context drives meaning.ppsx
TRANSCRIPT
Context Drives Meaning a new reference model to check/forecast the impact of Social Media. From Lean & Mean to Lean & Meaningful
Frans van der Reep & Hans Kooistra
What are the Social Media ingredients ?
people +
browser, server, (smart)phone, connecGon, address book, database, GPS
+ messages, text, photos, videos
social media by itself do…
To understand the effects of social media, asks for new noGons and organizaGon of context
But....
©Frans van der Reep Hans Kooistra
Social Media has impact if…
Context Objec8ve
• sense of urgency
• simple
Peer2Peer • coordinaGon • reputaGon • trust
Reference point
©Frans van der Reep Hans Kooistra
Context Objec8ve
• sense of urgency
• simple
Peer2Peer • coordinaGon • reputaGon • trust
Reference point
…. and serendipity
Context Objec8ve
• sense of urgency
• simple
Peer2Peer • coordinaGon • reputaGon • trust
Reference point
✗
✗
✗ ✗ ✓
= no effect
Context
Objec8ve • sense of urgency
• simple
Peer2Peer • coordinaGon • reputaGon • trust
Reference point
✓
✓
✓ ✓ ✓
= has effect
Context
Objec8ve • sense of urgency
• simple
Peer2Peer • coordinaGon • reputaGon • trust
Reference point
✓
✓
✓ ✗ ✗
Low cohesion
High cohesion
Low cohesion
High cohesion
Criteria for Membership (Access)
Open Closed Open Closed
High External Pressure Uniform Procedures
Team Task force Coali8on Clan
Low External Pressure Non-‐uniform Procedures
Company (GesellschaO Gezelschap)
Society (GemeinschaO Genootschap)
Poli8cal Arena Club
Mul8ple Ambiguous Goals Clear ‘Smart’ Goal
© Robert Scheltens
Goal Orienta8on
Improve understanding of impact : A Taxonomy of Social ConfiguraGons
Context Drives Meaning
• Rapid changes in context reduce the chances of meaningful objecGves
• MulGple contexts lead to ‘mulGple meaning’, and to tribes and fragmentaGon
may supersede context! Be aware of your personal responsibility! Are you the sorcerer’s apprenGce?
ReputaGon
CON=AMORE
Social Media are at least the digital world-‐of-‐mouth and may have lasGng impact when some specific requirements are simultaneously met
Alert Mobilise Mass React and Respond CON AMORE
• As understanding context is vital for meaningful communicaGon, we expect a great future for Context and Emo8on Aware Technologies
• Anthropologists and Psychiatrists have a lot of business value as they are used to deal with this challenge and have the understanding and the tools to know what they see
Business Opportunity: Understand Context
Where people only co-‐operate because of profit and producGon, a longing for feeling meaningful will come up….. hdp://www.flickr.com/photos/chrisdlugosz/3405153987/sizes/l/
It is about managing context and simplicity
from Lean & Mean
to Lean & Meaningful
Chase the meaning, not the money
©Frans van der Reep Hans Kooistra
info@nextpracGce-‐insGtute.com
Contact
This presentaGon is a Co-‐CreaGon of Frans van der Reep and Hans Kooistra. Frans van der Reep (1954), senior strategist at Getronics ConsulGng (a KPN company), lector Digital World Hogeschool INHolland, inspirator of nextpracGce-‐insGtute Hans Kooistra is Partner and Co-‐Founder of nextpracGce-‐insGtute.
Thank you!