emissions. To score higher in this criterion, Dell needs to update solutions case studies to includepre- and post-intervention data and the methodology used to determine the included data.


Dell articulates the assumptions o its energy calculators, as provided on its Energy Smart website. Similar to Sharp,Dell needs to provide more details on other methodology used to calculate emission reductions in order to score higherpoints.


Dell does not separate out or report R&D or clean tech investment gures. By disclosing how its clean techinvestments compare to its larger business model, Dell could receive a more competitive score.


No uture savings goal.


Dell drops 10 points rom last years Leaderboard, scoring particularly low in the political advocacy criteria. DellsCEO, Michael Dell who has been a leader in speaking out or climate change solutions and ITs role in mitigatingthe climate crisis has remained silent over the past year. Company executives must continue to speak out orclimate change action in the business, as Michael Dell did in 2009 through an op-ed in Forbes.com.

While scoring in the top tier o companies in IT Energy Impact leadership in this years Leaderboard, its low scoreor inrastructure siting policy is particularly troubling given Dells rapidly growing investment in Cloud Computinginrastructure.

Dell sits in the middle o the pack o the Leaderboard and below competitors HP and Sharp. This is in contrastto how vocal the company has been over the past several years on the companys ocus o protecting theenvironment. There is real potential or Dell to show more leadership. In order to improve in the next Leaderboard,Dell must also add greater details to solutions case studies, showing how its IT solutions are driving globalreductions in emissions.

Summary+

x =

-

29/100

15
http://i.dell.com/sites/content/corporate/corp-comm/en/Documents/DellClimatePolicyPrinciples.pdfhttp://content.dell.com/us/en/corp/d/corp-comm/earth-carbon-neutrality-how.aspxhttp://content.dell.com/us/en/corp/d/corp-comm/cr-earth-emissions.aspxhttp://content.dell.com/us/en/corp/d/corp-comm/cr-earth-resource-conservationhttp://content.dell.com/us/en/corp/d/corp-comm/cr-earth-resource-conservationhttp://content.dell.com/us/en/corp/d/secure/2011-09-06-dell-corporate-responsibility-commitment-planet-peoplehttp://www.datacenterknowledge.com/archives/2011/10/12/dell-readies-major-cloud-hub-in-quincy/http://en.community.dell.com/dell-blogs/Direct2Dell/b/direct2dell/archive/2009/09/16/pick-a-power-sipping-pc.aspxhttp://content.dell.com/us/en/corp/d/corp-comm/new-environment-goals.aspxhttp://content.dell.com/us/en/corp/d/corp-comm/earth-energy-emerson.aspx%29http://www.dell.com/us/enterprise/p/d/corporate~case-studies~en/Documents~2011-scm-10009875.pdf.aspxhttp://www.dell.com/content/topics/topic.aspx/global/products/optix/topics/en/optix_energy?c=us&l=en&s=gen&redirect=1http://www.forbes.com/2009/12/02/copenhagen-energy-efficiency-technology-cio-network-michael-dell.htmlhttp://www.forbes.com/2009/12/02/copenhagen-energy-efficiency-technology-cio-network-michael-dell.htmlhttp://www.dell.com/content/topics/topic.aspx/global/products/optix/topics/en/optix_energy?c=us&l=en&s=gen&redirect=1http://www.dell.com/us/enterprise/p/d/corporate~case-studies~en/Documents~2011-scm-10009875.pdf.aspxhttp://content.dell.com/us/en/corp/d/corp-comm/earth-energy-emerson.aspx%29http://content.dell.com/us/en/corp/d/corp-comm/new-environment-goals.aspxhttp://en.community.dell.com/dell-blogs/Direct2Dell/b/direct2dell/archive/2009/09/16/pick-a-power-sipping-pc.aspxhttp://www.datacenterknowledge.com/archives/2011/10/12/dell-readies-major-cloud-hub-in-quincy/http://content.dell.com/us/en/corp/d/secure/2011-09-06-dell-corporate-responsibility-commitment-planet-peoplehttp://content.dell.com/us/en/corp/d/corp-comm/cr-earth-resource-conservationhttp://content.dell.com/us/en/corp/d/corp-comm/cr-earth-resource-conservationhttp://content.dell.com/us/en/corp/d/corp-comm/cr-earth-emissions.aspxhttp://content.dell.com/us/en/corp/d/corp-comm/earth-carbon-neutrality-how.aspxhttp://i.dell.com/sites/content/corporate/corp-comm/en/Documents/DellClimatePolicyPrinciples.pdf


