controllers workshop west and east - aicpa on the executive advisory board for pacific lutheran...

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hotel cutoff date: 6/27 (nV) & 10/10 (fL)

Controllers Workshop West and EastJuLy 28-29, 2011 BellagioLas Vegas, NV

noVeMber 10-11, 2011 Walt Disney World SwanLake Buena Vista, FL

Value-Added WorkshopsWed., July 27th & Sat., July 30th (NV)Wed., November 9th & Sat., November 12th (FL)

IT Section and CITP Credential holders Save an addiTional $100

Gain new knowledge and career skills, while enhancing your value to your firm

as a key decision maker.

Don’t miss:• Revenue Recognition • Accounting for Leases

• Economic Update

by 5/20 (NV)8/2 (FL)

Super Early Bird

Registration

Save

100$

In Las Vegas, brenda Morris on the Changing role of finance

In Orlando, Congresswoman Lynn Jenkins with a Legislative outlook

Keynote speakers

Register by 5/20 (NV) & 8/2 (FL) SAVE $100!2

Keynote SpeakersBrenda Morris (Las Vegas), currently a consultant, was the CFO of Icicle Seafoods from 2009-2011, where she implemented many value-adding processes and systems, including organizational updates and strategic initiatives to take Icicle to its next phase of growth. Previously, she was at Maveron’s start-up iFLOOR Inc., a hard surface retailing concept, which folded in 2008. She also served as CFO of Zumiez Inc., a specialty teen retailer, which grew to over 250 stores under her tenure, and where she completed one of the most successful

IPOs of 2005. She is Chair of Washington Business Week, an organization for teenagers in business, and serves on the Executive Advisory Board for Pacific Lutheran University School of Business. She received a BS in Business Accounting from PLU, and an MBA from Seattle University, with a focus in Organizational Behavior and Operations, and holds both a CPA and CMA designation.

Congresswoman Lynn Jenkins (Orlando). Growing up on a dairy farm near Holton, Kansas, Ms. Jenkins learned the values of hard work, keeping your word, and the importance of serving your community – the same values that still guide her in her second term representing the Second District of Kansas. Congresswoman Jenkins currently serves on the House Committee on Ways and Means, as well as on both the Trade Subcommittee and Oversight Subcommittee. She has built a track record for supporting fiscally responsible public policy to

promote job creation and economic growth, working to improve Congressional transparency and backing a strong national defense. Congresswoman Jenkins is a CPA by profession, with 20 years of experience helping individuals and small businesses manage their finances; served in the Kansas House and Senate, and was its 37th State Treasurer. She holds degrees from Kansas State University and Weber State College in Accounting with a minor in Economics.

Robert Wiedemer (Las Vegas), is President of the Foresight Group, a macroeconomic forecasting firm that helps investors and businesses make better decisions. He is also a managing partner of Absolute Investment Management, a money management firm that oversees over $85 million in assets. Mr. Wiedemer was the driving force behind the economics team that predicted the economic downturn in 2006 with the landmark book, America’s Bubble Economy, followed by Aftershock in November 2009, both published by John Wiley. The books have been

the subject of numerous articles in The Wall Street Journal, Financial Times, The Hedge Fund Journal, Euromoney, Barrons, Reuters, AP, Bottom Line, among others. Mr. Wiedemer is a frequent TV commentator on such shows as CNBC’s Squawk Box and Fox Business News, and regularly speaks to investors, financial analysts and economists.

Esmael Adibi (Orlando), director of the A. Gary Anderson Center for Economic Research and Anderson Chair of Economic Analysis at Chapman University, received his doctorate in Economics from Claremont Graduate University. His research interests include macroeconomics, financial markets and regional economics, and he has co-authored two textbooks, Econometric Analysis – An Applications Approach, and The Practice of Econometrics with EViews. His articles have been published in the Los Angeles Times and Orange County

Register, as well as the professional journals International Advances in Economic Research, the Journal of Private Enterprise, and the Quarterly Journal of Business and Economics. Dr. Adibi is past president of the Association for University Business and Economic Research, a member of the Western Blue Chip Economic Forecast Panel, and the California Controller’s Council of Economic Advisors.


Gain the technical knowledge, new career skills, and advanced level learning you’ll need to keep your firm growing in these challenging times.

Developed for Controllers by Controllers.

Whatever size business you are, these small scale formats will deliver the kind of “hands-on” training and career skill development you can utilize as soon as you return to the office. Benefit from group discussions, Q&As, and comprehensive speaker sessions at an advanced level that will enhance your value as a key corporate decision maker, and prepare you for the different financial challenges that lie ahead.

With the increased scrutiny and pressure facing today’s controllers and CFOs, it’s essential to remain up-to-date on the latest techniques and career skills needed to navigate through these challenging times. The 2011 aiCpa Controllers Workshop is an intensive two-day conference designed to help you tackle the many complex aspects of the job by providing professional development, technical knowledge, new ideas and innovative solutions from top industry experts. It will help boost your job performance through a myriad of interactive workshops, concurrent sessions, and early riser sessions.

Who Should AttendControllers, assistant controllers, CFOs, accounting and financial managers, treasurers, financial directors/officers.

