contract farming: challenges and opportunities · apmc reform 2. market density 3. land lease...

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Contract Farming: Challenges and Opportunities P K Joshi International Food Policy Research Institute IFPRI-South Asia Regional Office, NASC Complex, Pusa New Delhi 110 012 India E-mail: [email protected] Web: www.ifpri.org

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Page 1: Contract Farming: Challenges and Opportunities · APMC reform 2. Market density 3. Land lease policy 4. Labor reform (including wages) 5. Financial institution 6. Power and tariff

Contract Farming: Challenges and Opportunities

P K Joshi International Food Policy Research Institute

IFPRI-South Asia Regional Office, NASC Complex, Pusa New Delhi 110 012 India E-mail: [email protected]

Web: www.ifpri.org

Page 2: Contract Farming: Challenges and Opportunities · APMC reform 2. Market density 3. Land lease policy 4. Labor reform (including wages) 5. Financial institution 6. Power and tariff

Outline

Problems in existing agricultural marketing system Contract farming benefits and challenges Conditions for success of contract farming An illustration of private sector model of contract farming Way forward

Page 3: Contract Farming: Challenges and Opportunities · APMC reform 2. Market density 3. Land lease policy 4. Labor reform (including wages) 5. Financial institution 6. Power and tariff

Current popular food supply chain in India

Farmer Consolidator or local trader

Trader Commission Agent

Wholesaler Processor Retailer

• Unorganized, fragmented and inefficient • High transaction costs and high losses; leading to rise in prices • Low processing and poor food safety concerns

Consumer

Page 4: Contract Farming: Challenges and Opportunities · APMC reform 2. Market density 3. Land lease policy 4. Labor reform (including wages) 5. Financial institution 6. Power and tariff

Contract framing: what attract smallholders?

Assure prices and procurement Higher profit

oAccess to better technology and lower transaction costs

More gains to smallholders than the large farmers Farmers receive higher prices

o 5-20% higher in vegetables (SAFAL case study in India) o 25% higher in broiler (Venkateshwara Hatcheries case study) o 4% higher in milk (Nestle case study in India)

Risk is shared oAs high as 88% risk is shifted by producers to the firm

Page 5: Contract Farming: Challenges and Opportunities · APMC reform 2. Market density 3. Land lease policy 4. Labor reform (including wages) 5. Financial institution 6. Power and tariff

Problems in Contract Farming: supply side

Low marketable surplus and heterogenous product Breach of contract

oProducer or the firm Low bargaining power of smallholders

oLow volume Asset specialization

oRestricts change in production portfolio Dependency on the firm in the long-run

oAccess to market, information and technology

Page 6: Contract Farming: Challenges and Opportunities · APMC reform 2. Market density 3. Land lease policy 4. Labor reform (including wages) 5. Financial institution 6. Power and tariff

Conditions for success: demand side

Retailing Export Processing Branding Niche commodities

Labor availability oNeed for farm mechanization

Skill development oSkill to operate as agri-

professional oSkills to operate new tools oSkill to value addition

New initiatives oStart up and skill development

Financing

Page 7: Contract Farming: Challenges and Opportunities · APMC reform 2. Market density 3. Land lease policy 4. Labor reform (including wages) 5. Financial institution 6. Power and tariff

Why private sector prefers from wholesale markets

Scale: low marketable surplus High transaction cost of the firm High risk in the event of crop failure Need regular supply Need homogeneous product

Page 8: Contract Farming: Challenges and Opportunities · APMC reform 2. Market density 3. Land lease policy 4. Labor reform (including wages) 5. Financial institution 6. Power and tariff

Components of APMC Reform and their status

Private markets Direct marketing Contract farming E-trading Farmer markets Single point levy Unified licence Exemption market fee

1 0.978

0.9 0.896

0.823 0.804 0.787 0.77 0.755

0.629 0.583

0.477 0.451

0.37 0.323

0.294

0.098

0.026 0.026 0 0

0.2

0.4

0.6

0.8

1

1.2

HP RJ JH GJ KA MH TN AP MP HR CG AS UP PB OR UK WB BR JK KL

APMC Reform Index

APMC Index

Page 9: Contract Farming: Challenges and Opportunities · APMC reform 2. Market density 3. Land lease policy 4. Labor reform (including wages) 5. Financial institution 6. Power and tariff

Indicators for potential for agri-business

1. APMC reform 2. Market density 3. Land lease policy 4. Labor reform (including wages) 5. Financial institution 6. Power and tariff 7. Agri-infrastructure 8. Road network 9. Potential for HVCs 10. Crime rate

Agribusiness oInput/service providers oContract farming oAgro-processing oPackaging oLogistics oExporter/importer oRetail chain oe-retailing

Page 10: Contract Farming: Challenges and Opportunities · APMC reform 2. Market density 3. Land lease policy 4. Labor reform (including wages) 5. Financial institution 6. Power and tariff

Potential agribusiness index: ranking of states

0.57 0.566

0.484 0.469 0.457 0.44 0.438 0.435 0.432 0.406 0.401 0.4 0.389 0.389 0.377 0.372 0.365

0.291 0.283 0.279

0

0.1

0.2

0.3

0.4

0.5

0.6Agri-business Index

Agri-business Index

Page 11: Contract Farming: Challenges and Opportunities · APMC reform 2. Market density 3. Land lease policy 4. Labor reform (including wages) 5. Financial institution 6. Power and tariff

Agri-business opportunities

Low processing o 2% in India compared to 83% Malaysia,

78% Philippines, 70% Brazil and 30% Thailand

o Huge waste (???)

Food processing fund o USD 300 million with NABARD

Mega food parks o 42 approved with USD 2.38 billion o 134 cold chains (87 completed)

Start up and MUDRA Bank

Page 12: Contract Farming: Challenges and Opportunities · APMC reform 2. Market density 3. Land lease policy 4. Labor reform (including wages) 5. Financial institution 6. Power and tariff

Waste and processing of fruits & vegetables

41.3

25.8

10 7.1

2.6 5.8

1.7 4.1 4.5

9.7 9.7

15.8

0

5

10

15

20

25

30

35

40

45 Fruits: Processing and Waste, %

Processing Waste

Global fruits & vegetable waste is about 150 mt Vegetable waste is about 90 mt

o It is more that 1.25 times of total vegetable production in Africa

Global fruit waste is about 60 mt o Equal to more than 60% of Europe’s fruit

production

More the processing, less is the waste o Least waste is in Oceania, where processing is

41% of fruit production

Page 13: Contract Farming: Challenges and Opportunities · APMC reform 2. Market density 3. Land lease policy 4. Labor reform (including wages) 5. Financial institution 6. Power and tariff

Private sector driven model to link farmers with markets - Branded as Veggi Kart and Veggi Lite under e-Kuteer

• Aggregation and cleaning • Sorting, weighing and packaging • Market segmentation • Retailing through Veggi kart • Urban slums: Veggy Lite • Value chain for nutrition!

Micro-financing Entrepreneurship

Page 14: Contract Farming: Challenges and Opportunities · APMC reform 2. Market density 3. Land lease policy 4. Labor reform (including wages) 5. Financial institution 6. Power and tariff

Way forward

Aggregate farmers for scale and homogeneity oFarmer Producer Organizations oCooperative oSelf-help groups oCluster farming

Form commodity boards Federate FPOs with commodity boards Incentives to farmers organizations

Page 15: Contract Farming: Challenges and Opportunities · APMC reform 2. Market density 3. Land lease policy 4. Labor reform (including wages) 5. Financial institution 6. Power and tariff

Thank you