Introduction 1Brand overview 2Full name 4Main name 6Short name 8Icon 10Monarch logo 12Logo placement 14Color 16Type 17Co-branding 18Website 19Letterhead 20Envelopes/business cards 21Promotional items 22Digital display 24Appendix 25

Contents

GUTTMAN COMMUNITY COLLEGE BRAND 1

NYSIM graphic elementsIntroduction

Stella and Charles Guttman Community College is not just a new community college. It offers a new approach to communitycollege education—a rigorous academic program specificallydesigned to link learning in the classroom to practical careerexperiences in the outside world.

The college is wholly committed to student success, providing a structured and supportive environment where students receiveindividualized attention. The clearly defined educational pathwaystarts with a full-time, first-year program focused on issuesrelevant to New York City. Through the college’s partnershipswith outside organizations, businesses and agencies, studentsalso gain hands-on experiences as interns, volunteers andparticipants in community service projects. Graduates will earn an Associate’s Degree in one of five distinctive majors, from liberal arts and sciences to information technology.

Guttman Community College is located in midtown Manhattan,overlooking vibrant Bryant Park. The city is not only its location,but its campus and laboratory as well. The college’s logo reflects the strong, university-wide commitment to individualachievement and educational opportunity for all—a unique,cutting-edge education for the 21st Century.

In these pages, we provide standards for the GuttmanCommunity College logo, including versions, typefaces, colors,placement, and relational spacing. Examples of proper usage are provided for use with numerous formats.

The clear and unified use of the Guttman Community Collegelogo will give the greater community an immediate, symbolicrecognition of this new school—where graduates will emerge as engaged citizens, purposeful, and ready to address the critical challenges of our time.

2 GUTTMAN COMMUNITY COLLEGE BRAND Brand overview

Brand overviewFor all usage.

The Guttman Community College logo consists

of several elements: the shield; the text; the

horizontal rules; and the URL.

The Guttman Community College logo has three

written versions: the full name; the main name;

and the short name.

The shield may be used alone in certain

circumstances. The text may be used alone

in certain circumstances.

The primary typeface is Chronicle and is set

in small caps. The URL is set in all lowercase

Trade Gothic Bold No. 2.

The color version should be used whenever

possible. A blue, black and white version are

also permitted.

Brand overview GUTTMAN COMMUNITY COLLEGE BRAND 3

Full name

Main name

Short name

Icons Monarch logo

4 GUTTMAN COMMUNITY COLLEGE BRAND Full name

Full nameFor all usage.

The full name logo is written on three lines, and

consists of several elements: the shield; the text;

and the horizontal rules.

The full name logo has both a vertical and

horizontal version.

The primary typeface is Chronicle, and is set in

small caps.

The color version should be used whenever

possible. A blue, black and white version are

also permitted.

White

Vertical >

Horizontal >

Full name GUTTMAN COMMUNITY COLLEGE BRAND 5

Color Blue Black

6 GUTTMAN COMMUNITY COLLEGE BRAND Main name

Main nameFor all usage.

The main name logo is written on two lines, and

consists of several elements: the shield; the text;

and the horizontal rules.

The main name logo has both a vertical and

horizontal version.

The primary typeface is Chronicle, and is set in

small caps.

The color version should be used whenever

possible. A blue, black and white version are

also permitted.

White

Vertical >

Horizontal >

Main name GUTTMAN COMMUNITY COLLEGE BRAND 7

Color Blue Black

8 GUTTMAN COMMUNITY COLLEGE BRAND Short name

Short nameFor all usage.

The short name logo is written on two lines, and

consists of several elements: the shield; the text;

the horizontal rules; and the URL.

The short name logo has both a vertical and

horizontal version.

The primary typeface is Chronicle, and is set

in small caps.The URL is set in all lowercase

Trade Gothic Bold No. 2.

The color version should be used whenever

possible. A blue, black and white version are

also permitted.

White

Vertical >

Horizontal >

Short name GUTTMAN COMMUNITY COLLEGE BRAND 9

Color Blue Black

10 GUTTMAN COMMUNITY COLLEGE BRAND Icon

IconFor special usage.

The shield can be used by itself as an icon in

special circumstances—especially social media

applications—where space is very limited.

The icon has both a square and circle version.

It’s important that the icon be given room to

maintain its individual identity. Thus, other graphic

elements, including type, should remain outside

of the background square or circle.

The color version should be used whenever

possible. A blue, black and white version are

also permitted. Approved background colors

are provided on the following page.

Square

Circle

Icon GUTTMAN COMMUNITY COLLEGE BRAND 11

12 GUTTMAN COMMUNITY COLLEGE BRAND Monarch logo

Monarch logoFor special usage.

A Monarch logo can be used in special

circumstances—especially for events, branded

items, apparel, and other special uses.

It’s important that the Monarch logo be given

room to maintain its individual identity. Thus,

other graphic elements, including type, should

remain at a safe distance.

The color version should be used whenever

possible. A blue, black and white version are

also permitted.

White

Monarch logo GUTTMAN COMMUNITY COLLEGE BRAND 13

Color Blue Black

14 GUTTMAN COMMUNITY COLLEGE BRAND Logo placement

Logo placementClear space and page placement.

It’s important that the logo be given room to

maintain its individual identity. Thus, other graphic

elements, including type, should remain outside

of a clear space that measures at least (x), or the

distance between the two horizontal rules.

The logo should also be given proper space around

it in relationship to the edge of the page (printed

page, on screen or any other application). A safe

distance to the edge equals (x), or the distance

between the two horizontal rules.

x

x

x

x

x

x

x

x

x

x

Clear space

Page placement

x

x

x

x

x

x

x

x

x

x

Logo placement GUTTMAN COMMUNITY COLLEGE BRAND 15

Clear space Page placement

16 GUTTMAN COMMUNITY COLLEGE BRAND Color

The primary colors for Guttman Community

College are sky blue (PMS 3005) and red

(PMS 172).

