conversion rate within blogs
TRANSCRIPT
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CTAs AND CONVERSION
Ezra Skobeloff
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PROVIDING CONTEXT
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CTAs Must Be Relevant & Specific
✱ What is most relevant to a persona’s decision making process? ✱ Determines what motivates them to click
✱ Be specific about:✱ What they will do, or ✱ What they will get
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What More Context Means
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YOU VS. ME
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Changing The Narrative✱ We’re used to talking to our personas
✱ “Your pain is solved by our solution”
✱ In almost every aspect of copy, this is good!
✱ With CTAs?✱ We can do better!
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LOOKING INTOBLOG CTAs
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What I Looked At
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Collecting Blog Data✱ 15 clients
✱ 2013 to present
✱ 2,771 total blogs
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Selecting Blog Data✱ Minimum 20 views
✱ 1,047 blogs
✱ Average CTR = 1.27%
✱ Blogs with CTR ≥ 3%✱ 91 blogs
✱ Blogs with CTR = 0%✱ Minimum 75 views✱ 72 blogs
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Segmenting The Success
✱ Blogs with CTR = 3% – 5.9%✱ 60 blogs
✱ Blogs with CTR = 6% – 8.9%✱ 16 blogs
✱ Blogs with CTR ≥ 9%✱ 15 blogs
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What I Looked For✱ Lead copy:
✱ Does it exist?✱ How many sentences?✱ How many characters?
✱ Buttons:✱ Simple CTA?✱ Designed Button?
✱ Multiple offers?
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WHAT DID I FIND?
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HOW MUCH COPY IS THAT?
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208 vs. 152 CharactersNeed more help? Click the 10 Blog Ideas in 10 Minutes button and let one of our Marketing Strategists help you create a couple of killer blog ideas for your business. Challenge us...you won't be disappointed.
vs.
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152 vs. 73 CharactersWant to learn about the importance of building your plane of visibility to ensure the success of SDN? Click below to download our informative whitepaper.
vs.
Learn the other critical facts about security breaches by clicking below.
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RECOMMENDATIONS
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Today’s Recommendations
✱ Provide only most relevant contextual info
✱ Limit character count
✱ Be specific
✱ Download My Whitepaper
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Continuing The Research
Learn to convert all of your leads with the free inbound sales checklist
A
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Learn to convert your leads with the inbound sales checklist
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QUESTIONS?Email [email protected]