continuing to build online leadership · aiming for the global #1 position 11 established...

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Continuing to build online leadership Rolv Erik Ryssdal, CEO

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Page 1: Continuing to build online leadership · Aiming for the global #1 position 11 Established operations Investment phase Payment models New verticals and services Building traffic Price

Continuing to build online leadership Rolv Erik Ryssdal, CEO

Page 2: Continuing to build online leadership · Aiming for the global #1 position 11 Established operations Investment phase Payment models New verticals and services Building traffic Price

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Empowering people in their daily life

We aim to be the global number

1 in Online Classifieds

Seizing the digital growth

opportunity in core markets

Powerful brands and digital platforms

reaching ever more readers

Online Classifieds

Media Houses

New Online

Services

Customer

insights

Payment

services

Technology

platforms

Advanced

data analytics

Organization &

Competence

INVESTOR DAY 2013

Page 3: Continuing to build online leadership · Aiming for the global #1 position 11 Established operations Investment phase Payment models New verticals and services Building traffic Price

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Growing our international footprint

7,800 employees

15bn revenue (NOK)

29 countries

3

Main markets

Online Classifieds growth markets

INVESTOR DAY 2013

Page 4: Continuing to build online leadership · Aiming for the global #1 position 11 Established operations Investment phase Payment models New verticals and services Building traffic Price

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Digital transformation is accelerating

4

45% online revenue share

61% online EBITDA share

Online revenue share development Percent

70% online EBITDA share

excluding new ventures 0%

20%

40%

60%

80%

100%

2010 2011 2012 1H 2013

Online classifieds Media Houses online

Media Houses offline

INVESTOR DAY 2013

Page 5: Continuing to build online leadership · Aiming for the global #1 position 11 Established operations Investment phase Payment models New verticals and services Building traffic Price

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Clear strategic direction

Targeting global leadership in Online Classifieds

Building world-class digital Media Houses

Investing in talent and technology for innovation

and growth

1

2

3

INVESTOR DAY 2013

Page 6: Continuing to build online leadership · Aiming for the global #1 position 11 Established operations Investment phase Payment models New verticals and services Building traffic Price

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0

1,500

3,000

4,500

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 LTM

Online Classifieds

Long term growth track record

6

Revenue development, Online Classifieds NOK million

INVESTOR DAY 2013

Page 7: Continuing to build online leadership · Aiming for the global #1 position 11 Established operations Investment phase Payment models New verticals and services Building traffic Price

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Online Classifieds

Well balanced growth portfolio Large established

- Consistent strong performance

Other established

- Large untapped potential

Investment phase

– for long-term growth

7

2,229

2,661

2,875

1,225

1,488 1,603

2011 2012 LTM

Revenue EBITDA

771 885 902

236 228 244

2011 2012 LTM

Revenue EBITDA

174 85 90

-412

-530 -723

2011 2012 LTM

Revenue EBITDA

Figures in NOK million

INVESTOR DAY 2013

Page 8: Continuing to build online leadership · Aiming for the global #1 position 11 Established operations Investment phase Payment models New verticals and services Building traffic Price

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Credible partners in emerging markets

Finn.no

(owned through

Schibsted Norge)

90% 100% 50% 33.3%

SnT Classifieds

(South America and Asia)

Schibsted

Classified

Media

701 Search Pte.

(South East Asia)

33.3% 33.3% 50%

INVESTOR DAY 2013

Page 9: Continuing to build online leadership · Aiming for the global #1 position 11 Established operations Investment phase Payment models New verticals and services Building traffic Price

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Combining to drive growth

One of the global leaders in Online

classifieds

Reaching around 100 million people

Early mover with 15 years of

experience

Roll out strategy based on proven

concepts and insights from key

European markets

One of the leading global telecom

providers

150 million mobile customers

Large player in emerging markets

Deep insight into mobile Internet

technology and usage

Long term industrial partner with

solid financial capacity

9

Joint Ventures in South America and Asia

+

INVESTOR DAY 2013

Page 10: Continuing to build online leadership · Aiming for the global #1 position 11 Established operations Investment phase Payment models New verticals and services Building traffic Price

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Online Classifieds – Investment phase

Good investment track record

1. Established profitable market leaders in 8 countries

2. Built up emerging leaders with large, growing traffic volumes in several new markets

3. Telenor transaction demonstrates emerging markets value creation and unlocks capital for future investments

10

Significant investment in new ventures Investments since 2009* (NOK million)

*Sum of EBITDA-losses in investment stage companies 2009-1H 2013

97

97

225

412

530

485

1,749

2009 2010 2011 2012 1H2013

Total2009-2013

INVESTOR DAY 2013

Page 11: Continuing to build online leadership · Aiming for the global #1 position 11 Established operations Investment phase Payment models New verticals and services Building traffic Price

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Online Classifieds

Aiming for the global #1 position

11

Established operations Investment phase

Payment models

New verticals

and services Building traffic

Price

optimization

Investments in

traffic

Long term

monetization

strategies

Strong

competition

Strong JV

partners

Customer centricity and user experience

Best practice sharing

INVESTOR DAY 2013

Page 12: Continuing to build online leadership · Aiming for the global #1 position 11 Established operations Investment phase Payment models New verticals and services Building traffic Price

