contents craft beers - age check | carlsberg we · pdf filecrafted handbook craft &...

Welcome To The Craft Beer Revolution 04The Magic Of Craft Beer 06The World Of Craft 08Who’s Drinking Craft? 10Starting Out In Craft 12Growing The Discovery 14Crafting The Experience 16Know Your Glass 18A Journey Through Craft Beer Styles 20Craft Beer, A Positive Choice 22The Food Lover’s Beer 24The Art Of Craft 26 The World In A Glass 28 Sharing Our Selection 30Light And Delicate Craft Beers 32Meet The Brewers - Jacobsen Brew House 40Balanced And Rounded Craft Beers 52Meet The Brewers - Grimbergen 58Hop Forward Zingy And Bitter Craft Beers 72Meet The Brewers - Boulevard Brewing Co. 74Rich And Full-Flavoured Craft Beers 88Useful Contacts 96

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Product Beer Style Flavour Profile ABV Format Pg

Anchor Porter American Porter Rich & Full-Flavoured 5.6% 24 x 355ml bottles 92Anchor Steam Beer California Steam Beer Balanced & Rounded 4.8% 24 x 355ml bottles 56Bee 17 Hop-Struck Pilsner Light & Delicate 4.7% 24 x 330ml cans 34Boulevard Single Wide IPA India Pale Ale Zingy & Bitter 5.7% 30l Kegs & 24 x 355ml bottles 76Boulevard Tank 7 Farmhouse Ale Saison Rich & Full-Flavoured 8.5% 24 x 355ml bottles 90Brooklyn Lager American Amber Lager Balanced & Rounded 5.2% 30l Kegs & 24 x 355ml bottles 55Brooklyn East India Pale Ale India Pale Ale Zingy & Bitter 6.9% 24 x 355ml bottles 77Charles Wells Dogfish Head DNA Anglo American India Pale Ale Zingy & Bitter 4.5% 30l Kegs & 12 x 330ml bottles 78Duvel Golden Ale Rich & Full-Flavoured 8.5% 24 x 330ml bottles 93Erdinger Weissbier Wheat Beer Light & Delicate 5.3% 30l Kegs & 12 x 500ml bottles 38Flying Dog Easy IPA India Pale Ale Zingy & Bitter 4.7% 30l Kegs 24 x 355ml bottles 79Flying Dog Snake Dog IPA India Pale Ale Zingy & Bitter 7.1% 24 x 355ml bottles 81Founders All Day IPA India Pale Ale Zingy & Bitter 4.7% 30l Kegs & 24 x 355ml bottles 82Frontier Craft Lager Light & Delicate 4.5% 30l Kegs 37Goose Island Honkers Ale English-style Bitter Balanced & Rounded 4.3% 24 x 355ml bottles 57Goose Island India Pale Ale India Pale Ale Zingy & Bitter 5.9% 24 x 355ml bottles 83Grimbergen Blonde Belgian Ale Balanced & Rounded 6.7% 20l Kegs 24 x 330ml bottles 60Innis & Gunn Original Oak-aged Ale Rich & Full-Flavoured 6.6% 12 x 330ml bottles 94Jack Brand Dry Hopped Lager Craft Lager Light & Delicate 4.2% 30l Kegs 39Jacobsen Saaz Blonde Golden Belgian-style Ale Balanced & Rounded 7.1% 15 x 500ml bottles 63Jacobsen Velvet Smooth Pale Ale Light & Delicate 5.9% 15 x 500ml bottles 42Korev Helles-style Lager Light & Delicate 4.8% 30l Kegs 44Lagunitas IPA India Pale Ale Zingy & Bitter 6.2% 24 x 355ml bottles 85Lawn Mower Amber Lager Balanced & Rounded 4.8% 24 x 330ml cans 66Liefmans Fruitesse Fruit Beer Light & Delicate 3.8% 20l Kegs & 24 x 330ml bottles 43Meantime London Pale Ale Pale Ale Balanced & Rounded 4.3% 50l Kegs & 24 x 330ml bottles 64Noble English Craft Lager Craft Lager Light & Delicate 5.0% 50l Kegs & 12 x 330ml bottles 46Portobello London Pilsner Pilsner Light & Delicate 4.6% 30l Kegs 47Revisionist Craft Lager Craft Lager Light & Delicate 4.0% 30l Kegs 48Samuel Adams Boston Lager American Craft Lager Balanced & Rounded 4.8% 30l Kegs & 24 x 330ml bottles 67Shipyard Pale Ale Pale Ale Balanced & Rounded 4.5% 30l Kegs 68Sierra Nevada Pale Ale Pale Ale Balanced & Rounded 5.6% 12 x 350ml bottles 69Stevens Point Pale Ale Pale Ale Balanced & Rounded 5.4% 24 x 355ml bottles 70Stevens Point IPA India Pale Ale Zingy & Bitter 5.6% 24 x 355ml bottles 86Thornbridge Twin Peaks Anglo American Pale Ale Zingy & Bitter 5.0% 12 x 500ml bottles 87Vedett Extra Blond Pilsner Light & Delicate 5.2% 30l Kegs & 24 x 330ml bottles 50Westmalle Dubbel Trappist Rich & Full-Flavoured 7.0% 24 x 330ml bottles 95Whitstable Bay Pale Ale Pale Ale Light & Delicate 3.9% 30l Kegs 51Yardbird Pale Ale Pale Ale Balanced & Rounded 4.0% 50l Kegs & 12 x 330ml bottles 71