Conference highlights• AICPA’s Chairman Paul Stahlin on the state of the profession and the future for AICPA members in business and industry

• Robert Wiedemer – Economic Update from the Aftershock Perspective (Las Vegas only)

• Esmael Adibi – Economic Update (Orlando only)

• Benefit from several Pre- and Post-Conference Value-Added Workshops

Financial & Tax Implications of Healthcare Reform

Assessing System Changes for New Accounting Standards

Retaining Top Talent Private Company Financial Reporting Update

Negotiating Strategies Guarding Against Cyber Theft

Hot Topics

2 Locations!

bellagio, Las VegasThis prestigious AAA Five-Diamond hotel provides award-winning restaurants and world-class entertainment to enrich your conference experience.

Walt Disney World swan, Lake buena Vista/orlandoSurrounding you with an outstanding array of resort amenities, it’s the perfect opportunity to network with colleagues and enhance your conference learning.


Conference Agenda

PRE-CoNFERENCE WoRkShoPS / WEdNESdAY, JuLY 27 & WEdNESdAY, NoVEMbER 9

7:00 am - 5:00 pm registration & Message Center open 7:00 am - 8:30 am Continental breakfast8:00 am - 5:00 pm full-Day Value-added Workshop (includes lunch) (additional fee) 101 Be Worth More: Grow from “operationally-Focused Controller” to a “Strategic Resource” Pd

Doug Brown, Paradigm Associates LLC, Cranford, NJ (Las Vegas only)Bill Granda, Paradigm Associates LLC, Las Vegas, NV (Las Vegas only)Ron Rael, High Road Institute, Sammamish, WA (Orlando only)This high energy interactive session will immediately help you become more comfortable with becoming more strategic. You will experience specific tools and acquire skills that enable you to think, plan and act in a way that is more valuable to any organization. To have the respect and title you want, you must become what is needed. You must: • Acquire the skills and mindset of the key financial strategist• Understand how to develop customer focus and better lead your troops • Understand how strategic focus improves both long and short term decisions • Understand how strategic communication better influences specific outcomes • Understand how functional excellence and human resource management

tools fit together• Understand the 7 tools that enable you to be more strategicAfter this session, you will be able to:• Adopt the consultative approach with cyclical thinking• Assess your own financial strategist skills• Generate multiple permanent solutions to lingering problems• Determine your firm’s global strategy and isolate KPIs to measure it• Write a strategic action plan• Get more things done• Sell your ideas and influence up, down, and across• Get the right people in the right places• Incorporate vision and goals into daily conversations• Establish congruence among your values, measurements, tracking,

and rewards8:00 am - 12:00 pm half-Day Value-added Workshops (additional fee) 102 excel’s Three Tables SKa

Will Fleenor, K2 Enterprises, Hammond, LAExcel has three very powerful table features. Each is unique and used in different ways to save finance professionals significant time. This workshop will cover Data Tables, PivotTables, and Excel Tables to an intermediate level. Armed with these three tables, you’ll be able to solve any data analysis problem in a reasonable amount of time.

a-aCCounting bMo-business ManageMent & organiZation Cs-CoMputer sCienCe

f-finanCe Mas-ManageMent aDVisory serViCes pD-personaL DeVeLopMent

p/hr-personneL/hr sKa-speCiaLiZeD KnoWLeDge & appLiCation t-taX

FIELDS OF STUDY

Select One Concurrent Workshop

Topics and speakers are subject to change

Due to increased interest for this workshop, the AICPA is offering similar content in two desirable locations. Choose the date/location – Las Vegas in July or Orlando in November – that best fits your needs.


8:00 am - 12:00 pm 103 negotiation and Conflict Resolution Strategies PdJoan Pastor, JPA International, Inc., Beverly Hills, CA An excellent finance professional is going to have excellent conflict management and negotiation skills, because there are so many areas where they are needed! In fact, the AMA stresses that conflict management and people-problem solving skills are a core competency for success. In this workshop, you will learn: • The good and bad news about conflict• The single biggest cause of conflict between people• How conflict evolves, where negotiations fit in, and how to potentially resolve

a problem before it gets out of control• Your own conflict management style, with its strengths and challenge areas• Other conflict management and negotiation styles, along with strategies

for resolving conflicts and developing more collaborative relationships• How to know the difference between “stubborn,” “difficult” and

“manipulative” people, and how to handle each• Applications to the challenges you face in your work environment today

1:00 pm - 5:00 pm half-Day Value-added Workshop (additional fee) 104 excel Reporting: Tools, Techniques, and Best Practices SKa

Will Fleenor, K2 Enterprises, Hammond, LAThis workshop will help you create accurate, easy-to-prepare reports in Excel when the source data resides in an accounting or other database. Learn how to use tools such as ODBC, SQL, and OLAP cubes to connect Excel to external data sources for reporting and analysis. Also learn best practices for making this connectivity part of your analysis and reporting strategies, as well as other tools such as IDEA, ActiveData, and BizNet Excel Business Information Suite to enhance your Excel reporting practices.

105 Strategy is at the Center of all Management Practices BMoBrett Knowles, pm2, Toronto, Ontario, CanadaEvery management decision is informed by and services your organization’s strategy. It is critical that the entire organization clearly understands the strategy and translates it into accountable actions to drive:• Balanced scorecards • Driver based-plans• Accountabilities and compensation • Strategic dashboards• Business process improvement initiatives • Organization designThis informative workshop will show you how the “big picture” of management practices work together to form the management system with the one keystone of strategic intent. Case studies and best practices like Six Sigma, Lean, ABM, EVA, among others, are all parts of the same management system.

