Conventions of an Advertisement

An image that reflects the genre

Release date

Album's Name

Tour Information

WebsiteArtist’s Name and Logo

Conventions• The release date• Place(s) of Purchase• Image of the DigiPak cover/logo/band symbol/prominent

image• Artist’s name• Record label• Reviews• Genre of the band reflected in text/colour/font/images• Information about what is included in DigiPak• Tour information (possibly)• Use of new media• Persuasive/Eye Catching Text/Images

Areas to Consider When Making Your Advertisement

1. Images—What is used? Where they are placed? How they create balance? How the image ‘addresses’ the target audience

2. Colour—Why are certain colours used? How do certain colours highlight areas of the advertisement? The balance of colours

3. Font—What size of font will be used? When will the font size, type or style change, why? How does writing work with images and/or colour?

4. Language—What tone do you wish to create? How will this be done with word selection, sentence types tense, voice, ect?

5. Integration of Text and Images—Where they are placed, the ordering, layout, sequencing?

6. Mise-en-scene—How is the mes appropriate for the genre?

All of the above must relate to the genre.

Artists Name

Name of Album and one of the singles

Reviews and star rating

An image that usually reflects the genre

Release date and where it can be found

The Artist’s and Record Label’s website