conversion psychology in pricing tables

Conversion Psychology In Pricing Tables

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Overview

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- Aimed at converting better by optimizing user experience thorough design

- Uses data from behavior and cognitive studies, and user testing.

CONVERSION PSYCHOLOGY IN PRICING TABLES

How to best use Conversion Psychology for your pricing Tables

Design for Color


- Certain colors have come to be associated with certain emotions, for various reasons.

- Customers make assumptions about product based on color within 90 seconds.

Conversion Psychology in Pricing Tables

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Design for Familiarity


- Customer may trust a familiar design and buying more.

- A new, unfamiliar one might confuse them.

- Being unique is still important.


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Design for Minimal Friction


- A smooth user experience is key to convert better.

- In design, presentation of information and in the buying process.

- Minimize the number of clicks needed to buy a product.


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Design for Empathy


- Let customers know you have them in mind.

- Use specific colors to elicit an emotion and fonts that compliment your brand.

- Have UI features that explain crucial, needed information.


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Businesses Using Conversion Psychology in Pricing Tables

Unbounce



- Uses blue to highlight best plan.- Commonly associated with trust, loyalty and

stability.- Complements Unbounce’s brand. Plugmat

terCONVERSION PSYCHOLOGY IN PRICING

TABLES

Buffer



- Payment for this plan is simple. - Has a flat 10$/month offer.- Checkout section included in the popup

menu.Plugmatter


Plasso



- Displays only very essential features.- Users can quickly select a plan without

analyzing long descriptions.

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How can Plugmatter Pricing Tables Help Improve Your CRO?

Benefits of Plugmatter Pricing Tables


- Design tables by choosing colors, fonts, layouts, etc.

- Display little or a lot of information.

- Default templates already made to convert better.


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ages in Pricing Tables

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BUTTONS IN PRICING TABLES Plugmatter

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Try our Plugmatter Pricing Table plugin here –

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conversion psychology in pricing tables

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