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Cooking with PDF: Recipes for Success
Presented by Julie Shaffer, PIAGATF
1
Cooking with PDF:
Recipes for Success
Presented by
Julie ShafferDirector PIAGATF
Center for Imaging Excellence
Housekeeping overview
Turn off your cell phones, please! Question are OK (& encouraged) at any time!
Mix of presentation and hands-on; get ready!
What we will cover
1. Brief overview of Portable Document Format
2. Creating PDF files
3. Reviewing PDF files
4. Minor repairing of PDF files
5. Imposing & printing PDF files
Recipes for Press-Ready PDFs
What we will talk about today
Creating press-ready PDFs with
Acrobat Distiller
QuarkXPress
InDesign
Microsoft Word
Using Mac OS X
Virtual printer and Mac OSX Preview
ColorSync and Save as PDF
What Makes a Good PDF? Creating PDFs for Print Production
Besides using a prepress workflow system,there are two general methods to ensure goodPDF file creation
By creating a qualityPostScriptfile then running it
through a quality interpreter like Acrobat Distiller *By using the Exportfunction that can create a PDF
file directly from an application like Adobe InDesign
or Illustrator
* another quality PostScript interpreter is Global Graphics
Jaws PDF Creator
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Which method is best?
Both can make good quality PDFfiles for print!
Both can make a bad PDF file!
It really all depends on thesettings the designer uses inlayout application and Print orExport options window!
Creating PDFs via PostScript
A well-accepted method of PDF creation in theprinting industry is to save a PostScript file
Then use Acrobat Distillerto convert the
PostScript file to PDF
There are other methods of PDF creation thatfirst generate PostScript behind the scenes
Saving a file from Microsoft Word usingPDFMaker
Printing to the AdobePDF Printerfrom anyapplication
The Export Layout as PDF function in QuarkXPress
Creating PostScript: Print dialog
When creating PostScript from a printwindow, its critical to set all options properly
Here is where key issues are set, including:
Page size (geometry) and orientation
Bleed
Color Space & resolution
Printer driver
Creating PostScript: Print dialog
Adobe PDF or Distiller for printer description
If color is to bleed, increase paper size
Creating PostScript: Print dialog
Select the color space you intend for the PDF
Creating PostScript: Print dialog
Indicate that there will be bleed & where it will be
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Creating PostScript: Printer dialog
Select Adobe PDF or Distiller Adobe PDF Settings are Adobe PDF settings files
(Distiller Job Options)Setting Up Acrobat Distiller to Create
Press-Ready PDFs
The Distiller application converts PostScriptand EPS files into PDF documents
When you use PDFMaker (Windows) or theAcrobat Distiller printer fromthe authoring application,youre using the Distiller tomake the PDF file
Distiller is fast, as fast asmost PostScript RIPsDistiller generates all page
elements as objects without
creating bitmap data
Acrobat Distiller Distiller Main Interface
The last Adobe PDF
Settings selectedshows up in thewindow, along withPDF compatibility
The version ofDistiller and theversion of PostScript
interpreter on whichits based is shown aswell
Distiller 7.0 is setup by default to create PDF files for
six main types of filesSmallest File SizeWeb/handheld , screen viewing
StandardOutpu t to a desktop printer or digital co pier
High QualityHigh qu ality but will still make a PDF even if a
font is missingPress QualityOutput for prin ting press
PDF/X-1aDoes what it says
PDF/X-3Does what it says
PDF/X-Draft
Custom settings can becreated in Settings >Edit Adobe PDF Settings
Distiller PDF Settings Custom Settings for Press-Ready PDFs
For a CMYKworkflow, basecustom PDFSettings forpress on thePDFX/1-a:2001default options
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Distiller 7 PDF SettingsGeneral
Files can be saved asPDF version 1.2, 1.3,1.4, 1.5 or 1.6
Most PS level 3 RIPScan handle 1.5 and 1.6files, but may errorfeatures like JPEG2000compression
Compatibility must beAcrobat 4.0 (PDF 1.3) tobe PDF/X-1a compliantAcrobat 5.0 (PDF 1.4) is OK
