convention 2020: meeting innovation & tech_imex_may_25th_2010_v2
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TRANSCRIPT
Meeting Innovation and
the Technology Timeline
May 25th 2010
IMEX 10 Frankfurt
Rohit Talwar
www.convention-2020.com
Web / Newsletter: www.fastfuture.com
http://twitter.com/fastfuture
http://www.linkedin.com/in/talwar
Blog http://widerhorizons.wordpress.com
Image Sources for Slides
4. http://www.borev.net/imf.jpg
5. http://nedmartin.org/amused/batman-downsized
6. http://www.liftconference.com/files/images/lift10_poster_300px.jpg
7. http://www.gastro2009.org/impressions/ind_exh/index.php?navId=277
8. blog.sustainablog.org/wp-content/files/2007/11/ted.jpg
9. www.sustainablecitiesnet.com/wp-content/uploads/2009/12/CityChallenge_GlobeForum-600x263.png
10. www.muzlyrics.com/wp-content/uploads/2009/04/telepresence.jpg
11. ASAE
12. IMEX
13. www.globaleventsummit.com/files/image_16_territorytalkc.jpg
14. www.liftconference.com/files/lift_affiche_426X300.png / www.ulsteingroup.com/kunder/ulstein/mm.nsf/lupgraphics/innotown.jpg/$file/innotown.jpg
15. www.masternewmedia.org/images/virtual-media-conference-groupshot-350.jpg
16. Source: InterVISTAS Consulting citing Industry Financial Forecast Table (IATA Economics)
18. www.geekologie.com/2008/02/25/looking-glass-1.jpg / artoftheiphone.com/wp-content/uploads/2009/08/Yelp-Augmented-Reality-Subway.jpg
19. www.highdisplay.com/wp-content/uploads/2009/09/future-computer-monitors3.jpg
20. blog.core-ed.net/derekarchives/NokiaFanPhone.jpg / www.concept-phones.com/wp-content/uploads/2009/06/trou_hologram_flexible_concept_phone_2.png
24. lonewolflibrarian.files.wordpress.com/2009/05/conference.jpg
25. www.mobileedgeblog.com/wp-content/uploads/2008/05/business-traveler-at-airport.jpg
26. www.muzlyrics.com/wp-content/uploads/2009/04/telepresence.jpg
28. www.watblog.com/wp-content/uploads/2009/02/mobile-internet.gif
29. www.pps-llc.com/images/communicate.jpg
30. http://msnbcmedia2.msn.com/j/msnbc/Components/Photos/070112/070112_virtual_reality_hmed_8a.hmedium.jpg
31. http://gadgetheat.com/wp-content/uploads/2008/05/surf-chair.jpg
32. http://lonewolflibrarian.files.wordpress.com/2009/06/datastorage.jpg
33. www.rcmaweb.org/Portals/0/Home%20Page%20Pictures/Home%20page%20conference%20picture.jpg
• Global strategic foresight study to help the meetings industry prepare for
the decade ahead
• Multiple outputs Nov 2009 – October 2010
• Initial survey designed to stimulate thinking about the next 10 years
• Industry-wide Sponsors
Convention 2020
Turbulent Times Ahead
http://www.borev.net/imf.jpg
Streamlined Events - WYSTC
http://www.borev.net/imf.jpg
Collaborative Design - LIFT
http://www.borev.net/imf.jpg
Collaborative Events – Gastro 09
http://www.borev.net/imf.jpg
Global Franchise - TED
http://www.borev.net/imf.jpg
Silent Conference – Globe Forum
http://www.borev.net/imf.jpg
Hybrid Events – ITM / AIA
http://www.borev.net/imf.jpg
Customer Experience Led
http://www.borev.net/imf.jpg
Customer Facing Details
Ground Logistics
Marketing
Speakers /
Events
Theme /
Location
Source: ASAE
Trade Show Innovation
• Routes / Network
• Health Industry
Distributors
• United Food
Processors
CEO Only – Global Events
Summit
http://www.borev.net/imf.jpg
Lean Management
http://www.borev.net/imf.jpg
Technology Horizons –
Survey Findings
-20
-15
-10
-5
0
5
10
15
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010F
Operating Profit ($ billions)
Telephony• Voice
• Messaging
• SIM card
• Phonebook
• Ring Tones
• Security
Connectivity• Cellular
• Up to 14 bands
• WLAN/BT
• GPS
• NFC
• FM
Data/
Enterprise• 100Mbps
• IMS
• Browsing
• VPN
• PIM
• Ecommerce
• Payments
Software• Protocols
• Middleware
• Applications
• User Interface
• Minimize fragmentation
Multimedia• Camera 8-16M
• Camcorder
• 24M Color Display
• Memory (160GB)
• Multiformat A/V • HD Video/TV out
• Games
(50-100M Tps)
• DRM
Technology – The World in your Hand?
Augmented Reality
Holographic Displays
Evolution of Smart Phones
21
TeliaSonera in Sweden claims
a 76% reduction in carbon
dioxide emissions
76% CO2
reduction
2001 2009
• Reducing business travel bymore than 50%
• Increasing the use of tele-meeting services, by 15-20% per year
• Reducing the office area/employee by a total of 50%
• Reducing total energy consumptionby more than 30%
• Green electricity from 2007
• Introducing mobile working
22
TeliaSonera TelePresence
Meetings Stockholm-Helsinki
• Number of meetings: 464
• Reduced number of journeys: 1.392
– 500,000€ in travel costs
• Saved working time: 40 months
• Reducing carbon dioxide emissions by: 169,000 kg
Meeting Models
Source: Tandberg
Will Investment in Meetings Hold Firm?
