Iowa Funeral Directors Association1454 30th Street Suite 204West Des Moines, IA 50266p 800.982.6561 / p 515.270.0130 / f 515.270.1569admin@iafda.org / www.iafda.org

IFDAI o w a F u n e r a l D i r e c t o r s

A s s o c i a t i o n

RegistrationRegister by Monday, May 6, 2019 to save money!Complete the enclosed form to register for the 2019 IFDA Annual Convention. The form must be filled out in its entirety and returned with payment to the IFDA Office. In order to apply for the early registration discount, forms must be postmarked by Monday, May 6, 2019. All other registrations will be accepted with a late fee at the IFDA registration desk at the Convention. Forms that are not completely filled out or not returned with a payment will be considered a late registration and subject to the late fee. Please make checks payable to Iowa Funeral Directors Association (IFDA) or fill out the credit card information on your registration form.

Convention Check In The IFDA staff will be available to check you in for the Convention at Prairie Meadows Event Center or Toad Valley Golf Course if you participate in the Golf Outing. IFDA staff will also be available to answer your questions and process walk-in registrations.

Exhibit HoursThe Premier Midwest Funeral Service Expo will be located in Bishop Ballroom of the Prairie Meadows Event Center. Admission into the Expo, as well as all activities, is by IFDA name badge only.Tuesday, May 14, 2019 12:00 PM - 3:30 PMWednesday, May 15, 2019 10:00 AM - 1:00 PM

Drawing CardMany exhibitors are participating in a DRAWING CARD again this year. Once you collect initials from the entire set of designated exhibitors, turn your card in to be part of the cash drawing to be held at 12:45 PM on Wednesday, May 15, 2019. Look for the special signs of those exhibitors sponsoring this event. Attendees must be present to win during the CASH DRAWING!Attendees will also be eligible to win a $50 gift certificate (redeemable for a 2019 Convention exhibitor purchase or a future IFDA purchase). Certificate winners will be drawn EVERY HOUR of the exhibit hall!

Hotel ReservationsIFDA has selected the Prairie Meadows Hotel as the Headquarters Hotel for the 2019 IFDA Annual Convention.

Prairie Meadows Hotel1 Prairie Meadows Dr.Altoona, IA 50009p (515) 957-3000 / p (800) 325-9015www.prairiemeadows.com/hotel/

General Hotel InformationPlease make your reservation directly with the hotel. To receive the group rate at each of the locations, please tell the reservations personnel that you are with IFDA. Please consult individual hotels regarding check-in and check-out times, as well as guaranteed late arrival policies.

Ladies Luncheon & OutingPlan to join Sandy Armstrong and other ladies attending the IFDA Convention as we venture to the Des Moines Botanical Garden for the Ladies Luncheon and Outing on Wednesday, May 15, 2019. We will meet at the Prairie Meadows Hotel and board a bus to explore the Greater Des Moines Botanical Garden – a vibrant, seven-acre public garden in the heart of Downtown Des Moines. Once there, we will have a guided tour prior to a delicious lunch. Over lunch, we will learn a brief history of and the uses for essential oils to enhance our every day lives. Prior to returning to the Hotel, we will have time to explore the Gardens on our own and to see the treasures in the Botanical Garden Gift Shop.

Tentative Schedule11:00 AM Depart Prairie Meadows11:30 AM Group meets in Walsh Room of Botanical Garden to gather for tour11:45 AM Group tour of Botanical Garden12:30 PM Lunch and presentation1:15 PM Individual exploring of Botanical Garden and Gift Shop2:00 PM Depart Botanical Garden2:30 PM Arrive at Prairie MeadowsPrepare for a great time at this event! The cost is just $40/person and you can register on the IFDA Convention Registration Form.

Convention Information

Registration Folder

INSPIRING WELLNESS

2019 I F D A C o n v e n t i o n

Fo r The Fu n e r a l P ro fe

ss ion

Pre-Convention Seminar: Embalming 101: Let’s Get Back to the Basics2 CE / Tuesday / 8:00 AMDana Goodell / The Embalmers Supply Co.This seminar will explore all areas of embalming, including old and proven new techniques that will enhance skills in the preparation room for every embalmer. We will explore how to handle difficult cases we may not see on a regular basis and still present a perfect memory picture of a loved one no matter the difficulties. We also will look at embalming chemical composition, and why each embalming we encounter needs a different formula to accomplish excellent results each and every time. This program is designed for not only the experienced embalmer, but also for those who are looking to improve their skills.

