contest application and rules 2017 - great wine capitals..."the gwc architecture &...

Best Of

Wine

Tourism

AWARDS

2017

APPLICATION FORM

2017

COMPLETE AND SEND TO

[email protected]

Tel : 021 418 2302

APPLICATION FORM

2

Welcome to the Best Of Wine Tourism Awards 2017!

This international annual competition is designed to reward the wineries in each of the Great Wine Capitals Global Network’s member cities for the excellence of their facilities, in seven different categories, from art and culture to sustainable wine tourism.

The competition is a real opportunity to improve your brand image in the wine & tourism sector and a great communication/promotion tool, as considerable media attention is given to the competition and winners. The international wine and tourism media regularly publish articles about the contest and about the award winning properties. The winners of the contest are included in an important annual campaign financed by the Great Wine Capitals: a brochure is published and advertised; advertisements and advertorials are booked on famous media (decanter.com, Dr Vino) and Social Networks are also very active around the Best Of winners activities (particularly on Facebook, Twitter and Pinterest).

THE AWARDED PROPERTIES ARE PROUD TO REACH THIS LEVEL OF EXCELLENCE. READ SOME

OF THEIR TESTIMONIALS

Château de Léognan has been

awarded a Best Of Wine Tourism in the

Accommodation category. This label

allowed us to communicate widely on

all our marketing tools. We then

welcomed curious visitors who wanted

to know more about us and try our

services. On a regular base, this award

catches demanding customers, looking

for high quality experiences. The Best

Of Wine Tourism label is definitely one

of the best recognition to highlight

tourism operators.

Chantal Miecazes, Château de

Léognan, 2015 Best Of Wine Tourism

award, Accommodation category

’’

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"The GWC Architecture & Landscapes Award came at the perfect time for Waterkloof. We opened our doors in November 2009, and the international exposure we received after the awards was announced helped to put us on the map with the right consumers. People who were interested in art & design, who also appreciated fine food & wine. Design Magazines from around the world made contact with us to feature our building, and we had a lot of people visiting the farm to view the building and our site for themselves. We managed to win this award twice, and more recently won the Best wine Tourism Restaurant Category. All of the exposure we received from our own press releases and the general press releases has certainly helped to increase our wine sales, as well as patrons dining in our restaurant." Claudia Young-Kelly, Waterkloof Wines. 2015 Best Of Wine Tourism, Wine Tourism Restaurants category

"For any serious player in the Cape's Wine Industry, wine tourism is of critical importance to both international brand building and the estate's profitability. The accolade of being a recipient of GWC Best of Wine Tourism recipient is one of the greatest boosts available in positioning the estate as an acknowledged World Class Wine Tourism player. Vergelegen has utilized this accolade in all its media publications and international presentations with great success." Don Tooth, Vergelegen Estate, 2014 Best Of Wine Tourism, Art & Culture category

"We are proud to receive this international

award for our restaurant "Kupferberg Terrasse"

with its 200 years of sparkling wine culture. To

us it is both, motivation for further invest in our

regional oriented way of wine gastronomy in

Rheinhessen and at the same time a motivation

for our team to meet our guests’ expectations in

terms of authentic products in the future."

Eva Eppard, 2016 global Best of Wine

Tourism Award Winner, Wine Tourism

Restaurants category

’’

INTRODUCTION INTRODUCTION

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THE GREAT WINE CAPITALS NETWORK

The Great Wine Capitals Global Network is an organisation gatherine nine major global cities in both the northern and southern hemispheres, which share a key economic and cultural asset: their internationally renowned wine region.

The Global Network’s mission is to encourage the economic, academic and cultural development in each of the cities via exchanges and joint projects, especially in the area of wine tourism.

One of the cornerstones of the Network’s activities is the development of wine tourism in and across the Network. To

promote wine tourism and award excellence, the Network established an international wine tourism awards program in

2003, called the “Best Of Wine Tourism”. The first award ceremony took place in Bilbao in 2003 with over 130

entrants in 7 categories from the Network cities, and since their inception, over 515 properties have received an award

from over 3,450 nominees.

Last year, on the 13th edition, 386 applications were received and 50 properties awarded, 8 of which receiving an

overall country winner prize.

