cool & crisp natural, at homebright impact clean and happy bold and global friendly confidence
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Branding: visual
components
Color Palette:
We associate certain colors/color combinations with specific feelings, ideas, and expectations.
Find your palette—check out http://design-seeds.com
Cool & crisp Natural, at home Bright impact
Clean and happy Bold and global Friendly confidence
Fonts (aka typography—the way words look) sends messages, too.
Whimsical Classic/vintage Super cool, Hip(ster?)
Ornate but playful
Artistic/underground
Authoritative Clean, modernPowerful, crafty
Texture has meaning, too.
Soft
Creative
Sleek
Dependable
Welcoming
Lush
Luxury
You may want to channel a specific era, style, or tone
1960’s mod (era)
Steampunk (style)
007 (style + tone)
Exuberant energy (tone)
Geometry means shapes and lines
Organic (natural, curvy) shapes and lines = relatable, gentle, friendly, fun
Geometric (mathematical, straight) shapes and lines = solid, sharp, smart, clean
Logos make a brand recognizable—what’s the shape of your message?
Taglines sum up the basic motto of the brand…
I’m Lovin’ It
Think Outside the Bun
Just Do It
Like a good neighbor, State Farm is there
The more you know, the more you Kohl’s