ISSUE 21

DECEMBER

CONTINUOUS IMPROVEMENT- A PILLAR AT

KENAFRIC

KAIZEN

“If you don't know where you are going, any road will take you there”

- George Harrison

“You must be the change you wish to see in the world.” ~Gandhi |

Try not to become a man of success, but rather try to become a man

of value-Albert Einstein

“Make each day your masterpiece.” ~John Wooden

“Happiness is when what you think, what you say, and what you do

are in harmony.” Mahatma Gandhi

“You must not only aim right, but draw the bow with all your might.”

~Henry David Thoreau

Success is going from failure to failure without losing your

enthusiasm.” ~Winston Churchill

Sometimes it's the smallest decisions that can change your life

forever- Keri Russell

Happiness is not achieved by the conscious pursuit of happiness; it

is generally the by-product of other activities (Aldous Huxley)

The right way is not always the popular and easy way. Standing for

right when it is unpopular is a true test of moral character- Margaret

Chase Smith

The difference between a successful person and others is not a lack

of strength, not a lack of knowledge, but rather a lack of will-Vince

Lombardi

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Objective of Hansei:

• Not to hurt that individual but to help that individual improve

• Not to hurt the program but to show flaws to improve the next program.

• No matter how good a program or a presentation someone makes, there is always something that can

be improved.

• It gives an opportunity to improve – it is the heart of kaizen

Hansei at Toyota.

The emphasis is on what went wrong and on creating clear plans for ensuring that it does not reoccur – and

this is done constantly and consistently.

At Toyota, even if you do a project successfully, there is still a hansei-kai (reflection meeting) to review what

went wrong.

If a manager or engineer claims that there were not any problems with the project, they will be reminded that

“no problem is a problem” – in other words, you haven’t objectively and critically evaluated the project to find

opportunities for improvement.

KAIZEN PRINCIPLES

HANSEI TOOL

HANSEI DEFINED

反省 – Hansei: "self-reflection" it can also be termed as "learning from

Experience & growing"

Three Elements of Hansei:

1. The individual must recognize that there is a problem – a gap

between expectations and achievement – and be open to negative

feedback.

2. The individual must voluntarily take personal responsibility and feel

deep regret.

3. The individual must commit to a specific course of action to improve.

Hansei Process.

Without hansei it is impossible to have kaizen.

In Japanese hansei, when you do something wrong, at first you must

feel really, really sad. Then you must create a future plan to solve that

problem and you must sincerely believe you will never make this type of

mistake again.

Hansei is a mindset, an attitude. Hansei and kaizen go hand in hand.

CORPORATE SOCIAL RESPONSIBILITY

During the Nairobi Hospice held in October 2014, Kenafric Industries donated some

sweets, JUS and ZINGto assist in a charitable walk that took place.

A copy of the event’s fund-raising committee letter of their appreciation is as below

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BABA DOGO PRIMARY SCHOOL PRIZE-GIVING DAY

During the prize giving day at Baba Dogo Primary School, held on 1st August 2014, Kenafric

Industries donated some products. These included sweets and exercise books. A

representative from KI also attended the event.

In respect to the same, the company received a certificate of appreciation as shown below:

CORPORATE SOCIAL RESPONSIBILITY

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ACTIVATIONS CONFECTIONERY: BRAND PENETRATION IN THE MARKET THROUGH HAWKERS

HIGHLIGHTS:

The confectionery sales and marketing teams set out to work with

hawkers on the following:

Initiating a mechanism to promote the sale of newly launched

MAGICAL MINT

Gathering insight on how to involve hawkers in sale of FRESH

Kenafric joined forces with hawkers from Pangani to agree on sales plans for mutual benefit

The team demonstrates their approval of Magical Mint

A summary of the plan details is as follows:

11 hawkers were picked for the pilot.

Sufficient cartons of MAGICAL MINT, packed in 500g and 1kg packets would be availed at a stock point in Pangani.

Every time one of the 11 hawkers buys a 1kg packet of MAGICAL MINT at the stock point, he/she is given a token (a numbered plastic card).

When an individual hawker accumulates 5 of such tokens, he/she returns them to the wholesaler and is given an extra 1kg packet by Kenafric’s sales supervisor in Pangani area.

