contextual communications: what, why and how? bristol js
TRANSCRIPT
CONTEXTUAL COMMUNICATIONS
BRISTOL JS - SEPTEMBER 2016
WHAT WE’LL COVER
▸ What is Contextual Communication?
▸ Why it matters?
▸ How can it be achieved?
WHAT
Context (n): the situation in which something happens : the group of conditions that exist where and when something happens
Contextual communication (n): the bidirectional transfer of information between two parties where both parties are aware of the relational, environmental and cultural context of the exchange
WHAT IS IT?
AMAZON MAYDAY
AMAZON MAYDAY
▸ Knows who you are
▸ Knows what you're doing on your Kindle
▸ Can annotate your screen
▸ Can Control your Kindle (?)
INTERCOM
INTERCOM
▸ Knows who you are
▸ Has a lot of data about your product usage
▸ Provides "Omni Channel" Communication
▸ In-App Messaging
▸ Push Notifications
WHY
EXISTING EXPERIENCES SUCK
MULTIPLE CHANNELS (OMNI CHANNEL)
WHY CONTEXTUAL COMMUNICATIONS
▸ Save time
▸ Maintain relevance
▸ Enhance UX
▸ Allow users to communicate in the way that suits them
▸ Take context with you (?)
“By 2017, 70% of customer communications will be digital, contextualized and consumed on demand via multiple channels, including the web, mobile devices and social media.”
Gartner (2014)
HOW
ACCESSING CONTEXT IN APPLICATIONS
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GETTING ADDITIONAL CONTEXT
HOW
ACCESSING CONTEXT IN APPLICATIONS
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ACCESSING CONTEXT IN APPLICATIONS
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IDENTITY
Auth0
Nexmo Verify
ACCESSING CONTEXT IN APPLICATIONS
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APP DATA
ACCESSING CONTEXT IN APPLICATIONS
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CALENDARGoogle Calendar API
ACCESSING CONTEXT IN APPLICATIONS
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CONTACTSGoogle Contacts API
Social Graph
ACCESSING CONTEXT IN APPLICATIONS
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LOCATION
ACCESSING CONTEXT IN APPLICATIONS
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NETWORK
Being worked on: https://developer.mozilla.org/en-US/docs/Web/API/NetworkInformation
What we have right now:
ACCESSING CONTEXT IN APPLICATIONS
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ACCESSING CONTEXT IN APPLICATIONS
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ACCESSING CONTEXT IN APPLICATIONS
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ORIENTATION
ACCESSING CONTEXT IN APPLICATIONS
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BATTERY
ACCESSING CONTEXT IN APPLICATIONS
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SMS
ACCESSING CONTEXT IN APPLICATIONS
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PHONE
WHAT ABOUT MULTI CHANNEL / OMNI CHANNEL?
CONTEXT DOESN’T MOVE ACROSS CHANNELS
A CONTEXT AWARE API
REDACTED! YOU SHOULD’VE COME TO BRISTOL JS
