conversations that connect
DESCRIPTION
Social media is just that, social. In order to build the most effective strategy for your nonprofit, you'll need to start talking with the people who care about what you do. There is a smattering of ways to do this - in this webinar, we'll suggest a few principles and tools you can use to build effective conversations.TRANSCRIPT
Part One: Meet Social Media
Engage:SD Sponsor
Part One: Meet Social Media
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What’s New with Engage:SD?
>> In-Depth Technical Assistance Applications are due Friday, October 22nd
>> Visit our Wiki at www.wikispaces.engagesd.com for access to a growing list of resources on social media for nonprofits
A Brief Review…
photo by JulianBleecker, flickr
Part Four: Learning to Listen Online
People Don’t Trust Advertisements
76% of people believe that
companies
lie in advertising
statistic from Yankelovich 2009| photo by mediaboytodd, flickr
photo by JulianBleecker, flickr
Part Four: Learning to Listen Online
Social Media is not about Advertising
photo by truthout.org, flickr
photo b JulianBleecker, flickr
Part Four: Learning to Listen Online
Social Media is about Relationships
photo by Adam Foster | Codefor, flickr
Part Four: Learning to Listen Online
So, Why Should I Listen?
>> Get Comfortable>> Monitor your brand>> Find content to share>> Meet the right people>> Listen to Learn>> Build Relationships
Part Five: Conversations that Connect
Part Five: Conversations that Connect
Treat Social Media Like a Backyard BBQ
photo by JulianBleecker, flickr
Part Five: Conversations that Connect
Let people know you want to talk
Exude positive “online” body language to let people know that you want to talk (and mean it).
>> be open ended>> reward good comments
Photo by Jason Anfinsen, flickr Resource: ProBlogger, 10 Techniques to Get Comments on Your Blog
Part Five: Conversations that Connect
Ask Engaging Questions
Show people you care about them and what they think by asking engaging questions
Black Hills Facebook Page
“Let’s hear your best captions for this photo…”
Part Five: Conversations that Connect
Ask Engaging Questions
Black Hills Facebook Page
Part Five: Conversations that Connect
Ask Engaging Questions
Livestrong Facebook Page
The Scar Project:Breast Cancer is Not a Pink Ribbon
Part Five: Conversations that Connect
Be a Resource
Add value for your audience by being a resource.
Example: Home Depot DIY Videos
Resource: Home Depot You Tube Channel
Part Five: Conversations that Connect
Be a Resource
Talk about something you’re passionate about (other than yourself, of course).
Example: Prime Cuts Restaurant
Resource: Prime Cuts Blog
Part Five: Conversations that Connect
Be a Resource
Resource: Expert on the Spot, Hebrew University
Hebrew University’s “Expert on the Spot” video series provides a great example of being a resource
Part Five: Conversations that Connect
Be Interesting, Be Social
Example: Madison Area Arts Council Tweet
“Single 50 yr. old Arts Council looking for long-term friendship: likes long walks, exotic places, fine art and good food. Give us a try!” -Madison Area Arts Council
Part Five: Conversations that Connect
Learning to be social
There are lots of resources out there than can help teach you how to be social online.
Resource: copyblogger
Part Five: Conversations that Connect
Talk on their turf too!
It’s easy to get caught up in managing your own social media accounts, but don’t forget to frequent and participate in other’s efforts as well.
Resource: AgChat on Twitter, Tuesdays from 7-9 CT, #agchat
Part Five: Conversations that Connect
Share the Love
Promote other people’s content, it will help you make friends.
>> Twitter’s a great tool for this: Chris Brogan says 12 tweets about others to 1 tweet about you
Resource: 50 Power Twitter Tips, Chris Brogan
Part Five: Conversations that Connect
Share the Love
Promote other people’s content, it will help you make friends.
>> Create a list (on Twitter) that includes those who consistently bring you value
Resource: Becky McCray Twitter Lists
Part Five: Conversations that Connect
Don’t Forget to Listen
Listening is always key to good conversation, so remember to listen first and talk second!
Review of listening tools:>> Google Alerts>> Twitter>> RSS Feeds>> Social Mention
Part Five: Conversations that Connect
Responding to Criticism
Have a plan in place for how to respond to criticism.
The Air Force Web Posting Response Assessment is one tool; common sense is another
Air Force Web Posting Response Assessment
Part Five: Conversations that Connect
Responding to Criticism
“Unfortunately, I had to like this page in order to post how terrible your service is….”-Unhappy Truliant Customer
“Got a phone call from Truliant this morning. From an Actual Person! Hopefully things will go better now. The phone call was much appreciated.”-Less Unhappy Truliant Customer
Truliant Federal Credit Union Facebook Page
Part Five: Conversations that Connect
An Interview with……
Amy HowardOn Hand Development Miller, SD
Part One: Meet Social Media
Get Connected
web: www.engagesd.org rurallearningcenter.org
facebook: www.facebook.com/engagesd
delicious: http://delicious.com/RuralLearningCenter
twitter: @RuralLearning
resource guide: http://engagesd.wikispaces.com/
Part One: Meet Social Media
Thanks for joining us!
Contact Lindsey:Lindsey KarlsonLindsey.Karlson@RuralLearningCenter.org605-772-5153www.engagesd.org
Contact Mike:Mike KnutsonMike.Knutson@RuralLearningCenter.org605-772-5153www.engagesd.org