#2, Wednesday 3 June 2015 Day 1 CommunicAsia visitors: 5,287, Overseas visitors: 57%

live update at www.telecomasia.net

John C Tanner

The first wave of the so-called Internet of Things is well underway, but reaching the second wave will require a radical rethink in terms of architectural design and business models to the point that the “things” themselves become part of the new digital economy.

Or, put simply: “The Internet of Things needs a reboot,” said Rob van den Dam, Global Telecommunica-

tions Industry Leader at IBM, at the CommunicAsia2015 Summit on Tues-day.

While the IoT is already technically here in the guise of services like smart meters and monitoring airplane engines, overall demand has been slow. Only 30% of heavy industrial equipment is net-worked. And only 10% of smart TVs are being used for Internet viewing.

And it’s not going to get much better in the long run under the industry’s cur- Continued page 14 ...

Don Sambandaraksa

Dr Yaacob Ibrahim, Minister for Com-munications and Information, delivered the opening address for CommunicA-sia2015, focusing on the concrete results that have come from Singapore’s nine-

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The Internet of Things must reinvent itself as the ‘Economy of Things’

Singapore’s smart nation strategy pays off: minister

rent trajectory, said van den Dam. “The current approach to IoT is designed to connect billions of devices, but that ap-proach won’t scale to hundreds of bil-lions of devices.”

For a start, the cost of supporting all those devices is too high, especially when you calculate factors such as the cost of the device vs its lifecycle, which could be decades for things like connected cars, airplanes and railway systems. “Even a doorknob is something you’re not going

to change every three years,” he said.Another problem with IoT Mk 1 is

the lack of inherent privacy designed into it, which has led to a lack of trust among consumers.

There’s also a lack of functional value – and therefore lack of a business mod-el – because many “things” for the IoT are adding connectivity and intelligence for the sake of it, van den Dam said. “A

year path to becoming a “smart nation.”Nine years ago Singapore embarked

on the journey to develop its next gen-eration national broadband network. In 2010, Singapore was ranked 35th in the world for download and upload speed according to the Ookla NetIndex. Today

the country ranks first. Singapore is at the top of the World Economic Forum’s Net-worked Readiness Index.

To demonstrate Singapore’s wireless experience, the Infocomm Development Authority launched a crowdsourcing app to gather data on mobile coverage and speeds. The results of this anonymized data has been shared with the country’s three telcos.

Beyond connectivity, “smart nation” projects now include smart sensor net-works for water and air, smart logistics that enable interoperability standards throughout the supply chain, and smart health-assist featuring smart sensors in the homes of the elderly or chronically ill.

Ibrahim also spoke of Singapore’s new series of tech challenges to enable indi-viduals and government to tackle urban challenges. The first challenge will be to come up with a solution around video analytics with potential benefits in trans-portation, healthcare, retail and security.

Lindy Wee, CEO of Singapore Exhibi-tion Services, spoke of the major trends the industry faces in 2015: 5G, the Inter-net of Things, cloud services, and “smart” devices.

Governments in particular are in-creasingly turning to these technologies to enhance productivity and reduce reli-ance on manpower and other resources limitations, she noted. 3

Fiona Chau

Level 3 Communications has partnered with Optus Wholesale and Satellite to provide deep-edge caching services. The scheme will enable Optus to locally cache high-demand content on its net-work, said the firms.

The agreement, announced on Tuesday, gives Optus quicker access to content, while growing Level 3’s content delivery network (CDN) capacity in Australia by 300%.

According to Adobe’s most recent Video Benchmark Re-

port, global online TV video consumption grew 388% from 2013 to 2014. And new research from Park Associates found that nearly 50 million streaming me-dia players will be sold worldwide by 2017.

“Through Level 3’s CDN, we are able to improve the consump-tion of video, music, photo and data content over the internet,” said Rob Parcell, managing direc-tor of Optus Wholesale and Satel-lite. “Broadcasting customers and website owners with rich media content will benefit from the de-ployment of this CDN network.”

“The explosion of OTT and other internet video content can put a lot of strain on a network, creating issues in picture qual-ity, speed and reliability,” said John Blount, regional president of North America and Asia for Level 3.

“By putting our CDN serv-ers on Optus’ network, we are enabling a better streaming vid-eo experience to Australian con-sumers, as well as creating a way for enterprises to leverage our CDN network for their content needs.” 3

Booth BH5-12

TE Connectivity (TE) has launched a new high density fiber chassis that it claims can reduce data center cost via increased fiber-optic storage capacity.

TE says the new Osmium high density fiber-optic chassis is capable of handling up to 210 LC ports per rack unit (RU), which is 45% more than the nearest mar-ket equivalent of 144 LC ports.

This could decrease the re-quired number of racks deployed in data centers and resulting in

Stefan Hammond

“Human latency” needs to be removed from business transac-tions, and telcos are an important vector in making that happen.

In a keynote speech at the CommunicAsia2015 Summit Tuesday, TADs founder Quayle gave an example of what he called “mixing the virtual with the real”: credit-card giant Visa using smartphone tracking to re-duce declined card transactions. “That’s reduced declined transac-tions by one-third, said Quayle.

reduced floor space usage and as-sociated cost savings.

The Osmium chassis is based on a modular cable system and includes a 19-inch unloaded chassis, blades and micro-cas-settes.

The chassis can be installed quickly and effortlessly by a sin-gle technician, which optimizes installation and configuration times.

“The new data centers are very expensive facilities. Their

“The customer’s happy, Visa’s happy as it’s not losing transac-tions to a competitor, and the merchant is happy.”

Quayle said that such strate-gies “aren’t just for companies that are Internet-connected.” He name-checked delivery.com, a firm that targets SMEs who rely on fax and mobile communica-tions – “mom & pop shops … a customer makes an order on the web for pickup, and it’s ready by the time they arrive at the store. There are big opportunities with-in existing businesses.”

cost per square meter can reach up to 15,000 euros,” says Alastair Waite, head of TE’s EMEA data center business group.

“The Osmium high density fiber-optic chassis enables the expansion of storage and com-puting capacity within the same floor space and reduces the cost-per-point of connection for data center managers and network operators.” 3

Booth 1H4-07

“Telecommunications has enabled a multi-billion dollar in-dustry, said Quayle, “the food de-livery is $683b in the USA alone.” He said that eateries in places like Singapore and Indonesia could easily enter this space as “they’re most familiar with the local mar-ket.”

“The internet has democra-tized telecoms,” said Quayle, cau-tioning that developers shouldn’t say ‘I hate my telco!’ but should instead look at the opportunities available. 3

True Corp commits $739m for FTTH rolloutThailand’s True Corp has committed 25 billion baht for the 2015-16 financial year ($739.5 million) towards deploying its FTTH network nationwide. The operator aims to expand its FTTH network to cover 10 million households nationwide by 2017, up from 6 million today, the Bangkok Post said. Half of the 2015-16 spending will go towards a network upgrade in Bangkok while the other half will be used for network modernization in Thailand’s provinces.

Mobile data price war flares up in MyanmarTelenor and Ooredoo have slashed their prices for mobile data services in Myanmar as they each seek to capture the lion’s share of the 3G market. Ooredoo Myanmar has introduced a registration fee free 3G plan, reducing charges from 10 kyat ($0.009) per MB to 6 kyat, the Nation reported. Telenor Myanmar has meanwhile cut the data charges for its “My Internet Plan” services to 5 kyat per MB. Native operator Myanmar Posts and Telecom has already cut data charges from 15 kyat per MB to 7.5 kyat per MB.

