contentsliverpool waterfront, l3 4fp . 0151 703 7232. we are. echo arena . liverpool. ... so for...
TRANSCRIPT
CONTENTS
We are Echo Arena Liverpool
Entertainment where it belongs
Liverpool sells
You’ll like working with us
Event packages
Layouts
Get closer to your audience
Part of a bigger family
Seriously green
Destination Liverpool
Map
04
06
08
10
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22
THIS BOOK BELONGS TO
With all the hard work put into creating this book it would be much appreciated - If found please return to Echo Arena Liverpool.
ECHO ARENA LIVERPOOLKINGS DOCK,
LIVERPOOL WATERFRONT, L3 4FPWWW.ECHOARENA.COM
0151 703 7232
WE ARE
ECHO ARENA LIVERPOOLEcho Arena Liverpool is one of the newest and most
prestigious venues in the UK. An interconnected venue
complex, purpose built as one of the next generation
of event venues.
Opened in 2008 with the launch event for Liverpool’s
year as Capital of Culture, Echo Arena Liverpool’s
innovative design, flexibility and sustainability
credentials combine to make a truly unique venue.
Situated on a World Heritage Waterfront, in a
pilgrimage city for music and entertainment lovers
across the world, Echo Arena Liverpool is a stunning
venue with a track record of delivering high profile,
world class events, servicing the global concert and
event industry.
Liverpool is in the Guinne
ss book of world
records for being Capital
of Pop!
More Liverpool artists have
had a number
one than any other city -
56 to date!
It always felt wrong that Liverpool, the birthplace
of popular music and home to some of the most
important icons in popular culture, from the Beatles
to the Zutons, did not have the venue it deserved. But
now our audience are making up for lost time. In 2011
we will welcome our 2 millionth customer in just over 3
years - an incredible achievement.
So for you, your team, your crew and your artists,
Liverpool will be the highlight of any tour, the event
that you will talk about for years afterwards and the
city you want to keep coming back to.
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Liverpool is the nation’s home of entertainment, a
city whose foundations are built on incredible bands,
comedians, sportsmen and entertainers. Echo Arena
Liverpool is the venue that those decades of incredible
performers deserve.
Purpose built for entertainment, this inspiring space
feels perfect, whether filled with 11,000 screaming
fans at a concert, hosting major live broadcast events
like the MOBO Awards or the MTV Europe Music
Awards or welcoming international sporting events like
World Netball Series and Davis Cup Tennis.
So for concerts, comedy, sport or family fun, Echo
Arena Liverpool is the perfect place for major events.
It doesn’t stop there, tak
e a look
at how Echo Arena has been us
ed for
conferences, exhibitions,
community
events and much more at
www.echoarena.com/f lexibility
ENTERTAINMENT WHERE IT BELONGS
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LIVERPOOL SELLS
With a dedicated Promotions Team and our own Venue
Box Office, we love selling tickets and we’re good at it!
With an audience of 2.5 million within a 30 minute
drive time of the venue, and a 110,000 strong
database, we have the contacts and the knowledge
to assist you in providing the best local promotion
possible – and nobody knows Liverpool better than us.
Using multiplatform promotion – poster, radio and
online - as well as one of the most advanced social
media set ups in the industry, selling and cross selling
is one of our biggest strengths.
Also, it’s not what you know but who you know, so
lucky for us that that our naming partner, the Liverpool
Echo, is part of the Trinity Mirror Media Group giving
us access to a major network of regional and national
titles to reach your audience.
> We interact on a daily basis
with over 20,000 facebook
and twitter followers and
we have an Echo Arena app
available on android, window
7 mobile, blackberry and
apple’s IOS platforms.
We have an average of 300,000
visitors to our web site each month
and we have a database of over
110,000 people who we e-blast
every week!
ECHOARENA.COM
Trinity Mirror plc
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Every event that takes place at Echo Arena Liverpool will receive the following as part of the event package:
And if you need anything else then we’re here to support, we can provide everything from staging to security,
merchandising to medics – just let us know what you need!
And if you need anything else then we’re here to support, we can provide everything from staging to security, merchandising to medic. Our In House Technical Team can provide full design and production to helping out with a spare mic! Just let us know what you need!
