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1 2013 No.2

Information Roundup 03

NO.2 2013http://wwwen.zte.com.cn/endata/magazine

11 FocusAre You Ready for the Smart Voice Era?

05 VIP VoiceTeliaSonera: Pushing the Shift to LTE

08 Cover Show

ZTE Grand Memo: Passion and Speed

Product Snapshot1717

19

ZTE Open: Opening the New Era

ZTE Grand Memo: The Ultimate Smartphone

CONTENTS

08

11

22013 No.2

Editorial BoardChairman: He ShiyouVice Chairmen: Sun Zhenge Members: Ao Wen, Chen Min, Cui Li, Ding Ning, Gao Feng, He Shiyou, Huang Xinming, Jiang Hua, Kan Yulun, Li Yuehua, Liu Guoqiang, Lv Qianhao, Ma Wenlong, Mai Donghai, Wu Haoqiang, Xiong Hui, Xiao Qihu, Yan Hua, Zhu Dongtang, Zhao Wei, Fan Hongdong, Jiang Tao

Edited by Shenzhen Editorial Office, Strategy Planning Department Editor-in-Chief: Jiang HuaDeputy Editor-in-Chief: Huang XinmingExecutive Editor: Liu YangEditor: Jin PingCirculation Manager: Wang Pingping

Address: NO. 55, Hi-tech Road South, Shenzhen, P.R.ChinaPostcode: 518057Tel: +86-755-26776663Fax: +86-755-26775217Website: wwwen.zte.com.cn/endata/magazineEmail: [email protected] Partner: Mobile InformationMagazine Editorial OfficePublishing Date: APRIL 30, 2013

Vol. 6 No. 2 (lssue 24)

Mobile World

33 Fashion

34 Showcase

21

23

Smart Gadgets21Four Trends to Watch for Mobile Social NetworkingSmartphone Trends from CES and MWC 2013

26 Design&Art26

27

29

Long Press to Unlock Your PhoneTextures Give a New Look to PhonesSound Effects on Smartphones

31 Mobile App31 Four Creative and Interesting Apps

33 Smart Life on Your Wrist

05

19

3 2013 No.2

ZTE Announces Open Firefox OS Smartphone

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ZTE Launches Grand Memo

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ZTE to Increase Smartphone Revenues by 30% in 2013

nformation RoundupI

ZTE's booth at MWC 2013

42013 No.2

ZTE and Intel in Next GenerationSmartphone Collaboration

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ZTE and Nvidia Set for "Super Phone" Debut

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ZTE Grand Era V985 Goes Offi cial in Hong Kong

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5 2013 No.2

TeliaSonera: Pushing the Shift to LTE By Liu Yang, Jin Ping

IP VoiceV

Thomas Johansson, vice president of customer products and services group procurement at TeliaSonera

62013 No.2

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7 2013 No.2

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IP VoiceV

I think it’s very important for both of us to keep up with the speed of the market and technological development.

82013 No.2

ZTE Grand MEMo

Photo: Yanjun Annoviso Model: Bruno (Fusion) Stylist: Deng Zhisong Clothing Brand: Suitsupply

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Passion and

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Cover Show

Note:The ZTE Grand Memo specifications will vary between countries.

9 2013 No.2

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over Show C

102013 No.2

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Are You Ready for the Smart Voice

Era?

ocusF

By Liu WeiCould you ever imagine that one day you might be able to speak with a machine? The

machine might understand what you are saying and offer services that you want. It’s not just the stuff of sci-fi movies. The era of smart voice is coming.

Are you ready?

