contextualizing and interpreting cost per use for electronic journals
DESCRIPTION
Presented by Matthew Harrington and Connie Stovall, Virginia TechTRANSCRIPT
CONTEXTUALIZING AND INTERPRETING COST PER USE FOR ELECTRONIC JOURNALSCONTEXTUALIZING AND INTERPRETING COST PER USE FOR ELECTRONIC JOURNALS
MATT HARRINGTON AND CONNIE STOVALL
WHAT TO EXPECT…WHAT TO EXPECT…
• Brief overview of theory and problem(s)
• Brief overview of VT’s Serials Decision Database
• Examples of contextualizing data
• Interpretation of data
• Our POV, recommendations, discussion
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DATA AND VALUEDATA AND VALUE
• Increasing use of statistical and financial data to aid with serials decisions
• Increasing use of data to demonstrate value of library resources to university administrators
• What does cost per use, average cost, or return on investment tell us about a resource’s value
• What does the data mean and how can we make it more meaningful?
3
DETERMINING VALUEDETERMINING VALUE
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ECONOMISTSECONOMISTS
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David Ricardo
Karl Marx
Adam Smith
NOT AN ECONOMISTNOT AN ECONOMIST
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Connie, librarian
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DETERMINING VALUEDETERMINING VALUE
• Classical economists
• Smith: “the toil and trouble of acquiring” a thing
• Marx (and Ricardo, more or less): duality in value
• Determined by use-value and exchange value
• Value as a social construct
VALUE OF INFORMATION
VALUE OF INFORMATION
• Information as a different sort of commodity
• Cost-benefit analysis used increasingly
• Marks shift away from classical economics
• Intellectual/emotional value vs. practical value• Use value and exchange value• Contextualized cost per use
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INTERPRETING COST PER USE
INTERPRETING COST PER USE
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CALCULATING COST PER USECALCULATING COST PER USE
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SUBSCRIPTION COSTSSUBSCRIPTION COSTS
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2008 2009 2010$520.00
$540.00
$560.00
$580.00
$600.00
Cost/...
Cost per subscription increased 7.45% from 2008 to 2010
2008 2009 2010
Cost per Title $551.93 $569.46 $593.07
USAGE ACROSS TIMEUSAGE ACROSS TIME
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2008 Jan-Jun 2008 Jul-Dec 2009 Jan-Jun 2009 Jul-Dec 2010 Jan-Jun 2010 Jul-Dec400000
420000
440000
460000
480000
500000
520000
540000
Jan
2008
Mar
200
8
May
200
8
Jul 2
008
Sep 2
008
Nov 2
008
Jan
2009
Mar
200
9
May
200
9
Jul 2
009
Sep 2
009
Nov 2
009
Jan
2010
Mar
201
0
May
201
0
Jul 2
010
Sep 2
010
Nov 2
010
0
20000
40000
60000
80000
100000
120000
TOTALS, AVERAGES AND MEDIANS
TOTALS, AVERAGES AND MEDIANS2008 2009 2010
Total Cost/Use $2.57 $2.54 $2.60
Average Sub Cost/Use
$23.96 $19.06 $21.31
Median Sub Cost/Use
$4.19 $3.98 $3.84
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2008 2009 2010$0.00
$5.00
$10.00
$15.00
$20.00
$25.00
$30.00
Total Cost/UseAverage Cost/UseMedian Cost/Use
SUBJECTSSUBJECTS
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$0.00
$2.00
$4.00
$6.00
$8.00
$10.00
$12.00
Total Cost/Use
B D EGC H HC HF
HN HV JF LM
LNX PB PR QC QH QP
RA RD RK RT SF TC TK TP U
$0.00
$400.00
$800.00
$1,200.00
$1,600.00
Total Cost/title
JOURNAL PACKAGE ANALYSIS
JOURNAL PACKAGE ANALYSIS
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Package A4%
Package B27% Package C
3%
Package D10%
Package E7%
Remaining Serials Budget
49%
2009 Serials Budget
JOURNAL PACKAGE ANALYSIS
JOURNAL PACKAGE ANALYSIS
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Package A
Package B
Package C
Package D
Package E
$0
$100
$200
$300
$400
$500
$600
$700
Cost/Title
Package A
Package B
Package C
Package D
Package E
$0.00
$1.00
$2.00
$3.00
$4.00
$5.00
$6.00
$7.00
$8.00
$9.00
Cost/Use
JOURNAL PACKAGE ANALYSIS
JOURNAL PACKAGE ANALYSIS
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Package A Package B Package C Package D Package E0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
High and Low Usage Counts
Usage is equal to or <10 10<Usage<100 Usage is equal to or >100
QUESTIONS, COMMENTS???QUESTIONS,
COMMENTS???
Matt Harrington [email protected]
Connie Stovall [email protected]
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