ImagesThere are many images on this contents page as the images relate to the page that a certain band/artist will be featured on. The main image is of ‘The All-American Rejects’ and it is the largest image on the page, so out eyes are immediately drawn to their picture. It is quite a lively and fun picture implying that their feature will be quite upbeat and entertaining. The smaller images on the page are of other artists that are in the magazine. The page numbers and pictures are in order of appearance in the magazine, apart from ‘The All-American Rejects’ who do not fit the order to further exaggerate the importance of them in the magazine. All of the images are quite colourful and show the artists wither in a photo-shoot or mid performance. For example the picture named ‘Green Day’ shows Billie Joe Armstrong playing his yellow guitar, whilst the one captioned ‘Every Time I Die’ has a more serious feel to the picture, suggesting the feature may be more in depth. There is not much of a colour scheme in the images as the page is quite busy, the lack of a colour scheme implies that the magazine is purposefully disorganised, fun and entertaining. The amount of pictures attracts the readers attention as if they see a picture of someone they like they will be ore likely to buy the magazine and read their feature.

Colour SchemeThe contents page does not have much of a colour scheme and is quite visually busy, there are many pictures creating a more visual image than lots of writing. A colour that stands out a lot is yellow as it is a very vibrant colour and attracts our attention. Therefore we immediately look at the title ‘Contents’, the subheading ‘THIS WEEK’ and the page numbers. This is also because against the black writing the yellow is more prominent. It does not look very professional but it is evident that that is the look Kerrang magazine goes for. The white background is very plain and simple so that more information and pictures can be put over it and whilst it looks busy it is not over powering. The lack of colour scheme allows the reader to look all around the page without having to focus on one thing, despite the main image on ‘The All-American Rejects’. Kerrang magazines do not normally have a colour scheme as they don’t want it to look polished.

TextThere is not much text on the page as it is mainly pictures. However,

the text reading ‘THIS WEEK’ is the main text that we are meant to read. The yellow background with black text makes this obvious to us.

The text shows what will be in the magazine (the articles that don’t have a picture related to them, as they are probably less important).

The sub headings used eg ‘Feedback’, ‘News’, ‘Line Reviews’ etc. have a reversed colour scheme to ‘THIS WEEK’ to signify they are the sub

headings to that as instead of having black text on a yellow box, there is yellow text on a black box. The page numbers allow us to see which

page we want to go to if we want to read a particular article. Additionally, the captions and page numbers for the pictures are in

yellow writing to make them stand out over the picture. Moreover, the bold/larger font of the artist for example ‘Green Day’ means we

initially look at that as the text underneath is in smaller writing so we don’t feel obliged to read it. The text is very easy to read as it is both

against a completely plain, white background and it is also got its own section on the right centre of the page so we are not distracted whilst

reading it.

Message From the EditorOn every contents page of Kerrang magazine there is a small message from the editor. It is placed in the top left hand corner so, whilst it is out of the way of the rest of the contents

page, it still has its own space to say relevant/important information.

AdvertisementIt is placed in the bottom right hand corner so

it is not too distracting from the rest of the page. It is advertising the cheap price of

getting Kerrang delivered to your house. The orange colour of the box makes it stand out as

the magazine will want you to see it.

MastheadIt is in the top right hand corner of the page so you see it easily

and the yellow text on black background make it very easy to read.

Date and IssueThe date allows us to know when this magazine was published so we

can know when it came out as the information in the magazine will be up to date. The issue number tells us what issue the magazine is. The date of this magazine is 02/05/09 and the issue number is 1259. The

date and issue number are on the box that the mast head is on because when people read ‘Contents’ they want them to see the date

and issue number as well.

Comparison On average Kerrang’s contents pages are laid out like this unless they

have an exclusive never before seen issue and they will revolve the contents page around that. However, as this is not the case this is a

very standard contents page.

ImageThere is just one main image on this contents page meaning our eyes are immediately drawn to this image. The Image is of ‘Florence Welsh’ as she is the main story in this magazine (apart from the cover story).The image takes up a vast majority of the page, it is quite an artistic image which reflects ‘MOJO’ magazine’s sophisticated and artsy theme that runs though it. The pearls that the musician is wearing further exaggerates this sophisticated and clean image as pearls have connotations of wealth and luxury. To complement this, the black dress that she is wearing is very mature. The tightness of the dress and the length of the sleeves create a clean look along with the black dress that captures out attention as there is not other black on the page. Her red hair harmonies well with the red in the text. And is very vibrant, it is also associated with Florence as she always has very bold red hair. Moreover, the pose that she is making is very elegant and atheistic. Her side profile emphasizes her jaw line creating a strong image along with the back and arms shapes, which further highlight her strong shape.

Colour SchemeThe contents page has a very simple colour scheme of a grey background, white and red text and then the image that ties

together the red hair with the red text and a black dress. The grey background is almost silver in colour emphasizing the elegant and

sophisticated image the magazine wants to portray. As there is not much on the page we see quite a lot of the grey. Additionally, the white text of what is featured in the magazine and the mast head

‘MOJO’ stands out against the grey background as they are juxtaposing in colour. The white is also very easy to read so we can read the writing. Furthermore, the red text adds a new element to

the image and makes the contents page less boring by adding a but of colour. In addition, the Red in the text links the redness of her

hair to the text to give the contents page a more complete feel. The black dress she is wearing contrasts with the rest of the page and

adds a darker feel to the page. The black is very dark in comparison to the rest of the page created both a mature feel ad also a

empowered feel.

