Conventions of existing ancillary products By Ryan Talmage

Film Posters• The colour scheme used is conventional to the horror genre as the red connotes

rage and emphasises the biohazard aspect of the film which is a conventional theme of the Post-Apocalyptic horror sub-genre.

• The route of the eye is conventional of horror film posters as all of the key information is placed within the route of the eye to inform the target audience thus creating an audience buzz which is what a film poster is to do.

• The taglines used are conventional to the Post Apocalyptic Horror genre as they use conventional language of the genre such as ‘Devastation’ and ‘Infection’ which creates a sense of inescapable terror which is a common theme in the Post-Apocalyptic Horror Genre.

• The image is a conventional aspect of the Post-Apocalyptic Horror genre as it is usually significant to the film which is clearly shown in this film poster of the lone survivor in an isolated setting.

• Sans-Serif font is conventional as it is clear and much more modern than serif font which goes well with the simple layout which is also conventional of a film poster as it comes across more inviting to the target audience.

• A blocking bill is conventional of all film posters.

Magazine Cover Masthead located in conventional place with a red font which is a convention of the horror genre

Left third with what is inside the magazine

Image of a deadly and conventional antagonist-a demon.

Cover story of a new film that relates to the conventions of the genre

The mode of address is conventional to a horror magazine with the use of conventional language such as ‘Stalk ‘N’ Slash’

Sans-serif font used

Rule of thirds used which is conventional to a magazine cover in order to place key information

How I included these conventions in my products

Film Poster

• An image conventional to the genre that best sets the tone of the film

• Tagline which is conventional with the use of language similar to genre

• Sans serif font included

• Conventional colour scheme on font such as red, white and black

• Conventional mise-en-scene of an isolated environment

• Conventional route of the eye layout

Magazine Cover

• Conventional Masthead used

• Conventional house style to appeal to my target audience

• Mode of address conventional to the horror genre magazine

• Sans serif font

• Left third included

• Cover story relating to my film conventional to the horror genre

• Conventional colour scheme of red and black