MAIN CoNFERENCE ThuRSdAY, JuLY 28 & ThuRSdAY, NoVEMbER 10 / dAY oNE

7:00 am - 6:00 pm registration & Message Center open 7:00 am - 8:00 am Continental breakfast 8:00 am - 8:10 am Welcome & introduction 8:10 am - 9:00 am Keynote presentation 1 Changing Role of Finance (Las Vegas) Pd

Brenda Morris, BM Consulting, Lake Tapps, WAIn today’s ever changing environment, Finance needs to be more flexible and dynamic than ever. The requirement of the financial team is to optimize performance and create value for an organization. This goes beyond the functional requirements previously needed. Learn the strategic tools and methods to be a high-value-adding team member for your company and for yourself! Go beyond the tactical and lead your team to new strategic value!

1 CPa in Congress: legislative Update from Congresswoman lynn Jenkins (Orlando) SKa

The Honorable Lynn Jenkins, U.S. House of Representatives, Washington, DCAlso a CPA, Congresswoman Jenkins discusses her experiences in Congress through the eyes of a practiced CPA, as well as the recent developments in Washington that will affect the business community and the accounting industry.

Select One Concurrent Workshop

Select One Concurrent Session (continued)

Select One Concurrent Session


Conference Agenda9:05 am - 10:45 am Concurrent sessions 2 Unleashing the PowerPivot in excel 2010 (repeated in #14) SKa

William Pearson, Island Technologies Inc., Atlanta, GAAs companies scramble to provide “self-service business intelligence” to analysts and decision makers at all levels of the organization, Microsoft has responded with PowerPivot, a data analysis tool. This add-in to Excel is integrated into the popular Office 2010 suite to bring self-service Business Intelligence to the desktop. PowerPivot is a data analysis tool that delivers unmatched computational power directly within the application users already know and love – Microsoft Excel. This session will describe PowerPivot and discuss its major features, including how it will help you to: • Get the answers you need, gain deeper insight into any business aspect,

and compress decision cycles• Take advantage of familiar Excel tools and features• Process massive amounts of data rapidly • Load large data sets from virtually any source • Use powerful new analytical capabilities, such as Data Analysis Expressions (DAX)• Make the most of multi-core processors and gigabytes of memory

3 Strategy execution Through dashboards (repeated in #15) MaSBrett Knowles, pm2, Toronto, Ontario, CanadaThis session focuses on how to clearly translate your organization’s strategy into operational terms to enable teams/employees/staff to become: • Strategically aligned • Motivate their teams to meet expectations• Understand their performance requirements• Plan their processes and projects to meet requirements• Constantly monitor how well they are performing against those requirementsThese strategic performance dashboards support driver-based planning and compensation systems to ensure all management practices work together. Extensive case studies and best practices will be utilized.

4 auditing a Business Reporting System implementation When You’re not an iT auditor (repeated in #16) MaS

Steve Palamino, Ernst & Young, LLP, Dallas, TXThis session provides information on how controllers can conduct a post-implementation audit of a business reporting system, and a general overview of what risks to consider regarding the quality of data related to business reporting systems.

5 How to Give Constructive Feedback (repeated in #17) PdJoan Pastor, JPA International, Inc., Beverly Hills, CA When there is a problem with an employee or a peer, some finance professionals give too little feedback, some give too much, and some give none at all. This session is designed to:• Make it easier to give constructive feedback by learning a step by step process • Help adjust the feedback process when it needs to be given to peers, clients

and members, and – gasp – the boss (influencing upward) • Get practice giving one type of constructive feedback using a specific technique • Teach how to influence people through positive feedback

10:45 am - 11:05 am refreshment break & Vendor Display11:05 am - 11:55 am Concurrent sessions 6 Guarding against Cyber Theft (repeated in #10) SKa

Steve Ursillo, Jr., Sparrow, Johnson & Ursillo, Inc., West Warwick, RI (Las Vegas only)Dan Schroder, Habif, Arogeti & Wynne LLP, Atlanta, GA (Orlando only)Businesses of all sizes are increasingly experiencing cyber security related thefts. This session will provide examples of these thefts, and insights as to how cyber criminals are committing ACH/EFT fraud, breaching personal and confidential data. It will also provide practical guidance to mitigate the risks of cyber thefts.




11:05 am - 11:55 am 7 Multi-State Sales & Use Tax: Minimize Tax Risk and Protect Your Bottom line (repeated in #11) T

Mike Dillon, Dillon Tax Consulting LLC, Annapolis, MDState sales taxes represent the single most effective means of generating additional revenue for a state budget. With state corporate tax laws changing rapidly to fill budget gaps, and audit activity at an all-time high (example: nearly 1,500 Maryland sales tax audits generated an average of $60M in assessments every year), corporate leaders must be aware of these changes and the emerging risks they pose for corporate activities, tax nexus and related tax obligations. This session will review what states are doing to increase sales tax revenues through audit measures, law changes (both legislative and administrative) evolving nexus standards, tax amnesty programs, and likely changes to come. CFOs, tax directors and controllers must focus their attention on state and local tax matters to ensure they are legitimately minimizing their state and local taxes. To do so, they must ensure they are: • Aware of where the business has a taxable presence and filing obligations• In compliance with the complex tax rules applicable to income tax, sales/use

tax, property tax, and other taxes/fees• Taking full advantage of the tax exemptions, credits, incentives, and other

opportunities to plan for taxes 8 Healthcare Trends (repeated in #12) P/HR

Matthew Cowles, UnitedHealth Group, Hartford, CTEver wonder what influences your medical costs? Or, what other companies are doing to control costs and improve employee health? This session will cover macro medical trends and current employer strategies being used in the marketplace to help reduce costs and improve employee health. Topics include: • Cost trends • Cost controlling strategies• CDHPs