Compared to today, in 2020 my company/organisation will still invest at
least as much time and money in organising conferences and exhibiting
at trade shows as they do at present.
74%1088 respondents 24
Impact of Time and Cost PressuresCompared to today, in 2020 my company/organisation will be unwilling to
allow staff to travel to as many conferences and exhibitions in order to
save time and money.
46%1097 respondents 25
Meeting Alternatives
By 2020, my company/organisation will be investing far more money in
alternatives to conferences and exhibitions than they do today.
59%1097 respondents 26
Which of these technologies do you think will be commonplace in conventions
and exhibitions by 2020?
Event Technology in 2020 (%)
% of Respondents
27
42%
By the Year 2020 The latest mobile technology will allow me to access any factual
information wherever I am located at any time. So I won't need to attend
conferences or exhibitions to obtain this type of information.
IP Everywhere?
1101 respondents
Connected World
In 2020, my ability to communicate, share data, and negotiate at any
time and in any place with clients, suppliers, and business partners will
be vastly greater and more efficient than today, thanks to technology.
92%1100 respondents 29
Technology Gets Personal
By 2020 all conferences and exhibitions I attend will offer a totally
personalised experience, tailor-made to my needs, and offering
whatever technological tools are needed to make the event fully
interactive so I can engage with and influence the content of the event.
77%1093 respondents 30
Total CustomisationIn 2020, the personal comfort of attendees will be much more important to
organisers than today. Individuals will be able to obtain personalised menus at
meals, there will be many options for entertainment and relaxation, e.g.
customised seating. Organisers will make far better use of information about
individual attendees than they do today.
70%1093 respondents 31
Full Event CaptureIn 2020, almost everything that happens at events will be measured and stored as
useful data for organisers and participants to use in real time, including sessions
that individuals attend, interactions between attendees, appointments that are
made and the educational and business interests that individuals express (before,
during and after the event).
93%1084 respondents 32
Conclusions
• Real innovation
taking place
• Courage
• Technology
Options Expanding
The objectives of the study are to use multiple futures research techniques to:
• Help the industry value chain prepare for the future
• Provide key insights on how live meetings could evolve by 2020
• Help meeting owners, managers and designers think about the future
customer experience
• Help venues and destinations think about the implications for their strategy
• Suggest emerging strategies, approaches and business models for events,
venues and destinations
• Use a highly participative ‘open’ research process to educate and inspire
participants
34
Convention 2020 - Objectives
Platinum Sponsors
35
Gold Sponsors
Technology Partners
Thought Partners
36
Survey Respondents
Rank Country Percentage of total
Respondents
1 United States 20
2 Germany 12
3 United Kingdom 11
4 France 3
5 Australia 3
6 Italy 3
7 Netherlands 3
8 Spain 3
9 Switzerland 3
10 Belgium 3
37
Regional Distribution of Respondents
Australasia 4%
Africa 3%
Middle East 2%
South America 2%
908 respondents
Asia 7%
38
Industry Representation
1103 respondents 912 respondents
76%
24%
19%
81%
No . of
Respondents
39
What industry sector do you work in?
% of Respondents940 respondents 40
Do you work in the conventions or travel
industry – if so what sector?
707 respondents
% of Respondents
41
Next Steps – How Can You Get Involved
• Next Report – July 2010
• Final Report – ICCA October 2010
• Surveys and Workshops June – Oct 2010
– Can you Host a Workshop?
• Expert Papers
• Student Essay Competition
• Web Consultations
• You tell us what you’d like to see …
• Ask About the Sponsorship Benefits
42
Rohit Talwar• Global futurist and founder of Fast Future Research.
• Award winning speaker on future insights and strategic
innovation – addressing leadership audiences in 40 countries on
5 continents
• Author of Designing Your Future – Published 08/2008
• Profiled by UK’s Independent Newspaper as one of the Top 10
Global Future Thinkers
• Led futures research, scenario planning and strategic
consultancy projects for clients in telecommunications,
technology, pharmaceuticals, banking, travel and tourism,
environment, food and government sectors
• Clients include 3M, BBC, BT, BAe, Bayer, Chloride, DTC De
Beers, DHL, EADS, Electrolux, E&Y, GE, Hoover, Hyundai, IBM,
ING, Intel, KPMG, M&S, Nakheel, Nokia, Nomura, Novartis,
OECD, Orange, Panasonic, Pfizer, PwC, Samsung, Shell,
Siemens, Symbian, Yell , numerous international associations
and governments agencies in the US, UK, Finland, Dubai,
Nigeria, Saudi Arabia and Singapore.
• To receive Fast Future’s newsletters please email
• 50 key trends
• 100 emerging trends
• 10 major patterns of change
• Key challenges and choices for
leaders
• Strategic decision making
framework
• Scenarios for 2012
• Key futures tools and techniques
• Published August 2008
• Price £49.95 / €54.95/ $69.95
• Email invoice request to
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