Dana Goodell of Sioux City, is a Licensed Funeral Director, and Director of Sales and Education for The Embalmers Supply Company. Originally from Humeston, lowa, he attended Southwestern Community College and Dallas Institute of Funeral Service where he graduated from in 1988. He has been privileged to serve in funeral homes of all sizes within the state of lowa, and continues to work part-time at Christy Smith Funeral Homes in Sioux City. He is extremely passionate about quality embalming and the final goodbye for every family. He and his wife of 40 years Lorna, continue to live in Sioux City.

Keynote: The Power to Stand 1.5 CE / Tuesday / 10:00 AM Chris Norton / Norton MotivationChris suffered a spinal cord injury while playing football at Luther College. The doctors gave Chris a 3% chance of moving anything below his neck again. Four years later, he defied the odds and walked across stage at his college graduation with his fiancé, Emily Summers. The video went viral twice, garnered 300 million+ views, and caught the eye of the country’s top media outlets. Three years later, Chris attempted another incredible feat – this time, perhaps the most important walk of his life - down the aisle with his wife, Emily. Chris and Emily joyfully conquered the challenge – and walked seven yards down the aisle after their wedding ceremony. Seven yards symbolized the seven-year anniversary of his injury.

Chris is a well-respected motivational speaker and speaks at numerous events across the country. Chris’ message focuses on the fact that we all face challenges, but our circumstances don’t define us – we do. His message resonates with all of us: adversity is universal, but we all have the Power to Stand.

Chris created the Chris Norton Foundation, which is a nonprofit organization dedicated to helping people with spinal cord and neuromuscular disabilities by providing opportunities that would not otherwise exist. This is achieved through supporting the purchase of rehabilitation equipment for organizations/facilities and providing services and scholarships for camp programs. To date, the Chris Norton Foundation has raised just under $1 million dollars.

human resource management for funeral directors2 CE / Tuesday / 3:30 PMLeili McMurrough / Worsham College of Mortuary ScienceThe objective of the program is to understand how to avoid employment landmines. The presentation will review top mistakes that happen during the course of employment and learn how to avoid them. The course will cover: Guidelines for hiring, onboarding an employee, conducting performance reviews, how to handle difficult situations, and how to fire an employee.

Leili McMurrough is a licensed funeral director and embalmer and also a licensed attorney. Leili received her B.A. from Lehigh University, her J.D. from Syracuse University College of Law and her Associate degree from Simmons Institute of Funeral Service. Leili works at McMurrough Funeral Chapel in Libertyville, Illinois and is also the Program Director at Worsham College of Mortuary Science. She has written several articles, is a contributing editor for a Grief Psychology textbook and a member of the International Conference of Funeral Service Examining Board’s Model Internship Committee. She is also a member of the American Board of Funeral Service Education Committee on Accreditation.

Succession Planning2 CE / Tuesday / 3:30 PMDavid Adams / Johnson Consulting GroupSuccession Planning sounds simple, but in all reality it needs to be a well thought out process. It is a once in a lifetime event that, in most cases, represents the largest asset of most funeral home owners. This session will address buying and selling experiences and will show how value is determined and the process to go through whether you are a buyer or a seller.

David Adams graduated from Southern Illinois University in 1977 with a degree in Mortuary Science. He served as a partner/licensed Funeral Director/Embalmer at a firm in Southern Illinois. In 1984 he joined Batesville Casket Company, a leading manufacturer of burial and cremation products. During his 25+ year tenure with Batesville, he served in a variety of sales and management positions. Throughout his career, David has gained extensive knowledge and diverse experience with all aspects of the death care industry.

Iowa Laws & Rules 2 CE / Tuesday / 3:30 PMMichael Triplett / Triplett Enterprises Ltd.This seminar will provide the required review of Iowa Laws & Rules to licensed funeral directors. This presentation will feature a review of laws and rules impacted by the most recent session of the Iowa Legislature.

Michael Triplett has been representing IFDA as Legislative Counsel since 2006. He graduated 1990 from the University of Iowa where he also earned his law degree in 1993. He and his wife Deanna are the parents of three boys.

The 5 P’s of Living: Practice, Praise, Pause, patience & prayer2 CE / Wednesday / 8:00 AM Kristy Hoffman Rieken / Rieken Funeral Home, Inc.The 5 P’ of Living will utilize interactive methods to demonstrate ways nutrition, activity, mindfulness, body awareness and spirituality can promote living in the death care world. Kristy will share personal experiences of living, raising a family and working in the funeral home business, along with career experiences of developing and implementing wellness programs in health care industries. Participants will develop a simple wellness plan to incorporate into personal daily schedules; business leaders will identify ways to implement a worksite wellness program to promote a thriving atmosphere.

