Public Relations

Conversation Not Communication:An Existential Reframing of PR

THIS HOUR

❖ What is PR?❖ What is it to be in “conversation”

with our audience?❖ How might we redefine PR and

its practice?

What is PR?

“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

Communication

Process

Relationships

AUTHENTICITY

ALIENATION

DISCONNECTION

From

Community

DISCONNECTIONFrom Ourselves

Conversation

What is Conversation?

Principles &

Practices

Reflection

Take-Aways

★ What challenged or inspired you today?★ When you think of “communication” and

“relationships,” what comes to mind?★ What implications are there for your work?★ How can you apply your thoughts and

insights to your work? ★ How can your organizations be repositioned

to be in relation to their publics in a way that is authentically conversational?

Be Human in a Modern World

THANK YOU!