The first stage of the contest takes place in each wine region (Adelaide | South Australia, Bilbao I Rioja, Bordeaux,

Cape Town | Cape Winelands, Mainz | Rheinhessen, Mendoza, Porto, San Francisco I Napa Valley and Valparaíso |

Casablanca Valley) where local prizes are awarded.

A local jury is set up in each city in order to organise the local contest and to proceed to the selection of the application files in the different categories.

According to their own criteria each local jury will judge the applications among the different proposed categories

according to:

• the quality of services and facilities offered

• the quality and original features of tourism offer

• the customer service

• the degree of commitment to developing global wine tourism The second stage of the contest will see local category winners compete for the overall country winner award.

The following document contains:

� The rules articles � The description of the contest categories

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ARTICLE N°1: LOCAL IMPLEMENTATION

On the basis of a common questionnaire, each city has the responsibility of organising the contest. From the 7 categories, each city has the choice of which categories to choose winners in, due to the many differences between the wine tourism offerings all over the world. The local contest will be concluded by 31 August 2016.

A local awards ceremony will be organised in each member city of the Network.

The application forms are to be submitted by 01 May 2016 to: Contact: Diane Kotze Tel: 021 418 2302 Fax: 021 418 0622 E-mail: [email protected] The local awarded “Best Of Wine Tourism” are eligible for the “Global Best Of Wine Tourism Award” and will compete on an international level. The selected wineries will be announced on 10

th of November 2016, during the

Great Wine Capitals Global Network General Assembly in Porto, Portugal.

ARTICLE N°2: OBJECTIVES AND BENEFITS

The annual International “Best Of Wine Tourism” Awards provide an opportunity for wineries in the vineyard regions represented by the Great Wine Capitals Global Network to promote their know-how and efficiency, as well as innovative programs for international tourists. It also aims to:

• Encourage creativity

• Launch new initiatives

• Raise standards

• Promote the efforts of individual wineries

• Exchange know-how among the vineyard region in several countries

• Guide vineyard visitors towards places of excellence Best Of Wine Tourism winners will receive the following benefits:

• A chance to win the “Best Of Wine Tourism” trophy

• A chance to compete for the overall winner awards

• A presence on the GWC website : www.greatwinecapitals.com and blog

• A promotion on the GWC social media tools (Facebook, Twitter, Pinterest, Instagram, YouTube)

• A presence in the “Best Of” advertisements and press promotion in the local and international media

• A promotion towards local and international tour operators

• A presence in a brochure distributed at major local and international wine and tourism exhibitions

• An invitation to participate in educational events and wine tourism conferences in the cities involved

• Support in using this marketing tool to promote wine sales

ARTICLES

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ARTICLE N°3: RECOMMENDATIONS TO LOCAL AND GLOBAL WINNERS

As a local or global winner you are strongly encouraged to widely communicate about your award as follow:

• Please mention in all communication / press releases that you are a Best Of Wine Tourism winner

• Add signature/link to GWC website on email, correspondence, electronic media, …)

• Add Best Of logo on email, website, correspondence, electronic media, …

• Display trophy and plaque to visitors when visiting your company

• Social media (Twitter handle and proper use of #: #GWCGN #BestOfWineTourism)

• Provide unlimited right images to GWC for use in promotion

• Provide us with information on events and updates about your winery/service

• Communication tools will be available on GWC website and in each member cities :

- Year logo in various format

- Template of Press Release ready to use

ARTICLE N°4:EVALUATION CRITERIA

As candidates have already been selected by the local jury and demonstrated their contribution to the global wine

tourism development, the international judging will focus on the most original, innovative aspects of each entry.

Though there are many differences between the wine tourism offers all around the world, the common basis of the

judgement will mainly concern, as before:

• the quality of services and facilities

• the quality and originality of the tourism offer

• the customer service

• the degree of involvement in the development of wine tourism

ARTICLE N°5: JURY RESPONSIBILITIES

• The international jury will be composed of 9 members, one representative of each Network member city. • On the occasion of the Great Wine Capitals Global Network AGM in Porto, Portugal, the International Jury will

meet and each representative of the cities will introduce its finalists.

• The International Jury will deliberate and select one winner per city, all categories taken into consideration. On the international level each city will receive an award among its own category finalists.