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CRAFT & SPECIALITY BEERS 2015/16CRAFTED HANDBOOK

Craft beer is a broad term that refers to beers brewed in a variety of styles, mainly by small breweries around the world, who blend old traditions with exciting new ideas. Craft is growing so quickly because many people – including some who previously thought they didn’t like beer – love its flavour and the stories behind it.

Citrusy American-style pale ales are now widely available in the UK, imitated and sometimes bettered by young British breweries.

Having seen how successful microbreweries have been, some older, more traditional breweries are launching ‘craft’ ranges of their own, combining the easy-drinking refreshment of lager with the character of ale and the fresh zinginess of American craft.

Cans – once thought of as inferior to bottled or draught beers – have been innovated to improve freshness and flavour, and provide a great canvas for funkier, more eye-catching designs.

This book contains everything you need to know about how to benefit from stocking craft beer, selling it well and being part of the most exciting trend to hit beer in a generation. Enjoy!

Cheers Pete Brown

Pete Brown is a Writer, Consultant and Broadcaster who specialises in Beer, Pubs and Cider. He is the author of five-and-a-half books as well as the annual Cask Report, and numerous articles in the drinks trade press and consumer press. He is a member of the British Guild of Beer Writers and was Beer Writer of the year in 2009 and 2012.


‘Revolution’ is the only word for it. In a few short years, interesting, flavourful beer has shot from being a niche pursuit to a mainstream phenomenon.

“ With craft beer, everything is up for reinvention.” Pete Brown, award-winning beer writer

Welcome to the

REVOLUTIONBEERCRAFT

“the most exciting trend to hit beer in a generation.”

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There’s no secret to the success of craft beer; it all comes down to one word. Flavour.

For lovers of craft, it’s more than just a beer, it’s an experience. Because craft is all about:

EXPLORATION The chance to try new flavours and new styles from unfamiliar or well-known breweries. The drinker can journey through different hop varieties and malts, enjoy the seasonal, follow the enthusiasms of individual brewers or discover the different national takes on particular types of brew. Craft drinkers are adventurers. And the good pub or bar acts as the guide, navigating them to beers that will become firm favourites.

KNOWLEDGE Craft drinkers love to know their drink. Nuggets of information about the provenance, the ingredients and stories about the breweries and the brews add to their pleasure in the drink itself.