Kristy Hoffman Rieken is a Registered Dietitian Nutritionist with twenty years’ experience in the health care industry. She and her husband, Marty Rieken, own Rieken Funeral Home, Inc, which they started in 2001, and currently own/manage funeral homes in Oakland and Griswold, Iowa. Kristy received a B.S. in Nutrition and Food Science in 1997 and a B.S. in Health Promotion from South Dakota State University in 1998. Kristy completed her dietetic internship at University of Iowa Hospitals and Clinics in 1998. Kristy lives in Oakland, Iowa with her husband and their five children.

De-Escalation and Response to Active Threats2 CE / Wednesday / 8:00 AM August “Dutch” Geisinger / Safeguard Iowa PartnershipThe threat of an active shooter exists anywhere people gather. College campuses, movie theaters, churches, malls, night clubs, businesses and restaurants have all been targeted by active shooters. Even a funeral home could be a target. One of the foremost concerns is the threat of an active shooter targeting a venue, employees, or visitors to their business. This session will examine De-Confliction and De-Escalation by identifying anger in someone else, managing your own anger levels, as well as protecting yourself. Then, the presenter will examine Active Shooter Situations and will teach you to look for potential indicators, how to prepare your business, how to deal with an actual incident, what to do when you need to continue business operations while recovering from an incident.

August “Dutch” Geisinger is the executive director for the Safeguard Iowa Partnership located in Des Moines, Iowa. Safeguard Iowa is a non-profit organization that is dedicated to ensuring that Iowa’s agencies, businesses and citizens are better prepared to prevent, prepare for, respond to and recover from disasters through public/private collaboration. Dutch previously was a Protective Security Advisor for the United States Department of Homeland Security. He also served with Iowa Homeland Security and Emergency Management Division as the critical infrastructure protection planner and homeland security program manager, the Cedar Falls Police Department in Cedar Falls, Iowa as a patrol supervisor and tactical team leader, and the United States Army and Iowa Army National Guard as a light infantry non-commissioned officer.

Influencers of ethics & Morality2 CE / Wednesday / 8:00 AMWanda Sizemore / Homesteaders Life CompanyThe student will understand what has influenced ethics over time and how. We will take a look at how even the most controversial topics are influencing us and use examples to help prove that as a society and as individuals we have changed how we view ethics and morality and how we can expect that to continue in to the future.

Wanda is the Director of Field Training and Development at Homesteaders Life Company and is a Certified Preplanning Consultant and Certified Celebrant. Throughout her career, she has earned several sales honors and served as a board trustee with the ICCFA Educational Foundation. Wanda has also been published in the American Funeral Director, Tri County Crier, Updater and TIFG Newsletter, and actively speaks at various preneed and funeral director training events.

Law 101: Tort Liability 2 CE / Wednesday / 1:00 PMLeili McMurrough / Worsham College of Mortuary ScienceThe objective of the program is to get back to basics and review tort law. The presentation will cover: What is a tort? Why should you care? Review of specific types of tort, how to handle a complaint, and how to identify and prevent negligence and other liabilities to protect your business and license.

Iowa preneed Laws & Rules2 CE / Wednesday / 1:00 PMHilton Ssozi / Iowa Insurance Division - Securities & Regulated Industries BureauThis seminar will provide the required review of Iowa Laws and Rules to licensed funeral directors. The seminar will cover laws and rules specifically related to preneed and cremation in Iowa.

Hilton Ssozi is the Lead Compliance Officer at the Iowa Insurance Division for the Securities and Regulated Industries Bureau. She graduated with a Bachelor in Science and Business Administration degree from Drake University in 2007. Ssozi has been with the bureau for nine years and provides leadership, direction and assignment of tasks to team members, while participating in the strategic initiatives of the Bureau. Ssozi is also an active member of Death Care Regulators Association.

The Evolving Consumer2 CE / Wednesday / 1:00 PMWanda Sizemore / Homesteaders Life CompanyThe student will understand generations, how large each one is, and what defines them. Each generation uses technology in different ways, such as email, purchasing, and social media. A student will be more prepared to meet consumer insurance purchasing needs if they have a good understanding of the consumer from a generational position.

narcan training2 CE / Wednesday / 3:15 PM Sarah Ziegenhorn / Iowa Harm Reduction CoalitionThis session will introduce attendees to the harm reduction model utilized by the Iowa Harm Reduction Coalition. The speaker, Sarah Ziegenhorn, will teach attendees about the types of opioids in Iowa and how to use naloxone (also known as Narcan), the life-saving medication used to reverse an opioid overdose. She will stress the importance of funeral directors having doses of naloxone with them to keep themselves safe.