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Media Houses ready for accelerated digital transition

Strong and leading brands

High quality journalism

Strong media reach – online and print

Powerful traffic drivers

Solid cash flow

1

2

3

4

5

INVESTOR DAY 2013

Page 13: Continuing to build online leadership · Aiming for the global #1 position 11 Established operations Investment phase Payment models New verticals and services Building traffic Price

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13

Media Houses

Reaching more people than ever

Source: Forbruker & Media, TNS Gallup

Leading media houses and advertiser’s choice

Reaching 76% of the Norwegian population

High quality offering in print, online, mobile and web-TV

#1-2 positions across all platforms

Focus on converting revenue

from print to digital

Example: VG daily weekday coverage

2013 1997

2.4m

1.4m

INVESTOR DAY 2013

Page 14: Continuing to build online leadership · Aiming for the global #1 position 11 Established operations Investment phase Payment models New verticals and services Building traffic Price

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Transforming print audience and revenue to online

Building world-class digital media

14

Mobile and tablet Web TV Innovative reader involvement Digital subscriptions

INVESTOR DAY 2013

Page 15: Continuing to build online leadership · Aiming for the global #1 position 11 Established operations Investment phase Payment models New verticals and services Building traffic Price

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Transforming print audience and revenue to online

Building world-class digital media

15

Mobile and tablet Web TV Innovative reader involvement Digital subscriptions

INVESTOR DAY 2013

Page 16: Continuing to build online leadership · Aiming for the global #1 position 11 Established operations Investment phase Payment models New verticals and services Building traffic Price

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Transforming print audience and revenue to online

Building world-class digital media

16

Mobile and tablet Web TV Innovative reader involvement Digital subscriptions

INVESTOR DAY 2013

Page 17: Continuing to build online leadership · Aiming for the global #1 position 11 Established operations Investment phase Payment models New verticals and services Building traffic Price

Two columns Bullet-textslide Header, max two lines

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Transforming print audience and revenue to online

Building world-class digital media

17

Mobile and tablet Web TV Innovative reader involvement Digital subscriptions

INVESTOR DAY 2013

Page 18: Continuing to build online leadership · Aiming for the global #1 position 11 Established operations Investment phase Payment models New verticals and services Building traffic Price

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SPiD enables easy payment and offers customer insights

Rapidly growing customer database

Launching across our products and

platforms

Rolled out across media houses and

Finn.no in Norway

Significant potential in Blocket from

2014

Easy-to-use payment solution that

significantly increases conversion

Provides basis for data mining and

advanced customer insights

Potential to expand onto peer-to-

peer payments in Online classifieds

in Scandinavia and beyond

18

Registered users SPID Number of accounts (thousand)

More than 2.2 million registered users

500,000 with registered credit cards

0

500

1,000

1,500

2,000

2,500

Feb-1

2

Ma

y-1

2

Aug

-12

Nov-1

2

Feb-1

3

Ma

y-1

3

Aug

-13

INVESTOR DAY 2013

Page 19: Continuing to build online leadership · Aiming for the global #1 position 11 Established operations Investment phase Payment models New verticals and services Building traffic Price

Global recruiting of new competence

Pricing Churn modelling Conversion Segmentation

Shared

technological

platforms

19 INVESTOR DAY 2013

Page 20: Continuing to build online leadership · Aiming for the global #1 position 11 Established operations Investment phase Payment models New verticals and services Building traffic Price

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20

Empowering people in their daily life

Online Classifieds

Media Houses

Customer

insights

Payment

services

Technology

platforms

Advanced

data analytics

Organization &

Competence

New Online

services

INVESTOR DAY 2013

Page 21: Continuing to build online leadership · Aiming for the global #1 position 11 Established operations Investment phase Payment models New verticals and services Building traffic Price

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21

Empowering people in their daily life

Online Classifieds

Media Houses

Customer

insights

Payment

services

Technology

platforms

Advanced

data analytics

Organization &

Competence

Personal finance

Price comparisons

Other

conversion models

INVESTOR DAY 2013

Page 22: Continuing to build online leadership · Aiming for the global #1 position 11 Established operations Investment phase Payment models New verticals and services Building traffic Price

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New Online services

Next generation growth drivers

Schibsted Growth is already a

NOK 1 billion business

Market leader in Personal

Finance in Sweden

Bolt-on acquisition of Compricer

in September

Fuelled from large traffic pools in

online media and classifieds

Major potential to be exploited

with deeper, data-driven

consumer insights

Opportunities in Norway, France

and other markets

22 INVESTOR DAY 2013

Page 23: Continuing to build online leadership · Aiming for the global #1 position 11 Established operations Investment phase Payment models New verticals and services Building traffic Price

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Key takeaways

Targeting global leadership in Online Classifieds

Building world-class digital Media Houses

Investing in talent and technology for innovation

and growth

1

2

3

INVESTOR DAY 2013

Page 24: Continuing to build online leadership · Aiming for the global #1 position 11 Established operations Investment phase Payment models New verticals and services Building traffic Price

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