11 2013 No.2

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122013 No.2

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Smart Voice Revolution� The Future Is Near

A Glimpse of Smart

Voice

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13 2013 No.2

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15 2013 No.2

� Voice Is Everything

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ocusF

Control Your Cars by Voice

162013 No.2

More and more users want to talk to smart terminals and ask them to perform tasks. Smart voice apps are bridges to connect users with their devices. Smart voice apps are transforming the mobile experience to one that is more hands-free and fun. At CES 2013, Mooly Eden, senior vice president for perceptual computing at Intel, said that voice, although still an emerging technology, could overtake touch in as little as three to five years. "Voice is the best means of communication between humans," Eden said. "We finally have enough compute power to do what we want from science fiction."

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�Z�T�E’�s� �d�r�i�v�i�n�g� �m�o�d�e� �a�l�s�o� �f�e�a�t�u�r�e�s� �a� �s�a�f�e� �d�r�i�v�i�n�g� �f�u�n�c�t�i�o�n�.� �T�h�e� �p�h�o�n�e� �c�a�n� �a�u�t�o�m�a�t�i�c�a�l�l�y� �r�e�j�e�c�t� �a�n� �i�n�c�o�m�i�n�g� �c�a�l�l� �a�n�d� �s�e�n�d� �a� �m�e�s�s�a�g�e� �s�a�y�i�n�g� “�I� �a�m� �d�r�i�v�i�n�g”� �t�o� �t�h�e� �c�a�l�l�e�r�.� �T�h�e� �a�l�e�r�t� �s�o�u�n�d�s� �f�o�r� �i�n�c�o�m�i�n�g� �m�e�s�s�a�g�e�s� �a�r�e� �m�u�t�e�d� �s�o� �t�h�a�t� �t�h�e� �d�r�i�v�e�r� �i�s� �n�o�t� �s�t�a�r�t�l�e�d�.� �T�h�e�r�e� �a�r�e� �m�a�n�y� �w�a�y�s� �t�o� �a�c�t�i�v�a�t�e� �d�r�i�v�i�n�g� �m�o�d�e�:� �t�u�r�n� �o�n� �a� �m�o�b�i�l�e� �a�p�p� �o�n� �t�h�e� �p�h�o�n�e�,� �p�u�t� �t�h�e� �p�h�o�n�e� �i�n� �t�h�e� �d�o�c�k�,� �o�r� �u�s�e� �t�h�e� �p�h�y�s�i�c�a�l� �b�u�t�t�o�n� �o�n� �t�h�e� �B�l�u�e�t�o�o�t�h�.

ZTE’s Driving Mode

Development of In-car Voice Systems�

17 2013 No.2

The smartphone market has almost been monopolized by Android and iOS. Even Windows Phone 8, which has been heavily promoted by Microsoft, hasn’t performed as well as expected. Then there are other operating systems, such as Bada, Meego, Web OS and Ubuntu Mobile OS, that haven’t made a great impact in the market. In this environment and with the support of multiple operators and phone makers, Mozilla has introduced Firefox OS. ZTE Open is the world’s first smartphone to run the operating system.

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ZTE Open:Opening the New Era

Product Snapshot

About Firefox OS�F�i�r�e�f�o�x� �u�s�e�s� �a� �L�i�n�u�x� �k�e�r�n�e�l�

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182013 No.2

Operation�O�p�e�r�a�t�i�n�g� �F�i�r�e�f�o�x� �i�s� �s�i�m�i�l�a�r� �t�o� �o�p�e�r�a�t�i�n�g� �A�n�d�r�o�i�d� �a�n�d� �i�O�S�.� �M�o�s�t� �u�s�e�r�s�

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Network GSM+UMTSProcessor 1 GHz (Qualcomm MSM7225A) Memory 256 MB RAM + 512 MB ROMOS Firefox OSCamera 3.2 MPDisplay 3.5-inch 320 × 480 TFTBattery 1200 mAhDimensions 114 × 62 × 12.5 mmWeight 120 g

Appearance �Z�T�E� �O�p�e�n’�s� �c�o�m�p�a�c�t� �s�h�a�p�e� �s�e�t�s� �i�t� �a�p�a�r�t� �f�r�o�m� �l�a�r�g�e�-�s�c�r�e�e�n� �p�h�o�n�e�s�,�

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Shooting �Z�T�E� �O�p�e�n� �h�a�s � �a � �3 �.�2 � �M�P�

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19 2013 No.2

Demand for large-screen phones has been soaring since the Samsung Galaxy Note series made phablets popular. This has encouraged Android phone makers to keep increasing the screen size. However, what makes a large-screen phone desirable? ZTE Grand Memo has the answers. It was officially launched at this year’s MWC.

