Convergence Culture: Where Old and New Media Collide

Henry Jenkins

Youna ZhangCMN5150

Knowledge Management &

Social Media

Table of Contents

IntroductionSurvivorAmerican IdolThe MatrixStar WarsHarry PotterPhotoshopConclusionReflections on YouTube

Introduction

Media Convergence

Pierre Lévy’s collective intelligence

Participation Media production and consumption: collaboration

1. Spoiling Survivor

Consumer focus“Spoilers”Collective intelligenceEmpowerment of the individualCommunity of trustActive consumers rather than

passiveParticipatory culture

2. Buying into American Idol

Producers focusAffective economies“You’ve got 3 seconds to

impress me”Don’t change the channel!LovemarksCommunity of loyal

consumers: convergence of tastes & rituals

Gossip sucks? Think again!Endorse the show, endorse

the sponsors

3. Searching for the Origami UnicornThe Matrix and transmedia

storytelling – do you get it?Synergy through all media platformsThe Matrix really is everythingCo-creation & collaborative

authorshipInteractive movies: you connect the

dotsWhere is the origami unicorn? –

additive comprehensionBecoming information hunters and

gatherers: collective intelligence & participatory culture

4. Quentin Tarantino’s Star Wars?

Remake movies: the amateur filmmaker

George Lucas in Love, Evan Mather

Just how much can you remake? The endless possibilities

“Sneaky” Lucas: loosen your copyright control

Do it like the MMORPGsFans: creative contribution,

interests, participatory culture, collective intelligence

5. Why Heather Can Write

“The Potter Wars” and media literacy

Heather Lawver & The Daily Prophet

“Affinity spaces”: fantasy, participatory culture & collective intelligence

IP issues and Warner Bros.Demon and witchcraft

worship? Educate, don’t ban! (discernment)

6. Photoshop for Democracy

Trump can’t fire Bush, but we can! – popular culture and politics

You need both traditional and grassroots media

“Photoshop for democracy”?The Daily Show and

monitorial citizensWe are still learning:

“apprenticeship” in knowledge culture

“Achievable utopia”

Conclusion

Al Gore and Current: can you democratize television?

Convergence: meaning and possibilities

Smart mobs & adhocracies Participation in the age of

convergence & knowledge culture

Afterword

Reflections on politics in the age of YouTube

The Snowman fiascoTread lightly with emerging mediaWho plays what game?“Barely Political”? – parody &

dissentCan we rewrite the rules in the

new/emerging media landscape?Let us be attentive in a knowledge

generating environment

Related Websites

“Introduction” related links:http://www.deadmedia.org http://www.henryjenkins.org/convergence_culture/ http://arstechnica.com/tech-policy/news/2011/07/dead-media-walking-obsolete-communications-systems-live-ondead-media-walking-obsolete-communications-systems-live-on.ars http://web.mit.edu/m-i-t/profiles/profile_ithiel.htmlhttp://chrisstephenson.typepad.com/chrisstephenson/2007/04/the_black_box_f.htmlhttp://www.inc.com/articles/201110/michelle-greenwald-innovating-convergence-culture.html http://www.bigshinything.com/henry-jenkins-on-convergence-culture http://www.slideshare.net/TKellett/what-is-convergence-culture-5746895

“Spoiling Survivor” related links:http://www.twinpeaks.org/colophon.htmhttp://www.technologyreview.com/biomedicine/13223/ http://www.survivorsucks.yuku.com/forums/65/Survivor-Spoilers http://wouldyoukindly09.wordpress.com/2010/01/13/survivor/ http://machines.pomona.edu/347-2010/2010/05/04/spoilers/http://encorelab.org/content/knowledge-community-and-inquiry-hybrid-modelhttp://www.citizendium.org/cznewvision.htmlhttp://www.sciencedaily.com/releases/2011/05/110503133203.htm

“Buying into American Idol” related links:http://www.alex-reid.net/2007/06/affective-econo.htmlhttp://flowtv.org/2004/09/affective-economics-101/http://excapite.wordpress.com/2010/11/23/the-lovemark-industry/http://www2.coca-cola.com/heritage/stories/index.htmlhttp://www.lovemarkscampus.com/the-value-of-the-inspirational-consumer/http://thepuppetmasters.wordpress.com/2010/01/15/zapper-casuals-and-loyals/http://www.usatoday.com/money/advertising/2002-09-08-idol_x.htm

“Searching for the Origami Unicorn” related links:

http://www.henryjenkins.org/2007/03/transmedia_storytelling_101.html http://angelnorelation.com/writing/academic/reloaded-revolutionized/http://athinklab.com/2011/01/07/transmedia-storytelling-the-reemergence-of-fundamentals/ http://www.salon.com/2003/05/12/matrix_universe/http://culturalproductionblog.com/?p=1

“Quentin Tarantino’s Star Wars?” related links:http://theforce.net/ http://terranova.blogs.com/terra_nova/2006/10/participatory_c.html http://jeffhurtblog.com/2010/09/08/how-participatory-cultures-changing-conferences-events-associations/http://www.evanmather.com/ http://www.atomfilms.com/ http://www.echostation.com/features/lfl_wookiee.htm http://www.oreillynet.com/pub/a/policy/2002/08/15/lessig.html?page=3

“Why Heather Can Write” related links:http://www.dprophet.com http://www.designsonelearning2011.com/archives/209 http://www.kidspeakonline.org http://www.templetons.com/brad/copymyths.html

“Photoshop for Democracy” related links:http://newlearninginstitute.blogspot.com/2011/01/participatory-culture-and-civic.html http://reason.com/archives/2004/09/15/old-media-and-new-media http://project.cyberpunk.ru/idb/culture_jamming.html http://www.salon.com/2004/07/01/photoshop/ http://civicpaths.net/groupblog/2010/08/01/civic-engagment-defined-and-redefined/ http://edge.org/3rd_culture/rheingold/rheingold_print.html http://www.extrememediastudies.org/extreme_media/3_monitorial/index.php

Related Websites continued

Related Websites continued

“Conclusion” related links:http://www.salon.com/2005/07/11/goretv/ http://slashdot.orghttp://participatoryculture.org http://ourmedia.orghttp://www.sequentialtart.com http://web.mit.edu/comm-forum/forums/changing_audiences.html http://www.smh.com.au/it-pro/business-it/open-source-development-even-more-social-now-20110929-1kytq.html http://homecookedtheory.com/archives/2011/09/27/rethinking-convergenceculture/http://newmedialiteracies.org/

“Afterword” related links:http://www.henryjenkins.org/2007/07/manufacturing_dissent_an_inter.html http://www.h-net.org/reviews/showrev.php?id=1506 http://fan-dome.tumblr.com/