cool app: facebook

7
FACEBOOK COOL APP: ONERPM BY: MEG HOWIE A ND A L EX PE TRALIA

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For our cool app presentation, we chose tools that assist bands in their facebook page management. Grade: 95%

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Page 1: Cool App: Facebook

FACEBOOK C

OOL APP

:

ONERPM

BY :

ME

G H

OW

I E A

ND

AL E

X P

ET

RA

L I A

Page 2: Cool App: Facebook

ONERPM: OUR DISCOVERY

• Our Search = “Cool Facebook Applications”• Under Tech Digest’s Top 100 list

Application for musicians to share & sell their music

• Getting Started!• Create an account, sync your FB page,

and upload your published album.• Price your album, songs, and choose

your distribution

Page 3: Cool App: Facebook

A VAST ARRAY OF FEATURES

• Takes advantage of FB features• Streaming • Fan-gating• Checkout in FB (no redirect)

• Visual Customization• Banners• Featured video component• Display single album, or entire catalogue

• Pricing• 3 tiers, or• Fans name price

• Still uses Traditional Marketing methods as well• Mailing list (free mp3)

Page 4: Cool App: Facebook

THE MARKETING PERSPECTIVE

• Far greater value than competitors

• Distribution• Sales through Facebook 85%

earned Paypal • Spotify, iTunes, Amazon, Pandora,

etc. • 1 time fee of approx. $1.99

Users maintain 100% of rights• Pricing Control• Free featured downloads (on albums)• Block sales from certain territories

Page 5: Cool App: Facebook

WHAT THE LISTENER/FAN SEES (FB)

Page 6: Cool App: Facebook

WHAT THE LISTENER/FAN SEES: (ONERPM)

Page 7: Cool App: Facebook

DISCUSS:1.What features can OneRPM provide, in terms

of independent music, for the listeners?

2.Do you think established artists will jump on a service like this, in order to keep more revenue?