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Ericsson receives six points or its leadership role in developing the Guadalajara Declaration presented by EricssonsCEO, Hans Vestberg via video conerenceto Ministers o India, South Arica and Mexico, Cancun, December 2010.Disappointingly, there have been no additional public statements on climate change, resulting in Ericsson losingsignicant advocacy leadership points or not repeating the depth o advocacy as in Version 4, particularly in thelead up to COP16 in Cancun. Ericsson executives must remain active in the climate and energy policy debate andsupportive o the IT sector as playing a critical role in driving energy solutions.


Ericsson helped to develop, alongside GeSI, theTransormative Step o the Day initiative at the COP 17 in Durban,South Arica, a way to ocus on the importance o transormative low carbon IT solutions during this round o climatenegotiations.


Ericsson received two repetition bonus points or signing the Guadalajara Declaration.


Ericsson has set a goal to achieve 40% reductions o CO2 emissions per subscriber 2008 levels by 2013 (2008baseline). However, there is still no commitment or absolute emissions cuts.


Ericsson claims that a proportion o its total electricity use comes rom renewable energy but absolute gures

have not been submitted. Ericsson is recognised or signicant eorts to improve energy eciency across itstelecommunication systems.

Inrastructure Siting Policy (not applicable)


Ericsson is doing some good on identiying the environmental impacts o its products which includes its supplychain and product use, where most o its carbon-related impact lies. However, it needs to be more transparentin its product eciency metrics, as well as reach deeper into the supply chain to bring greater transparency andaccountability among its vendors in reporting their supply chain energy ootprint.


Ericsson continues to help set the bar or this category, having provided a number owell developed case studiesdemonstrating the climate and energy savings potential o ICT-based solutions in dierent parts o the economy,including a recent study conducted in 2011 called Field orce management in Turkey, which compare pre- andpost-intervention data and account or absolute reductions in CO 2 tonnes/year.


Ericsson continues to score very high or transparent and thorough methodology, and the company is activelycontributing its insights to ITU-Tand ETSI standardisation initiatives.


Ericsson IT solutions spending on its Community Power Project is a very promising initiative, but the lack o detail onthe scale o this investment makes it dicult to properly assess the level o commitment and associated leadership.


Ericsson does not currently have a uture savings goal or its solutions oerings.

Summary+

x =

-

48/100While Ericsson remains near the top o the sector in advancing ICT solutions metrics and measurement o thereductions potential o IT energy solutions, it alls 9 points in Version 5 rom its 2nd place nish in Version 4, due toa sharp drop in its advocacy leadership in 2011. Ericsson remains well positioned to leverage its solid analysis othe energy savings potential o mobile communication technologies to drive transormative lower-carbon businessmodels in a number o sectors. The company also has signicant business opportunities tied to its next generationo highly ecient and renewable powered telecommunications inrastructure oerings. We hope to see Ericssonreactivating its leadership role in the policy arena in 2012, pushing or stronger climate protection and renewable

energy policies with policy makers.