when that doesnt matter
Distiller 7General for Press-Quality PDF
Object-LevelCompressionshould be set to Off
Auto-Rotate PagesShould be set to Off
Binding is typicallyset to Left
Resolution shouldbe set to match theoutput
Image Compression
Distiller offers avariety of imagecompressionoptions
ZIP
JPEG
JPEG 2000 (PDF 1.5
or 1.6 only)
CCITT Group 3 or 4
Run Length
ZIP Compression
ZIP works well on images with large areas ofsingle colors orrepeating patterns and forblack-and-white images that contain repeatingpatternsSome programs offer 2 options (i.e. Illustrator)
4-bit and 8-bit ZIP compression
Zip is lossless if you choose:4-bit ZIP compression with 4-bit images
8-bit ZIP compression with 4-bit or 8-bit
Its lossy if you choose
4-bit ZIP compression with 8-bit data
JPEG Compression
JPEG is a lossy compression scheme
Data is lost when images are compressed
If files are compressed too far, artifacting will result
Acrobat offers five levels of compression
Youll probably find that you wont see a differencewith High or even Medium JPEG settings
JPEG Compression Gone Too Far
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JPEG 2000 Compression
JPEG2000 compression is not a replacementfor typicalJPEG
PDF 1.5 or 1.6compatible only
More efficient method
JPEG2000 compression
can be lossless orlossy
Avoid using it!
Many RIPs cannot
understand JPEG2000
compressed PDF files
Automatic Compression
Automatic compression uses ZIP for imageswith sharp transitions and JPEG otherwise
The software makes the decision for you!
To avoid this, change theselection to ZIP
If greater compression is
more important, select
JPEGand a quality level
Sampling Images
Sampling images refer to averaging andremoving pixels from raster images
Resulting in smaller file sizes
Distiller options are
Average
Downsampling
Subsampling
Bicubic
Downsampling
Distiller 7Images for Press-Quality PDF
BicubicDownsampling300 ppi for colorand grayscaleimages
MonochromeImagesset thisto 1200 ppi forimages above1800 ppiUse CCITT Group
4 compression
Font Availability
Distiller must have access to fonts to embedthemwhich it gets from one of two places
The PostScript data being distilled
The fonts available on the system running Distiller
(via Font Locations in Distiller)
Extremely Important Job Option Check!
Embed all fonts inPDF files!
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Font Substitution
Acrobat will substitute a font if the font in thePDF file is not embedded
and if Acrobat cannot find the font on the host system
Creates a substitute font by referencing theMultiple Master font descriptions on the hostsystem (AdobeSerMM and AdobeSanMM)
Font Substitution
Bad!
Good!
Fonts not included in a PDF are also notavailable to the output provider
Substitute fonts dont match the originalprecisely, especially fornon-standard fonts
Font SubstitutionWhats the Problem?
Embedded
Substituted
Font Use and Legality Issues
Like most foundries today, Adobe licensesfonts by computer, a retail license allows youto use a font on up to five computers
A service bureaucan not beconsidered one ofthose users! Youreexpected to buyyour own.
http://www.adobe.com/type/topics/licenseqa.html#q1
Transporting Fonts
Adobes licensing policy on transporting theirtypeface software with print jobs to a servicebureau is this:
You may take a copy of the font(s) you have used
for a particular file to a commercial printer or otherservice bureau, and such service bureau may use
the font(s) to process your file, provided such
service bureau has a valid license to use that
particular font software.
How About Font Embedding In a PDF?
Adobes policy on embedding is this:
Adobe permits embedding certain typefaces into
documents for the purposes ofviewing and printing
only. Documents with embedded typefaces may not
be edited unless those embedded typefaces are
licensed to and installed on the computer doing theediting. The reason for this is thatediting the fileadds value to the file. For this, the customer is
obtaining value from the typefaces and is therefore
required to have a valid license for the typefaces.
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Acrobat 7 Enforces This Rule!