Sarah Ziegenhorn is the Executive Director and co-founder of the Iowa Harm Reduction Coalition (IHRC). Sarah has worked with people who use drugs for nearly a decade, including with the Washington, D.C. syringe services program HIPS. She has extensive experience in public health and health care policy research and communications. Sarah graduated from Macalester College with a degree in Geography and Community Health. She is currently an M.D. candidate at the University of Iowa Carver College of Medicine, where her research interests include ethnography and the intersection of women’s health and the war on drugs. Sarah’s work has been featured on Vice News on HBO and Splinter, among others. She is a native Iowan, growing up on a family farm near the Mississippi River and in Iowa City. Sarah is a yoga teacher (200-RYT) and lives in Iowa City with her dog, Callie.

Clothing consulting forum: the rules for business dress2 CE / Wednesday / 3:15 PM Pat Langel, Tony Woods & Tanya Mansatt / Langel & Woods ClothiersIt doesn’t take long for someone to form an opinion of you. In fact, research shows that it takes about a tenth of a second. People look at your appearance, body language and how you are dressed and instantly make an evaluation. Clothing is a statement of your personality and an indication of what your business represents. Let the experts from Langel & Woods Clothiers in West Des Moines educate and teach you the rules of business dress.

Before they close the lid: How to live such a life that people won’t have to lie at your funeral 2 CE / Wednesday / 3:15 PM Matt Soderstrum / Soderstrum Services, LLCAs funeral service professionals, we have all stood by grieving families as the lid of the casket of a loved one is closed. One day, that casket will be yours. We will discuss ways to live your life at your best, with intention, so that people won’t have to lie at your funeral.

After spending over a decade in the funeral profession and 16 years as a pastor, Matt now helps individuals and organizations get to where they want to go. He does this through facilitating LifePlans, coaching, speaking and writing. Matt resides in Story City, Iowa with his wife, Stacy. They have five grown kids and four grandchildren. Matt is passionate about football and hearing peoples’ stories. He would love to connect with you and hear yours.

Preventing funeral director’s burnout through self care2 CE / Wednesday / 5:30 PM Marc Markell & Angela Woosley / University of MinnesotaThe participants will learn about and practice self-care activities.

Marc Markell teaches in the Program of Mortuary Sciences at the University of Minnesota. Marc teaches a class on Death, Dying and Bereavement Across Cultures and Religions and co-teaches Funeral Service Psychology and Arrangements Theory. Marc is a certified Thanatologist through the Association of Death Educators and counseling, and certified in Death and Grief Studies from Colorado State University through the Center for Loss and Life Transition. Marc has earned the following certifications from national funeral service professional organizations: Crematory Operator, Cremation Arranger, and Celebrant. Marc has published three books on grief and loss as well as a book chapters and numerous articles.

Angela Woosley graduated from the Program of Mortuary Science at the University of Minnesota in 2004 and served as a funeral director and funeral home manager in the Twin Cities until joining the faculty at her alma mater in 2009. She earned an M.A. in 2014 from the Family Social Science Department at UMN. She has earned several certifications from national funeral service professional organizations, including Crematory Operator, Cremation Arranger, Preplanning Consultant, and Celebrant. She teaches multiple courses at the University of Minnesota, in addition to serving as the program’s liaison to the University’s Writing Enriched Curriculum project.

Quality body preparation: From the cot to the chapel3 CE / Thursday / 9:00 AM Wally Hooker / Family & Friends Funeral HomeMany funeral homes are ‘dropping the ball’ and making it easier for families to choose direct cremation, without the body present. Which in part, is a result of bad experiences with poorly embalmed and dreadful appearing, publicly displayed bodies. When the public experiences awful looking bodies, the results are felt by all of us who get it! It makes us all look bad! By going the ‘extra mile’ in body preparation, we can create a peaceful and healing viewing experience for the families we serve and the general public. Talented embalmers and facial restorative specialists have the ability to give the traumatically damaged or otherwise difficult cases back to their family one last time...’whole again’!

