cookbook for marketing your consulting firm
DESCRIPTION
Make your business top of mind. Learn specific online strategies and techniques to differentiate your company from your competitors so you win more business.TRANSCRIPT
1-800-475-1415 1
Marketing Your IT Firm
Copyright 2011 MailerMailer LLC
Recipe for nurturing leads to boost sales
2http://consulting.mailermailer.com
Outline
Who do you buy from?Trash your web site (if it’s “brochure-ware”)Becoming a trusted sourceReinforce with consistent touchesEmail, social media and other strategies
3
Who do you find interesting?
At work or on Facebook or Twitter:
Those who talk about themselves – “me”
Those who share information – “you”
http://consulting.mailermailer.com
4
Who do you trust?When you don’t know a person or an entity, what makes you trust them?
Those who talk about what they offer and how good they are – “me”
Those who listen, educate and comfort you without pressure – “you”
http://consulting.mailermailer.com
5
Me vs. You MarketingMe
What we doOur projectsHow good we arePreferred words:
“Our Services”“Our Clients”“Our Staff”
“We can help you”
YouWhat you doYour goalsWhat problems need solving?Preferred words:
“How to…”“White Paper on…”“Free Report on…”
“We can help you”
http://consulting.mailermailer.com
6
Which one would you trust?
Buy from?http://consulting.mailermailer.com
7
What is your web site’s focus?
Our servicesOur capabilitiesOur clientsOur projectsOur staff
http://consulting.mailermailer.com
8
Instead, Add Something They Want
http://consulting.mailermailer.com
Resources for Small Businesses5 handy Windows productivity tricks that you didn’t know10-point customer retention checklist to review every quarterHow to write the best job descriptions that attract the best candidatesVideo: 4 ways to inspire your staff
9
Something for Each Audience Segment
The Money Person4 inexpensive ways to upgrade your staff’s technical skillsMaximizing ROI for your technology investment
The ManagerThe 10 Best Interview Questions to AskPodcast: Come work for us - Company Perks
The Marketing PersonDoes social media make sense for your company
http://consulting.mailermailer.com
10
Something for Each Audience Segment
The Money Person4 inexpensive ways to upgrade your staff’s technical skillsMaximizing ROI for your technology investment
The ManagerThe 10 Best Interview Questions to AskPodcast: Come work for us - Company Perks
The Marketing PersonDoes social media make sense for your company
http://consulting.mailermailer.com
11
Mix in Getting the Word Out
Keyword search: best interview questions:
http://consulting.mailermailer.com
12
Add Incredibly Useful Blog Content
Allows you to update regularly and easilyAdds dramatically to your “SEO juice”Encourages word of mouth via Tweets/LikesEstablishes/enhances your credibilityEngages readers in two-way dialog
i.e., Establishes Trusthttp://consulting.mailermailer.com
13
A Dash of News AnnouncementsTell me more!
Report findings on…White paper explaining…Just won a huge contract and adding # jobs…
Who cares?
Office moveNew hireWon a ho-hum contract
http://consulting.mailermailer.com
14
So They Found You, Now What?
Offer White
Paper to get their contact
info
http://consulting.mailermailer.com
15
Send Useful Content Regularly
Reinforces the “touch”7 touches till client remembersPortrays you as an expertBuilds “top of mind” status
What to sendWhite Papers, ReportsIdeas, Tips, News, eBooksLicensed or purchased relevant content
Or hire company to do this
http://consulting.mailermailer.com
16
Email Marketing Best Practices
DoGet permission before sending newslettersSend regularly, once a month is goodPersonalize for higher response ratesGet whitelistedInclude opt-out link (law)Include address (law)
Don’tPurchase, rent, trade or borrow a list – EVERIgnore bounces or opt-out requestsWrite text that reads like spam – people will think it is indeed spam
http://consulting.mailermailer.com
17
Recipe Summary
Use the best ingredients (choose keywords carefully for SEO)Start with something that others find interestingSprinkle in blogs, reports, videosAdd email marketing, news announcementsDon’t stop stirring or it will get stale
http://consulting.mailermailer.com