If you dont have the original font on yoursystem, you cannot edit a font in Acrobat 6 or 7
Acrobat 6 & 7 requires you to have the fontinstalled on your system to edit text
Pitstop Pro 6.5 DOES allow text edits using fonts
embedded in a PDF file!!! Changed from vers. 6
Some Fonts Literally Cant Be Embedded
OpenType and TrueType fonts can containphysical restrictions that prevent them frombeing embedded in a PDF fileThis is rare; most foundries realize this type of
sledgehammer restriction makes users avoid theirproduct!
Distiller can show unembeddables!
Navigate toyour font folderfrom Distiller
Fonts window
Any font withlicensingrestrictions willbe displayed
No Embedding Means a No-Good PDF
If you use one of these in a layout and try tocreate a PDF file via Acrobat Distiller, youl lget this message:offending command: cannot embed [font name
here] font due to licensing restriction
Fonts and Subsetting
Subsetting fonts
reduces the PDF filesizeWhen subsetting is
selected, Distiller
includes only the
information required to
draw the characters
(glyphs) actually used
in the PDF file
Glyphs are specific
renderings of fonts,
such as A or A
Subsetting Explained
When fonts are subsetted,
they are renamed with a 6letter prefix & a plus (+) sign
The intention of this is toensure that the original fonts
metrics are used at printtime, not RIP default fonts
The next distilled job with the
same font may (probably will)encode it with a differentrandom name
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Some Fonts Always Subset
Embeddedinstances ofTrueType and CIDfonts will ALWAYSbe subset in PDFfiles, even if you donot check Subset
Embedding and Subsetting guide
Final RecipeFonts for Press-Quality PDF
Embed all fonts
Subset to reducethe file size of thefinal PDF
Adobe-based RIPsalways use thefont in the PDF
And not the fontresident at the RIP
Distiller 7Color Management Policies
Leave ColorUnchangedlets allimages remain in theirrespective color modes
Tag Everything forColor Mgmt (noconversion)embeds an ICC profilewhen distilling fileIf no profiles are present
in images, can assignprofile defined inworking space
One profile used for all
Distiller 7Color Management Policies
Tag Only Images forColor Mgmt (noconversion)same asabove, images only
Convert tosRGBDevicedependent and gamutconstrained, moreconsistent forscreen/online projects
Convert All Colors toCMYKWill convert allcolors to CMYK basedon the CMYK profilechosen
Distiller 7Color Rendering Intent
DefaultRelativeColorimetric
Perceptualpreservescolors relative to oneanother - tone at expense
of accuracy
RelativeColorimetricadjusts thewhite point of the source
space to the white pointof the destination space
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Distiller 7Color Intent
AbsoluteColorimetricmapsout-of-gamut colorsto closest possiblecolor of destinationgamutAccuracy at expense
of tone
SaturationMakescolors moresaturatedGood for pie charts,
bad for four-colorreproduction
Distiller 7Working Spaces
Working Spaceslets the userchoose from theICC profilesavailable on thesystem
Choosing none for
each of these is the
same as setting
Color Management
Policies to Leave
Color Unchanged
Distiller 7Device-Dependent Data
Preserve UCR and BlackGeneration for pass-
through workflow
Transfer Functionsfor special effects from
Photoshop
Preserve HalftoneInfoleave it off unlessusing special effect of
different halftones on oneproject
Distiller 7Color for Press-Quality PDF
Fordevice dependent(CMYK) workflows...