No-one likes surprises and transparency is something
we live by at Echo Arena Liverpool. Our promise to you
is that we’ll make sure that you have everything you
need to deliver a world-class event, including as much
as possible within your event package to keep those
extras to a minimum.
We’ll start by giving you consistency of contact
throughout the pre-planning process and during
the event itself to create a sense of teamwork and
commitment to you and your event, and we’ll do this
through ensuring you have a Dedicated Event Planning
Manager
At Echo Arena Liverpool we have an experienced and
dedicated team who will make your experience with
us the best it can be. Your Event Planning Manager
will be there to help you every step of the way, making
sure that your event gets the best possible assistance
and ensuring the delivery of all elements of your Event
Package.
PUBLIC STEWARDING
We’ll look after your customers from front of house and
ticket checking through to ushering, customer service,
safety management and incident response. We’ll also
work closely with third party security companies when
necessary to provide a seamless service.
POWER
Consumption is inclusive within your concert package,
we’ll also provide an electrician to supervise your
connection to the house power and be on call during
your event.
CLEANING
We’ll provide a comprehensive cleaning service for
front and back of house areas throughout your event.
RIGGING
A supervising rigger will be provided for all events –
and for concert packages this will include 2 additional
grid riggers to assist with production set up.
BACKSTAGE DRESSING ROOMS
You’ll have access to 6 VIP dressing Rooms, a green
room, kitchen and crew catering areas, 3 production
offices and a laundry facility, all available backstage
VEHICLE ACCESS
We have 1,600 car parking spaces on site, plenty of
production parking and If it’s allowed on a motorway
then it will get into the building! Your Event Planning
Manager will work with you to ensure a seamless
schedule for vehicle access before, during and after
your event.
YOU’LL LIKE WORKING WITH US !
THE EVENTPACKAGE
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EDIT
LAYOUTS
In the Round8,000 seats
Exhibition Space3,400m2
End Stage10,600 seats
Sporting Events / Flat FloorUp to 7,500 seats
See overleaf for our new
EchoTwo layout!
Your event package also
includes
Retractable Seats, Standing
for 3600, Stage, PA Wings, TV
Lighting and a Mothergrid.
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Meeting the needs of event organisers is essential
and something that we measure ourselves by at Echo
Arena Liverpool. Our approach is all about maximising
the inherent flexibility of the building, as well as
ensuring our teams work closely to understand your
requirements and deliver the needs of every single
event.
Echo Arena Liverpool offers event organisers a
number of standard layouts as well as EchoTwo, our
more intimate venue-within-a-venue, with a capacity
of up to 4,000 (see P14-15). On top of these more
standard event formats, we can also work with you to
create a unique and comprehensive layout design of
your own. From seated or standing concerts, exhibition
space and banqueting, right through to layouts for
events such as Motorcross, Tennis, Squash, Boxing
and Wrestling, Echo Arena Liverpool is flexible enough
to make your event format feel purpose built.
Flexibility has also been engineered into the venue
design, with retractable seating to maximise the floor
space, mother and daughter grids to simplify rigging
activities, and level access allowing trucks to be driven
straight onto the arena floor. Our Artist Village and
production offices are immediately next to the action
yet far enough away to be secure and with 22 VIP
boxes and additional space available in the adjacent
BT Convention Centre, Echo Arena Liverpool also has
unparalleled hospitality and backstage options.
One of our most popular layouts has been the use
of the arena ‘D End’ to create a more intimate and
exclusive event space. In fact, it’s been such a
success that we’ve decided to make it official.
And so we bring you…EchoTwo.
With a capacity of up to 4,000, EchoTwo means you
still benefit from the world class technical facilities and
support package you would receive as part of our full
arena offer, but at a more cost-effective rate, while
giving audiences the chance to get closer to their
favourite acts.
The success we’ve already had with this layout shows
the market strength for a venue of this size. Add to
that a well established brand and a fully integrated
marketing and press campaign to promote this new
offer, and we know audiences will love the chance to
get closer with EchoTwo.