PT Telkom to acquire GTA TeleguamPT Telkom Indonesia has arranged to acquire the parent company of operator GTA Teleguam for an undisclosed sum. Once the acquisition is complete, Telkom plans to incorporate GT Teleguam into its portfolio of international operations, which includes investments in Singapore, Hong-Kong, Australia, Taiwan, USA, Malaysia, Macau, Telin Timor-Leste and Myanmar. Announcing the deal, Telkom added that Guam’s strategic location to most subsea cables routing from Asia to the US will allow it to act as a hub of international traffic.

RCom seeks to sell, spin-off assets to pare debtDebt-laden Indian operator Reliance Communications will seek to monetize its non-core assets to help lower its debt-to-ebitda ratio. The operator plans to take action including spinning off its DTH business, selling a stake in its international subsidiary Reliance Globalcom and exploring a divestment of tower unit Reliance Infratel, Press Trust of India reported. The company aims to bring its debt-to-ebitda ratio down to around three within 18-24 months, from 4.64 today. As of the end of March, RCom had a net debt of roughly 367.3 billion rupees ($5.77 billion).

Chunghwa signs up 2.3m 4G subs in first year Chunghwa Telecom has attracted 2.34 million 4G subscribers during the first year of operations. Chunghwa president Shih Mu-piao told DigiTimes that the operator’s 4G subscribers now account for around 37% of its total customer base. Chunghwa plans to deploy 4,500 additional 4G base stations by the end of the year, taking its total to 12,000 BTSs covering 99% of Taiwan’s population. The company also plans to bid for 2.6-GHz spectrum because it expects the total bandwidth of its existing 4G spectrum to be fully utilized within two years.

Level 3 forges CDN partnership with Optus

TE aims to reduce data center costs

Telcos can strip “human latency” from SME equation

OveRNIGHT wIRe

3 JunE 2015

LATEST NEWS 3

MANAGING DIReCTOR Jonathan Bigelow, GROUP PUBLISHeR Gigi Chan, eDITOR Stefan HammondJOURNALISTS John C. Tanner, Don Sambandaraksa, Fiona ChauART DIReCTOR Dick wong© 2015 Questex Media Group LLC All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage or retrieval system, without permission in writing from the publisher.

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5G was a hot topic last year at Com-municAsia. It’ll be even hotter this year. There will be hype. And some will sneer at it.

Given the hype cycles of the past, who could blame them? But while it might seem a bit soon to be working on 5G when 4G is still being rolled out, it’s probably not soon enough.

The key factor with 5G is that it’s not

just the next generation of radio access technology. 5G will be the product of the parallel evolution and coalescence of a number of ecosystems – including (but not limited to) cloud, Big Data analytics, network virtualization and the Internet of Things. 5G won’t be the straight ac-cess network that previous “G”s were – it will be more like a heterogeneous, on-demand, context-aware environment

that any given device can use to stay con-nected to whatever services a customer needs at a given moment.

So, little wonder that industry play-ers have started working on it now. But that’s also why talk of commercializing 5G by 2020 comes across to me as arbi-trary marketing hype. Sure, 2020 sounds catchy as a target date for rollouts, and a few markets will probably hit that target – namely Japan and South Korea.

But most won’t, and many markets may not even need 5G until well beyond 2020. Ask any delegate from any emerg-ing market operator about 5G, and for most of them it’s a technology that’s in-teresting, but in practical terms at least a decade away. They’re more likely to be interested in 4G and the Internet of Things.

So in 2020, we’ll be lucky to see more than a few 5G launches, and most if not all will be limited commercial trials at best. And coverage won’t be ubiquitous or uniform. Like every “G” before it, 5G will be rolled out piecemeal – in markets that are ready for it.

On the other hand, 5G is actually be-ing designed for piecemeal rollouts. 5G isn’t meant to provide ubiquitous macro coverage. 5G’s sweet spot will be ultra-dense traffic areas that need sufficient and flexible capacity. Put simply, 5G is meant to augment 4G rather than re-place it.

Which makes sense because 4G and even 3G will be part of the mobile broad-band landscape for a long time. In fact, 4G won’t even account for the major-

ity of mobile users in 2020. Yes, some individual markets will have more 4G users than 3G users (South Korea al-ready does, for example). But according to Ericsson ConsumerLab, even though every market will have LTE services available by 2020, the majority of mobile users (4.4 billion) will still be on W-CD-MA/HSPA networks, compared to 3.5 billion LTE users.

In other words, by 2020, mobile broadband networks will be so hetero-geneous that consumers won’t care that much about what “G” they’re on. So long as they’re connected and their apps work, it’s all the same to them.

Which is why the term “5G” has al-ways been a bit misleading. Of course it’s too late now – “5G” is the term that vendors have managed to fossilize. But it’s an easy term to misunderstand, and that can have real-world consequences.

In Turkey – which has been planning to auction 4G licenses this year – Presi-dent Recep Tayyip Erdogan reportedly said in April that the country should leapfrog from 3G to 5G, and avoid be-ing a “garbage dump” for 4G equipment. President Erdogan also reckoned that Turkey could deploy 5G in the next two years. A month later, the Ministry of Transportation, Maritime Affairs and Communications delayed the auction to August.

According to Mobile World Live, Turkish operators haven’t publicly con-tradicted the president’s remarks, saying only that they’re ready for whatever “G” they’re eventually allowed to pursue. 3

Mobile comms cover the earth

Source: GSMA

John C. Tanner

2020 vision for 5G seems nearsighted

3 JunE 2015

OPINION4

STAT SNAP

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At Conax we work hard to innovate so that consumers can experience everyday magic;on any device, anytime, anywhere. So let the magic begin!

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Source: IHS Infonetics

Revenue from OTT TV advertising – commercial advertising placed in full-length TV-quality programming deliv-ered via broadband – is expected to grow nearly fourfold between 2015 and 2020, according to a new report from TDG.

The average ad load for a 30-minute legacy linear program will decline by 38% between 2014 and 2020, from ap-proximately eight minutes to around five minutes.

During the same period, average OTT TV ad loads will increase 63%, from 3.2 minutes to 5.1 minutes —

bringing OTT TV ad loads in line with that of legacy linear TV.

TDG senior analyst Alan Wolk said the value of legacy linear TV advertis-ing in 2020 will skyrocket. He said that new forms of advertising such as native and sponsored promotions will generate additional revenue and keep total TV ad revenue stable through 2020.

Furthermore, findings suggest that by 2020, OTT TV ad revenue will be ap-proximately $40 billion, just under half of 2020’s projected $85 billion in total TV ad revenue. 3

Starting this year, 4K displays will emerge in all major display applications, including desktop monitors, notebook PCs, OLED TVs, digital signage, smart-phones and tablet PCs, according to a new report from US-based telecom re-search firm IHS.

The report shows that strong promo-tion of 4K display resolutions from TV makers, display manufacturers and dis-tribution channels has successfully in-creased consumer awareness and boost-ed 4K LCD TV penetration in 2014.

IHS finds that the market reached $9.2 billion last year, with 4K LCD TV contributing $8.8 billion to overall rev-enue.

However, in 2015, 4K displays are coming to all major applications and

Subscriptions from OTT TV providers such as Netflix and Amazon Prime will generate $31.6 billion by 2019, up from just under $8 billion in 2014, according to new data from Juniper Research.

The company said in a report that, over the next four years, continued growth in the established markets of West Europe and North America, along with the emergence of key OTT play-ers in the Asia Pacific region, will bring a surge in the uptake of OTT subscrip-tions.

The study found that OTT services are seeing a rapid uptake by consumers who want to view content, when and where it suits them.

Also, the report noted that tradi-tional broadcasters are facing increased competition as more services go over the top of pay-TV incumbents, allowing distributors such as Sling TV to provide customers with a cheaper, tailored al-ternative to cable TV, driving the “cord-cutting” trend.

While key players such as Netflix and YouTube have launched 4K (ultra-high definition) services, the adoption of 4K content has been slow thus far.