9 Private Company Update: an insider’s view (repeated in #13) aMaryAnn Lawrence, Key Corp., Cleveland, OHFASB created a stir in 2010 with several major exposure drafts in the areas of Financial Instruments, Leasing and Revenue Recognition. 2011 is expected to bring completion to many projects affecting accounting for the next several decades. Will IFRS become the law of the land? Willl there really be a different accounting standard for private companies with a different board? How am I going to recognize revenue-consolidating from 28 methods to one? What are all these new assets on my books? Is FASB really listening to private company concerns? These questions and more will be addressed by a founding member of the Private Company Financial Reporting Committee.

11:55 am - 12:30 pm Luncheon12:30 pm - 1:20 pm Luncheon presentation l1 online and emerging Technologies: Revolutionizing How CPas do Business CS

Dan Vigil, LA.COM Network, Los Angeles, CAThe Internet has forever changed how CPAs do business. Advancements in social media, mobile and cloud computing will have an even greater impact in the coming year. How can finance professionals take advantage of these emerging technologies to grow and streamline their businesses? Hear about some of the latest technologies and how they are shaping the industry:• Mobile and tablet computing • How finance professionals are using social networks• Doing business in the cloud: online marketing

1:30 pm - 2:20 pm Concurrent sessions 10 Guarding against Cyber Theft (repeat of #6) SKa 11 Multi-State Sales & Use Tax: Minimize Tax Risk and Protect Your Bottom line (repeat of #7) T 12 Healthcare Trends (repeat of #8) P/HR 13 Private Company Update: an insider’s view (repeat of #9) a2:20 pm - 2:40 pm refreshment break & Vendor Display

Select One Concurrent Session (continued)



Conference Agenda2:40 pm - 4:20 pm Concurrent sessions 14 Unleashing the PowerPivot in excel 2010 (repeat of #2) SKa 15 Strategy execution Through dashboards (repeat of #3) MaS 16 auditing a Business Reporting System implementation When You’re not an iT auditor (repeat of #4) MaS 17 How to Give Constructive Feedback (repeat of #5) Pd4:30 pm - 5:20 pm Concurrent sessions 18 FaSB Update (repeated in #31) a

Richard Stuart, McGladrey & Pullen, Stamford, CTThis session will discuss the major projects under development at the FASB, with emphasis on the convergence. It will cover the numerous exposure drafts issued by the FASB, and developments since their issuance, including: • Financial Instruments: the FASB and IASB deliberated this project separately,

resulting in different conclusions that will be discussed• Revenue Recognition: the proposed standard utilizes a contract-based asset

and liability approach; the differences between the proposed approach and the existing model will be discussed

• Leases: the proposal, if finalized, would result in significant changes to accounting for leases, and would require recognition of lease-related assets and liabilities for leases within its scope; the proposed changes and the potential impact on financial statements will be discussed

• Fair Value Measurement: the FASB and IASB are moving to a converged model. Significant changes are not expected, but clarifications and amendments will be discussed

19 eRM: a Case Study (repeated in #39) MaSJim Traut, HJ Heinz Company, Pittsburgh, PA (Las Vegas only)Ward Sax, RTI International, Research Triangle Park, NC (Orlando only)Enterprise Risk Management (ERM), as a function, has grown from a global “business trend” to a recognized “best practice.” HJ Heinz Company and RTI International have been developing and implementing their ERM programs for over five years. Today, ERM is an integral part of both companies’ operating activities and philosophies. This session will review the general methodology and framework to provide participants with an understanding of:• How to get started • The importance of risk ownership, risk categorization, key risk indicators,

risk assessment, and risk appetite• The ongoing journey

20 Building a Business Case for Business intelligence (repeated in #50) BMo

Rob Fisher, Kansas City Life Insurance, Kansas City, MOBusiness Intelligence (BI) provides organizations of all sizes an opportunity to gain a competitive advantage by turning data into an actionable information asset. However, many organizations struggle to quantify the value of BI. As a result, BI projects are either never started or started without the proper commitment of resources. This session is designed for those considering or just beginning a BI initiative, or starting to provide advisory services related to BI. In order to identify value, you must understand what BI is and how it can provide value, and what are some of the common mistakes made when planning a BI implementation. These key questions will be addressed to provide a resource to transform good BI ideas to a value-based proposal.

21 Using Your aiCPa Membership to Help Teach Financial literacy (repeated in #23) SKa

Kathy Johnson, Los Angeles Newspaper Group, San Bernardino, CALearn about tools provided by AICPA to help teach financial literacy. Given the recent economic challenges, reviewing the basics and beyond is important. Here is your opportunity to “stand out” by using your financial skills to work with co-workers, staff, community organizations and schools on financial literacy concepts. Get the most from your membership and improve your leadership skills by teaching others.