Leave the Settings File
to Color Management Off
This tells Distiller tocreate a PDFUsing DeviceCMYK,
DeviceRGB, or DeviceGray
Can convert colors toCMYK in Distiller 7 (only)
Will do so using Working
Spaces settings here
Distiller 7Color for Press-Quality PDF
Fordevice independent
(RGB) workflows...Tag Everything (or bitmaps
only) for Color Management
This tells Distiller to
create a PDF using ICCBased color space
Profiles can be appliedon output as needed fordifferent devices
Distiller 7Advanced
Convert Gradientsto Smooth Shadesreplaces blendswith PS3 smooth
shadesWill convert blends
from Illustrator 8
through 10, Freehand
10, CorelDraw,
PowerPoint
Does notwork from
QuarkXPress
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PS Level 3s Smooth Shading
The ability to improve blends made inother programs is accomplishedthrough a PS operator called SmoothShadingMost applications create a blend by
creating a multitude of lines or boxes thatare offset slightly with a slightly differentcolors
What appears as a blend is 256 boxes thatall overlap
If the range exceeds 256, youll see banding
Distiller 7 other Advanced settings
Preserve Overprint Settingsallows CMYK colorsoverprint
Save Adobe PDF Settingsinside PDF File will save acopy of the PDF settings in
the created PDF
Good to check
Save Original JPEG Imagesin PDF if PossibleWhenchecked, will not re-
compress JPEG images inPDF
Distiller 7 other Advanced settings
Preserve EPSInformationRetainsoriginal application info
OPI CommentsCheckfor OPI workflowsOPI comments for work
thats not OPI based causesproblems with editing imagefiles in Acrobat
Document StructuringConventionsCheck toretain file informationThis is information can then
be viewed in AcrobatsDocument Summary screen
Distiller 7Standards for
Press-Quality PDF
PDF/X-1a isdesigned for CMYKworkflows
Use PDF/X-3 for
color-managed
workflows
Set to fail when PDF
file does not comply
If it contains RGBimages for example
Saving Those PDF Settings
One of the best ways to ensure that the file orcontent creator and the production facilityreceiving the PDF file are on the same pageis to share the PDF Settings file
Service providers should create these set to theirspecifications and provide them to clients
Adobe PDF Settings Locations
PDF Settings can be found on the Windowsplatform in the following folder:
Acrobat>Distiller>Settings
ForMac OS X, find Distiller 7 PDF Settings here:
Library>Application Support>Adobe PDF>Settings
Distiller 6 PDF Settings are in the User folder:
Users>Shared>Adobe PDF 6>Settings
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Setting Up QuarkXPress to Create
Press-Ready PDFs
The QuarkXPress Export as PDF option
QuarkXPress 6creates a PDFwithout usingDistiller at all!
Quark uses
Global Graphics
Jaws PDF Library
to generate PDFs
PostScript is
generated then
interpreted via
built-in
mechanism
Export to PDFLayout Info
Fields for Title,Object, Author,Keywords are
available here
Information enteredhere will be includedin the PDF file
Can be viewed in the
Document Properties
dialog box
Export to PDFHyperlinks
Any hyperlinks orother navigationalobjects can be
carried through tothe PDF byselecting thesesettings
Not necessary for
press-quality PDFs
Export to PDFJob Options
Font OptionsEmbedding andSubsetting
Compression OptionsAutomatic, ZIP, and
JPEG
JPEG Low here meanslow compression,maximum quality!
CCITT Group 4
Text and Line Artcompression
Export to PDFOutput
TypeColoroutput can becomposite orseparated color
Produce BlankPagesIncludesblank pages formQuarkXPress filein PDF
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Export to PDFOutput
Print ColorsBlack &
WhiteConverts allcolors to solidB&W, not tints
GrayscaleConvertscolor to grayscalewith tints
CMYKOutputsspots as spot,CMYK as CMYK
Does not convertspot to CMYK inthe PDF!
Export to PDFOutput (cont.)
Print ColorsRGBprints spots
as spot, CMYK
images as CMYK,
RGB Images as
RGB, and CMYK
screen builds as
RGB
As Isoutputs colorin the model it is
defined in (for color-
managed workflows)
Export to PDFOutput (cont.)
Print ColorsDeviceNstores spot
color info and theirCMYK equivalents foroutput to CMYK andspot color outputdevices
Remember, DeviceNis only supported byPS level 3 devices
Printing DeviceNspot colors to a level
2 device will outputas CMYK
Export to PDFOutput
RegistrationCentered or OffCenter to includeregister marks inthe PDF
BleedSymmetricfor
same bleedamount on all sides
Asymmetricfordifferent bleeds on
all sides
QuarkXPress 6 and Export to PDF
OPISelect if youare using an OPIworkflow
Otherwise, turn
this off!