An Awards Ceremony will be held on the 10th of November 2016, to announce the “International Best Of Wine Tourism” Awards in Porto, Portugal.

ARTICLE N°6: APPLICATION PROCEDURE

Complete ONE Entry Form and a separate motivation for or every category you wish to enter.

They must include the following:

1. Statutory Declaration (1st page of the entry form) signed by the entrant.

2. Entry Form duly filled with:

• General Information

• Category Focus / Motivation

3. Proof of Payment of R1000 entry fee per category – by EFT.

4. 2 high resolution digital photos, one presenting the property / site, one supporting the choice of

category.

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5. Each entry form is to be submitted together with PROOF OF PAYMENT of the R1000 entry fee. Only on

receipt of payment, will the submission become eligible for entry.

6. If applying in the ACCOMMODATION category, the applicant agrees, in addition to the Entry Fee, to

reimburse the Great Wine Capitals for the cost incurred by the Judge during the judging process (1

night, double room on dinner (when available), bed and breakfast basis for 2 persons). An invoice with

receipts of the judges stay will be sent to the applicant following the judges stay and when the

competition has been concluded.

7. If applying in the RESTAURANT category, the applicant agrees in addition to the Entry Fee, to reimburse

the Great Wine Capitals for the cost incurred by the Judge during the judging process (1 x lunch or

dinner for 2 guests, excluding beverages and gratuity). An invoice with receipts of the judges stay will

be sent to the applicant following the judges’ visit and when the competition has been concluded.

8. Should applications be withdrawn, no refunds will be given.

9. Should the applicant not reimburse these expenses, the winery will not be eligible to enter the following

year. Failure to comply with the Rules will render your entries ineligible. No refunds will be given.

PLEASE SEND PROOF OF PAYMENT & WINERY NAME TO [email protected]

ACCOUNT DETAILS:

ACCOUNT NAME: SPECIALIZED TOURS & EVENTS

STANDARD BANK BRANCH: 024109

ACCOUNT NUMBER: 070 607 575

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Great Wine Capitals Global Network

Best Of Wine Tourism Contest 2017

7 Categories for Participation

ACCOMMODATION

This category is for wineries that provide guest accommodation on the premises in the form of Hotel, Motel, Bed and

Breakfast or Cabins and must be located on a wine farm.

WINE TOURISM RESTAURANTS

This category is for wineries that operate restaurant facilities at the winery and who provide a quality wine and food

experience, using local or regional produce.

ARCHITECTURE AND LANDSCAPE

This category is relevant for wineries with residential and commercial buildings (historic homestead, cellar door) and/or

working buildings (storehouses, cellars, vat chambers) which are part of the winery and have special or noteworthy

architectural design elements or characteristics, whether historic or contemporary. The wineries may also offer parks,

landscaped gardens, panoramic views and vistas where these features make up a significant part of the visitor’s

experience.

ART AND CULTURE

This category is for wineries that host an on-site museum or gallery with temporary and/or permanent collections

related to the arts and cultures. It is also for wineries offering specific events linked to any form of art (concerts, plays,

ballets, artistic workshops, etc.). The winery must offer collection/exhibition/cultural events on at least a monthly basis

throughout the year (i.e. not just a once off event in the year).

INNOVATIVE WINE TOURISM EXPERIENCE

This category is relevant for wineries that offer special and innovative, educational and/or other leisure activities and

experiences for individuals and groups at the winery, at the cellar door or on the winery property. This could also

include wineries which stage on-site wine and food events. It may also apply to wineries working together and who

have developed one program of visits in common, a program based on a specific theme. The winery must offer these

experiences on a regular basis throughout the year (i.e. not just a once off event in the year).

The winery must offer these experiences on a regular basis throughout the year (i.e. not just a once off event in the

year).

CATEGORIES

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WINE TOURISM SERVICES

This category is relevant for wineries that excel in their cellar door service offering. The cellar door

experience must stand out as a memorable one and the winery must offer a personal experience that sets it

apart from its competitors. The cellar door must be a place where visitors can interact with the product, the

winemaker and experience first-hand, the diversity the winery has to offer. This category focuses on the

overall tourism experience and includes aspects such as comfort of venue facilities, signage and

knowledgeable, personable staff.