5:20 pm - 6:20 pm Welcome reception




MAIN CoNFERENCE FRIdAY, JuLY 29 & FRIdAY, NoVEMbER 11 / dAY TWo

7:00 am - 5:00 pm registration & Message Center open7:00 am - 8:00 am Continental breakfast7:00 am - 7:50 am early riser sessions 22 Business intelligence for Middle Market organizations (repeated in #44) BMo

Donny Shimamoto, IntrapriseTechKnowlogies LLC, Honolulu, HIOrganizations are increasingly using business intelligence (BI) and other reporting tools to support their managerial and financial reporting needs. When these systems sit outside of the general ledger or bring in data from other systems, additional risks can be introduced into the business reporting environment. Learn about the additional information risks involved when BI technologies are utilized for decision support.

23 Using Your aiCPa Membership to Help Teach Financial literacy (repeat of #21) SKa

24 Financial & Tax implications of Healthcare Reform (repeated in #46) F, TJuliette Meunier, Ernst & Young LLP, Irvine, CA (Las Vegas only)Christa Bierma, Ernst & Young LLP, Washington, DC (Orlando only)Responding to healthcare reform continues to be complex. What changes may occur with the new Congress? Is your company prepared? Do you know how much this will cost? Are you positioned for the long-term implications? Healthcare reform has made employee healthcare benefits a business issue that now demands the attention of the C-suite. A recent E&Y survey of over 300 C-suite executives shows that most companies aren’t as prepared as they first thought to meet the new requirements, and that the complexity of complying with the new law is a major concern. Another major concern voiced by respondents was the potential impact of healthcare reform costs and overall business profitability. This session will discuss the tax and financial implications of the law, the steps to be taking now, and what efforts will be involved. It will also address cost implications, reporting requirements, systems changes, changes to internal controls and other topics relevant to the finance and tax departments.

25 Fraud issues & answers (repeated in #47) MaSJohn Hall, Hall Consulting, Inc., Vail, COIn all business entities, fraud risks exist from many sources. This session will provide helpful, proven ideas for managing those risks, which can be applied in any business organization, regardless of size or industry. Topics include: • The critical fraud policy statement • Critical “soft controls” to fight fraud• Conducting a fraud risk assessment • Plugging the gaps in your fraud defenses

8:00 am - 8:10 am announcements & introductions8:10 am - 9:00 am general session 26 economic Update from the Aftershock Perspective (Las Vegas) SKa

Robert Wiedemer, Absolute Investment Management, Herndon, VAThis session takes a look at where the economy is going, both in the short and long term, from the perspective of the author of The Wall Street Journal bestsellers Aftershock and America’s Bubble Economy, who accurately predicted the recent downturn in the economy. 26 economic Update (Orlando) SKa Esmael Adibi, Chapman University, Orange, CA This session will cover the current state of national and state economies, and present the forecast for 2011-12. It will explore the role of monetary and fiscal policies in stimulating the national economy, and provide answers to these questions: • What will happen to interest rates? • What is the outlook for the job market? • Is the economy gaining traction or headed for another recession? • Residential market – are we at the bottom? • What is the outlook for the commercial real estate market?

Select One Early Riser Session


Conference Agenda9:05 am - 9:55 am general session 27 dodd Frank act – What Controllers need to Know SKa

Speaker to be DeterminedIt has been a year since the passage of Dodd-Frank, the most sweeping change in financial regulation in the United States since the Great Depression. This legislation represents a significant change in the American financial regulatory environment, affecting all Federal financial regulatory agencies and every aspect of the nation’s financial services industry including all payment processing by every type of company.The law requires regulators to create approximately 250 rules, conduct almost 70 studies and issue over 20 periodic reports.Whether you are a small or large, public or private enterprise, this legislation and the implementation of its regulations will have a dramatic impact on your access to capital (debt and equity), ability to hedge (regulation of derivatives markets) and execution of corporate governance. This presentation will delve into the areas of systemic risk, orderly liquidation authority, regulation of hedge funds and derivatives, the “Volker Rule”, consumer protection, credit rating agencies, executive compensation, proxy access, and whistleblower provisions.

9:55 am - 10:15 am refreshment break & Vendor Display10:15 am - 11:05 am Concurrent sessions 28 Steering the Shared Services Solution (repeated in #36) BMo

Rick Arpin, MGM Resorts International, Las Vegas, NVUnderstand how and why shared services can be a significant value-added organizational model. Learn the tips that lead to successful implementations as well as pitfalls to avoid. Key ideas will include: • The critical nature of developing talent in a shared services environment• How to transform from an accounting department to a customer-

oriented department • The importance of project management and systems skills

29 Unique Benefits or Rewards for employees (repeated in #43) P/HRScott Auer, Praeses, LLC, Shreveport, LAIs it hard to keep your best talent? Do you find it difficult to engage your employees? This session will explore different ways to reward and engage your employees. Examples of topics include: • Financial literacy programs in the workplace • On-the-spot day off • Fun activities to engage employees • On-the-spot cash bonuses This session will give controllers new and different tools to help retain the staff they fought so hard to get.