A MEETING OF MINDS Craft brewers love to experiment. And they’re not precious. They get a kick out of exchanging their ideas and their passions with their drinkers and with each other. Craft brewers make a connection and fuel the conversation.

MAGIC

The year on year growth for craft beer in the UK is 34%. (Source: CGA Brand Index MAT Data to 2014 P11)

+34%

This shouldn’t come as any surprise when you look more broadly at food and drink. Twenty years ago coffee meant Nescafé or Mellow Birds. Now we prefer a macchiato or a flat white.

Remember the story about Chicken Tikka Masala being Britain’s favourite dish? Not any more. It’s been overtaken by its hotter cousin, the Jalfrezi. Spicy Mexican food is our fastest growing cuisine, and strong mature Cheddar is taking over from the milder stuff.

We want our food and drink to taste of more. And beer is no exception. And that flavour comes in infinite variety. There’s no single style. Craft beers can be crisp and pale or dark and spicy. What unites the great ones is that they’re beers made with imagination, a spirit of experimentation and a real sense of pride. The brewer puts a little of his soul into every brew. It’s beer that’s ‘crafted’ to deliver a drink with character.

Any attempt to define ‘craft beer’ is guaranteed to generate a hot debate. For us, that’s part of the joy of it. But any drinker that ventures into the world of crafted can be sure of finding an experience that is extraordinary.

CRAFTbeer

Theof

“What unites great craft beers is that they are made with imagination, a spirit of experimentation and a real sense of pride.”

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CRAFT & SPECIALITY BEERS 2015/16CRAFTED HANDBOOKCRAFTED HANDBOOK

Take India Pale Ale – by far the most popular style of craft beer. It was an old English style, brewed primarily for export. It changed over time, and was reinvented by the first wave of American craft brewers in the 1980s. Britain rediscovered it, and started importing the American stuff. Then British brewers started making it again, but using American hops. Some of them did it so well they sold it back to America… and so it goes on! Craft beer is a constant exchange of influences and ideas.

TRYING CRAFT BEER Craft beer is an imprecise term with no technical definition. Some drinkers say they don’t know what it is exactly – but this doesn’t stop them from wanting to try it!

ENJOYABLE DISCOVERY • A quarter of British adults – some thirteen million – say they have tried craft beer in the last six months*.

• 50% of all beer drinkers say they expect craft beer to taste better than other beers - whether they’ve already tried it or not*.

• Maybe that’s why 35% of all beer drinkers say craft beer is worth paying more for*!

There’s a big overlap between craft beer and traditional British real ale. They’re not quite the same, but our real ale was the beer that first inspired American craft brewers, and there are lots of similarities between the two. The last edition of the Cask Report – the guide to the British cask ale market – asked cask drinkers about craft beer:

• 67% of cask ale drinkers have heard of craft beer, and 42% of them drink it.

• They describe craft beer as being from a small brewer or small batch or limited edition brew; or a beer you don’t find in many places.

PUSHING THE BOUNDARIES As you might expect, the first countries to embrace craft beer were those that have long been famous for brewing and drinking beer.

The modern craft beer movement began in America, about thirty years ago, before migrating to Britain and Scandinavia - the biggest export market for American craft beers after Canada.

All of these are traditionally beer-drinking countries, with some drinkers looking for an alternative to the mainstream.

But in today’s interconnected world, you don’t have to go through the same history to arrive at the same destination. Craft beer is now taking root wherever you go.

In wine-loving Spain and Italy, where people haven’t really thought seriously about beer before now, craft has the sophistication and flavour complexity of wine but at a lower alcohol level, and beer itself is new and exciting.

In hotter countries, you might think beer can only be a cool refresher. But Australia has had a booming craft scene for several years now.

And the most exciting new developments are from Brazil: at the recent Brussels Beer Challenge, Brazilian craft brewers won a surprisingly large haul of medals, brewing beer styles that originated in the UK, Belgium and Germany.