SUSTAINABLE WINE TOURISM PRACTICES

This category is appropriate for wineries that have implemented environmental practices and sustainable innovations

and developments, both in the vineyards (with organic farming practices for example) and in the winery (with reduced

energy consumption for example) as long as they enhance the visitors’ experience

Thank you for your participation!

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PLEASE ENSURE THAT THE ENTRY FORM IS COMPLETED BY SENIOR MANAGEMENT OR MARKETING

REPRESENTATIVE AND ALL INFORMATION IS CORRECT, AS WINNERS DETAILS WILL BE USED IN THE 2017

BEST OF MARKETING MATERIAL.

GWC member city: ............................................................................................................................................................. Name of the company: ........................................................................................................................................................ Name of the entrant: ........................................................................................................................................................... Tel.: ................................................................................... ................................................................................................. E -mail: ................................................................................................................................................................................

Category selected by the applicant: PLEASE INDICATE BELOW

□ ACCOMMODATION □ ARCHITECTURE & LANDSCAPES

□ ART AND CULTURE □ INNOVATIVE WINE TOURISM EXPERIENCES

□ SUSTAINABLE WINE TOURISM PRACTICES □ WINE TOURISM RESTAURANT

□ WINE TOURISM SERVICE – CELLAR DOOR EXPERIENCE

NOTE – IF ENTERING MORE THAN ONE CATEGORY, ONE ENTRY FORM MAY BE SENT, BUT YOU WILL NEED TO PROVIDE A SEPARATE

MOTIVATION FOR EACH CATEGORY ENTERED.

CONFIDENTIALITY

No data contained in this entry form about individual wineries will be distributed or communicated outside GWC teams.

Any utilization of economic data will respect complete anonymity of all individual wineries involved in this contest.

BY SIGNING THIS FORM

� I agree to participate in the “Best Of Wine Tourism 2017” Awards and abide all their terms and conditions.

� I certify that the information provided is accurate and that it may be verified.

� I hereby authorize the use and/or reproduction of images and of relevant information provided, for

editorial/advertising purposes.

� I accept that the decisions of the judging panel are final.

� I undertake to add Best Of logo to the Great Wine Capital’s website with an internet link on my website if I am

award winner

� I ACCEPT THE CONDITIONS: Date: Signature:

STATUTORY FORM

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WINERY PROFILE Business name of entrant (Property/Winery/Wine Tourism Operator): ...................................................................... …………………………………………………………………………………………………………………………. ..................... Service name applying for the Best of Wine Tourism Award: ............................................................................................ Wine region: ........................................................................................................................................................................ Mailing Address: ............................................................... ................................................................................................. Post/Zip Code: .................................................................................................................................................................... City: ..................................................................................................................................................................................... COUNTRY: ............................................................................................................................................................................ PHONE: ................................................................................................................................................................................ Fax: .....................................................................................................................................................................................

Web site: .............................................................................................................................................................................

Email address: .....................................................................................................................................................................

Contact Person (in charge of visitors) � Mrs � Ms � Mr

First Name: .........................................................................................................................................................................

Name: ................................................................................................................................................................................. Position: .............................................................................................................................................................................. Email address: .................................................................................................................................................................... GPS: N|______|°|______|’|______|’’ W|______|°|______|’|______|’’

Explain reasons for selecting the Category. Please refer to the Category Focus section for help (400 words

maximum, spaces included)

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ENTRY FORM

ENTRY FORM

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Short description of your Property and Services linked to the chosen category (600 characters maximum

words and spaces included). Please, note that this description will be used on the Great Wine

Capitals website and Best Of brochure. No amendment will be made.

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Should you become a winner of a Best Of Wine Tourism Award, how do you plan to promote this award?

(Please be specific)

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Motive or give details on your involvement in the development of tourism on local/regional, national

and international level

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OPENING DETAILS

01 Months Closed:

J F M A M J J A S O N D

02 Opening days:

M T W T F S S

03 Opening hours:

� Morning � Lunch-break � Afternoon � Evening 04 Are you open during public holidays? � YES � NO

05 Are you open during harvest and vinification? � YES � NO

06 Do you have specific welcoming space for the visitors? � YES � NO

07 Do you have facilities for disabled persons? � YES � NO

08 Do you have parking facilities? � YES � NO

09 Do you have child minding/day care? � YES � NO

VISITS

100 Which parts of your winery are opened to pubic?

� Vineyards � Park �Buildings

� Wine storehouse visit � Cellar � Others: ......................................................

