contents distribution case study: mpaa & korean...

Contents Distribution

Contents DistributionCase Study: MPAA & Korean Government

March, 2016

Jay LeeVP, Theatrical Distribution


BLOOMSBURYWELCOMES

YOU!


ABOUTBLOOMSBURY

The Leading Contents Aggregator in Emerging Markets

Bloomsbury is a leading international distributor of feature film and TV series for Mongolia cinemas and

media platforms.

Empowered by fast growing digital technology, Bloomsbury expanded

its business area from conventional exhibition to newly emerging digital windows, such as IPTV, digital cable

TV, linear TV and OTT platforms.


Strategic Partners


We Do These Things: Live-Action Motion Pictures


We Do These Things: Animated Films


We Do These Things: TV Dramas


We Do These Things: Documentaries


World’s six largest broadcasting and cable company

COMCAST $74BComcast CableNBC Universal

The Walt Disney Company $52BThe Walt Disney Studios

Disney Media Networks – ABC, ESPN

Walt Disney Park and ResortsDisney Consumer Product

News Corporation $33BNews Corp – Magazines &

Newspapers21st Century Fox

Filmed Entertainment & Television

In terms of Revenue

Contents DistributionTime Warner $29B

HBO, TBS, Warner Bros. Entertainment

• WB Pictures• WB Television• WB Home Ent

CBS $15B Viacom $13BMTV, Nickelodeon, BET

Paramount Pictures

SONY ¥8trillionSony Pictures Entertainment

Sony Pictures TelevisionSony Music Entertainment

Sony Computer Entertainment


ABOUTFILM DISTRIBUTION There are so many things we love

about movies


2015 Box Office

SOURCE: PWC-Global Entertainment and Media Outlook

$11.6B

$35B


Theatrical Window

HBO

PAY TV Free TV – Cable TV Basic Cable TV

VOD END

Local Theatrical Release

Tengis, Urgoo, Hunnu,

Gegeenten

T-VODCurrent

UnivisionCurrent

S-VOD

BLACKOUT

T-VOD LibraryUnivision Library

120 days 6 month 3 month 12 month 24 month24 month

18 month

21 month

Release Window of a MPAA Film


HOW WE DISTRIBUTE? Process of making a contents

available for viewing by audiences.


SONY PICTURES

Columbia Pictures

TriStar

Screen Gems

SONY CLASSIC SONY ANIMATION HOME ENTERTAINMENT

WW ACAUISITIONS

SONY PICTURES RELEASING

Corporate Structure


WOLRDWIDE(HOLLYWOOD)

DOMESTICINTERNATIONAL

(LONDON)

AP(SIN OR HK)

MONGOLIA

RUSSIA

AUSTRALIA

KOREA

EMEA LATIN AMERICA

Current Organization

16


WHAT’S NEXT? What should we do about it?


THE WORLD HAS GONE

ONLINE


What should we do about it?

SHOWCASE

INTERNATIONAL CONVENTION

LOCAL OFFICE


THE RISE OF

MULTISCREEN

Contents DistributionHow People Access the Internet (US)

DESKTOP AND LATOP

DESKTOP AND LATOP

DESKTOP AND LATOP

DESKTOP AND LATOP

SMARTPHONESMARTPHONE

SMARTPHONE

SMARTPHONE

TABLETTABLET

TABLET

TABLET

0

10

20

30

40

50

60

70

80

90

100

2005 2009 2013 2017


Who Uses the Internet? (US)

61

80%*

2008 2014

SOURCE: WIKIPEDIA INTERNET USAGE IN DEVELOPED WORLD

* That’s more than the % of

people who use a car.

Contents DistributionGlobal Growth of M-Commerce (US)

19%26%

0

5

10

15

20

25

30

2011 2012 2013 2014 2015 2017

MOBILE AS SHARE OF ALL E-COMMERCE

MOBILE AS SHARE OF ALL E-COMMERCE


55%of trafficis mobile

MOBLIE WEB IS

HUGEIN CONTENTS

BUSINESS

Contents DistributionGlobal Box Office, All Films (US $ Billions)

$8.8 $10.6 $10.4

$13.9

$21.0 $26.0

$0

$5

$10

$15

$20

$25

$30

$35

$40

2005 2010 2014

Domestic International

Contents DistributionGlobal Box Office Forecast Growth All Films (US $ Billions)

$8.8 $10.6 $10.4 $11.1 $11.5 $11.7

$13.9

$21.0 $26.0

$28.7 $31.3 $33.6

$0

$5

$10

$15

$20

$25

$30

$35

$40

$45

$50

2005 2010 2014 2015 2016F 2017F

Domestic International

Contents DistributionCinema-going among teens has dropped 10 places in under 10 years in things they like to do

Cinema Expo Amsterdam 2006TEEN LEISURE ACTIVITY - 2006

Coca Cola Study 2014TEEN LEISURE ACTIVITY - 2014

0102030405060708090

100

List

en to

/pla

y m

usic

Tim

e on

Inte

rnet

/…

WAT

CH T

V / D

VDs

Spen

d tim

e on

hob

bies

Hang

out

with

frie

nds a

t

Read

boo

ks /

nove

ls

Play

vid

eo g

ames

Play

spor

ts

Spen

d tim

e in

shop

ping

Eat o

ut a

t fas

t foo

d

Go to

you

th c

lubs

/ sc

outs

GO T

O T

HE C

INEM

A

Go to

Clu

bs /

nigh

t clu

bs


CASE STUDY How Korean government support

local industries?


KOFIC:Korean Film Council• http://www.kofic.or.kr/• Built up and managing the Film DB• Distributing Box Office Report• Operating Nam Yang Ju Studio• Location Incentive Program• Cracking down on Piracy• Supporting Art House Film Production• Supporting Guilds & Unions• Incubating young film industry workers. • Writer’s Guild, Director’s Guild, Actor’s Guild, etc…• VFX / SFX / Digital cinema technology• Publication

http://www.kofic.or.kr/

Contents DistributionKOCCA: Korea Creative Contents Agency• http://www.kocca.kr/• Co-Production• International Contents Markets – Supporting travel expense and

booth• BCWW, MU:CON – Organizing contents markets• KOFIC ACADEMY - Educating creators• KOFIC COMPLEX - Incubating start-ups

http://www.kocca.kr/


TV CONTENTS MARKETS

http://www.mipcom.com/

http://www.miptv.com/

http://www.mipjunior.com/

http://www.asiatvforum.com/

http://www.ibcm.tv/

http://www.bcww.kr/

http://www.hkfilmart.com/

http://www.mipcom.com/

http://www.miptv.com/

http://www.mipjunior.com/

http://www.asiatvforum.com/

http://www.ibcm.tv/

http://www.bcww.kr/

http://www.hkfilmart.com/


THANK YOU!

We are exploring unknown territory to create opportunity. Please let’s grow the market, and allow Mongolian children and families to enjoy top-quality, critically acclaimed content.


EVERYONE INVITED!

PLEASE CONTACT US

SEOUL +82 2 6419 2002HONG KONG +852 2522 9115MONGOLIA +976 7707 8188NEW YORK +1 212 245 5462

E-MAIL [email protected]

WEBPAGES www.bloomsburypartners.comwww.bloomsburymedia.com

Theatrical ExhibitionIPTVs

Cable TVsLinear TVs

Satellite TVsRight Holders

mailto:[email protected]

http://www.bloomsburypartners.com/

http://www.bloomsburymedia.com/

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