Juniper Research said this is poised to change over the next two years, as 4K TVs become more affordable. By 2019, over 84% of OTT subscriptions will be made via connected TVs, it added. 3

A majority of consumers will consider changing their primary TV service to an a la carte model to avoid paying for bundles that include channels they don’t watch, ac-cording to new research from Irdeto.

The research reinforces a growing con-sumer trend and reveals that 42% of con-sumers in the United Kingdom, 46% in Australia, 54% in Singapore and 58% in the United States would be interested in chang-ing their current TV service to a package where they can select the specific channels and content that they want to watch.

Cost is clearly the main global driver of this willingness to change, with re-spondents who would consider this kind of package in the UK (77%) and the US

(75%) mainly motivated by not wanting to pay for bundled channels they don’t watch (compared to 68% in Singapore and 63% in Australia).

Greater control over the channels that they pay for is also important to respond-ents in the US (62%) and Australia (62%), whereas US consumers are also more like-ly (53%) to believe this model would be cheaper than consumers elsewhere.

While it’s clear that many may not re-alize that the cost of creating an a la carte experience could actually be equal to or greater than current pay TV bundles, it is expected that the desire for hyper-person-alization and choice will still fuel the a la carte trend worldwide. 3

Global advertising revenue from online video doubled to $11.2 billion between 2011 and 2014, and will jump to $13.8 bil-lion in 2015, according to findings from IHS and Vidiro.

Advertising is the principal mechanism of monetizing online video, generating more revenues than subscription or trans-actions, according to a white paper by both companies.

IHS forecasts that by 2017, online video advertising revenues will reach $19 billion, with TV advertising budgets beginning to see cannibalization by digital in some mar-kets.

Online video services have seen im-pressive growth and increasing viewing share in the past two years, with YouTube’s numbers showing a 50% growth year-on-

year in hours watched.Technology companies, who tradition-

ally focused on improving ad formats to increase their revenues, are now investing heavily in content to compete for TV ad budgets.

“YouTube leads the pack by combining a content strategy with an aggressive ad-vertising strategy,” said Anna Stuart, senior analyst at IHS Technology. “YouTube ad-vertising revenue in 2014 amounted to $4.2 billion, up in double digits from 2013.”

In 2014, Facebook surpassed YouTube as the leader in online video impressions. Despite its late start into video, Facebook is expected to be a significant threat to online video publishers for ad revenue and will ac-count for 25.7% of all online video ad rev-enue by 2018. 3

OTT TV ad spend to grow fourfold by 2020

4K display revenues (in US$ billion)

OTT video revenues surging rapidly

Over 40% of viewers want a la carte TV

Online video ad revenue doubled in three years

4K display market to reach $52b in 2020

3 JunE 2015

BRIEFS6

will boost 4K revenue 94% year-on-year, reaching $18 billion in 2015.

With the evolution of new display process technologies to enhance the 4K display yield rate and lower costs, IHS forecasts the 4K display market to reach $52 billion in 2020.

“TV brands have recognized that 4K is a great way to enhance value, so they have strongly promoted 4K models,” said David Hsieh, senior director of dis-play research for IHS. “4K content and broadcasting availability is also on the rise, which is helping more TV buyers recognize the value of this feature.”

Hsieh added that LCD TV panel mak-ers have continuously improved 4K panel yield, “which has reduced costs and facili-tated even more consumer adoption.”

In 2015, LCD panel makers are tar-geting 40 million 4K LCD TV panel

shipments, which represent 17% of all LCD TV panel shipments. 3

Clement Teo, Forrester Research

Last year, only 14% of marketers and digital business executives used mobile wallets to engage with their customers. Fast forward to this year, and 27% plan to add mobile wallets to their marketing tool kit. Why the shift?

As consumer usage begins to reach critical mass over the next three years, mo-bile wallets will see an integration of value-added services that push the platform be-yond payments. The result will be a new marketing channel.

How will this work? Asian consumers spend the majority of their time on just a few mobile apps, and increasingly on audi-ence portals like messaging and social me-dia apps. To reach consumers where they are, brands will be required to “borrow” mobile moments from platforms with huge engagement. Mobile wallets will become one of these platforms.

Several platforms will emerge as win-ners of the mobile wallet war – by adding marketing value beyond payments – to

become marketing platforms complement-ing merchants’ own integrated apps. But to make sense of the potential partnership op-portunities available, marketers must mon-itor the key players and understand what they have at stake, how they see the mobile wallet opportunity, and how relevant they can be in supporting their brands’ goals.• Banks,merchantsandcreditcardsare

still a driving force. Despite some early initiatives, banks lack the interest and scale to aggregate mobile coupons or loyalty schemes on top of their banking and payment apps. While merchants’ integrated apps based on closed-loop systems, like Starbucks, have the ad-vantage of offering more integrated services in their own apps, they are not wallets per se as they do not aggregate offerings from other brands. Others like Visa and MasterCard are happy to offer their own solutions, in partner-ship with others, but few of these are available in Asia.

• Alipay, Apple, and PayPal are bestplaced to play key roles in Asia Pacific.

All digital platforms offer huge global reach even compared to big banks like Citibank or China Unionpay. Today, Apple has become a mobile wallet ena-bler. It benefits from the support and marketing of financial institutions and is perceived as less of a disintermedia-tion threat than PayPal. While it doesn’t yet add enough value for merchants, further iterations of Apple Pay could boost Apple’s offering. Facebook, Mi-crosoft, and – to a lesser extent – Ama-zon are not yet in a position to disrupt the mobile wallet ecosystem. Google Wallet offers interesting nonpayment features for marketers but still lacks merchants’ support and consumers’ trust. Alipay, backed by Alibaba, the world’s largest digital ecosystem, has much more disruptive power and is a key player to watch in Asia-Pacific.

• Otherplayers,fromtelecomcompaniesto startups, are striving to stand out. In Asia, telecom operators have tried to leverage their strengths to play a key role, so far without success. They play

a much stronger role in emerging mar-kets, where the mobile payment eco-system is fundamentally different and much more mature. As an example, the adoption rate for Thailand’s TrueMon-ey is modest, while Doku wallet is still relatively new in Indonesia. There are many other startups and technology companies establishing mobile wallet offerings, but their ability to scale will largely depend on the partnership deals they are able to sign.No matter who wins the mobile wal-

let war, marketers must take advantage of this emerging opportunity to create a bor-rowed brand presence on their customers’ mobile devices. It is their job to create the branded content they want their custom-ers to keep on their mobile wallets. The benefit will come when loyalty programs, coupons, product discovery, gift cards and promotions are brought together to create a powerful new brand experience on the mobile device.3

Clement Teo is senior analyst for Asia Pacific, Forrester Research

Mobile wallets: marketing platform of the future

3 JunE 2015

ANALyST vIEW 7

Visit out booth at CommunicAsia 1M2-01!

Show Daily: What are the biggest trends you’re seeing in APAC in terms of digi-tal content?

Lim Chee Siong: Digital content has grown from conventional categories like music to things like mobile games today. Growth in revenue has been relatively high despite a low penetration of credit cards in most countries in Asia. In the past two years, we have seen China spear-heading that growth, as well as exporting mobile games to other countries across the region, given that the population and culture of China do appear in many parts of the world.

What do those trends mean for mobile operators?

Voice and SMS revenues have de-clined over the past few years – so much so that data revenue is estimated to ex-ceed half of revenue share for the first

Short format content has demonstrated clearly that there is money to be made from OTT distribution. Faced with high investment and operational costs and stiff competition, pay-TV operators are chal-lenged with making a new OTT service profitable.