11 Are the visits: � Guided � Free � Mixed (guided and free)

12 Is there a charge for the visit concerning: Individuals: � YES � NO Groups: � YES � NO

13 Do you welcome individuals: � YES � NO If yes, is it � without appointment � by appointment only

14

14 Do you welcome groups: � YES � NO

If yes, is it: � without appointment � by appointment only

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15 Who is in charge of visits?

� Wine tourism qualified people � Temporary employees

� Others employees � Interns

16 Have the guides followed a specific training to welcome visitors? � YES � NO If so, what kind of training? ............................................................................................................................

17 What are the languages spoken by the guide(s)?

� English � French � German � Italian

� Spanish � Deutsch � Portuguese � Other(s): …………………………

18 Do you have audio guide equipments? � YES � NO

19 Do you offer one or several promotional gift(s)? � YES � NO

If so, what kind of gift/souvenir: ……………………………………………………………………………………………………

………………………………………………………………………………………………………………………………………

WINE TASTING

20 Do you provide wine tasting? � YES � NO

21 During wine tasting:

1 2 3 More

How many different kinds of wines do you present? � � � �

How many different vintages? � � � �

22 Do you offer different levels of wine tasting? � YES � NO

23 Do you offer educational backup material for wine tasting? (Brochures, etc) � YES � NO

If yes, in which languages?

� English � French � Spanish

� Italian � Portuguese � Other(s):

.......................................................................................................................................................................................

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SHOP

24 Do you have a wine shop/gift shop? � YES � NO

25 What is your shop offering? (Multiple answers possible)

� Your wines � Other wines � Spirits � Wine items/goods

� Books � Gastronomic products � Local arts and crafts

VISITORS’ SERVICES

26 Do you offer permanent catering facilities? � YES � NO

If yes, what type?

� Picnic area � Restaurant � Bar/Café

� Catering facilities � Other(s): ............................................................

27 Do you offer accommodation facilities? � YES � NO

If yes, number of rooms provided: ……………………………………………………………………………………….....

If yes, what type?

� Guest accommodation (incl. Bed and Breakfast, Guesthouses, Inns) � Hotel

� Self-catering (Apartment, Cottages) � Camping site

28 Do you organize special events (receptions, weddings, etc) � YES � NO

29 Do you offer conference facilities? � YES � NO

Number of rooms available and max size of groups: ……………………………………………………………

30 Do you provide internet access? � YES � NO

31 Do you have exhibition spaces? � YES � NO

If yes, what kind of exhibition do you host/organize?

� Museum � Permanent Collections

� Temporary exhibitions � Others: ……………………………………………..

………………………………………………………………………………………………………………………………………

CUSTUMERS FOLLOW-UP

32 At the end of the visit, do you register your visitor’s details in order to expand your customers‘database?

� YES � NO

33 How do you keep contact with your visitors?

� By sending souvenirs/promotional photos � By inviting them for new visits

� By sending invitations for exhibitions/prestigious events � By sending them newsletters

� By registering them to a “Wine Club” � By sending them wine price lists

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34 Do you offer your customers means to give their opinion and level of satisfaction?

(Visitors’ book, satisfaction survey questionnaire, opinion sites…) � YES � NO

35 Which of the following on-line tools do you currently use to promote wine tourism (including cellar door and direct sale activities) at your winery? � Own website � Mobile apps � Pinterest

�Online newsletter � Facebook � Others (please specify):

� Blog � Twitter

QUESTIONS 36 TO 53 BELOW ARE OPTIONAL OPTIONAL

36 Which are the three most effective promotional tools you currently use in your wine tourism business? (Please

consider that cellar door and direct sale activities are included)? (Please check only 3 categories).

Travel agencies

�

Participation in

tourism

exhibitions

�

Wine tasting

events

�

Traditional

advertising (TV,

newspaper,

radio)

�

Tour operators

�

Tourism

information office

�

Specialized

media

�

Social networks

(Facebook,

others)

�

Brochures in

hotels,

restaurants, etc.