1 1/35PoLiticaL advocacy

13/25it EnErGy imPact

24/40it cLimatE SoLutionS

17
http://www.ericsson.com/nz/news/101209_guadalajara_declaration_244218599_chttp://www.gesi.org/Media/GeSINewsFullStory/tabid/85/smid/503/ArticleID/91/reftab/37/t/Transformative%20Step%20of%20the%20Day%20launches%20in%20Durban/Default.aspxhttp://www.ericsson.com/thecompany/sustainability_corporateresponsibility/reducing_our_environmental_impacthttp://www.ericsson.com/thecompany/sustainability_corporateresponsibility/reducing_our_environmental_impacthttp://www.ericsson.com/thecompany/sustainability_corporateresponsibility/reducing_our_environmental_impacthttp://www.ericsson.com/thecompany/sustainability_corporateresponsibility/reducing_our_environmental_impacthttp://www.ericsson.com/res/docs/whitepapers/methodology_high3.pdf%27http://www.ericsson.com/res/docs/whitepapers/methodology_high3.pdf%27http://www.ericsson.com/news/110810_field_force_management_turkey_244188809_chttp://www.itu.int/ITU-T/studygroups/com05/sg5-q18.htmlhttp://www.etsi.org/WebSite/document/Technologies/LEAFLETS/Energy_Efficiency.pdfhttp://www.ericsson.com/news/1489255http://www.ericsson.com/news/1489255http://www.etsi.org/WebSite/document/Technologies/LEAFLETS/Energy_Efficiency.pdfhttp://www.itu.int/ITU-T/studygroups/com05/sg5-q18.htmlhttp://www.ericsson.com/news/110810_field_force_management_turkey_244188809_chttp://www.ericsson.com/res/docs/whitepapers/methodology_high3.pdf%27http://www.ericsson.com/res/docs/whitepapers/methodology_high3.pdf%27http://www.ericsson.com/thecompany/sustainability_corporateresponsibility/reducing_our_environmental_impacthttp://www.ericsson.com/thecompany/sustainability_corporateresponsibility/reducing_our_environmental_impacthttp://www.gesi.org/Media/GeSINewsFullStory/tabid/85/smid/503/ArticleID/91/reftab/37/t/Transformative%20Step%20of%20the%20Day%20launches%20in%20Durban/Default.aspxhttp://www.ericsson.com/nz/news/101209_guadalajara_declaration_244218599_c


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18

Fujitsu ell seven points in this edition due to an increase o scores o close competitors as well as the addition ove new companies in the telecommunications sector. However, Fujitsu continues to score strongly.

Fujitsu has well-developed case study data o its solutions with transparent methodology. Fujitsu stands out in theLeaderboard or scoring high in the Future Savings Goal criterion. The company aims to provide IT solutions that willhave the cumulative benet o reducing emission by 15m tonnes between 2009 and 2012. In addition, it hopes toreduce emissions in Japan alone by 30m tonnes by 2020.

To rise above third position in the next Leaderboard, Fujitsu needs to increase its transparency o investments in ITsolutions, speak out or policies to reduce emission both globally and nationally, and instate an inrastructure policythat ensures renewable energy sourcing or new and current buildings.


Fujitsu presented several examples o relevant political speech but to score signicant points in this criterion needsto move beyond general presentations on the benets o IT, increasing support or specic policy priorities at anexecutive level o the company. The company scores higher than last edition or Mr Takahashis speech at JapansRenewable Energy Foundation launch, where he expressed concerns on the troubles created by Japans utilitiesregional monopoly.


Fujitsu Research Institute, a 100% Fujitsu subsidiary, has released a policy report in November 2011 stating the needor energy reorm in Japan.



PoLiticaL advocacy 1 1/35


Fujitsu sets a goal in its Stage VI Fujitsu Group Environmental Protection programme to reduce total GHG emissionsassociated with manuacturing globally to 6% below FY1990 levels by the end o FY2012. To score more points itneeds to increase the ambition o its absolute emission reductions.


Fujitsu has set a goal o increasing its modest renewable energy usage to three times FY2007 levels by end oFY2012. To score more points in this criterion, Fujitsu needs to showcase a more comprehensive strategy oroperational ootprint via eciency measures, as well as increased clean energy purchasing, including the directpurchase o renewables.


Fujitsu has developed a rameworkor conguring an environmentally-riendly data centre that goes beyond electricityusage eciency to also ocus on clean energy sourcing or its data centres; the company has a data centre in Caliorniapowered by uel cells. Fujitsu needs to showcase how this ramework infuences the siting o its inrastructure.


Fujitsu reports that all o its notebook, tablet and desktop PCs released globally meet the latest EnergyStarstandards. The company also provides more inormation on internal standards though to score more points Fujitsushould showcase what percentage o its models exceed the EnergyStar standards (and by how much), report andset reduction targets or GHG emissions rom its external supply chain.



Fujitsu remains one o the high scorers or solutions. The company provides multiple case studies calculatingreduction in tonnes o carbon and percentage with good pre- and post-intervention data.


The company provides a thorough background document on the methodology used to assess its solutions, theEnvironmental Burden Assessment Method. Fujitsu also released the EcoCalc, a web energy calculator, to businesspartners in October 2011, ater proving results or reducing internal emissions.


The company has increased its investment and discloses numbers in its Corporate Sustainability Report. Given itsleading score or solutions work, Fujitsu could increase its score by disclosing more details o current and utureinvestments goals.


