Saurabh Sahni YDN Developer, Hacker, Evangelist

CONTEXT CONTENT

Jai SanthoshYDN Engineer, Hacker

http://twitter.com/jaisanth

WITH BOSS

ADS NEED CONTEXT

ADS NEED CONTENT

BOSS IS BUILD YOUR OWN SEARCH SERVICE

http://developer.yahoo.com/boss/

PROVIDES APIS

TO OUR SEARCHDATA STORES

&GEO DATA

TO BUILD YOUR OWNPOWERFUL

SEARCH APPLICATIONS

BOSS allows you to search over

Web, Images, News, Blogs,

& Geolocation

You can even monetize yourapplications using Search Ads

from BOSS

What can be done on top of BOSS?• Blend and re-rank search results

• Make you applications Geo- aware

• Your own look and feel

• Mix it with other APIs

BOSS Pricing

Free for building your hacks!!

Where do I start?

BOSS uses OAuth for security

Get a FREE consumer key and secret

http://hackyourworld.org/hacku/

Lets See it in Action!

Searching “The Dark Knight Rises”

Finding images of “The Dark Knight Rises”

select * from boss.search where q="The Dark Knight Rises" and service="images" and

ck="..." and secret="..."

Finding “The Dark Knight Rises” in IMDB, movies.yahoo.com

select * from boss.search where q="The Dark Knight Rises" and

sites="imdb.com,movies.yahoo.com" and ck="..." and secret="..."

Spell Check and Correction

select * from boss.search where q="The Dark Knight Rises" and service="spelling" and

ck="..." and secret="..."

Finding news on “The Dark Knight Rises”

select * from boss.search where q="The Dark Knight Rises" and service="news" and ck="..."

and secret="..."

select * from contentanalysis.analyze where text="Yahoo! kicks off Hackday at Gurgaon"

CONTENT ANALYSIS

select * from contentanalysis.analyze where url="http://www.cnn.com/"

CONTENT ANALYSIS FROM A URL

MAKE YOUR ADS LOCATION AWARE

navigator.geolocation

navigator.geolocation.getCurrentPosition()

YUI.use(‘gallery-geo’)

$.geolocation

CURRENT LOCATION

select * from geo.placefinder where text="Delhi"

LOCATION SEARCH

SELECT * FROM geo.placemaker WHERE documentContent = "They followed him to

deepest Africa and found him there, in Timbuktu" AND documentType="text/plain"

LOCATION ANALYSIS

Query Cheatsheet• Find images of “The Dark Knight Rises”

select * from boss.search where q="The Dark Knight Rises" and service="images" and ck="..." and secret="..."

• Find reviews of “The Dark Knight Rises”select * from boss.search where q="reviews intitle:The Dark Knight Rises" and service="web" and ck="..." and secret="…"

• Search for Avatar but not the movie: select * from boss.search where q="Avatar -movie" and ck="..." and secret="... "

• Search pdfs of “The Dark Knight Rises”select * from boss.search where q="The Dark Knight Rises" and type="pdf" and ck="..." and secret="..."

Query Cheatsheet• Find all the news of “The Dark Knight Rises”

select * from boss.search where q="The Dark Knight Rises" and service="news" and ck="..." and secret="..."

• Get long abstracts in the resultsselect * from boss.search where q="The Dark Knight Rises" and abstract="long" and ck="..." and secret="…"

• Retrieve 51-100 results of the queryselect * from boss.search where q="The Dark Knight Rises" and start=51 and ck="..." and secret="... "

EXAMPLES

duckduckgo.com

More Resources• Yahoo! BOSS: http://developer.yahoo.com/boss/ • BOSS Search Technical Documentation:

http://developer.yahoo.com/boss/search/boss_api_guide/• BOSS Geo Technical Documentation:

http://developer.yahoo.com/boss/geo/• YQL: http://developer.yahoo.com/yql • oAuth: http://oauth.net/ • Open Social: http://www.opensocial.org/ • Open Data: http://theinfo.org • Alt Search Engines: http://www.altsearchengines.com/

Questions??http://www.flickr.com/photos/reem_unique/4119729692/

http://slideshare.net/jaisanth

http://twitter.com/jaisanth

https://github.com/jaisanth/

Thanks!!