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Footwear Division November launches

LAUNCH

BRAND NAME: KENAFRIC HENNA

VARIANTS: Blue, red, green and

yellow

BRAND NAME: MELLA SPIRAL

VARIANTS: Blue, Pink, Silver, Lime Green, gold and

Purple

BRAND NAME: MAGGY

VARIANTS: Black-blue, Black-purple, black-

white, black-pink, black-red, black-green

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PROMOTION SOCIETY STORES OPENING

The Kenafric sales and marketing team attended the opening of Society Stores,

previously known as Leens supermarket. The outlet is based in Thika town.

The promotion activities from Kenafric involved:

Sampling of Magical Mint and Fudgville

In terms of purchases, consumers had the following options:

FV KES 20 Bob: Get A Wristband or Pencil

RAZZLE/BENUTZ KES 40-50 Bob: Get a Key Chain + MINI Sample

Buy any promopacks: Get A Pouch

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Entrance arrangement before launch Interior set-up of the point of sale

Thika residents get entertained

to mark the opening

Brand Manager Margaret

Kamaru assists in display of KI

brands for sampling

Kenafric brand ambassadors

sampled Magical Mint and

Fudgville

PROMOTION

SOCIETY STORES

OPENING

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SOME OF KENAFIRC BRANDS’ DISPLAY IN THE OUTLET

FRESH CHEWING GUM FLAVORS NEAR ONE OF THE

TILLS

RAZZLE, LOTTA AND FRESH FLAVORS NEXT TO THE TILL

Fudgville and Fresh

Zipper pouch display

next to the till

Confectionery Country Sales Manager Simon

and General Marketing Manager Kanana

Ndegwa with Trushar Khetia, the outlet’s

owner

Full point of sale

arrangement along one of

the tills

PROMOTION NAKUMATT BAMBURI OPENING

HIGHLIGHTS

During the opening of the new Nakumatt branch in Bamburi,

Kenafric’s was represented through sampling of Fudgville

flavors among consumers

THE FUDGVILLE SAMPLING BOOTH WAS STRATEGICALLY LOCATED AT THE ENTRANCE

CONSUMERS, INCLUDING CHILDREN HAD A CHANCE TO SAMPLE FUDGVILLE CHOCOLATES

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On a lighter note……………… Q. Name your top 5 hobbies and how often you engage in them. A. Travelling especially for adventure. Reading, reading and more reading, I will always carry a book with me even when travelling. For me, watching movies is the perfect way to unwind. I also love listening to rhumba music on those lazy Sunday afternoons. Cooking is something I enjoy doing when I have enough time. You need to taste my Pilau, Mmmh yummy! Q. If you were to participate in any gaming/sporting competition, which type of game/sport would it be and why? Surfing. The sound of waves in the ocean not to mention the Fun! Fun ! Fun! Q. Given a chance to travel anywhere in the world, where would it be and why? A. Hawaiian Islands. You should see the tropical beauty of the islands, the sun and surf recreational activities. The perfect holiday destination.

Parting shot… Simplicity is the utmost sophistication and NEVER take for granted the small things in life, for without them, the big things would be incomplete.

JACKLINE MAKENA

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K.I. INTERVIEW

Q. What is your full name and where did you grow up? A. I’m Jackline Makena Kinyua. I grew up in the slopes of Mount Kenya. Baridi nayo? Q. What is your academic background? A. I graduated from University of Kabianga with a Bsc. degree in Human Resource Management and recently completed higher national diploma in HR from the Institute of Human resource management awaiting graduation. Q. What is your profession at Kenafric Industries? A. I am practicing my career as an hr professional. Q. Why did you choose that particular career path? A. HR is a very promising career with exponential potential for growth. Q. What challenges do you face in your line of duty? A. Difficult people do exist at work. They come in every variety and no workplace is without them. Difficult people come in every conceivable variety. Some talk constantly and never listen. Others must always have the last word. Some coworkers fail to keep commitments. Others criticize anything that they did not create.

Q. How do you resolve these challenges?

A. Explore what you are experiencing with a trusted friend or colleague. Approach the person with whom you are having the problem for a private discussion. Fleeing is definitely not an option.

Q. What values in life would you consider most fundamental? A. Honesty is the way to go for me.