Secondary colors are indigo (PMS 2768)

and orange (PMS 716).

Tertiary colors are blue (PMS 286), yellow

(PMS 109), dark gray (PMS Cool Gray 9)

and light gray (PMS Cool Gray 3).

Pantone numbers (coated), CMYK, RGB and

hexadecimal numbers are provided for color

consistency, and should be followed for print,

electronic and all other usage.

Color

Indigo PMS 2768C100 M90 Y13 K61 / R12 G34 B85 / Hex #0C2255

Orange PMS 716C0 M55 Y91 K0 / R255 G132 B0 / Hex #FF8400

Red PMS 172C0 M74 Y100 K0 / R242 G104 B34 / Hex #F26822

Sky PMS 3005C100 M34 Y0 K2 / R0 G93 B170 / Hex #005DAA

Yellow PMS 109 C0 M10 Y100 K0 / R255 G221 B0 / Hex #FFDE00

Cool Gray PMS 9C0 M0 Y0 K51 / R102 G111 B116 / Hex #666F74

Blue PMS 286C100 M66 Y0 K2 / R29 G58 B131 / Hex #1D3A83

Cool Gray PMS 3 C0 M0 Y0 K17 / R214 G219 B222 / Hex #D6DBDE

Type GUTTMAN COMMUNITY COLLEGE BRAND 17

TypeIncorrect usage

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

The Guttman Community College has both a serif

and a sans serif typeface.

The serif typeface is Chronicle. It can be used for

both body copy and headlines. The college logo

is typeset in Chronicle small caps.

The sans serif typeface is Trade Gothic. It can

be used for both body copy and headlines.

The URL under the short college logo is typeset

in Trade Gothic Bold No. 2.

Both these typefaces are used for the University

brand standards, and also appear in the University

logo (Trade Gothic Light and Trade Gothic Bold

Condensed 20).

The serif typeface should be substituted with

Times Roman on the web. The sans serif typeface

should be substituted with Helvetica/Arial on

the web.

Trade Gothic Light

Trade Gothic Bold

Chronicle

18 GUTTMAN COMMUNITY COLLEGE BRAND Co-branding

The Guttman Community College logo often will

appear with the University logo. Proper space

must be given to both logos, and certain scale

and alignments must be kept. The college URL

may be added as shown.

Co-brandingVertical composition.

x

xx

x

x x

x

guttman.cuny.edu

Website GUTTMAN COMMUNITY COLLEGE BRAND 19

Website

The Guttman Community College website will

extend the visibilty of the brand on the web

for an international audience. Its look and

behavior will reinforce the brand.

The color scheme is our familiar blue, orange

and cool gray. Hex colors are given on page 16.

Typefaces are Times Roman and Arial/Helvetica.

20 GUTTMAN COMMUNITY COLLEGE BRAND Letterhead

Letterhead

The Guttman Community College stationery

system should strive for consistency in both

printed and digital form. The University logo

should be included in all stationery items.

When printed, the inks are sky blue (PMS

3005U) and blue (PMS 286U).

The preferred letterhead stock is Strathmore

Writing Bright White Wove 24 lb. text weight.

If other stock is used, post-consumer waste

(PCW) content should be at least 30%.

1"

1"

1" 1"

1"

.75"

Office of the President

scott.evenbeck@guttman.cuny.eduguttman.cuny.edu

50 West 40th StreetNew York, NY 10018(646) 313-8020 Tel(212) 221-2396 Fax

Envelopes/business cards GUTTMAN COMMUNITY COLLEGE BRAND 21

Envelopes/business cards

.5"

Office of the President 50 West 40th StreetNew York, NY 10018guttman.cuny.edu

.5"

.5"

.5"

.375"

.375"

.375" .375"

Scott E. EvenbeckPresidentStella and Charles Guttman Community Collegescott.evenbeck@guttman.cuny.edu

50 West 40th StreetNew York, NY 10018(646) 313-8020 Tel(212) 221-2396 Fax

guttman.cuny.edu

22 GUTTMAN COMMUNITY COLLEGE BRAND Promotional items

Promotional itemsVariety of reproduction methods.

For reproduction on a greater variety of surfaces,

such as cotton, vinyl, leather or canvas, the

usual printing methods are often not applicable.

Alternative reproduction methods such as

silkscreen, foil-stamping and embroidery require

art files formatted as digital vector art.

The full-color version should be used whenever

possible. A blue, black and white version are

also permitted.

Shown are five examples of acceptable logo

positioning on promotional items.

Promotional items GUTTMAN COMMUNITY COLLEGE BRAND 23

24 GUTTMAN COMMUNITY COLLEGE BRAND Digital display

Digital displayOnscreen, video, and electronic signage.

The logo will appear on video monitors and

electronic signage throughout the campus.

The logo should be given proper space around

it in relationship to the edge of the screen. A safe

distance to the edge equals at least (x), or the

distance between the two horizontal rules.

The full-color version should be used whenever

possible. Hexadecimal colors are given on

page 16.

Current logo art and CUNY campaign graphics for

print and web, as well as for individual college identity

programs, are available for download at cuny.edu/id.

Although we have attempted to cover the majority

of identity and brand reproduction instances, this

document does not cover all situations. For inquiries

about situations that are not addressed by these

guidelines, please e-mail michael.tashji@cuny.edu.

Other requests for creative and design support

may be made through cuny.edu/services.

Office of Communications and Marketing

© 2014 The City University of New York

AppendixOther resources.