contribution of manish malhotra in bollywood
TRANSCRIPT
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Professional practices..
Contribution of ManishMalhotra
in Fashion
Presentation on
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surajit biswas , karishma kajaria , samrat
chakraborty , komal sirohi , mayak kumar
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High on his success, Manish Malhotradecided to branch out into mainstreamdesigning in 1998, with his high profile
couture store Reverie - Manish Malhotra
The store received tremendous responseand the cream of Mumbai's high society
and rich NRIs became his clients.His first fashion show in November 1999
was eagerly awaited and received great
appreciation and almost 70 percent of theclothes were sold within three weeks!In May 2002, Selfridges did a Bollywood
festival for the summer and it was a turningpoint of sorts in Manishs careergraph.Well received for his sole
contribution,the festival went on to become abig success and gave both Bollywood andIndian fashion a new prominence on the
British cultural landscape. Even VanityFair devoted an entire issue devoted to
Bollywood.
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Manish Malhotra ensures that his collections are always a traditional
blend of Indian crafts with contemporary touches fit for myriad
occasions.The gorgeous evening wears were resplendent with wonderful
chikankari work,kashmiri embroidery and Rajasthani gotta borders;.
Using delicate summer shades of nude, aqua, green, powder blue and
ivory, Manish gave a striking look to womenswear,the result- opulent
and grand in nature, voluminous lehengas and kalidar kurtas in net
with silver zari work glided down the catwalk. Layered and superbly
crafted the floor length kurtas at times teamed with flared lehengas were
a dream to behold. 3D rose embroidery, low sexy backs high collars
shimmering badla work and zari motifs on net, and chikan work ininnovative forms dazzled the audience.
Mens wear created in beige, grey and navy had a choice of lush textures
that ranged from tussore to brocade for the sharply tailored bundgala
jackets teamed with either slim pants or Jodhpuri trousers.
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It was a Starry show where
almost all the well knownIndian Bollywood stars came up
to walk the ramp adorning
designer Manish Malhotras
attire. It was a venture by
Shabana Azmi to promote her
village and Indian craft
of chikankari. All the celebsjoined hands to support her for
the cause and the craftsmen in
Mizwan will be employed for
embroidery work for the Label
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ManishMalhotras Spring-Summer collection 2010 was a palette consisting primarily of neutral pastel hues
paired with elaborate shadings of red, green, and gold with cuts, prints, and embroidery.Net wasused extensively as the base for dhoti pants, long floor length robes and sheer Anarkalis. Accessories were
kept minimal with an occasional usage of long pearl strings and bags for a couple of dresses.
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Known for dressing up bollywood and the completing the glam industry,hismost popular work w.r.t. fashion design/breakthrough/trend setters
includes Rangeela, Dil to pagal hai, Kal ho na ho, Kabhi Khushi Kabhie Gham,
Main Hoon Na, Jab We met, Om Shanti Om and Dostana, where he hasgiven that perfect look to our Stars.
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He was awarded the first Filmfare
Award for Costume Design for Urmila
Matondkars look in Rangeela, the
Showtime Opinion Poll Award for Raja
Hindustani, the SiemensViewers
Choice Award for Dil to Pagal Hai, the
Lux-Zee Cine Award and the
Bollywood Award in New York for his
work in Kuch Kuch Hota Hai. He also
won the Zee Cine Award and IIFA
Award for the year 2000 for the filmMohabbatein. GPBA (German Public
Bollywood Award) for Om Shanti Om.
He has also been adorned with Indira
Priyadarshini Memorial Award for his
contribution to the fashion industry,
felicitated by National Institute of
Fashion Technology, New Delhi andthe Indo American Society for his
contribution to fashion designing, and
was also named the most Stylish
Designer Of the Year at the Elle Style
Awards in 1999.
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ON A CONCLUDING NOTE WE CAN THUS SUMMARIZE THE FOLLOWING:
Manish a student at Elphinstone College ,Mumbai forayed intoBollywood at age of 25 learning most of his basics in fashion atEquinox,a boutique at Bandra
Known to hav dressed almost all the contemporary stars,Manishglamorized the fashion world and Bollywood by setting the trend ofcelebrities walking the ramp for him.Known to have designed for international stars like MichealJackson,Manish Malhotra ,the entreprenuer, laid the foundation ofIndias first dedicated diffusion label . Presently
retailing not just all over India but also Internationally. The labelstands for its mesmerizing style that blends rich lush colours withheavy textures.His garments are about drama and certain style that keeps you inthe limelight be it huge gheras, eloquent heavy borders, or strikingcontrasting colors. They are perfect fit for the occasion and his
signature style.Having designed for almost all the top notch stars of the country,Manish Malhotra has also collaborated with some internationalstores and is selling around the globe. The label is on a high withfashion shows, exhibitions and star appearances. He makes sure ofgiving the label the much associated limelight and grandeur so asto make the client association more relevant.
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