Today’s savvy consumers expect smooth reach to existing devices with their favorite content – regardless of manufac-turer and operating systems. While many pay-TV OTT investments may be aimed at reducing customer churn, I recommend a

time in most countries. Having said that, the margin for data revenue is relatively lower, as most operators have been offer-ing unlimited packages, whether they are fully unlimited or tiered packages where the speed is throttled after a certain quota is met. Wi-Fi is also becoming an alter-native for gamers to play mobile games without requiring access to an operator.

Hence, all these can only lead opera-tors to step into the digital content space in some way, be it from providing a better games experience, more variety, or even engaging in some form of mobile pay-ment billing.

How much potential do you see in mo-bile payment billing?

Credit card payment faces some limi-tations, especially in developing coun-tries. That opens up the way for mobile payment billing as the main payment

proactive approach to both reducing churn and capitalizing on opportunities provided by new services such as NPVR, catch-up and TVOD.

Introducing a future-oriented, unified multi-DRM solution to enhance pay-TV platforms will provide pay-TV customers with a streamlined experience between TV and TV anywhere/any-device services and turn OTT platform investments into a long term and prospering stand-alone or sup-plemental business. Pay-TV operators are in a favorable position to bridge the gap be-tween TV and over-the-top content deliv-ery and offer consumers a one-stop-shop, using the right technology.

The case for multi-platform DRM

Many operators are frustrated with high investment and operational costs for add-ing OTT services. Operators are crunching numbers to try to crack the code on mak-ing a new OTT service profitable and see that achieving credible return on potential

gateway. We predict that mobile payment will become the key payment methodol-ogy for mobile applications – and even more so in mobile games – for the next couple of years, with revenues reaching hundreds of millions of [US] dollars in APAC.

What criteria should operators keep in mind when planning their digital con-tent/services strategy?

They need to understand the behav-ior and demands of users, which means they will require business partners – i.e. content providers – who are already in that ecosystem. These business partners, however, may be lacking in areas of pay-ment gateways, marketing channels and distribution channels that are dependent on operators.

Huawei has a role in that ecosystem in helping both content providers and op-

OTT investments is highly challenging. There is ample evidence via short for-

mat content that there is significant rev-enue potential for OTT content – the gi-ant Blame Society Production channel on YouTube has more than 110 million views, while American filmmaker Casey Neistat achieved five million views on his “Make It Count” film within ten days of its release. However, it’s already a very competitive space, ranging from pure-play streaming services like Netflix to traditional broad-cast channels such as HBO moving into the OTT business.

The key to taking advantage of this opportunity is tapping consumers’ ever-growing demand for convenience with a TV Anywhere Service and a strong digital rights management (DRM) solution across multiple platforms. Any operator that wants to compete needs to go beyond that and offer multiscreen solutions to avoid losing customers. Return on investment in pay-TV is now based heavily on customer churn rather than margins.

erators to grow both revenue and channel distribution with our digital in-cloud so-lution, for example. We can close the gap in bringing more digital partners who are struggling to position their product port-folio into the main app store, and make mobile payment easier.3

Booth BE3-01

Today consumers are expecting op-erators to reach their existing smartphones and tablets, regardless of manufacturer or OS. Operators need to support the vast ma-jority of active consumer devices in their market – all of which are unmanaged and bought and maintained by consumers, cre-ating a huge number of legacy devices and operation systems.

If operators are to be successful in the OTT market, it is essential they secure the content within the rules of the content owners with the implantation of a strong DRM solution across multiple platforms.

The three largest manufacturers of the operation systems – and sometimes the devices – have their own proprietary DRM technology embedded. Using the embed-ded DRM is often available for free and can sometimes provide a hardware root-of-trust, which increases security even further.

Security is the foundation of a profit-able OTT solution. Managing service and content protection, while ensuring that quality content is available on all devices, is becoming increasingly important in an age where the consumer is more demanding than ever. 3

Tor Helge Kristiansen is EVP and principal architect for Conax

Booth 1H2-14

Lim Chee Siong, Chief of Marketing Information for Huawei Southern Pacific, talks about digital content trends in APAC and how operators have a key role to play, especially in the form of mobile payment billing

Tor Helge Kristiansen, EVP Principal Architect at Conax, talks about a proactive approach to reducing churn and capitalizing on opportunities

Cellcos well positioned for digital content play

Lowering OTT cost barriers and hiding complexity

INDUSTRy INSIGHT

3 JunE 2015

Q&A8

Lim Chee Siong,Huawei South Pacific Region

Tor Helge Kristiansen, Conax

ppear TV is showcasing its highly

flexible universal multi-mode

encoder and transcoder modules.

The licensed multiple modes adapt channel density, profiles and

video quality performance for primary and redistribution broadcast or multiscreen/

OTT applications for delivery of video across all networks to every device.

Appear’s new Adaptive Bit Rate (ABR) Packager software allows operators to

prepare linear content for all screen delivery. The ABR Packager also features the

Resource Allocator tool, which simplifies the process of defining profile parameters.

Utilizing intuitive profile management tools to assign workflow across available

compression resources, the software enables operators to evolve from centralized

to edge and pool based video

processing networks with ease. 3

For more information, visit www.appeartvcom

Korea’s eBroadcast Technologies has unveiled its eON-TV, the new IPTV

service platform that is composed of headend server, encoders and IP-

STBs.

eTVFrontend, the headend server in eON-TV is a smart and integrated

media center solution which can receive satellite signals, terrestrial signals, cable

signals as well as typical IP encoder signals.

It can extract EPG data from TS packets from the signals, and edit it for useful

display for programs or video recording.

eTVFrontend server can cooperate with almost all kind of video encoders with TS

over RTP/UDP.

eON-STB is a newly developed IP-STB which is fully dependent to and compatible

with eTVFrontend server. eON-STB’s UI is developed upon XBMC. 3

For more information, visit www.ebroadcast.kr

erimatrix is focusing on the opportunities presented by the transition to

IP-based video delivery technologies at CommunicAsia 2015.

To reinforce this focus, Verimatrix is showcasing its advanced revenue

security solution, VCAS Ultra, which has been designed to address the

revenue security challenges of next generation ultra-high definition (UHD) service

delivery.

VCAS Ultra includes MultiRights support for third party digital rights management

(DRM) and integrated VideoMark forensic watermarking, an award-winning

technology that is available for both set-top boxes (STBs) and consumer electronic

devices.

Verimatrix will also highlight the benefits of a globally interconnected revenue

security platform such as the Verspective Intelligence Center. 3

For more information, visit www.verimatrix.com

ill Software said it has developed a mobile solution that revolutionizes

conventional commissioning and auditing processes for cellular and

wireless infrastructure.

NetTester:InSite is a product of process innovation, and has helped

one of Australia’s leading operators save significant resources when performing

field-based work.

This has been achieved by automating paper-based processes delivered via a

mobile solution.

Also, the product’s customization capabilities are transferable to fit field-service-

management needs across adjacent industries.

Mill Software developed a field-workforce automation tool that guides users

through a step-by-step workflow process, ensuring efficiency and accuracy across a

spectrum of performance management tests. 3

For more information, visit www.millsoftware.com.au

Booth: 1M2-01

Booth: BP3-06 Booth: BN 2 - 07

Booth: 1M2-07

Appear TV exhibits multi-mode encoding and transcoding modules

eBroadcast unveils IPTV service platform

Verimatrix explores transition to IP-based video delivery technologies

Mill Software solution saves telco resources

3 June 2014

PRODUCT SHOWCASE10

Aonax is delivering complete OTT and multiscreen solutions that gives

any TV operator a low-threshold entry into a world of exciting new

business opportunities.

The solutions Conax GO Live and Conax Xtend Multiscreen are pre-

integrated and highly flexible in deployment, thereby reducing time and

risk related to launching OTT and multiscreen services.

