converting the passive job seeker
TRANSCRIPT
Passive Jobseeker
C O N V E R T I N G P A S S I V E T A L E N T W E B I N A R
T O D A Y ’ S L A N D S C A P E I S H I G H C A N D I D A T E D R O P O F F
Of Candidatesthat land on your career site,
COMPLETE ANAPPLICATION THROUGHAN ATS.“For many reasons including it’sjust a pain and too difficult”
Talent Community and the ATS
J O B S E E K E R E N G A G E M E N T C H A N N E L S
Place Print AD
SMS Texting
Digital Media
Mobile Platform
CRM/Talent CommunitiesOrganic
Search
“The Shift Has Occurred” -Engage Jobseekers 24/7 On Their Terms
Technology Shifted Control To The Jobseeker
1990’s
Mobile is now the number 1 venue for job related searches, comprising over 56% of career site traffic. – Google - 2016 Google is the number 1 venue for employment related search. As of April 21, 2014 Google will give search engine ranking preference to mobile optimized destination.
Talent Communities are the BEST way to engage mobile candidates
Mobile
C O N V E R T I N G P A S S I V E T A L E N T W E B I N A R
R E A S O N S W H Y C A N D I D A T E S L E A V E B E F O R E A P P L Y I N G
Career site is hardTo navigate and
find key info.
Applicationprocess
is too long!
Job postings andapply process isnot formatted
for mobile.
Application asks for to much
personal info right off the bat.
I don’t haveA resume!
MobileCareer Site
MobileApply
Don’t visit career sites. Prefer to
search for jobs bylocation & keyword.
SEO JobLanding Pages
There was not a open position
that matched my experience
Justbrowsing
TalentCommunity
TalentCommunity
TalentCommunity
TalentCommunity
TalentCommunity
Reengage Candidates
C O N V E R T I N G P A S S I V E T A L E N T W E B I N A R
Candidate Destinations / Increasing Candidate Engagement• Apply
• LinkedIn Apply
• Job Search – Company Jobs
• Talent Community
• Social Share
• Similar Jobs
• Video / Audio
M U LT I P L E E N G A G E M E N T O P P O R T U N I T E S
AUTOMATED JOB MATCHING / J O B A L E R T S
S U C C E S S S T O R Y
08/06/2015, a recruiter at our Client put in his two weeks’ notice.
The Candidate that was hired for his replacement was hired from their pipeline.
He joined their pipeline via online January Of 2015 and received a job matching email on 8/10/2015 and in his role by 08/20/2015.
E M A I L C A M P A I G N S
Campaign Types:• Re-hire• Surveys• Stay In Touch• Birthdays• Orientation• Holidays
Ability To Send Out Specific Email Campaigns
Advanced Features for TC Development
C O N V E R T I N G P A S S I V E T A L E N T W E B I N A R
T A L E N T C O M M U N I T Y
• Automated Job Alerts Based on ATS Integration
• Targeted Email Campaigns
• Personalized Recruiter Job Matching Emails
• Recruiter Alerts
• Targeted Skill-based Email Blasts
• Timed Email Campaigns and Surveys
• Email Editing Tool
• Mobile Optimized Email Campaigns
Recruitment CRM
• Audience Demographics
• Community Segmentation and Growth
• Comparison Analysis
• Geographic Segmentation
• Email Campaign Performance
• Job Matching Email Analytics
• Exportable Reports
Reporting and Metrics
M E T R I C S
C A S E S T U D Y- 1 S T Y E A R
Over All Source Stats :• 36697 joined via mobile – 44%• 20543 joined via the online widget – 24% • 26951 were from recruiter imports – 32%
Of the 210 hired from their Talent Community:• 147 joined via mobile – 70%• 35 joined via the online widget – 16%• 28 were from recruiter imports – 14 %
181 From Talent Community VS 28 From Recruiter Sourcing
AppVault Client: 84,191 In Talent Community
C A S E S T U D Y
Multiple Email Templates for different types of communication
Newsletter – Keeping the Audience Warm
Job Matches – Weekly
Targeted Initiatives – For strategic Hiring
66% of healthcare professionals are likely to accept less money to work at a
company with a great culture
Case Study – Memorial Health
C A S E S T U D Y
Cultivate is their Number 1 Source of Hire Time to fill reduced by 11 days. Job Matching open rate 55% Improved media conversion/ROI by 45% - $63,000 YoY reduction is media spend. Cultivate Ranks #1 for Mobile Searches for Google Nurse Job search in local market
Memorial University Medical Center
Candidate Destinations / Increasing Candidate Engagement• Apply
• LinkedIn Apply
• Job Search – Company Jobs
• Talent Community
• Social Share
• Similar Jobs
• Video / Audio
M U LT I P L E E N G A G E M E N T O P P O R T U N I T E S
Metrics
C O N V E R T I N G P A S S I V E T A L E N T W E B I N A R
Conversion Pathing - Overview
Conversion
Conversion
One of the unique features in our reporting, called the “Conversion Pathing Report”, allows us to analyze a user’s path of interactions before they apply. This enables better understanding of a vendor’s contribution to the campaign, even if does not immediately result to a conversion.
C O N V E R S I O N P AT H I N G
Additional Attribution Reporting Features
• Conversion Overview Report
• Comparing Assisted and Unassisted Conversions
• Conversions by Path Length
• Conversion by Time Lag
• Conversion by First Interaction
A D D I T I O N A L M E T R I C S
• Media and Email Conversion• Clicks (Post-impression journey) • Completed Application • Hires • Email Open and Click rate
• Website and Engagement Metrics • Traffic Sources • Engagement• Time on site• Click paths• Abandonment
Analytics and ROI Tracking
T R A C K I N G A N D A N A LY T I C S D A S H B O A R D
Experience – Ongoing Recruitment Consultation
Strategy – Improve Candidate Experience & Employment Brand
Technology – Increase Engagements With Passive & Active Candidates
Efficiency - Automate Communications, Job Matching & Referrals
Communication – Client Success Manager / Dedicated Point Of Contact
ROI – Improve Budget, Reduce Media Spend & Maximize Current Investment
Why AppVault?