Cool and Uncool for Cool and Uncool for Japanese Young Japanese Young

Generation Generation

High School GirlsHigh School Girls

Cutting edge of all the Cutting edge of all the TrendsTrends

Pioneer of Cool StuffsPioneer of Cool Stuffs

Uncool Fashion of High School Uncool Fashion of High School GirlsGirls

They liked to tan their skins really dark and dye their They liked to tan their skins really dark and dye their hair blond couple of years agohair blond couple of years ago

It was also thought cool to colour around eyes and It was also thought cool to colour around eyes and lips whitelips white

Traditional FashionTraditional Fashion

We occasionally wear traditional dressesWe occasionally wear traditional dresses

Fashion trendsFashion trends

Brands Thinking Brands Thinking

Ex: Louis Vuitton, Ex: Louis Vuitton, Fendi, PradaFendi, Prada

TattooTattoo

Design is cool but not KanjiDesign is cool but not Kanji

Sports Sports

Baseball, Soccer, Baseball, Soccer, Basketball Basketball (international)(international)

Sumo wrestling Sumo wrestling (Japanese)(Japanese)

Language Language

Japanese + English = JangliJapanese + English = Janglishsh

- - revenge = revenge = リベンジリベンジ Abbreviation WardsAbbreviation Wards

- Ex. Chocolate ---- Choco- Ex. Chocolate ---- Choco

Game Center ---- GacenGame Center ---- Gacen

McDonald ---- McMcDonald ---- Mc Buzz Ward V.S. Dead Language Buzz Ward V.S. Dead Language

Cell phone -evolution-Cell phone -evolution-

Multifunctional - not as just a phoneMultifunctional - not as just a phone

- email, TV, radio, GPS, digital camera- email, TV, radio, GPS, digital camera FashionableFashionable

ConclusionConclusion

Young Generation tend to worship Young Generation tend to worship Westernized Culture not traditional Westernized Culture not traditional Japanese CultureJapanese Culture

They create new trend by mixing Western They create new trend by mixing Western and Japanese Culture and Japanese Culture

They adopt new technology quicklyThey adopt new technology quickly Their trends change rapidlyTheir trends change rapidly

Have fun time in Japan!Have fun time in Japan!