This enables operators to provide a powerful and secure

viewing experience for their subscribers with a minimum of

upfront investments.

The solutions can either build on an existing broadcast

operation, covering all aspects of a complete and fully secure

multiscreen solution or be offered as standalone service

offerings. 3

For more information, visit www.conax.com

Booth: 1H2-14

OTT solutions for every budget

C

V

K M

altura, which provides video technology

across media, entertainment, enterprise

and education markets, offers any type

of entertainment experience — from

monetizing videos with ads to a full end-

to-end OTT pay TV platform with subscription and

transaction-based models.

Customers include regional broadcasters

MediaCorp and Solar, which selected Kaltura’s

pioneering OTT technology to launch their respective

cloud TV services -Toggle in Singapore and blink in the Philippines, offering customized

viewing experiences and monetization tools across all devices.

With fast deployment across any device, Kaltura’s offering can be tailored to any

business model to optimize revenues. 3

For more information, visit www.kaltura.com

Booth: IC3-07

Monetizing OTT TV and video

K

Mark Newman, Ovum Telecoms & Media

New “G” numbers in the mobile indus-try have featured speed and capacity performance improvements. It’s easy for operators to understand the accompa-nying business benefits: 2.5G and 3G-enabled email, 3.5G creating mobile In-ternet capabilities, and 4G allows mobile video and a consistent data experience.

But what about 5G? We are less than five years from the first 5G launches, but we seem further away than ever on what spectrum it will use, whether it will need a new air interface, and which applications it will support. It is hard to imagine that virtual and augmented reality – which some early protagonists are touting as key 5G applications – are going to help drive 5G investment deci-sions.

There are some important differences between the state of the mobile market

A late-May mobile phone forecast from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker says smartphone shipments are expected to grow 11.3% in 2015. This is significantly down from 27.6% in 2014, but on par with IDC’s previous smart-phone forecast of 11.8% growth in 2015, said the US-based research firm in a state-ment.

While overall smartphone growth will continue to slow, said IDC, many markets will experience robust growth in 2015 and beyond, and worldwide shipment volumes are forecast to reach 1.9 billion units annually by 2019.

IDC projects this to be the first year in which China’s smartphone growth – fore-cast at 2.5% in 2015 – will be slower than the worldwide market. Android smart-phone growth is also expected to lag the worldwide market at 8.5% in 2015. IDC believes both trends will persist through-out the forecast period, which goes to 2019.

“Smartphone volume still has a lot

now and the last time we contemplated the next leap forward: when LTE was demonstrated in 2007.

Most mobile broadband usage now is over WiFi rather than cellular. As we look ahead to the IoT. it’s likely that the majority of connections will use WiFi or other technologies operating over unli-censed spectrum.

The increasing ubiquity of WiFi is pushing cellular out into the wider net-work. But the only available new spec-trum for 5G is in higher frequencies more suited to indoor coverage.

Changes in the operator landscape mean that, by 2020, many mobile opera-tors will be parts of larger groups offer-ing integrated services across consumer and enterprise markets. In 2007 most mobile operators were standalone busi-nesses predominantly focused on con-sumers.

During the last year these changes started to influence discussions on 5G.

of opportunity in the years to come, but two fundamental segments driving recent years’ growth are starting to slow,” said Ryan Reith, program director with IDC’s Worldwide Quarterly Mobile Phone Tracker, in the statement. “As reported earlier in May, smartphone shipments in China actually declined year-on-year in the first quarter of 2015, showing that the largest market in the world has reached a level of maturity where rapid growth will be harder to achieve.”

“This has implications for Android because China has been a critical market for Android smartphone shipments in recent years, accounting for 36% of total volume in 2014,” said Reith. “As Chinese OEMs shift their focus from the domestic market to the next high-growth markets, they will face a number of challenges, in-cluding competition from ‘local’ brands.”

Apple faced a similar situation in 2012-2014, when its year-over-year growth rates were slightly below the worldwide market. But its recent shift in product line to bigger screen models with

There’s a recognition that 5G must oper-ate in other parts of the radio spectrum.

This could mean sharing spectrum with 4G or refarming 2G or 3G spec-trum. Telecoms operators and their use of unlicensed spectrum is becoming a major discussion point. One technology under development is License Assisted Access (LAA), which uses unlicensed spectrum on the downlink in LTE net-works. Meanwhile, Korean operator SK Telecom has a vision of billions of IoT devices using unlicensed spectrum to connect into its 5G network to improve QoS and latency.

Network vendors are doing most of the strategizing on 5G today. But whereas previous “next-G” discussions were based on the belief that a new net-work technology will generate revenue growth, there is now a growing accept-ance that it will (probably) not.

This new reality is creating discus-sions on which parts of the network need

a broader country reach has had an im-mediate impact on volumes. IDC expects iOS smartphones to grow 23% in 2015 and remain above worldwide market growth rates throughout the forecast.

“There’s no question that a large chunk of Apple’s installed base is still using older models (pre-iPhone 6/6+), which leaves continued growth opportunity in the sec-ond half of 2015 and beyond,” said Reith.

to be replaced, rather than evolutions of existing networks. It may also influence discussions around where 5G is initially deployed in the radio spectrum. New spectrum will not come cheaply.

5G will create less of a capex bubble than previous generations of wireless technology because a greater proportion of the cost will come from software up-grades. And the transition to 5G will be part of a bigger software-based evolution of telecoms networks.

When it comes to understanding which (new) services 5G can support, Ovum’s advice is that operators start to involve more of the companies that will ultimately provide the end-user services to consumers and businesses – the likes of Amazon, Google, Facebook, IBM, and Oracle. 3

Mark Newman is chief research officer for Ovum Telecoms & Media

“In addition, IDC believes a sizable por-tion of the Android installed base were those who migrated over to the platform from iOS with the desire for a larger screen smartphone.

While Reith added that Apple is fo-cusing on this opportunity, “the price dif-ference between Android/iOS devices in many markets will remain a significant hurdle for Apple.” 3

5G: It’s different this time

IDC bearish on China/Android growth-spurts, but Apple still shines

3 JunE 2015

ANALyST vIEW 11

3 JunE 2015

ANALyST vIEW12

Ines Guzman and Neil Morgan, Accenture

The global communications services in-dustry has worked to transform its leg-acy business support systems (BSS) by focusing on convergence, operational ef-ficiency, and cost reduction. In justifying these modernization programs, CSPs must look beyond stability and operat-ing costs and place renewed emphasis on the customer experience.

Data usage, customer expectations, and subscriber scale in developing markets all continue to increase. The quality of BSS is an increasingly critical tool for CSP differentiation. A consistent, personalized customer experience is critical – especially in APAC, where markets are heavily pre-paid and customer can switch providers at will.

Three priorities are key. The much ballyhooed omni-channel experience has morphed from differentiator to

Ceri Tinine, Analysys Mason

Key broadcast service developments include the evolution of video stand-ards (HD and 4K) and the adoption of managed IPTV and of TV services over the Internet or via OTT. These develop-ments carry additional traffic require-ments with serious implications for the fixed and mobile networks used to de-liver video services.• Broadcast network operators must

review broadcast and compression standards required for higher-resolution video format. Hybrid (broadcast and IP) delivery models may provide quicker solutions.

• IP network operatorsmust adopt arange of technical solutions to help ease network pressures of both linear and on-demand content delivery.Improvements in TV displays,

including further migration to HD and the emergence of 4K (UHD), drive increased capacity requirements for

prerequisite. Customers have moved from a single interaction channel (tra-ditionally telephone or face-to-face) to a myriad of channels at different lifecycle stages – and sometimes, multiple chan-nels for a single end-to-end transaction. The ability of CSPs to offer a consistent experience, albeit modified by channel technology and physical distance to the customer, is key. The complexity is in of-fering transactions that remain coherent when processed through multiple chan-nels, and this is where the best BSS solu-tions shine.