QuarkXPress 6 and Export to PDF
Click OK and Saveto create a PDFusing the settingsyouve just created
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QuarkXPress 6 and Export Layout as PDF
You can setdefault optionsunder QuarkPreferences tobe used everytime you create aPDF file
Creating Press-Ready PDFs
in Microsoft Word
Setting Up PrintersWindows
Before creating theWord document,you must first
customize yourprinter
Set the Adobe PDFprinter as thedefault printer
Right-click the icon
and choose Set As
Default
Tweak the Standard Settings
Make sure theDistiller or AdobePDF printer
settings are right!
Right click theAdobe PDF orDistiller icon andgo into Properties
Tweak the Standard Settings
Under the Devicesettings tab, selectConvert Gray Textto PostScript Gray
Setting this to yeswill prevent black textin Microsoft Office
products from being
converted to RGB
This is the default for
the Adobe PDF printer
Preventing RGB Images in PDFs Created
From Microsoft Word
For CMYK bitmapped pictures,save the files in EPS formatThis will allow CMYK color to pass
through into the PDF
Dont draw objects using Wordtools, they will convert to RGBInstead, import graphics from an
illustration application
Placed Illustrator EPS files willmaintain CMYK and spot colordesignations
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Creating Press-Ready PDFs
Using Virtual Printer and Preview
in Mac OS X
Setting Up PrintersMac OS X
Using the Preview application in Mac OS X,you can convert any PostScript file to PDF
To print PostScript to disk in Mac OS X, youmust first create a virtual printer
Step 1: Open the
Print Center
Step 2: Select Add
in the Printer List
dialog box
Creating a Virtual Printer In OS X
Step 3: In the Printer Listdialog box, select IP Printingfrom the pull down menu
Step 4: In the PrintersAddress field, type in theword localhost
Step 5: Type inVirtualPrinter in the QueueName field
Step 6: In the Printer Modelpull down menu, selectGeneric
Step 7: Click the Add button
Converting the PostScript to PDF
Using the Previewapplication, select thePostScript file you have
printed to disk
The preview applicationwill convert thePostScript file to PDF
From the Preview
application, save the PDF
file to disk
Creating PDFs Direct from Application
Now lets move on to look at some ways tocreate PDF files that do not involve PostScript
Setting Up InDesign to Create
Press-Ready PDFs
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InDesign and Export to PDF
Adobe InDesign also hasthe ability to create PDFfiles without usingAcrobat Distiller
InDesign uses Adobes PDF
Library to generate PDFs
You can create variousPDF styles for differenttypes of output
InDesign PDF Styles
InDesign ship withPDF settings outof the box
You can alsocreate your owncustom settings
Click New
InDesign PDF StyleGeneral
Define pagerange
Set AcrobatCompatibility
Acrobat 6=PDF
1.5 thru PDF 1.3
Make sure toselect View PDFafter Exporting
InDesign PDF StyleCompression
Compressionoptions are thesimilar to whatyou will find inDistiller
No JPEG 2000
here as found in
Distiller
InDesign PDF StyleMarks & Bleeds
Add printers
marks if needed
Indicate bleedSet appropriate value
here or check Use
Document BleedSettings if bleed
was indicated in
Document Setup
Slug Area refers to
white space around
page to hold printers
marks
InDesign PDF StyleAdvanced
Color
Leave Unchanged,
RGB, or CMYK
Fonts
InDesign respects
embeddingrestrictions
OPIDo not check unless
using a true OPI
workflow
TransparencyFlattener options
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InDesign PDF StyleAdvanced
TransparencyFlattenerTransparency is
retained in PDF ifAcrobat 5 or 6(PDF 1.4 or 1.5)Compatibility isselected
Transparencymust be flattenedfor Acrobat 4(PDF 1.3)Compatibility
InDesign PDF StyleSummary
Check theSummary tomake sure thatall of yoursettings arecorrect
Save yoursettings forfuture use
Beware of Transparency problems
Using these effects in Adobe CS productswill result in transparent objects in a PDF file
Feather
Drop Shadow
Opacity
Blending
Which pages contain transparency?