EchoTwo BENEFITS
Reduced minimum guarantee / percentage
deals available
Full promotional support (as per full hall show)
Box Office support (as per full hall show)
Easy load in (x4 trucks on the floor)
The adjacent floor plan shows full details of the EchoTwo
layout. Please note that seating capacity will change depending
on layout and sightlines.
INCLUSIVE PACKAGE
UP TO 4,000 SEATS
Local Marketing Support
Event Manager
Electrician / Technician
Supervising Rigger
Rigging Overlay / Wi-Fi / Phones
4 x Follow Spots / 60’ x 40’ stage
Easy load-in x4 trucks on the floor
Extensive Dressing Rooms
3 x Production Offices
Kitchens and Crew Catering spaces
GET CLOSER TO YOUR AUDIENCE
STAGE
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PART OF A BIGGER FAMILY
Echo Arena Liverpool is big enough to stand on its
own. But we don’t have to – with our sister venue
BT Convention Centre we are Arena and Convention
Centre Liverpool. This is a unique partnership that
you can call on at any time, adding value through
supporting infrastructure, space and expertise as
required. This fantastic additional space could be
used for anything from aftershow parties and dressing
room space, to green rooms, press rooms and media
facilities.
At ACC Liverpool you can walk from the arena into
a convention centre which houses a 1,350 seat
auditorium, 18 breakout rooms and 3,750m2 of
exhibition space without having to put your coat on.
So although on our own we are one of the most
exciting venues in the UK, when you add the rest
of ACC Liverpool into the mix, you have as much
flexibility as you need.
> We interact
on a daily basis
with over 20,000
facebook and
twitter followers
N
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At Echo Arena, being green is not an add on or a
manifesto. It’s not something that we do because it’s
fashionable – it’s just who we are and how we were
built.
We know you have a choice of venues and realise
that for many, sustainability and green issues are
a key factor when deciding where to host events.
Echo Arena is one of the greenest venues in Europe,
specifically designed with the most energy efficient,
environmentally-friendly green criteria in mind.
Through initiatives such as rainwater harvesting,
wind turbines and low energy lighting we have
created a venue which produces just half the CO2
emissions it would without any environmentally-
friendly measures. Not only this, our onsite recycling
means we have also now met our target of zero
waste sent to landfill. We are the only venue in the
UK to have BREEAM and ISO14001 accreditation.
SERIOUSLYGREEN we’ve tried to
keep it pretty snappy! Bu
t
if you’re big on green, r
ead all about our
sustainability credentials
at
www.echoarena.com/sustainabilit
y
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DESTINATIONLIVERPOOL
With a rich blend of history, culture and heritage
and a vibrancy, character and energy you won’t find
anywhere else, Liverpool is unique.
As a UNESCO World Heritage City, a European
Capital of Culture and one of the World’s most
recognisable places, Liverpool has more to offer
than most major cities. Boasting two cathedrals, a
pair of Premier League football clubs, the biggest
Chinese arch outside of China, more Georgian
architecture than Bath, more Grade II listed buildings
than London and the second biggest collection
of museums and galleries outside of the capital,
Liverpool has always been special. But now,
following major regeneration projects in the city
centre in 2008, there is even more on offer.
Echo Arena Liverpool is situated at the heart of the
city on the Kings Dock complex, enjoying a campus-
style site adjacent to Liverpool’s iconic Albert Dock,
the home of Tate Liverpool, the award-winning
Beatles Story and Merseyside Maritime Museum.
Only a 5 minute walk away from the Kings Dock
and Albert Dock site is the £1 billion Liverpool ONE
Shopping District - Europe’s biggest regeneration
scheme. This unique mix of world heritage
and architectural innovation combines to offer
some of the most varied and celebrated culture,
entertainment, retail, leisure and nightlife in the
country, all on the doorstep of Echo Arena Liverpool.
And we couldn’t be more accommodating – with
over 400 hotel rooms on site, over 1,500 further
rooms within walking distance and a total of
5,000 hotel rooms throughout the city, you’ll find
everything from budget right through to boutique. WWW. ALBERT DOC K.CO M
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We are here!
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ECHO ARENA LIVERPOOLKINGS DOCK, LIVERPOOL WATERFRONT, L3 4FPWWW.ECHOARENA.COM0151 703 7232