MastheadIt is central at the top of the page to emphasize that the magazine want it to be clear that it is for ‘MOJO’ magazine. It is in large font so it is clear, and it is white which contrasts it to the background, and also maintains the white text theme on the page. The white

font connotes purity and cleanliness. The font that the mast head is written in is very smooth and clean. It looks very tidy and

professional and it is easily recognisable as it is the font/look of the masthead on the front cover of ‘MOJO’ magazines.

Date and IssueThe date allows us to know when this magazine

was published so we can know when it came out as the information in the magazine will be

up to date. The issue number tells us what issue the magazine is.

TextThe text on the page is only written in white and red. These colours stand out well against the background so we can read them. The shape of the text fits around Florence’s body shape to create an artistic and polished look. The word ‘features’ and the page numbers are in red, as they want you to remember the page numbers so you know what page to go to. Also the red in the text links to her red hair. The white text in bold is not noticeable and it tells you what each page will be about. The bigger/bolder writing allows you to know what the small text underneath is about without having to read it. The small text gives a brief overview of that the feature will be about. It is smaller as it is not necessary to read but it is there if you want to give an insight before reading the article. There is a red line that separates the articles with the cover story and quote from Florence. This signifies that they are separate features and topics and that the cover story will be slightly different as it is the main feature of the magazine

QuoteThis quote is pulled from the interview that

Florence had on page 34. The quote is there to intrigue you to find out why Florence is saying this so that you read the interview when she

says this.

Cover StoryThe cover story of this magazine (the main story) is on page 68 and is of ‘Paul Weller’. The contents page makes it look like Florence is

the cover story, however we know she is not as the two red lines section off the cover story title, page number and information

form the rest of the page. The text is exactly like the rest of the text for the features in the magazine, however more attention is drawn to it as has the red title ‘cover story that is purposely the

same as ‘feature’ to highlight its importance.

ImageThere is just one main image on this contents page meaning our eyes are immediately drawn to this image. The Image is of ‘Duffy’ who is one of the main features in this magazine. The mid shot of her looking at the camera implies that she is looking at her readying in a positive way. However, her position of her arm in front and her other hard back holding a pink ukulele, suggests she is about to hit someone. Despite what should be an aggressive position, her smile has connotations that she is just having fun and joking. Moreover, She is grasping a pink ukulele which adds colour to the page, seeing as there is not much of it. Additionally, it adds to the fun and joking vibe as it is a bright and un-harmful colour further suggesting she is just having fun. Generally the colour pink represents love and in this case it would be her love of music which relates back to the quote in the top right hand corner of the page. The lighting of the image creates a shadow of Duffy, this creates the 3D effect that she is coming towards the audience so they can connect with her more. Her makeup, blond hair, and facial expression, along with the pink ukulele reflect the image of the ‘girl next door’ which will appeal to readers. Part of her arm covers the masthead ‘SPIN’, however it is still visible so we can recognise it, although the fact that she is covering it slightly emphasizes that she is the main focus of the page and it more important.

Colour SchemeThe contents page has quite a simple colour scheme to it. The background colour is a slightly off grey colour. This is down so

that we are not distracted from anything else on the back if there were to e a busy background, however it also allows the colour from the ukulele to stand out more. The lighting on her

is quote bright and therefore illuminates her and not the rest of the page so she is more eye catching and visible. Her outfit is very simple in colour so we don’t really look at it as our main

focus is on her face. The pink ukulele symbolises love and nurture which takes what should be a more despondent image

if the ukulele was a darker colour, and juxtaposes it with the other colours to create a playful and fun contents page. The black and blue writing is dark as it is not to distract from the main image. Moreover, the red masthead is very vibrant and

noticeable.

MastheadIn the top left hand corner of the page is the masthead

(logo of the magazine). It contrasts with the whole contents page as it is vibrant and red. The red is very

eye catching so we see it despite her hand cover some of the masthead we can still see it/read it.

QuoteThe quote in the top right hand corner is a sentence taken from her interview that will feature in the magazine. This will makes

the readers curious as to why she said this and want to read more about her interview. The quote compliments the picture especially the ukulele which she is holding. This is because the

ukulele is an instrument and she is explaining her love of music and it is pink, and pink is a loving and compassionate colour

emphasizing her love of music. Furthermore, she is defending herself with the instrument which subtly implies that she uses

music protection.

TextThe text on the left hand side of the contents page shows what will be featured in the magazine. It is in chronological order and shows Duffy at the top of the list (page 56) suggesting that she is quite important. The word ‘features’ is in large, bold and black writing and is underlined in blue, this then links the colour scheme of blue page numbers and black writing. The blue page numbers stand out a lot so you see and remember them. The writing is in black and apart from the sub-headings eg ‘Duffy’ the black does not stand out terribly, especially the information underneath. This could be to get you to read the article instead of the small blurb it gives you.

On the CoverThis tells the reader who photographed the front cover of this

magazine. There is no visual promotional features however professionals names are mentioned for any people who may

like their work and want to see more of it. The blue box that it is in is very disjointed from the rest of the page as it is a black

colour with white writing. However we can make the link between the blue page numbers, it is a bold bow but the dingy

blue colour makes it so it is not too visible.

Front CoverThe magazine front cover is of Duffy which shows she is the main focus of this magazine. Her outfit is the same however the colours on the cover are

brighter and louder.