Introduction 1Logo 2Logo placement 3Color 4Type 5Co-branding 6Website 7Letterhead 8Envelopes/business cards 9Interior signage 10Promotional items 11Video/electronic media 12

Contents

CUNY SCHOOL OF LAW BRAND 1

NYSIM graphic elementsIntroduction

Students who study at The CUNY School of Law are trained tochange the world: The school sends more graduates into public-interest and public-service practice than any other in the country.The school’s motto, “Law in the Service of Human Needs,” reflects its commitment to advancing social justice, and studentsget the opportunity to put the precept into practice by working on real-world legal problems outside the classroom. CUNY Lawstudents make their careers in immigration law, elder law andhuman-rights law. Like the University, CUNY Law has a diversefaculty, staff and student body. It welcomes students of allbackgrounds and strives to provide access to the legal professionfor communities that have been historically excluded. Establishedin 1973, the school is a national leader in progressive legaleducation. The pairing of clinical training with traditional doctrinallegal education has made its innovative curriculum a model for law schools across the country.

The school’s boldly balanced logo, grounded in the gravitas of itshistory, reflects its strong commitment to creating lawyers who can and do make a difference every day. And the school’s colorpalette—a spectrum starting with the University blue and ending

with the highlighter—represents the rational hemisphere ofhumanity. Highlighter yellow serves as a metaphor for the lawyer’severyday weapon of choice for addressing the world’s injustices.

In these pages, we provide standards for the CUNY School of Lawlogo, including versions, typefaces, colors, placement andrelational spacing. Examples of proper usage and for use withnumerous formats, including publications, the web and signs andpromotional items are provided.

The CUNY School of Law logo will often appear with the Universitylogo. With stationery, for example on letterheads, envelopes andbusiness cards, the logo will always appear. And, in such uses,standards are provided here for proper display.

The clear and unified use of the CUNY School of Law logo will givethe greater community an immediate, symbolic recognition of thisschool—where graduates will emerge as fully engaged lawyers who are ready to address the critical challenges of our time.

2 CUNY SCHOOL OF LAW BRAND Logo

LogoFor all usage.

The CUNY School of Law logo consists of several

elements: the college name; the horizontal box;

the university name; and the tagline.

The logo has four approved versions: the black

name; the gray name; the main logo; and the

full logo.

The primary typeface is Mrs. Eaves and is set in

petite caps. The university name and the tagline

are set in upper & lowercase Mrs. Eaves italic.

The main logo should be used whenever

possible. A knockout version is also permitted.

Black

Main

Gray

Full

Logo Placement CUNY SCHOOL OF LAW BRAND 3

Logo placementClear space and page placement.

It’s important that the logo be given room to

maintain its individual identity. Thus, other graphic

elements, including type, should remain outside

of a clear space that measures at least (x), or the

height of the horizontal box.

The logo should also be given proper space around

it in relationship to the edge of the page (printed

page, on screen or any other application). A safe

distance to the edge equals (2x), or twice the

height of the horizontal box.

x x

x x

x x

x x

2x 2x

2x

2x

2x

2x

2x 2x

Clear space

Page placement

4 CUNY SCHOOL OF LAW BRAND Color

The primary color for CUNY School of Law

is Highlighter (PMS 584).

Secondary colors are PMS 286, PMS 308,

PMS 322, PMS 363, PMS 348, PMS 3288,

PMS Cool Gray 3, and PMS Cool Gray 9.

Pantone numbers and hex numbers are

provided for color consistency, and should

be followed for print, electronic and all

other usage.

Color

PMS 286C100 M66 Y0 K2 / R29 G58 B131 / Hex #1D3A83

PMS 363 C68 M0 Y100 K24 / R61 G149 B57 / Hex #439539

PMS Cool Gray 9 C0 M0 Y0 K51 / R102 G111 B116 / Hex #666F74

Highlighter PMS 584 C12 M0 Y79 K6 / R208 G216 B43 / Hex #D0D82B

PMS 348 C100 M0 Y85 K24 / R00 G135 B82 / Hex #008752

PMS 322 C100 M0 Y33 K35 / R00 G123 B133 / Hex #007B85

PMS 308 C100 M5 Y0 K47 / R00 G104 B146 / Hex #006892

PMS 3288 C100 M0 Y54 K20 / R00 G142 B127 / Hex #008E7F

PMS Cool Gray 11 C0 M0 Y0 K68 / R113 G112 B115 / Hex #717073

PMS Cool Gray 3 C0 M0 Y0 K17 / R214 G219 B222 / Hex #D6DBDE

Type CUNY SCHOOL OF LAW BRAND 5

TypeIncorrect usage

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

The CUNY School of Law has a headline, a serif

and a sans serif typeface.

The headline typeface is Mrs. Eaves. It should be

used for headlines only. The college logo is typeset

in Mrs. Eaves petite caps.

The serif typeface is Chronicle. It can be used for

both body copy and headlines. The sans serif

typeface is Trade Gothic. It can be used for both

body copy and headlines.

Both the serif and sans serif typefaces are used

for the University brand standards, and also

appear in the University logo (Trade Gothic Light

and Trade Gothic Bold Condensed 20).