30 Managing iT: a Controller’s Survival Guide for assuming iT leadership within the Business (repeated in #38) SKa

Joel Lanz, Joel Lanz, CPA, P.C., Jericho, NYControllers with assigned IT responsibilities frequently face the new challenge with mixed emotions. Many perceive that managing IT presents risks for the rising financial executive. Chief among these concerns is the difficulty of measuring success. The challenges of effectively measuring IT’s contributions are well documented. The technical vocabulary and unique practices of IT present perceived “no win” challenges for those assuming responsibilities. In companies where IT is not used to drive competitive advantages, IT issues can divert time and resources from strategic and business development opportunities—areas traditionally used to measure career progress and enhanced compensation. This session provides guidance for controllers to meet the challenges of managing IT. Discussion topics include:• What role does IT play in your company • IT Department Inc. • What causes controller apprehension about IT• Can IT be managed as a business • Questions financial executives should ask of IT

31 FaSB Update (repeat of #18) a



11:15 am - 12:05 pm Concurrent sessions 32 Revenue Recognition (repeated in #40) a

Scott Taub, Financial Reporting Advisors, LLC, Chicago, ILRevenue recognition is among the most scrutinized areas of accounting. Changes aimed at improving certain areas of the related literature go into effect this year, and a new broad standard has been proposed by the FASB and IASB. This session will focus on: • Implementing the new literature on multiple-deliverable arrangements,

including the concept of “estimated selling price” • Highlighting recent trends and SEC concerns in revenue recognition • Explaining the changes proposed by the FASB

33 Service organization Control Reporting: User entity Perspective on new SoC Reporting Replacing SaS 70 (repeated in #41) BMo

Steve Ursillo, Jr., Sparrow, Johnson & Ursillo, Inc., West Warwick, RI (Las Vegas only)Dan Schroder, Habif, Arogeti & Wynne LLP, Atlanta, GA (Orlando only)The growth in the availability and use of service organizations (e.g., SaaS, cloud, datacenter hosting, etc.) is increasing the criticality of how users of those services understand and manage risks derived from service organizations. As more businesses rely on service organizations, there are more risks to the user entities. Moreover, service organizations often provide services and have custody over data for which the user entity has compliance and legal responsibilities. Historically, service organizations have often provided SAS 70 reports, and users have viewed these as the only meaningful reporting option (audit/attest). SSAE 16 and the new SOC reporting structure become effective in 2011. The new SOC is meant to more comprehensively address current technology and outsourcing trends by encompassing not only financial risks, but also other risks from compliance and operations that are so often relevant. This session will:• Provide an overview of cloud computing and related technology trends

driving growth in outsourcing• Describe changes in AICPA service organization reporting standards• Discuss how entities that use, or are considering using, service organizations

should adopt and leverage the new SOC structure to manage risks potential service organization

34 iT Budgeting for Controllers SKaDonny Shimamoto, IntrapriseTechKnowlogies LLC, Honolulu, HIIT costs are often a mix of equipment refresh cycles, convoluted software licenses, and confusing service provider proposals. Add to the mix, cloud computing and managed service providers, and how do you even start to develop an IT budget? This session will provide an overview of an Excel-based IT budgeting approach that enables organizations to take a more proactive approach to managing IT investment. It will also cover basic IT knowledge that controllers or CFOs need to know to validate the IT budgets being submitted.

35 Cash Management/Banking Relationships (repeated in #49) SKaCole Lollar, Citizens National Bank, Bossier City, LABorrowing money in today’s economic environment can be challenging. This session will provide an informative insight into what banks are looking for in making loan decisions, and will cover: • Current economic environment • Sources of financing• Bank criteria • Packaging a loan request• Underwriting analysis • Decision process

12:10 pm - 12:40 pm Luncheon12:40 pm - 1:30 pm Luncheon presentation l2 aiCPa Update SKa

Paul Stahlin, CPA, Chairman, AICPA Board of Directors, CFO, Skylands Community Bank, Somerville, NJ Hear directly from the AICPA’s Chairman about the profession and vision for the AICPA members in business and industry.



Conference Agenda1:35 pm - 2:25 pm Concurrent sessions 36 Steering the Shared Services Solution (repeat of #28) SKa 37 Using option Pricing Methodology to value earn-outs (Las Vegas) SKa

Dwight Grant, PricewaterhouseCoopers, LLP, San Francisco, CAEarn-outs are a contingent consideration that can be challenging to value because even when you can estimate their expected cash flows, their risk characteristics and required rates of return are difficult to measure. This session illustrates how many earn-outs can be valued using option pricing methods. After attending this session you will: • Understand when option pricing can be used to value earn-outs• How to apply the Black-Scholes formulas to earn-out valuations• How to apply lattices and Monte Carlo simulation to more complex earn-outs

37 Compliance Program Trends (Orlando) MaSSpeaker to be DeterminedThis session focuses on sustaining robust compliance programs during challenging times. It will cover compliance trends and how companies are dealing with increasing regulations. Also, how to effectively communicate compliance and regulatory updates, and the importance of clarifying the roles and responsibilities of compliance programs with the organization.

38 Managing iT: a Controller’s Survival Guide for assuming iT leadership within the Business (repeat of #30) SKa 39 eRM: a Case Study (repeat of #19) MaS2:35 pm - 3:25 pm Concurrent sessions 40 Revenue Recognition (repeat of #32) a 41 Service organization Control Reporting: User entity Perspective on new SoC Reporting Replacing SaS 70 (repeat of #33) BMo 42 How CPas add value to a System implementation BMo

Donny Shimamoto, IntrapriseTechKnowlogies LLC, Honolulu, HIA good system implementation requires both IT and business knowledge to be successful. Non-technical CPAs can add value to a system implementation by providing process management, data quality, and internal controls (financial, operations and compliance) expertise. Learn how to reapply core CPA skills to add project value and provide career advancement.