Wallace P. (Wally) Hooker CFSP, MBIE, is the owner/funeral director/embalmer of Family & Friends Funeral Home of Wingate, IN. He and his wife established, designed and built their funeral home in 2004. Wally attended Purdue University and is a graduate of Worsham College of Mortuary Science, Wheeling, IL. He is 2015-2016 Past President of the Indiana Funeral Directors Association and serves on the board of the North American Division of the British Institute of Embalmers. Wally does a significant amount of trade embalming out of his funeral home. In addition, he has served Fountain County, Indiana for 25 years, as a deputy coroner, the past 19 as chief deputy coroner/investigator.

Monday, May 137:00 AM - 5:00 PM Exhibit Setup Bishop Ballroom11:00 AM - 12:00 PM Golf Outing Lunch & Registration Toad Valley Golf Course12:00 PM - 5:00 PM Shotgun Start for Golf Outing Toad Valley Golf Course5:00 PM Golf Outing Awards Toad Valley Golf Course

Tuesday, May 147:00 AM - 4:00 PM Convention Check In & Registration 8:00 AM - 9:50 AM Pre-Convention Seminar: Embalming 101: Let’s Get Back to the Basics Dana Goodell / 2 CE9:50 AM - 10:00 AM Break10:00 AM - 11:30 AM Opening Ceremonies & Keynote: The Power to Stand Chris Norton / 1.5 CE Sponsored by Homesteaders Life Co.

11:30 AM - 12:00 PM Annual Meeting This session is for members only. An agenda will be sent to members prior to the Convention.

11:30 AM - 12:45 PM Lunch Sponsored by Wilbert

12:00 PM - 3:30 PM The Premier Midwest Funeral Service Expo3:30 PM - 5:30 PM Concurrent Con-Ed Sessions Session A: Human Resource Management for Funeral Directors Leili McMurrough / 2 CE Session B: Succession Planning David Adams / 2 CE Session C: Iowa Laws & Rules Michael Triplett / 2 CE6:30 PM - 7:00 PM Cocktails Sponsored by Funeral Services of Iowa

7:00 PM - 9:00 PM Presidential Banquet & Celebration of LifePlan for a fantastic evening at the Presidential Banquet to celebrate 139 years of IFDA along with accomplishments and milestones of IFDA members. Sponsored by FSI, IFDA, Homesteaders Life Co., O’Leary’s Flowers for Every Occasion, and State Auto.

The Celebration of Life honors the IFDA members and family members who have passed away during the past year. Sponsored by Grief Support Services, LorLen Candles, Gifts & Antiques, Ochiltree Funeral Service & Aftercare, and United Heritage Life Insurance Co.

8:30 PM - 10:30 PM Ice Cream, Cocktails & Networking

Wednesday, May 157:00 AM - 5:00 PM Convention Check In & Registration8:00 AM - 10:00 AM Concurrent Con-Ed Sessions Session A: The 5 P’s of Living: Practice, Praise, Pause, Patience & Prayer Kristy Hoffman Rieken / 2 CE Session B: De-Escalation and Response to Active Threats August “Dutch” Geisinger / 2 CE Session C: Influencers of Ethics & Morality Wanda Sizemore / 2 CE10:00 AM - 1:00 PM The Premier Midwest Funeral Service Expo11:00 AM - 2:30 PM Ladies Luncheon & Outing Des Moines Botanical Garden Sponsored by Preneed Systems

12:00 PM - 1:00 PM Lunch Sponsored by Funeral Services of Iowa

1:00 PM - 3:00 PM Concurrent Con-Ed Sessions Session A: Law 101: Tort Liability Leili McMurrough / 2 CE Session B: Iowa Preneed Laws & Rules Hilton Ssozi / 2 CE Session C: The Evolving Consumer Wanda Sizemore / 2 CE3:00 PM - 3:15 PM Break3:15 PM - 5:15 PM Concurrent Con-Ed Sessions Session A: Narcan Training Sarah Ziegenhorn / 2 CE Session B: Clothing Consulting Forum: The Rules for Business Dress Pat Langel, Tony Woods & Tanya Mansatt / 2 CE Session C: Before They Close the Lid: How to live such a life that people won’t have to lie at your funeral Matt Soderstrum / 2 CE5:15 PM - 5:30 PM Break5:30 PM - 7:30 PM Preventing Funeral Director’s Burnout Through Self Care Marc Markell & Angela Woosley / 2 CE

Thursday, May 168:00 AM - 9:15 AM Convention Check In & Registration 9:00 AM - 12:00 PM Quality Body Preparation: From the Cot to the Chapel Wally Hooker / 3 CE

Total CE Hours: 16.5 Hours + 1 Hour Exhibits = 17.5

Schedule Speakers & Seminars