Fujitsu continues to score high in this criterion. Fujitsu earns ull points and stands out as one o the only companiesto set a uture savings goal or its product solutions. Fujitsus goal is to reduce CO2 emissions by 15m tonnes over aour-year period rom FY2009 through FY2012, and in Japan by 30m tonnes annually by FY 2020. However, to keepthis high score, Fujitsu must release an updated goal beyond 2012 within the coming year.


Summary+

x =

-

48/100

19
http://jref.or.jp/en/action/event_20110913-14.htmlhttp://www.greenpeace.org/international/en/campaigns/climate-change/cool-it/leaderboard/http://www.fujitsu.com/downloads/ECO/rep2011/fujitsu2011report55-56-e.pdfhttp://www.fujitsu.com/global/about/environment/factories/gwarming/renewableenergy/http://www.fujitsu.com/downloads/ECO/rep2010/fujitsu2010report06-12-e.pdfhttp://www.fmworld.net/globalpc/environment/energystar.htmlhttp://www.fujitsu.com/downloads/ECO/rep2011/fujitsu2011report45-47-e.pdfhttp://www.fujitsu.com/downloads/ECO/rep2011/fujitsu2011report29-32-e.pdfhttp://www.fujitsu.com/downloads/ECO/rep2011/fujitsu2011report51-52-e.pdfhttp://www.fujitsu.com/downloads/ECO/rep2011/fujitsu2011report39-e.pdfhttp://www.fujitsu.com/global/news/pr/archives/month/2009/20091207-01.htmlhttp://www.fujitsu.com/global/news/pr/archives/month/2009/20091207-01.htmlhttp://www.fujitsu.com/downloads/ECO/rep2011/fujitsu2011report39-e.pdfhttp://www.fujitsu.com/downloads/ECO/rep2011/fujitsu2011report51-52-e.pdfhttp://www.fujitsu.com/downloads/ECO/rep2011/fujitsu2011report29-32-e.pdfhttp://www.fujitsu.com/downloads/ECO/rep2011/fujitsu2011report45-47-e.pdfhttp://www.fmworld.net/globalpc/environment/energystar.htmlhttp://www.fujitsu.com/downloads/ECO/rep2010/fujitsu2010report06-12-e.pdfhttp://www.fujitsu.com/global/about/environment/factories/gwarming/renewableenergy/http://www.fujitsu.com/downloads/ECO/rep2011/fujitsu2011report55-56-e.pdfhttp://www.greenpeace.org/international/en/campaigns/climate-change/cool-it/leaderboard/http://jref.or.jp/en/action/event_20110913-14.html


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Google grabs the top spot in the Cool IT Leaderboard or the rst time, gaining six points overall rom Version 4,and is again among the top scorers or advocacy, showing clear support or stronger clean energy policy in the US.

Along with Vodaone, Google was the only other Leaderboard company to clearly support the strengthening o theEUs current 20% greenhouse gas target to 30% by 2020.

In an overdue shit rom a company that wants all o the worlds inormation online (and searchable via its owncloud-based product), Google nally disclosed its energy ootprint, which resulted in a signicant increase in its ITEnergy Impact leadership score. While Google has a large and rapidly growing demand or electricity, it is committed

to plans to increase its renewable energy (RE) use rom 25% in 2011 to 35% in 2012. Google is also the top scoreron the investment category under solutions with $915m US dollars invested in renewable energy projects, setting animportant example or all IT companies to ollow by investing in RE projects to meet a growing portion o its powerdemand but also other projects as business investments.

However, the strength o Googles leadership commitment to a clean energy uture was recently thrown into question,particularly its advocacy eorts, in light o its decision to shutdown the RE


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22

Indian HCL (Hindustan Computers Limited), a global technology and IT Enterprise company is a recent additionto the Leaderboard, added with eight other telecommunications companies. The company, however, makes itsrst appearance close to the bottom o the Leaderboard at 15th place. Despite HCLs scores in this edition othe Leaderboard, the company has leadership potential in urthering renewable energy demands and providinginnovative solutions capable o reducing greenhouse gas emissions in India.

HCL recently released its rst Sustainability Report as well as a set o 10 goals to be achieved by 2020, includingreducing its own energy ootprint by 20%. However, other similar companies have released stronger reduction

goals. HCL has ailed to set up short term goals and a developed mitigation plan to reach this initial reduction goaland thus scores low in the Energy Footprint criterion.