Secondly, the role of BSS in allowing CSPs to remain relevant and compete with non-traditional competitors is key. Enabling the enterprise to be agile, providing seamless service for rapidly deployed new products, and driving revenue from new business models are all critical.

The third priority for BSS is to pro-vide the mobility, automation, and in-sight-driven experience that customers

delivery networks. Yet there’s already adoption in Asia: two linear 4K channels are available in Japan via satellite, and broadcaster NHK plans to launch 8K services before the 2020 Olympic Games. A 4K linear broadcast channel is available in South Korea over cable networks.

Improvements in video compression technology will go some way towards offsetting the uplift in bandwidth requirements caused by increasingly high-definition services. However, the amount of bandwidth required varies considerably – for example, sports content may require more bandwidth than dramas because post-production processing is typically more limited for sports content. Higher frame rates will also drive capacity requirements.

The increasing availability and popularity of TV services delivered over IP networks further drives capacity requirements. These services include operator-managed IPTV and OTT.

expect and CSPs need to drive ARPU and reduce churn. Intelligent support, through advanced analytical data mod-els, utilizing data across the enterprise; from handset to network activity, from contact center feedback to loyalty pro-gram behavior, adds up to opportunities to treat customers personally, making decisions in real-time.

An Accenture report on CSP trends shows that 80% of respondents agree that managing service quality is critical, but also a huge challenge. Customers’ requirements change when they’re at work, commuting, on holiday, or job-seeking. CSPs must adapt and redefine service levels and economics on-the-fly.

Many operators have fragmented applications to manage point-of-sales, call centers, and websites, so there’s much work to do on the customer focus side. To keep pace with rampant subscriber growth and new technologies, many operators now have a legacy patchwork of disconnected systems and processes –

The long-term mix of linear and non-linear TV content consumption remains uncertain. As non-linear becomes more important, IP networks will carry an increasing proportion of TV content. However, it seems that linear will always be a part of TV content consumption, particularly for some user groups, so IP networks need to cater for this demand too.

IP networks were not designed for linear TV, but can support non-linear (including 4K), particularly when access networks have been upgraded. Looking ahead, IP operators will be able to design their networks to support linear TV, with options including multicast, which can ease congestion for linear content from the ISP’s core network to the FTTC cabinet because only one stream is required per channel.

The ability to deliver large volumes of linear and on-demand content varies significantly by network. Traditional broadcasting networks can support

the greatest obstacle to agility.Operators must start with the

understanding that everything revolves around the customer. User-led design is the key foundation of successful BSS transformations. A clear vision for the future state architecture and the domains of tight and loose coupling is key. Building agility into the channel space through ‘broker-based architectures’ is a growing trend to provide for long-term flexibility.

Transformation is only as successful as the change in behaviors, processes, and the resulting customer experience. The level to which business stakeholders drive BSS transformation programs is a key differentiator of success. The operator with open, flexible, and agile BSS architecture who can address subscriber expectations can gain competitive advantage in a tough market. 3

Ines Guzman is global managing director and global lead, Neil Morgan is managing director, at Accenture.

high-quality (and, in some cases, high-capacity) linear TV services, but are unable to offer on-demand functionality. IP networks are ideally suited for on-demand content and are increasingly able to support linear content as well, but face challenges around quality and capacity (at least on ADSL connections).

Over a five-year timeframe, hybrid models are likely to be the most economic means to meet the requirements for content consumption, including high-capacity linear and on-demand services. Operators will need to consider carefully how to manage and present these hybrid models to their customers, in order to ensure a seamless user experience at the most efficient delivery cost.

In the longer term, it is likely that IP networks will play an increasingly important role in linear TV distribution, as well as on-demand.3

Ceri Tinine is a principal at Analysys Mason

A bigger role for BSS

Broadcast content delivery: network operators need bigger pipes

The government of Thailand has introduced measures to promote research and develop-ment, aiming to open up mar-kets for innovative Thai prod-ucts and services.

The government website quoted Prime Minister Prayut Chan-o-cha as saying that Thai innovations would be listed and government agencies will also allowed to buy products and

services on the innovation list with at least 10% of their budg-et allocations each year, but not exceeding 30%.

Products and services, how-ever, must be certified by rel-evant agencies to ensure their accepted standards. They also must be creative and applicable on a commercial basis.

The Industrial Technology Assistance Program has also

been extended to strengthen SMEs, solve their technical prob-lems and meet the challenges in introducing technology-based products and processes.

The report noted that the government’s target is to de-velop 13,000 entrepreneurs, with the public sector provid-ing THB5b ($148m) in finan-cial assistance, which accounts for one-third of the total invest-

ment budget. The remaining amount will come from invest-ments by the private sector.

It said a fund has also been set up in the form of a “fund of funds” to mobilize money for investment through a joint-venture fund, established by universities and research insti-tutes. The funding source will support the country’s innova-tion on a commercial basis.

The Ministry of Science and Technology has likewise been assigned to hold a Thai innovation festival in 2015 in the North, the South, and the Northeast.

Meanwhile, in a separate report, the government website said about THB6.4 billion has been allocated for developing special economic zones in the 2015 national budget. 3

Thai gov’t pushing innovation for development

3 JunE 2015

LATEST ENTERPRISE NEWS14

“The Internet of Things must become the ‘Economy of Things’” from page 1...

smart toaster is only valuable if it gives you better toast.”

That’s why the second wave of the IoT will have to follow three architectural design prin-ciples, he said: radically lower cost, real privacy, and business model endurance.

Also, the IoT will have to be

more open and decentralized in order to be as secure and scal-able as it needs to be, he said. “Today, we have IoT based on open access networks and a centralized cloud. In 2025 and beyond, we will need to have a distributed cloud in which the device itself is the edge of the

cloud.”Van den Dam listed several

principles that could change the model of internet services and security: autonomous device coordination, secure distributed file sharing, and trustless peer-to-peer messaging.

That doesn’t mean every-

thing has to be decentralized, he noted – that decision can be made depending on value of the asset and its longevity. Gener-ally, the lower the value and higher the longevity, the more decentralization makes sense.

“By empowering devices to function autonomously, the

edge will become a frontier of new economic value,” he said. “You can create a new market-place hosted by peer exchang-es, and transform devices into points of transaction and value, creating an ‘economy of things’ – enabling things to participate in this new digital economy.” 3

ST Electronics is showcasing its latest products at Commu-nicAsia2015 – solutions that promise to help cities achieve ubiquitous connectivity.

One of the highlights is the Intelligent Aggregation Gate-way (iAG) Box, an intelligent common infrastructure which provides connectivity and power to facilitate the deploy-ment of sensors and field area networks.

Global satellite operator ABS has selected Newtec Dialog multiservice platform to launch next generation VSAT and data services.

According to Newtec, ABS has ordered a Newtec 4IF Dialog Hub, which will be deployed at one of its regional teleport facili-ties in Asia.

The first installation phase is expected to be completed in July.

The iAG Box, which was launched at CommunicAsia yesterday, can be customized for a variety of applications.

Also on display: the Galaxy M2M Communications Sys-tem, which provides a single platform for multiple smart city and IoT applications includ-ing: street light management, water resource management, advanced metering, transport management and various ener-

Tom Choi, CEO at ABS, said: “With Newtec Dialog, we are confident that we have found a reliable solution that can be deployed quickly and cost-effec-tively.”

The Newtec Dialog is a scal-able and flexible multiservice satellite communications plat-form that allows satellite service providers to build and adapt their network easily as their business grows.

