If Content is King… Context is God!

Shehryar Hydri COO Trango Interactive @sheryhydri

“Content & Context” Vacuum Local info services – Reviews, Maps, Dir Educational – Informal Edu, Tech Skills Online Marketplace – OLX, Pakwheels Entertainment – Games, Dramas, Social Networks News – Citizen Journo + Mainstream

Mobile Commerce

  

App Developer

Apple Google Blackberry Microsoft Nokia Amazon

70%

30%

  

App Developer VAS Provider

Mobilink Telenor Warid Zong Ufone

30%

70%

ONE MAJOR TV Commercial + Airing

Rs. 20-30 million (2-3 crore)

Top 10 Mobile Developers

Rs. 2-3 million each

E‐Choupal ‐ Linking Farmers to Markets 

E‐Choupal ‐ Linking Farmers to Markets 

Smart Localisation 

“Stupid” Localisation 

Conclusion

The next generation’s Mian Mansha

will run the Amazon.com of Pakistan!