HCL provides a range odetailed case studies where emission savings are outlined or HCL IT solutions, includingthe companys G3 data centres and carbon accounting tools. However, to score higher, HCL must include pre- andpost-intervention data and lay out a more comprehensive approach to how these savings occurred or its solutions.


HCL provides a simple methodology without thorough assumptions or much detail o these metrics. HCL willcontinue to score low in uture Leaderboard editions i additional details are not made public.

Investments (2 out o 10)

HCL scores low in this criterion, providing little concrete inormation on its total investment in solutions that reduceemissions.


No applicable uture savings goal to score. HCL states that in the next 3 to 5 years, the company will set uture savings

goals. These goals need to be made public to receive points.

it cLimatE SoLutionS 1 1/40

Summary+

x =

-

2 1/100


HCLs CEO has posted a statement o sustainability on the companys website, yet it ails to detail specic policy andemission reductions at any level o government.


HCLs CEO Mr Nayar has spoken out to Mrs Jayanthi Natrajan, the Minister o Forests and Environment on a generalneed or national emission reductions o 15% by 2020.





HCL has made public a goal to reduce direct and indirect emissions by 20% by 2020, though ails to provide detailson those emissions. The company received points or disclosure o an absolute goal. However, when comparedto other similar companies, there is room or increased leadership by setting a more ambitious goal that includes agreater commitment to the purchasing and direct installation o renewable energy.


HCL has set a goal or 20% renewable energy by 2020 yet provides little detail o the mid-term steps with which itplan to achieve this goal. The company will set up a pilot project to test this expansion. More inormation on this pilotproject should be made public. In order to score more points, HCL must provide a more detailed mitigation plan aswell as set up mid-term goals.


No applicable inrastructure siting policy is available. A ormal inrastructure siting and energy sourcing policy willbetter set the company up to achieve its 20% renewable energy goal. In order to score points HCL needs to, at theminimum, give preerence to clean energy sourcing or all new buildings.


HCL does not provide inormation on energy eciency or supply chain emissions.


23
http://www.hcltech.com/sustainability/index.asphttp://www.hcltech.com/sustainability/r_sustainability.asphttp://www.hcltech.com/sustainability/rb_climate_solutions.asphttp://www.hcltech.com/sustainability/rb_G3_datacenter.asphttp://www.hcltech.com/sustainability/hclt-greenedge.asphttp://www.hcltech.com/sustainability/ceo-statement.asphttp://www.hcltech.com/sustainability/r_sustainability.asphttp://www.hcltech.com/sustainability/r_sustainability.asphttp://www.hcltech.com/sustainability/ceo-statement.asphttp://www.hcltech.com/sustainability/hclt-greenedge.asphttp://www.hcltech.com/sustainability/rb_G3_datacenter.asphttp://www.hcltech.com/sustainability/rb_climate_solutions.asphttp://www.hcltech.com/sustainability/r_sustainability.asphttp://www.hcltech.com/sustainability/index.asp


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Hewlett-Packards (HP) climate leadership score or this version o the Leaderboard is perhaps the most emblematico the companies evaluated: some early leadership, ollowed by middling but gradual improvements, ollowed byapathy and lack o ocus as it slips backwards, particularly or its continued retreat in policy advocacy leadership.

HPs solutions score alls rom last time, in part due to the reallocation o points to put equal weight on solutionsinvestment and energy savings ambition, which HP scores more poorly in. Given its rapid expansion in data centreoperations, HP needs to disclose a new long-term target within the year, alongside a robust mitigation plan that will allowthe company to successully achieve this new target. Currently, HPs emission reduction target only extends to 2013.

HP has certainly endured more than its share o tumult in company leadership lately, now on its third CEO in asmany years. While the tenure o CEO Leo Apotheker showed some promise or putting a greater emphasis on HPssolutions oerings and he had been quite outspoken on the need and opportunity or IT climate leadership whilechairman o SAP new CEO Meg Whitmans arrival in Palo Alto brings a recent record on climate leadership thatis less inspiring. As a candidate or Governor o Caliornia, Meg had promised to suspend implementation o theStates climate protection law i elected; a law that is actually helping drive greater demand o IT energy solutions.Hopeully CEO Whitmans eorts to get HP back on track will include a recommitment to pursuing the businessopportunities in helping save energy and help address our biggest environmental challenge.