43 Unique Benefits or Rewards for employees (repeat of #29) P/HR3:25 pm - 3:45 pm refreshment break & Vendor Display3:45 pm - 4:35 pm Concurrent sessions 44 Business intelligence for Middle Market organizations (repeat of #22) BMo 45 iFRS a

Keith Parsons, McGladrey & Pullen, Denver, COThis session will provide an IFRS technical update covering recent developments. Specifically, it includes an update on IFRS in the U.S. as well as coverage of new IFRS interpretations, recent amendments to existing standards and interpretations, exposure drafts and other recent developments. Implementation issues will be discussed, and clear guidance will be provided using practical examples.

46 Financial & Tax implications of Healthcare Reform (repeat of #24) F, T 47 Fraud issues & answers (repeat of #25) MaS




*be sure to supply a valid email address when registering. Instructions to access the speaker materials website [AICPAConferenceMaterials.com] are distributed via email approximately two weeks prior to the start of the conference. Also, add [email protected] to your safe sender list.

an eco-friendly and paperless initiative

In an effort to be more environmentally friendly, cost conscious and forward-thinking, AICPA Meetings & Conferences is offering participants access to conference materials via a speaker materials website in advance of the conference.

*Conference manuals with session outlines will not be provided onsite

benefits Just for attenDees!


4:45 pm - 5:35 pm Concurrent sessions 48 Worst iT Practices in SMBs SKa

Joel Lanz, Joel Lanz, CPA, P.C., Jericho, NYImplementation of the guidance on how to manage information technology remains a challenge for many small to mid-size organizations. Even some divisions and departments of large organizations still find effectively managing IT to be a challenge. In the current economic environment, the temptation to simply cut corners is great. Yet, knowing where to cut, and where not to, often differentiates successful organizations from the unsuccessful. Faced with this challenge, organizations sometimes implement worst practices, a number of which could have been easily averted. In hindsight, organizations that adopted worst practices would probably agree that the money, resources, and reputation lost were not worth the “expense” saved. Examining worst practices allows organizations to learn from each other’s mistakes and identify alternative approaches to the IT problems.

49 Cash Management/Banking Relationships (repeat of #35) SKa 50 Building a Business Case for Business intelligence (repeat of #20) BMo 51 accounting for leases a

Richard Stuart, McGladrey & Pullen, Stamford, CTThe FASB and IASB are working on a joint project that, if finalized, will have a significant impact on accounting for leases. A final standard is expected in 2011. As currently proposed, the revised model would require lessees to record lease-related assets and liabilities for all leases within the scope of the project (similar to current model for capital leases). The accounting by lessors, meanwhile, would depend on the extent to which the lessor retains exposure to significant risks or benefits associated with the underlying asset. This session will discuss the proposed approach for both lessees and lessors, including: Lessees: • Recognition and initial measurement of right-of-use asset and liability to make

lease payments • Determination of lease term and lease payments • Reassessments • Presentation Lessors: • Use of the de-recognition approach or performance obligation approach. The potential impacts on financial statements, and what companies may want to do now to prepare for the changes will also be covered.

5:35 pm Main Conference adjourns

PoST-CoNFERENCE WoRkShoPS / SATuRdAY, JuLY 30 & SATuRdAY, NoVEMbER 12

7:00 am - 12:00 pm registration & Message Center open 7:00 am - 8:00 am Continental breakfast 8:00 am - 12:00 pm Value-added Workshops (additional fee) 201 overview of the venture Capital Market/negotiating the venture deal SKa

Michael Ostendorff, VC Experts.com, Inc., Shreveport, LA (Las Vegas only)Christopher Simmons, VC Experts.com, Inc., Shreveport, LA (Las Vegas only)Joe Bartlett, Sullivan & Worcester, LLP, New York, NY (Orlando only)Ross Barrett, VC Experts, Inc. & Louisiana Ventures, LP, Shreveport, LA (Orlando only)This workshop will be divided into two segments. In the first, participants will receive an update on trends in today’s venture capital market, including an appraisal of the current fundraising environment as well as information on the increasingly important role of secondary trading platforms as a source of liquidity to holders of private company securities. In the second part, participants will learn what venture-backed companies and their investors need to know when negotiating venture financing. Special emphasis will be placed on understanding the effect of deal terms, such as liquidation preferences and participation rights, on the distribution of proceeds upon the eventual sale or merger of the company.



Conference Agenda8:00 am - 12:00 pm 202 valuation Bootcamp: The Basics and Beyond – Fundamental Concepts and emerging issues a

Ron L. Seigneur, Seigneur Gustafson LLP, Lakewood, CO This workshop will begin with a fast-paced overview of business appraisal fundamentals that anyone involved in using or procuring appraisal services should be familiar with. An instructor with 20+ years of diverse appraisal experience will show you the tips, tricks and techniques to produce reliable and understandable valuation analyses and reports. The workshop will be structured to provide a balance of basic business appraisal knowledge, together with a focus on more advanced issues useful for controllers and CFOs. Major areas to be covered include: • Be careful what you ask for – the critical importance of standard of value,

premise of value and date of value • Valuation approaches and methodologies • Where do appraisers differ? Normalization adjustments, discounts

& premiums, weighting of methods, and economic benefits streams • The appraisal report – the budget buster! • Valuation of intellectual property – where the voodoo part of BV really kicks in! • Fair value measurements – an evolving target with good intentions • Reviewing a sample report – comprehensive vs. limited, conclusion vs.

calculation, using an example report to highlight the differences • Common errors in business valuation work