ST Electronics show off smart city and IoT applications

ABS deploys Newtec platform for next-gen VSAT and data services

gy-saving applications.The M2M system has al-

ready been deployed in the US, UK, New Zealand and Israel, according to ST Electronics.

The company is also show-casing other management and monitoring products, for sever-al key verticals: community, en-vironment, mobility, safety and security, and connectivity. 3

Booth 1N3-01

Newtec Dialog guarantees optimal modulation and band-width allocation – whether it is being used for enterprise, con-sumer broadband, cellular back-haul, mobility or HTS networks.

Newtec Dialog also features a new patented return link tech-nology called Mx-DMA, which can achieve 50% bandwidth sav-ing. 3

Newtec 1P2-01ABS 1R3-01

MAKInG THInGS WITH LIGHT: Booth assistant Christina displays Huawei’s new P8 smartphone, which made its Singapore debut at CommunicAsia2015 on Tuesday. The P8 – which comes in three models (P8, P8 Max and P8 Lite) – puts an emphasis on aesthetics, to include its 13MP camera technology. Camera features include an optical image stabilizer (up to 1.2°), a four-color RGBW sensor that enhances brightness in high contrast lighting situations, and a “light painting” mode. Booth BE3-01

Nearly 55% of millennials say a poor mobile app experience would make them less likely to use a company’s prod-ucts or services, finds new research from Oracle.

According to the global report, 39% of millennials would also be less likely to recommend a company’s products or services to others following a poor app experience, and 27% admit it would even give them a negative view of that organi-zation’s products or services altogether.

“An engaging and personalized user experience has become the new weapon in the battle to attract and retain millen-nial customers,” said Suhas Uliyar, VP for mobile strategy and product man-agement at Oracle. “Businesses that can-not add value for customers with a more convenient, functional, and relevant mobile experience have little chance of coming out on top.”

Also, millennials are turned off by unsolicited communications in the form of push-notifications that aren’t relevant to their individual needs, but are happy to receive support in the form of value-

added communications from businesses.Further, 73% “like” the ability to pur-

chase a company’s product or service us-ing a mobile app. Likewise, 71% like the ability to manage billing for services, and 65% like being able to flag issues or com-plaints to a business via a mobile app.

That said, more than half (56%) would prefer not to receive push-notifi-cations even if these are personalized to them.

“Organizations will need to provide app-based services that deftly tread the line between helpfulness and overbear-ingness,” said Uliyar.

Nearly three times as many millen-nials in APAC than in EMEA rate their work apps as absolute must-haves, with a similar ratio holding true for security apps.

In addition, while millennials around the world have each downloaded between 20-25 mobile apps on average, 40% of those in APAC have paid for as many as five of these, compared with roughly 25% of those in EMEA and North America. 3

Poor apps mean no business with millennials

OveRNIGHT wIRe

3 JunE 2015

LATEST ENTERPRISE NEWS 15

David Krozier, OvumManaged IT services gain traction in the enterpriseOrganizations are growing more familiar and comfortable with the concept of managed

IT services, with more than two thirds of companies surveyed for an annual CompTIA

survey having used such services within the past 12 months. But the survey also shows

that the market is struggling with the need for an established definition of what

managed services constitute. In addition, while adoption is increasing, the extent of

use remains shallow - most companies are using managed services for only a single

or a few applications. very few companies get rid of their internal IT staff because of

contracting with a managed services provider.

Data center RFID market to be worth $1.9b by 2020The data center RFID market will grow from $391.4 million this year to $1.89 billion

by 2020, with APAC emerging as a high-growth region, MarketsandMarkets predicts.

But North America is expected to remain the largest data center RFID market. The total

market covers products including tags, readers, antennas, software and other hardware,

as well as integration and professional services. exchange rates are expected to have

only a moderate impact on market growth, so dollar fluctuations are not anticipated to

significantly affect growth forecasts for the emerging APAC regions.

DARPA to hold robotics challenge finals this weekThe US-based Defense Advanced Research Projects Agency (DARPA) will this week

host the finals for a three-year competition involving creating robots that can help

humans respond to natural and man-made disasters. The finals will be held on Friday

and Saturday in California. A host of 24 teams will compete for a portion of a prize pool

totaling $3.5 million, including a $2 million first prize. The competition was launched in

2011 following the devastating earthquake and tsunami in Japan.

BPM software market set to hit $2.7b in 2015worldwide spending on business process management (BPM) software is on track to

grow 4.4% to reach $2.7 billion in 2015, Gartner has estimated. Managing business

processes effectively has proved difficult for today’s business leaders because many

traditional systems are rigid and inflexible to change. This is fueling the creation of

a new type of intelligent BPM suite (iBPMS), characterized by a focus on business

transformation, digitalized processes and the IoT, as well as a shift away from short-

lived transnational processes to a focus on long-term processes.

Netsuite taps Graeme Burt to drive growth in APACCloud-based eRP and omnichannel commerce software provider Netsuite has appointed

Graeme Burt to help lead the company’s growth in the APAC region. Burt will assume the

role of channel sales director for Asia Pacific and Japan. He will be based in Sydney and

be charged with accelerating channel sales performance and deepening the company’s

relationships with partners and distributors across the region. Burt will also manage

NetSuite’s partner ecosystem across the Australia/NZ, Asia and Japan sub-regions.

3 JunE 2015

LATEST NEWS16

Don Sambandaraksa

A regional information super-highway from the Pacific to Europe is the missing link to tuckling Asia’s digital divide ac-cording to a panel discussion at CommunicAsia2015 Tuesday.

Abu Saeed Khan, senior policy fellow at LIRNEAsia, said that Asia is much like an archi-pelago when it comes to Inter-net connectivity: a patchwork

ACANO BQ3-09

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quilt with little or no cross bor-der fiber and an over-reliance on subsea cables.

LIRNEAsia wants an in-formation superhighway along the Asian Highway network: 140,000 kilometers stretching from Japan to Turkey. An agree-ment has been reached, and later this year, the communica-tion ministers of the region will sign an amendment incorporat-ing the implementation of fiber

along the road.Michael Ruddy, director of

International Research at Tera-bit International, highlighted the severity of the digital divide. In Southeast Asia, the difference of bandwidth per capita in Laos and Singapore is 900 times.

Terabit, commissioned by UNESCAP to consult on the Asian Highway Network pro-ject, has identified two critical land links that must be con-

Regional superhighway needed to reduce Asia’s digital divide

exHIBITORS UPDATe

structed as part of the Asian mesh: Laos to Yunnan, China, and Indonesia to Malaysia on Borneo. Six more cross-border land links in the region are also highlighted: Cambodia-Thai-land, Laos-Cambodia, Laos-Myanmar, Myanmar-Thailand, Myanmar-Yunnan and Viet-nam-Yunnan.

Doug Madory, director of Internet Analysis at Dyn, spoke of the importance of redundan-

cy and how countries like Nepal and Bhutan, which both now rely solely on transit through In-dia, are pursuing links through China as a backup.