HP scores at the higher end o the IT Climate Solutions criteria. The company provides multiple case studies,but lacks detailed inormation similar to higher scoring companies. HP does provide a case study on a projector Citigroup, involving HPs services in consolidating the companys data centre inrastructure, which includessome emission reduction data but without including hard numbers. However, to score points at the level o HPscompetitors Cisco and IBM, the company must supply case studies with more comprehensive emission reductiondata, including pre- and post-intervention inormation.


HP discloses assumptions made in the companys calculation o energy savings in its case study o Citigroup datacentre inrastructure consolidation. The company worked with Citigroup to maintain its LEED certied data centreswith HP services that would result in lower energy consumption. HP also provides online calculators or printing aswell as calculators or home and business computing.

Investments (2 out o 10)

HP scores towards the bottom o this criterion, providing little data on how the company is investing in new researchand end products that are able to reduce emissions and lower energy consumption. The company points to itscurrent IT solutions as examples o investment. To score top points the company must disclose how its IT SolutionsR&D measures within the context o the companys larger business model and where the company plans to expandsuch work.


HP ails to disclose Future Savings Goals.


Summary+

x =

-

34/100


HP receives 3 points or signing the Guadalajara Declaration prior to COP16 in 2010. Signicant urther advocacyleadership is needed to achieve the call to action by companies in this document.


HP receives minimal points or a company statement on its website stating the global importance o mitigatingclimate change and supporting the IPCC recommendations in limiting GHG emissions. HP should score higher inthis criterion with stronger and specic policy recommendations.





HP has an absolute emission reduction target o 20% below 2005 levels by 2013. HP discloses the progress beingmadeto achieve this target. As we envelop new ICT companies into t he Leaderboard, HPs score in this criterion dropsby one point with other companies working towards the achievement o more ambitious reduction targets.


HP continues to score on the lower side or the mitigation criterion when compared to other companies disclosureand detail. HP sources 8% o its energy rom renewables, but has yet to disclose the breakdown between directpurchases and installation and renewable energy credits. To score higher the company needs to expand its use orenewable energy including detailed steps on how it plans to do so and reach ambitious emissions reduction.


HP does not have a specic inrastructure policy that gives preerence to renewable energy sources, though doesinclude it among list o actors. HP touts that a signicant portion o its UK data centres energy needs are met bywind power, but in the US its data centre consolidation has let HPs operations in regions that are heavily dependenton coal.


HP has increased the energy eciency o its consumer products by 50% compared to 2005. HP leads the industryin its reporting o greenhouse gas (GHG) emissions rom its operations, as well as its supply chain, with estimates osupply chain emissions rom 86% o its rst tier suppliers.


25
http://h20195.www2.hp.com/v2/GetPDF.aspx/4AA2-8898ENW.pdfhttp://h20195.www2.hp.com/v2/GetPDF.aspx/4AA2-8898ENW.pdfhttp://www.hp.com/large/ipg/ecological-printing-solutions/carbon-footprint-calc.htmlhttp://www.hp.com/large/psg/carbon-footprint-calc.htmlhttp://www.gesi.org/LinkClick.aspx?fileticket=5j52dDBfUZQ%3d&tabid=130http://www.hp.com/hpinfo/abouthp/government/ww/gib_climate.htmlhttp://www8.hp.com/us/en/hp-information/environment/goals.htmlhttp://www.hp.com/hpinfo/globalcitizenship/society/data_and_goals/data_table.htmlhttp://www.hp.com/hpinfo/globalcitizenship/society/data_and_goals/data_table.htmlhttp://www.hp.com/hpinfo/newsroom/press/2011/110310d.htmlhttp://www.hp.com/hpinfo/newsroom/press/2011/110310d.htmlhttp://www.hp.com/hpinfo/globalcitizenship/society/data_and_goals/data_table.htmlhttp://www.hp.com/hpinfo/globalcitizenship/society/data_and_goals/data_table.htmlhttp://www8.hp.com/us/en/hp-information/environment/goals.htmlhttp://www.hp.com/hpinfo/abouthp/government/ww/gib_climate.htmlhttp://www.gesi.org/LinkClick.aspx?fileticket=5j52dDBfUZQ%3d&tabid=130http://www.hp.com/large/psg/carbon-footprint-calc.htmlhttp://www.hp.com/large/ipg/ecological-printing-solutions/carbon-footprint-calc.htmlhttp://h20195.www2.hp.com/v2/GetPDF.aspx/4AA2-8898ENW.pdfhttp://h20195.www2.hp.com/v2/GetPDF.aspx/4AA2-8898ENW.pdf


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IBMs score drops 11 points in the 5th version o the Leaderboard, alling in every category and obtaining 4 penaltypoints in the Political Advocacy category. IBM drops the most points in the IT Solutions criteria, moving rom 25points to 19 in Version 5.