12:00 pm Workshops adjourn

Chair

Members

scott auer, Praeses, LLC, Shreveport, LA

steering Committee

aiCpa staff

Kayla briggs, Senior Technical Manager, Durham, NC

Lisa gebler, Project Manager, Durham, NC

Kathleen horton, Conference Manager, Durham, NC

Matthew Cowles, UnitedHealth Group, Hartford, CT

Jaime Dreikosen, Onyx Pharmaceuticals Inc., South San Francisco, CA

shanel evans, Skanska Infrastructure Development, Alexandria, VA

rob fisher, Kansas City Life Insurance Company, Kansas City, MO

Michael hutchison, Offshore Cleaning Systems, LLC, Abbeville, LA

Kathryn Johnson, Los Angeles Newspaper Group, San Bernardino, CA

Select One Workshop (continued)

special thanks to for their support


reCoMMenDeD Cpe CreDit 19 (main), up to 13.5 (optional) This conference was prepared in accordance with the Joint AICPA/NASBA Statement on Standards for Continuing Professional Education (CPE) Programs effective on January 1, 2002. The recommended CPE Credits are in accordance with these standards; however, your individual state board is the final authority on the acceptance of programs for CPE credit.ConferenCe fee Registration fees are determined by current membership status in the AICPA. Please indicate member number on the registration form to obtain the correct discount. Conference fee includes all sessions, conference materials, continental breakfasts, refreshment breaks, luncheons and a reception. Fee for value-added workshops includes all session materials and refreshment breaks.

Dress CoDe Business CasualCanCeLLation poLiCy You may cancel without penalty if written cancellation requests are received by June 13 (NV) September 26 (FL). Due to financial obligations incurred by the AICPA, a credit voucher less 50% of the registration fee will be issued for written requests received by July 7 (NV), October 20 (FL). No refunds or credits will be issued on cancellation requests received on or after July 8 (NV), October 21 (FL). For further information, call the AICPA Service Center at 888.777.7077. hoteL anD grounD transportation inforMation Contact the hotel directly to obtain their policy on reservations, deposits and cancellations. Rooms will be assigned on a space-available basis only. To receive our special group rates mention that you will be attending the aiCpa Controllers Workshop.

ground Transportation – to and from hotel and airport (please note, rates and times are approximate) NV: Taxi Service: $15-$20 each way, 15 minutes hotel Parking: Valet and self-parking are complimentary FL: Taxi Service: $55-$60 each way, 35-40 minutes hotel Parking: Valet $13 per day each exit, $16 overnight; Self-Park $10 per day each exit, $9 overnightairLine inforMation The AICPA has a special arrangement with Maupin Travel, Inc. of North Carolina to assist you with your travel arrangements. This travel agency may be reached at 800.345.5540. If you prefer to make your own travel plans, be sure to mention the participating airline’s reference number (listed below) to take advantage of deeply discounted “Zone Fares” that do not require a Saturday night stay-over. Discounts are valid for round trip registered AICPA meetings or conferences only. Some restrictions may apply. american airlines 800.433.1790 Index #21445 united airlines 800.521.4041 Refer to Meeting ID #531SI Delta airlines 800.328.1111 Refer to Meeting ID #NM66P For up-to-date airline information regarding special travel discounts, please visit cpa2biz.com/conferences. Due to recent airline industry fare restructuring, we cannot guarantee that the above group travel agreements will be in effect at the time when you are making your travel arrangements. Please contact the airline and/or your travel agency for latest applicable discounts and arrangements. Car rentaL hertz Car rental — AICPA Member Discounts: Call 800.654.2240. Ref. Code CV#021H0018. Airline and car rental discounts are available only when you or your travel agent book through the 800 number. We strongly advise you to confirm your conference registration and hotel reservation prior to making your travel plans.

eXhibit anD sponsorship opportunities Don’t miss the opportunity to present and sell your organization’s services and products to thousands of CPAs and financial professionals at AICPA conferences. For detailed information on conference exhibit and sponsorship opportunities, please send your email to [email protected].

West: bellagio 3600 Las Vegas Blvd., South Las Vegas, NV 89109 Hotel Phone: 702.693.7111 Hotel Reservations: 888.987.6667 Hotel Room Rate: $169 single/double Hotel Cutoff Date: June 27, 2011

east: Walt Disney World swan 1200 Epcot Resorts Boulevard Lake Buena Vista, FL 32830 Hotel Phone: 407.934.4000 Hotel Reservations: 888.828.8850 Hotel Room Rate: $179 single/double + $10 resort fee Hotel Reservation Cutoff Date: October 10, 2011

group registration Registration for 2 or more individuals at the same time may qualify for group discounts; additional savings may be available for groups of 10 or more. For more information please call the AICPA Service Center at 888.777.7077 (9AM-6PM ET). program Code: CWVegas11/CWeast11

4 Ways to

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onLine*: www.cpa2biz.com/conferences PhoNE*: 1.888.777.7077 or 1.919.402.4500faX*: 1.800.362.5066 or 1.919.419.4795 MaiL: Complete and mail the form along with your promotion code to:AICPA Member Service Center, Conferences, 220 Leigh Farm Road, durham, NC 27707-8110*Credit card registration only (AICPA VISA® **, American Express® , diners Club® , discover® , MasterCard® or VISA® )**If you use an AICPA credit card, you can earn 5 points per dollar spent on AICPA Conference purchases. To learn more or apply, visit www.cpa2biz.com/bankofamerica

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controllers workshop west and east - aicpa on the executive advisory board for pacific lutheran...

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