Madory predicts that by 2020 a combination of data sovereignty needs, an anti-NSA backlash and the maturing of OpenStack will remake local hosting around the world, serv-ing data in hosting zones in a more granular way.3

3 JunE 2015

SUMMIT18

Highlights for Day Two: wednesday, June 3COMMUNICASIA2015 SUMMIT

For complete programme, visit www.communicasia.com

Morning Plenary - 9.10am-10.25amLevel 3, Marina Bay Sands

9.00 Opening Address: Smart Nation: Singapore Steve Leonard, Executive Deputy Chairman, Infocomm Development Authority of

Singapore9.40 Thought-Leaders Panel: Convergence or Collision – Blurring Lines Between

Broadcasting and Telecommunications Panelists: Jeremy Kung, Executive Vice President - New Media and Chief Executive Officer,

Telekom Malaysia Joe Igoe, Chief Technology Officer, MediaCorp Henri Setiawan, Vice President – Innovation Management, PT Telekomunikasi

Indonesia International Moderator: Tony Poulos, Columnist – TelecomAsia

BROADBAND TRACK – D2Broadband – Surging to 5G and Beyond Level 3, Hibiscus 3705/37065G Vision – 5G is not 4G+111.00 Ipv6-based 5G, Vision and Real Impact on Industry and End-Users Latif Ladid, Founder & President, Ipv6 Forum; Founding Chair, 5G World Alliance11.40 Panel Discussion: Current Research and Industry Initiatives on 5G Development

ITU-R activities on 5G: Colin Langtry, Chief of Study Group Department, ITU-R 5G Research and

Technology Initiatives in Korea: Youngnam Han, Department of EE, KAIST /Korea 5G Forum 5G Research and Technology Initiatives in Japan: Dr. Hiroyuki Morikawa, Chairman of the Strategy & Planning Committee, 5GMF – The Fifth Generation Mobile Communications Promotion Forum/Professor, The University of Tokyo

Moderator: Latif Ladid, Founder & President, Ipv6 Forum; Founding Chair, 5G World Alliance

LTE Business Models and Spectrum Sharing14.10 Solving Spectrum Issues and Spectrum-Divide in Asia Mike Wright, Executive Director, Telstra16.00 Panel Discussion: WRC15 and Beyond – The Road Ahead for Stakeholders Panelists: Marie-Amandine, Assistant General Counsel, Intelsat Kevin Seow, Vice President, Spectrum Management & Development, Asia-Pacific,

SES Heru Sutadi, Executive Director, Indonesia ICT Institute Alan Hadden, Vice President – Research, GSA Moderator: Gregg Daffner, CEO, GAPSAT17.10 LTE Rollout: Optimizing Go-To-Market Strategies and Overcoming Challenges Nitin Mahajan, Principal, Roland Berger Strategy Consultants

Asia’s Satellite Industry – The Next DecadeLevel 3, Hibiscus 3703/370411.00 Welcome Address and Trends in Asian Satellite Industry Paul Brown Kenyon, President, APSCC11.40 Satellite Operators Panel: Handling Competition and Challenges From All Fronts Panelists: Paul Brown Kenyon, President, APSCC; Chief Executive Officer, MEASAT Terry Bleakley, Regional Vice President, Asia Pacific Sales, Intelsat Deepak Mathur, Senior Vice President – Commercial, Asia-Pacific and the Middle

East, SES Philip Balaam,VP, Business Development, AsiaSat Ken Loke, Chief Executive Officer, Eutelsat Asia Mohamed Youssif, Chief Operating Officer, ABS Moderator: Kevin French, Publisher & Founder, talk Satellite

High Throughput Satellites (HTS) – Where is the Demand and What are the Business Models?14.10 HTS Panel Discussion: Current State of HTS in Asia – Is it Bridging the Gap in

Demand-Supply? Panelists: John G. Meyers, Senior Sales Director, Asia, Gilat Satellite Networks Thailand Robin Salem, VP – Business Development, Broadband Group, Viasat Chen Xun, Executive VP, APT Satellite Company Limited Rash Jhanjee, Head – GX Business Development and Strategy (Enterprise Busi-

ness Unit), Inmarsat Parisuthi Jinamornphongs, Head of Business Development, Thaicom Dave Rehbehn, Vice President, Marketing International Division, Hughes Network

System Moderator: Stéphane Chénard, Senior Associate Consultant, Euroconsult

Launch Efficiencies and Technology Innovations14.50 Panel Discussion: Satellite Communications on the Move – New developments in

Antennae Technologies Panelists: Leslie Klein, CEO, C-COM Satellite Systems Inc Darin Anderson, Director – International Business Development, Thinkom Martin Jarrold, Chief – International Programme Development, GVF Thomas Lohrey, Head – System Integration, Eutelsat SA Moderator: Jose Del Rosario, Research Director, NSR16.10 Panel Discussion: Making the Satellite Industry More Efficient – Examining the

New Innovations Panelists: Stefan Jucken, Director, Viasat Dani Indra, EVP, PSN Anthony J. Colucci, Vice President of Marketing and Sales, Space Systems / Loral Moderator: Virgil Labrador, Editor-in-Chief, Satellite Markets and Research16.50 Closing Panel Discussion: WRC15 and Beyond – The Road Ahead for Stakeholders Panelists: Kevin Seow, Vice President, Spectrum Management & Development, Asia-Pacific,

SES Heru Sutadi, Executive Director, Indonesia ICT Institute Alan Hadden, Vice President – Research, GSA Moderator: Gregg Daffner, CEO, GAPSAT

Cloud NetworkingLevel 3, Hibiscus 3605/3606The Cloud Opportunity in Asia

11.00 Are You Ready For Cloud? Bernie Trudel, Data Center and Cloud CTO, APJ Cisco Systems12.00 Users Panel Discussion: Cloud in Organizations – Overcoming Challenges and

Leveraging the Opportunity Panelists: Lee Siew Kit, Vice President, Information Technology Services, SATS Jacqueline Teo, Head – IT Services, Telstra Leon Jackson, Head of Healthcare IT (CIO), University of Malaya Specialist Centre Geoff Hollingworth, Head of Product Marketing Cloud Systems – Stockholm, Dal-

las, Silicon Valley Moderator: Fermin Fautsch, Vice President – Global Enterprise, Telekom Malaysia13.40 Panel Discussion: Shifting From Being a Communications Network Provider To a

Cloud Service Provider: How Can Telcos Play Their Part in the Cloud Opportunity? Panelists: Fermin Fautsch, Vice President – Global Enterprise, TM Enterprise Martin Bishop, Global Head of Network, Applications and Services, Telstra Owen Best, SVP, VAS Business Development, PCCW Global Lise Tcheng, Senior Vice President, Global Services for Telcom, SAP Moderator: Stan Fiala, Head – Advanced Customer Solutions – APAC & Japan,

Nokia Networks Protecting Your Data in a Virtualised World16.40 Catching the next wave of growth – Business in real time across IT, NFV, SDN &

Cloud Geoff Hollingworth, Head of Product Marketing Cloud Systems – Stockholm, Dal-

las, Silicon Valley

Mobile Marketing – Marketing on the 7th Mass MediaLevel 3, Hibiscus 3603/3604Mobile “First” Strategy11.00 Mobile Marketing is Both a Science and an Art – Get it Right! Joshua Steimle, Forbes Contributor, Founder and CEO of MWI12.00 Mobile “First” 360 to Drive Growth Panelists: Sunita Kaur, Managing Director of Asia, Spotify Asif R. Khan, Founder and President, Location Based Marketing Association Ken Herron, Chief Marketing Officer, Technology Startups Moderator: Christian Geissendoerfer, Chief Executive Officer, Yoose

Mobile + Social Media = Today’s Businesses’ Winning Formula?14.10 Consultants Talk: Social Media and Mobile Marketing = Are They Double-Edged

Swords? Panelists: Ron Vining, Founder, BrandInflux Chris J. Reed, Global CEO and Founder, Black Marketing Sara Pereira, Regional Deputy Director, Technology (APAC), Ogilvy Public Rela-

tions Worldwide Michael Gethen, Founder & Managing Director, Sprooki Mark Morgante, Regional Director – SEA, Proximiti Thorsten Nolte, CEO, Upfront Moderator: Asif R. Khan, Founder and President, Location Based Marketing As-

sociation

Location Based Marketing – Advertising, Marketing and Revenue15.50 Location Based Marketing Case Study Michael Gethen, Founder & Managing Director, Sprooki16.20 Future of Location Marketing – Wearables, Big Data and More Christian Geissendoerfer, Chief Executive Officer, Yoose

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