However, IBM is clearly an industry leader with great potential to help move the sector towards emission reductionsand renewable energy commitment. IBM does stand out or comprehensive case studies on a range o providedsolutions, but ails to set a uture savings goal or achieving these solutions.

IBM does lead in many areas prioritised in the Leaderboard, in particulargreenhouse gas emission reduction targetsor its own operations. The company is in its nal year o achieving a reduction o 12% o the 2005 baseline. This isthe second phase o a reduction plan that began in 1990. IBM sources 11% o its energy rom renewable sources.


IBM receives high points or detailed case studies that provide signicant pre- and post-intervention data highlightinghow the companys IT solutions contribute to the reduction o greenhouse gas emissions.


As new companies show more leadership in this criterion, IBMs score drops by 1 point. A more detailed explanationo how IBM calculates emission reduction and uture savings is needed to score higher points.


IBM has a proven commitment to reducing greenhouse gas emissions, but to highlight its leadership more publicinormation is needed on how its business model includes signicant investment in IT solutions that reduceemissions.


IBM once again scores 0 points in this criterion, or ailing to provide any uture savings goal inormation.


Summary+

x =

-

35/100


While it continues to put big money behind its Smarter Planet ad campaign, IBM has gone silent during the past yearin supporting government action that would reduce pollution or aggressively increase investment in renewable energy.


IBM receives minimal points in this criterion or a public statement on its website.



Negative Lobbying Penalty: -5 points

IBM receives negative lobby penalties or ailing to distinguish itselrom the views and positions o the trade association BusinessEurope .

IBM is a member o this trade association, which has been leading eorts to blockthe EUs proposed greenhouse gas reduction target o 30% by 2020.

PoLiticaL advocacy -4/35


IBM ranks high or its reported emissions reductions o 40% rom 1990 to 2005 against a 1990 base year, and isnow working on the second stage goal o 12% by 2012 with a 2005 base year. IBM should set a longer-term goal,and having made signicant eciency gains already it should also set a target or a percentage o renewable energyto ensure that the company is not only keeping up with other similar companies but is truly leading the industry.


IBM scores highly or its comprehensive plan to reduce its emissions, which has produced impressive gains ineciency. The company has avoided the use o osets, understanding that osets actually undermine its abilityto contribute to the reduction emissions o its clients. However, more attention is needed to expand the base orenewable energy percentage to well above the current 11%.


IBMs score drops by one point as other companies provide more leadership this year. Points are given ortransparency and approach or managing its data centre ootprint. Additional priority given to renewable energyaccess in its siting policy and discrimination against dirty energy sources would earn IBM ull marks.


IBM continues to score well or requiring tier 1 suppliers to report their emissions and set voluntary reduction goals.Publication o more data and the savings results o this request would earn IBM ull points.


27
http://www.ibm.com/ibm/environment/climate/position.shtmlhttp://http//www.businesseurope.eu/Content/Default.asp?PageID=604http://www.ibm.com/ibm/environment/supply/http://www.ibm.com/ibm/environment/supply/http://http//www.businesseurope.eu/Content/Default.asp?PageID=604http://www.ibm.com/ibm/environment/climate/position.shtml


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Microsot continues to slip in the Leaderboard standings or the second time in a row. Microsots score alls, rom29 to 25 points, now ranking 13 out o 21 companies. It scores all in nearly every category, most notably in itssolutions oerings, as it elected to cancel its Holm online energy management tool in May 2011.

In version 4, Microsot received 5 penalty points in the Political Advocacy criteria or ailing to speak with its ownvoice on climate change, as BusinessEurope a trade association o which Microsot is a member challengesprogress or clean energy. However, this year those penalty points have been eliminated as a result o Microsotpublicly distancing itsel rom BusinessEuropes position.