�

Winery is mentioned in the

region/tourism office/or

association website

�

Rely on region’s

fame

�

Participation in

wine

competitions at

any level

�

Winery has its

own internet

business website

�

Participation in

wine fairs

�

Host special

wine or

cultural

festivals

�

Mailing /

Newsletter

�

Use mobile apps

�

Identify our

brand with

“Authentic

Experience”

�

Referrals from

importers or

wholesalers

�

Citations by wine

guides and

reviews in trade

magazine

�

Promote that we are a

sustainable and/or

environmentally friendly winery

�

37 Do you have promotional brochures? � YES � NO

38 Are they: � In English � In German � In Spanish � In Italian

� In Dutch � In Portuguese �In French

� Other(s), please specify: .......................................................................................................................

(Thanks for enclosing a copy of your brochure in each language)

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39 Is you website multilingual? � YES � NO

40 Does it contain:

� Site map � Opening/closing hours � Visit fees � Practical information

� Description of your wine tourism information activities � Name and details of a contact person

WINE TOURISM ECONOMIC DATA - OPTIONAL 41 What were your total revenues from wine tourism in 2015? _______________ (Please give a numerical not a word answer)

42 What percentage of your total sales revenues did you spend on marketing for tourism (including cellar door and direct sale activities) in 2015? __________ (Please give a numerical answer, for example like 10%)

43 How were your revenues from wine tourism distributed (in 2015)? (Sum must add 100%).

Wine sales

Merchandising/Souvenirs

Wine tasting fees

Food services

Accommodation/Lodging

Hosting events or exhibits

Cross-selling regional produce

Well-being activities (example: sports/spa)

Others (specify)

_____________________________

Total 100%

44 How many full time equivalent employees work in wine tourism activities? (Please use a numerical answer)

……………………………………………………………………………………………………………………….

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45 In which specific areas (if any) have you made capital investments in 2015?

Infrastructure

�

Improvement of services

�

Winery market positioning

�

Training of employees

�

Strategic partnerships

�

Cultural events or onsite

entertainment (excluding

wine tasting)

�

None

�

46 What are currently the three most profitable sources of wine tourism revenues for you? (Please use checkmarks in

only 3 categories).

Wine sales

�

Wine tasting fees

�

Cross selling (regional produce)

�

Accommodation

�

Well-being activities (example: sports/spa)

�

Food services

�

Merchandising/ Souvenirs

�

Hosting events or exhibits

�

47 What is the quantity of wine produced by your winery in 2015? .............................................................................................................................................................................................

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VISITOR DETAILS- OPTIONAL 48 How many visitors have you welcomed in 2015? ………………………………………………………….

49 Evaluate the increase / decrease compared to previous season: ..........%

50 Please give an estimate of the average amount of money spent by each visitor in 2015: ......................................... (Please give a numerical answer)

51 Please answer the following questions about your visitors in table below.

a. What percentage of your visitors are females? b. What percentage of visitors are locals vs. nationals vs. foreigners? c. What percentages of your visitors are between 18 to 35, 36 to 55, and over 56 years old?

52 What type of visitor activities related to wine tourism do you offer at your winery? (You may select more than one option)

534 Are you planning to add new activities to attract visitors to your winery in 2016? � YES � NO

If so, please, specify: ..........................................................................................................................................................

Age %

From 18 to 35

years

From 36 to 55

years

Over 56 years

Geographic

origin

%

Locals

Nationals (not

locals)

International

Type of

Visitors

%

Females

Males

Gastronomy Museum or

Historic Exhibitions

Wine tasting/

events/ festivals

Spa/Wine therapy

Wine tasting and

Guided visits

Lodging/ Accommodations/

Hotels

Conference or

Corporate Retreat center

Sports or

Social activities

Music Concerts/

Entertainment

Photographic, sculpture or

painting exhibitions Hosting weddings

Onsite shop selling

regional produce

and/or souvenirs

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Category focus- Please provide as a separate sheet a motivation why the business has entered a

particular category

ACCOMMODATION

Please state:

What makes your service different and excellent for your customers in this particular category?

Preferably explain it through topics.