ZTE Grand Memo:

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The UltimateSmartphone

Perfect Display �G�r�a�n�d� �M�e�m�o� �o�u�t�p�e�r�f�o�r�m�s� �o�t�h�e�r� �p�r�o�d�u�c�t�s� �t�h�a�t�

�h�a�v�e� �b�i�g�g�e�r� �s�c�r�e�e�n�s� �b�u�t� �l�o�w�e�r� �r�e�s�o�l�u�t�i�o�n�s� �(�b�e�c�a�u�s�e� �o�f� �c�o�s�t�)�.� �G�r�a�n�d� �M�e�m�o’�s� �5�.�7�-�i�n�c�h� �d�i�s�p�l�a�y� �w�i�t�h� �1�2�8�0� ×� �7�2�0� �p�i�x�e�l� �r�e�s�o�l�u�t�i�o�n� �c�r�e�a�t�e�s� �a� �v�i�b�r�a�n�t� �v�i�e�w�i�n�g� �e�x�p�e�r�i�e�n�c�e�.� �T�h�e� �p�i�x�e�l� �d�e�n�s�i�t�y� �o�f� �s�u�c�h� �a� �p�h�o�n�e� �r�e�a�c�h�e�s� �2�5�7� �p�p�i�,� �s�o� �y�o�u� �h�a�r�d�l�y� �s�e�e� �a�n�y� �p�i�x�e�l� �p�o�i�n�t�s�.� � �R�e�a�d�i�n�g� �f�r�o�m� �t�h�e� �s�c�r�e�e�n� �i�s� �l�i�k�e� �r�e�a�d�i�n�g� �r�e�a�l� �p�a�p�e�r�.� �U�s�e�r�s� �c�a�n� �e�n�j�o�y� �a� �s�a�t�i�s�f�y�i�n�g� �e�x�p�e�r�i�e�n�c�e� �i�n� �w�e�b� �s�u�r�f�i�n�g�,� �v�i�d�e�o� �p�l�a�y�b�a�c�k� �o�r� �s�o�c�i�a�l� �n�e�t�w�o�r�k�i�n�g�.�

Long Duration �G�r�a�n�d� �M�e�m�o� �h�a�s� �a� �3�2�0�0� �m�A�h� �l�a�r�g�e�-�c�a�p�a�c�i�t�y� �b�a�t�t�e�r�y�.� �T�h�e� �Q�u�a�l�c�o�m�m�

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Product Snapshot

202013 No.2

Outstanding Performance �G�r�a�n�d� �M�e�m�o� �s�p�o�r�t�s� �a� �Q�u�a�l�c�o�m�m� �1�.�7� �G�H�z�

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Note: Grand Memo will be released with different specifications for different countries around the world.

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Network GSM/UMTS/LTEProcessor 1.7 GHz quad-core Qualcomm APQ8064 Memory 1 GB RAM + 16 GB ROMOS Android 4.1Camera 13 MPDisplay 5.7-inch 1280 × 720 TFTBattery 3200 mAhDimensions 159.9 × 82.6 × 8.5 mmWeight 195 g

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mart GadgetsS

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SoLoMo: Location-based Social Networks

Four Trends to Watch for Mobile Social Networking

By Lin Shujie

Social networking has become the most popular internet activity. Facebook has more than 1 billion users who are active each month, about one in every seven people on earth. Meanwhile, the increasing penetration of smartphones and tablets has meant that many of the consumption behaviors associated with PCs are being transferred to mobile devices. Mobile terminals are the best platforms for social networking and create greater possibilities for social networking. How will mobile social networking develop in the future?