Microsots Chie Environmental Strategist, Rob Bernard, posted a blog in December 2011 reiterating the companysstance on climate change, and separating itsel rom any trade association o which it is a member that engages innegative lobbying on this issue. While these broad corporate policies are useul or separating Microsot rom thosecorporations ocused on holding the world back rom a transition to clean sources o energy, in order to reverseits downward slide in the Leaderboard, Microsot must show much greater leadership in moving the ICT industryaway rom dirty energy, and embrace the key policies on a larger scale that will drive transormational investment inrenewable energy.


Points dropped or Microsot with the cancellation o its online energy management service Hohm. Microsotreceives points or case studies, such as its partnership with Sprint Nextel, which utilised the Microsot SystemConiguration Manager 2007 to measure and set parameters to reduce Sprint Nextels emissions.


A white paper detailing the companys use o smart building tools allow others to see how Microsots innovative ITtools can reduce costs and reduce climate change inducing greenhouse gas emissions.


No applicable investment inormation available to score.


No applicable inormation on uture emission reduction targets available to score.


Summary+

x =

-

23/100


Microsot receives 3 points or signing onto the Guadalajara Declaration prior to COP16 in 2010. Further leadership isneeded to achieve the call to action by companies in this document.


No applicable policy actions taken over the past year.



Negative Lobbying Penalty: 0

Microsots 5 penalty points have been removed or speakingin avour o a 30% emissions reduction by 2020 in Europe,

in opposition to the trade association BusinessEuropes lobbying activities,o which Microsot is a member.



Microsot does not provide absolute emissions targets or its own energy use, though it does disclose its energyootprint and sets a reduction target relative to the companys unit o revenue. The company has set a relative targeto 30% reduction below 2007 levels by 2012.


Microsot increased its renewable energy percentage target by a mere 1%. Score drops rom 7 points to 5 pointsdue to lack o leadership.


Although Microsot does not have an ocial siting policy t hat requires its siting to be connected to clean energy, itis making progress on its goal o increasing energy eciency or its data centres. The company has increased itsaverage PUE to 1.125.

Product Efciency & Supply Chain Footprint (not a pplicable)

it EnErGy imPact 1 1/25

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http://blog.microsoft-hohm.com/news/11-06-30/Microsoft_Hohm_Service_Discontinuation.aspxhttp://www.microsoft.eu/innovation-in-society/posts/my-meeting-with-european-commissioner-hedegaard.aspxhttp://www.microsoft.eu/innovation-in-society/posts/my-meeting-with-european-commissioner-hedegaard.aspxhttp://blogs.msdn.com/b/see/archive/2011/12/06/climate-change-policy.aspxhttp://blogs.msdn.com/b/see/archive/2011/12/06/climate-change-policy.aspxhttp://www.microsoft.com/casestudies/Microsoft-System-Center-Configuration-Manager-2007-R3/Sprint-Nextel/Sprint-Estimates-Savings-of-1.3-Million-Through-Centralized-Power-Management-of-PCs/4000009240%29http://www.microsoft.com/casestudies/Microsoft-System-Center-Configuration-Manager-2007-R3/Sprint-Nextel/Sprint-Estimates-Savings-of-1.3-Million-Through-Centralized-Power-Management-of-PCs/4000009240%29http://www.gesi.org/LinkClick.aspx?fileticket=5j52dDBfUZQ%3d&tabid=130http://www.microsoft.eu/innovation-in-society/posts/my-meeting-with-european-commissioner-hedegaard.aspxhttp://www.microsoft.eu/innovation-in-society/posts/my-meeting-with-european-commissioner-hedegaard.aspxhttp://www.gesi.org/LinkClick.aspx?fileticket=5j52dDBfUZQ%3d&tabid=130http://www.microsoft.com/casestudies/Microsoft-System-Center-Configuration-Manager-2007-R3/Sprint-Nextel/Sprint-Estimates-Savings-of-1.3-Million-Through-Centralized-Power-Management-of-PCs/4000009240%29http://www.microsoft.com/casestudies/Microsoft-System-Center-Configuration-Manager-2007-R3/Sprint-Nextel/Sprint-Estimates-Savings-of-1.3-Million-Through-Centralized-Power-Management-of-PCs/4000009240%29http://blogs.msdn.com/b/see/archive/2011/12/06/climate-change-policy.aspxhttp://blogs.msdn.com/b/see/archive/2011/12/06/climate-change-policy.aspxhttp://www.microsoft.eu/innovation-in-society/posts/my-meeting-with-european-commissioner-hedegaard.aspxhttp://www.microsoft.eu