• The impact of your service and its contribution to tourism, and especially wine tourism, and to the

economy in your region.

• Your networking with other regional institutions/services, especially related to wine tourism.

• The type of accommodation that you are offering

• Its location (e.g., part of a winery complex, in a wine region, etc.).

• Number of rooms

• Your offer in addition to accommodation.

• Your rates and its reasons.

• Your belonging or not to a chain or to an accommodation network.

• Accommodation guides where you are registered.

• Tourism awards or labels you may have won in the past few years.

WINE TOURISM RESTAURANTS Please state:

• What makes your service different and excellent for your customers in this particular category? Preferably explain it through topics;

• The impact of your service and its contribution to tourism, and especially wine tourism, and to the economy in your region;

• Your networking with other regional institutions/services, especially related to wine tourism;

• The style of your restaurant/café

• Its location

• Your menu philosophy and the use of local products (please add your menu and, preferably, the chef’s references as an annex to the application)

• Your wine list (please add your list as an annex to the application)

• The number of guests you can welcome per day

• Restaurant guides where you are registered.

• Your marketing strategies and actions to demonstrate your involvement in developing wine tourism in your region.

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ARCHITECTURE AND LANDSCAPE

Please state:




• Your particular architectural merits (provide historical information about the estate)

• How you use the architectural aspects of the building and of your park in promoting your winery

• Renovations/additions undertaken in the past few years to improve the impact of the architecture for your visitors/for the environment.

• Your park, landscape garden, panoramic views

• How can the visitors enjoy your park (do you offer a guided tour, can they walk around by themselves, are there direction with information on the visit circuit?)

• Press articles issued on your property in architectural publications.

• Any architectural design awards you may have won

ART AND CULTURE

Please state:

• What makes your service different and excellent for your customers in this particular category? Preferably explain it through topics.

• The impact of your service and its contribution to tourism, and especially wine tourism, and to the economy in your region.

• Your networking with other regional institutions/services, especially related to wine tourism.

• Your particular art and/or cultural facilities (museum, art collection, temporary exhibition, specific events, etc…)

• Your philosophy behind incorporating art and cultural tourism on a wine property.

• Your rates for visits.

• Please also describe how you have integrated the cultural aspects in the promotion of the winery and mention any art and culture awards you may have won in the past few years.

INNOVATIVE WINE TOURISME EXPERIENCE

Please state:




• Your wine related original and innovative activities that create a distinctive experience for the visitors (horse riding, walk in the vineyards, specific cellar door activities...)

• How you promote these activities (brochures, etc…)

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WINE TOURISM SERVICES

Please state :

• Your activities related to wine tourism.


• The impact of your service and its contribution to tourism, and especially wine tourism, and to the economy in your region


• Which additions/initiatives have been undertaken in the past year to offer exceptional experience to your customers?

• Explain how you see the experience/ service you offer as being a value for money experience.

• How your services benefit the development of the local wine tourism industry.

SUSTAINABLE WINE TOURISM PRACTICES

Please state :


• The impact of your service and its contribution to tourism, and especially wine tourism, and to the economy in your region.


• What type of environmentally sustainable innovations and development you have implemented

• How your involvement and your philosophy for sustainable practices are developed in your wine tourism activities.

• How you promote your practices towards your visitors and make them concerned about these environmental activities.

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CHECKLIST OF THE DOCUMENTS / FILES TO BE INCLUDED IN THE APPLICATION

CONTACT BELOW FOR INVOICE

Specialized Tours & Events

E-MAIL: [email protected]

TEL: 021 418 2302

BANK ACCOUNT DETAILS

Name of Account: Specialized Tours & Events

Account Number: 070 60 75 75

Branch Number: 024 109

COMPULSORY DOCUMENTS AND FILES : MUST ALL BE ELECTRONIC

� Statutory Declaration with the the name of the entrant

� Entry form typewritten, completed, signed and e-mailed to GWC

administration office

� Proof of R1000 Entry Fee per Category.

� Minimum of 2 high resolution images (300 dpis) of your estate: 1 general

overview of your winery and 1 specific photos illustrating the chosen

category - e-mailed via WeTransfer or Dropbox).

contest application and rules 2017 - great wine capitals..."the gwc architecture &...

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