InDesign Pageswindow will showwhich pages containtransparent objectsby displaying acheckerboard
pattern in the pagelayout window
Live Transparency vs Flattening
Keep it live
Within Adobe suite ofgraphic productiontools, transparency ismaintained (even inplaced illustrations) andobjects can be freelymoved about
Files will be smaller
Before printing, willhave to be flattened atsome point Because PostScript
doesnt understandtransparency!
Flatten it
Flattened objects will beraster or vectordepending on flatteningoptions chosen in
application
Redraw/display is slower
PDF files will be larger
Will work better to olderoutput devices (manyhave trouble withtransparency)
Transparency Flattening
When you print from
InDesign or export aPDF for Acrobat 4(PDF 1.3) compatibilitytransparent effects
must be flattened There are 3 default
flattening styles andyou can create yourown custom styles
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Custom Flattening Tip: On custom flattening
Using High Resolutionsetting may result inlonger processing, butkeeps PDF closest tooriginal
As slider moves to left,more objects will berasterized (into images);better for older RIPs
Text can be converted tooutlines to avoid it beingrasterized
Keep text on top layers inlayout to preventrasterization
Transparency & PDF from InDesign
From InDesign, exporting a flattened Acrobat4 (PDF 1.3) PDF file can result in a muchlarger file than the same file exported as an
Acrobat 5, 6 (PDF 1.4, 1.5) file
Flattened images can be raster and/or vector
Flattening can tear images to pieces!
Flattened PDFs from InDesign can results inimages being stitched or chopped into pieces
Makes late-stage image editing impossible
Chopped images an ugly example
Printer requested theirclients always exportInDesign work as PDF1.3 (with transparencyflattened). This projectwas designed inInDesign 2.01
This is a PDF of aparticular projectas viewed inAcrobat 6 Pro
Chopped images an ugly example
Viewed with Pitstop ProWireframe mode
Each image is actuallymade up of dozens ofchopped up images,
created during theflattening process!
If prepress prints thiswith image trappingapplied, small hairlinescan show up betweeneach chunk of image!
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Display refresh nightmare!
Screen refresh forthis file can bemeasured in minutes
on a G4! Using Mac OSX ColorSync to create
Press-Ready PDFs?
OS X Save as PDF might = RGB
On Mac OS X, any printwindow offers theSave as PDF option
If you dont createcustom settings forthis option usingColorSync, you willalways get RGB colorsin PDF files createdthis way!
Save As PDF via
Mac OSX Quartz Filter
PostScript-to-PDF via
Quark 6 Export
CMYK imageis high res
and in correctcolor space
Image wasconverted to
RGB and is lowresolution
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Customize ColorSync filters
You must use theColorSync Utilityto create filters toget CMYK colorusing this method
ColorSync filterscan include colorconversion,compression andPDF/X-3compliance
Using the filter
The filter is used whenyou select it along withusing Save as PDF
Only available throughnon-DTP applications
Does ColorSync make quality PDFs?
You will apply ICC profiles to all images
You can convert images to CMYK
You can embed fonts
BUT
Duotones and spot colors dont work
EPS graphics will be low resolution in PDF
It doesnt work with desktop publishingapplications
Duotoneconverted to
CMYK imagewith ColorSync
method! Its alsolow resolution!
Duotone
converted toCMYK
image
Duotone, placed inWord as an EPS
image, remained in2 colors when PDF
created with Distiller
Instant PDF automates PDF creation
Desktop tool thatmerges PDF preflight,correction and creation
www.enfocus.com
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Instant PDF in action Wrap up
Weve looked at ways to create print-readyPDF files using PostScript to PDF interpretersand direct export methods
If you follow the recipes weve discussed, youare ready to create quality PDF files for printproduction!
Go back to work and get started!
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