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21 2013 No.2

222013 No.2

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Mobile Social Shopping and Gaming

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23 2013 No.2

Smartphone Trends from CES and MWC 2013

By Yu Yue, Tang Shunyu and Tang KaipingEvery year, the two most important exhibitions in the digital and mobile industry are the Consumer Electronics

Show and Mobile World Congress. CES is held each January in Las Vegas, and MWC is held each February in Barcelona. This year, prominent manufacturers showcased a variety of smartphones and innovative technologies

that give us a glimpse of future design trends.

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Operations Optimized for Larger Screens

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242013 No.2

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Great Camera Experience

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25 2013 No.2

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With the two exhibitions behind us, we summarized the above trends in terms of design and user experience. Imagine a more convenient, pleasant mobile life created by new technologies and designs.

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NFC: Tap to Share

Waterproof and Dustproof yet Stylish�

Driving Mode

mart GadgetsS

262013 No.2

Long Press to Unlock Your Phone

By Zhou Huihong

Slide unlocks became popular with the introduction of iPhone in 2007, but

what other ways are there to unlock a touchscreen phone? ZTE has introduced a

long-press unlock in its Mifavor user interface.

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ZTE’s long press unlock and editing interfaces

The long-press unlock is a significant feature of ZTE’s Mifavor UI that improves user experience.

The top area of the lock screen includes four screens (music control, date & time, weather, and new event)

D esign&Art

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27 2013 No.2

Textures Give a New Look to Phones

Designers change l i fe subtly, whether it is ever more fascinating cars or increasingly comfortable toothbrushes. In world of mobile phones, design has evolved from bulky and square to thin candy bar, flipper, and slider to today’s large-screen smartphones. However, handset designs are becoming increasingly homogeneous, and designers have to come up with intriguing concepts to win over buyers.

“In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of curtains and sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human creation that ends up expressing itself in successive outer layers of the product or service. ”

—Steve Jobs

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282013 No.2

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Genuine and imitated metals

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Baby skin

Genuine and imitation ceramics

Innovative design, both inside and out, can transform a product and enhance user experience.

29 2013 No.2

Sound Effects on Smartphones By Zhang Haiyuan

MP3 players have been steadily becoming less popular for many years, and a majority of people have turned to mobile phones to listen to music. Smartphone hardware is being continually upgraded, and more attention is being paid to smartphone audio processing.

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Upgraded hardware and operating systems allow a mobile phone to have more multimedia features and become a mobile theatre. Sound effect processor can make sounds more beautiful, but phone chips also need improving, no matter how good the software configuration is. As users demand higher entertainment performance, more phones will come with professional music chips to create rich sound effects.

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Sound Effects and Handset Makers

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Beats Audio

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Digital Sound Effects

Four Creative and Interesting Appsand Interesting Apps

1 Second Everyday: Shoot a Film for Yourself

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obile App

By Zhou Mian

M

As mobile technology evolves, a wide range of apps have been designed to make mobile phones more powerful. With these apps, people can use their mobile phone not only to make calls but also to surf the web, listen to music, and take pictures. Here, we introduce some lesser-known apps that are both novel and interesting.

31 2013 No.2

These apps are novel. A few years ago, y o u m i g h t have thought that such ideas were absurd, but now they have become reality. So if y o u h a v e a n o v e l i d e a , pursue it and perhaps one day your app will become hot.

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322013 No.2

Save Publishing: Finding Tweetables

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33 2013 No.2

By hipanda

Smart Life on Your Wristt

Wearable smart devices, particularly smart watches, came into the spotlight at the Consumer Electronics Show 2013. Future smart watches will be able to communicate with your smartphone and will redefine what a wristwatch is.

A Smartphone-like Experience  

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