conversations that connect

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Social media is just that, social. In order to build the most effective strategy for your nonprofit, you'll need to start talking with the people who care about what you do. There is a smattering of ways to do this - in this webinar, we'll suggest a few principles and tools you can use to build effective conversations.

TRANSCRIPT

Page 1: Conversations that connect
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Part One: Meet Social Media

Engage:SD Sponsor

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Part One: Meet Social Media

Brought to you by...

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What’s New with Engage:SD?

>> In-Depth Technical Assistance Applications are due Friday, October 22nd

>> Visit our Wiki at www.wikispaces.engagesd.com for access to a growing list of resources on social media for nonprofits

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A Brief Review…

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photo by JulianBleecker, flickr

Part Four: Learning to Listen Online

People Don’t Trust Advertisements

76% of people believe that

companies

lie in advertising

statistic from Yankelovich 2009| photo by mediaboytodd, flickr

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photo by JulianBleecker, flickr

Part Four: Learning to Listen Online

Social Media is not about Advertising

photo by truthout.org, flickr

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photo b JulianBleecker, flickr

Part Four: Learning to Listen Online

Social Media is about Relationships

photo by Adam Foster | Codefor, flickr

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Part Four: Learning to Listen Online

So, Why Should I Listen?

>> Get Comfortable>> Monitor your brand>> Find content to share>> Meet the right people>> Listen to Learn>> Build Relationships

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Part Five: Conversations that Connect

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Part Five: Conversations that Connect

Treat Social Media Like a Backyard BBQ

photo by JulianBleecker, flickr

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Part Five: Conversations that Connect

Let people know you want to talk

Exude positive “online” body language to let people know that you want to talk (and mean it).

>> be open ended>> reward good comments

Photo by Jason Anfinsen, flickr Resource: ProBlogger, 10 Techniques to Get Comments on Your Blog

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Part Five: Conversations that Connect

Ask Engaging Questions

Show people you care about them and what they think by asking engaging questions

Black Hills Facebook Page

“Let’s hear your best captions for this photo…”

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Part Five: Conversations that Connect

Ask Engaging Questions

Black Hills Facebook Page

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Part Five: Conversations that Connect

Ask Engaging Questions

Livestrong Facebook Page

The Scar Project:Breast Cancer is Not a Pink Ribbon

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Part Five: Conversations that Connect

Be a Resource

Add value for your audience by being a resource.

Example: Home Depot DIY Videos

Resource: Home Depot You Tube Channel

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Part Five: Conversations that Connect

Be a Resource

Talk about something you’re passionate about (other than yourself, of course).

Example: Prime Cuts Restaurant

Resource: Prime Cuts Blog

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Part Five: Conversations that Connect

Be a Resource

Resource: Expert on the Spot, Hebrew University

Hebrew University’s “Expert on the Spot” video series provides a great example of being a resource

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Part Five: Conversations that Connect

Be Interesting, Be Social

Example: Madison Area Arts Council Tweet

“Single 50 yr. old Arts Council looking for long-term friendship: likes long walks, exotic places, fine art and good food. Give us a try!” -Madison Area Arts Council

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Part Five: Conversations that Connect

Learning to be social

There are lots of resources out there than can help teach you how to be social online.

Resource: copyblogger

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Part Five: Conversations that Connect

Talk on their turf too!

It’s easy to get caught up in managing your own social media accounts, but don’t forget to frequent and participate in other’s efforts as well.

Resource: AgChat on Twitter, Tuesdays from 7-9 CT, #agchat

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Part Five: Conversations that Connect

Share the Love

Promote other people’s content, it will help you make friends.

>> Twitter’s a great tool for this: Chris Brogan says 12 tweets about others to 1 tweet about you

Resource: 50 Power Twitter Tips, Chris Brogan

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Part Five: Conversations that Connect

Share the Love

Promote other people’s content, it will help you make friends.

>> Create a list (on Twitter) that includes those who consistently bring you value

Resource: Becky McCray Twitter Lists

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Part Five: Conversations that Connect

Don’t Forget to Listen

Listening is always key to good conversation, so remember to listen first and talk second!

Review of listening tools:>> Google Alerts>> Twitter>> RSS Feeds>> Social Mention

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Part Five: Conversations that Connect

Responding to Criticism

Have a plan in place for how to respond to criticism.

The Air Force Web Posting Response Assessment is one tool; common sense is another

Air Force Web Posting Response Assessment

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Part Five: Conversations that Connect

Responding to Criticism

“Unfortunately, I had to like this page in order to post how terrible your service is….”-Unhappy Truliant Customer

“Got a phone call from Truliant this morning. From an Actual Person! Hopefully things will go better now. The phone call was much appreciated.”-Less Unhappy Truliant Customer

Truliant Federal Credit Union Facebook Page

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Part Five: Conversations that Connect

An Interview with……

Amy HowardOn Hand Development Miller, SD

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Part One: Meet Social Media

Get Connected

web: www.engagesd.org rurallearningcenter.org

facebook: www.facebook.com/engagesd

delicious: http://delicious.com/RuralLearningCenter

twitter: @RuralLearning

resource guide: http://engagesd.wikispaces.com/

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Part One: Meet Social Media

Thanks for joining us!

Contact Lindsey:Lindsey KarlsonLindsey.Karlson@RuralLearningCenter.org605-772-5153www.engagesd.org

Contact Mike:Mike KnutsonMike.Knutson@RuralLearningCenter.org605-772-5153www.engagesd.org