The serif typeface should be substituted with

Times Roman on the web. The sans serif typeface

should be substituted with Helvetica or Arial on

the web.

Trade Gothic

Chronicle

Mrs. Eaves

6 CUNY SCHOOL OF LAW BRAND Co-branding

The CUNY School of Law logo often will appear

with the University logo. Proper space must

be given to both logos, and certain scale and

allignments must be kept. The college url may

be added as shown.

Co-brandingHorizontal and vertical compositions.

law.cuny.edu

2x

2x

2x

2x

2x2x

2x 2x

2x 2x

Website CUNY SCHOOL OF LAW BRAND 7

Website

The CUNY School of Law website will extend

the visibilty of the brand on the web for an

international audience. Its look and behavior

will reinforce the brand.

The color scheme is black, blue and cool gray,

with highlight color for accent. Hex colors are

given on page 4. Typefaces are Times Roman

and Arial or Helvetica.

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Copyright © 2012 The City University of New York School of Law | 2 Court Square, Long Island City, NY 11367 | Phone: 718-340-4200All Rights Reserved. Content may not be reproduced without permission.

Law in the Service of Human Needs

T

CUNY School of Law is the premier public interest law school in the country. Our mission is to graduate outstanding public interest attorneys and to enhance the diversity of the legal profession. Our motto, “Law in the Service of Human Needs,” infuses everything we do.

AlumniEventsProfessor Caitlin BorgmannDiscusses Implications of“Personhood Amendments”

Reproductive rights legal expert CaitlinBorgmann’s essay in the MississippiLaw Journal addresses how efforts topass “personhood amendments” couldimpact the national legal and moraldebate about abortion and women’srights.

Read More »

NewsMarch 30, 2012

Looking Forward: Rhonda Copelon’sLegacy in Action and the Future ofInternational Women’s Human RightsLaw

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Eli Federman (’10) on Challenges to Preserving Religious Values

More Events »

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CUNY Law Makes Its Move

Prof. Rossein Named IndependentEEO Consultant After FederalLawsuit Decision

Judge Jackman-Brown (’86) JoinsQueens County Supreme Court

Eli Federman (’10) on Challenges to Preserving Religious Values

Prof. Cox Discusses Search forKuwait’s National Archives

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8 CUNY SCHOOL OF LAW BRAND Letterhead

Letterhead

The CUNY School of Law stationery system

should strive for consistency in both printed

and digital form. The University logo should

be included in all stationery items whenever

possible.

When printed, the inks are Pantone 584U

and Black.

The preferred letterhead stock is Strathmore

Writing Bright White Wove 24 lb. text weight.

RECOMMENDED

If other stock is used, post-consumer waste

(PCW) content should be at least 30%.

1"

.75"

1" 1"

1"

.75"

Michelle J. AndersonDean and Professor of Law, CUNY School of Law2 Court Square, Long Island City, NY 11101-4356

Tel: (718) 340-4201 / Fax: (718) 340-4482 / Email: anderson@law.cuny.edu

Envelopes/business cards CUNY SCHOOL OF LAW BRAND 9

Envelopes/business cards

.6"

Michelle J. AndersonDean and Professor of Law2 Court SquareLong Island City, NY 11101-4356

.6"

.6"

.6"

.3"

.3"

.3" .3"

Michelle J. AndersonDean and Professor of Law

2 Court Square, Long Island City, NY 11101-4356Tel: (718) 340-4201 / Fax: (718) 340-4482

Email: anderson@law.cuny.edu

10 CUNY SCHOOL OF LAW BRAND Interior signage

Interior signageFor all usage.

The logo will appear on interior signage across

the campus. Other graphic elements, including

type, should remain outside of a clear space that

measures at least (2x), or twice the height of the

horizontal box.

Primary type should be set in Trade Gothic.

Secondary type can be set in Chronicle or

Trade Gothic.

2x 2x

2x

2x

2x

2x

2x 2x

For reproduction on a greater variety of surfaces,

such as cotton, vinyl, leather or canvas, the

usual printing methods are often not applicable.

Alternative reproduction methods such as

silkscreen, foil-stamping and embroidery require

art files formatted as digital vector art.

The highlight color should be used whenever

possible. A black version and a knockout are

also permitted.

Shown are three examples of acceptable logo

positioning on promotional items.

Promotional items CUNY SCHOOL OF LAW BRAND 11

Promotional itemsVariety of reproduction methods.

12 CUNY SCHOOL OF LAW BRAND Video/electronic media

Video/electronic mediaOnscreen, video, and electronic signage.

The logo will appear on video monitors and

electronic signage throughout the campus.

The logo should be given proper space around

it in relationship to the edge of the screen. A safe

distance to the edge equals at least (2x), or twice

the height of the horizontal box.

The highlight color should be used whenever

possible. Hex colors are given on page 4.

Current logo art and CUNY campaign graphics for

print and web, as well as individual college identity

programs are available for download at cuny.edu/id

Although we have attempted to cover the majority

of identity and brand reproduction instances, this

document does not cover all situations. For inquiries

about situations that are not addressed by these

guidelines, please email michael.tashji@cuny.edu

Other requests for creative and design support

can be made through cuny.edu/services

Office of Communications and Marketing

© 2013 The City University of New York

AppendixOther resources.