The next big thing could come from anywhere.

At the same time, craft draws on the many diverse brewing traditions from the world’s most noted beer-drinking countries. English-style ales are being brewed in Brazil; Belgian abbey-style beers are being created in America – you can even find German-style wheat beers being brewed in Australia using American hops.

Some fans think of craft beer as an American phenomenon, but it’s more useful to think of the evolution of craft as a transatlantic tennis match.

CRAFTThe

ofWORLD

Craft beer is a global movement, where brewers and drinkers on different continents use social media to talk about beers, swap ideas, even collaborate together on experimental brews.

“Craft beer has caught the imagination. And it’s here to stay.”

Craft beer commands an additional 75p to 90p a pint

+75-90p (Source: CGA Brand Index MAT to P13 2014)

*(Source: Latest Mintel research)


The appeal of craft beer is wide. The stereotypical beer nerd is way off the mark. Craft drinkers are often young and frequently affluent. When they drink, they want to drink well. They value the stories behind the breweries and the brews, they enjoy trying the new, but most of all, they want that all important hit of flavour.

Craft is uniting the sexes. More and more, craft drinkers are women. The number enjoying ‘real beer’ has doubled in two years, according to CAMRA and now almost a third are ordering themselves a beer on a night out. Craft beer offers high refreshment and lower ABV than wine or spirits. The depth and complexity of flavour make it perfect for sipping and savouring.

Man or woman, the craft drinker loves discovering, they enjoy the whole experience from learning about ingredients to the ritual of the serve. They seek out the bars and pubs that serve an interesting range and serve them well. They’re educated, connected and when they’ve found something exciting, they share. And that’s got to be good news for the pubs and bars that serve great craft.

Only a few years ago, craft beer was seen as niche - a pleasure enjoyed only by the ‘in crowd’ in uber-trendy London bars. But over the past few years, it has been gathering fans nationwide at an astonishing pace. Sales of packaged craft beer alone have grown by a whopping 154%* in the On-Trade over the last three years.

28% of beer drinkers are women (Source: Nielsen)

“ The demographic for craft beer is incredibly broad. I see it on a daily and nightly basis – the desire for different tastes and new flavours is bringing in more young people, more women, more consumers.” Vance de Bechevel – The Knott, Manchester “ Craft beer is uniting the sexes, the

number of women enjoying real beer has doubled in two years”

DrinkingCRAFT

Who’s

?

*(Source: Cask Report 2014)10/11

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CRAFT LICENSEE LYNDSEY CURRIE THE BAY HORSE, MANCHESTER

“When we started serving craft beers, we knew there must be an opportunity, but we started small. We just had a couple of the most popular: Sam Adams and Brooklyn. But it’s escalated. We rotate around our core ‘flagship’ range, changing three at a time. At first, there was a certain amount of ‘just try it and see.’ Customers would recommend beers, as well. Now we know what the ‘bankers’ are: the beers that are known and have a reputation, like Goose Island, Sierra Nevada and Stevens Point rather than the totally niche and new.”

“Having the proper glassware is fundamental to serving craft. People are attracted by the bottle designs as well, so showing off the bottles in the fridge is persuasive. We always make sure that the front of the bottle is facing the customer when we serve.”

“For anyone who is thinking about serving craft, I’d say: ‘Give it a go. Start small. Rotate your beers and see what works. Don’t give up if something doesn’t sell. Try something else. And always make sure you know what you’re serving and can recommend what new-to-craft drinkers might like’. It’s made a difference to us.”

NEW TO CRAFT DRINKER FRANCESCA McELROY Francesca tried her first craft beer on a date at the Bay Horse. Now it’s a firm favourite for a night out, relaxing with friends.

“It’s completely different to generic beer. There’s a stronger flavour. And the designs are different to mainstream beers. They’re really eye-catching. I like to know a lot about what I’m drinking, too and that’s part of the experience.”

“If I’m meeting up with friends after work, I’ll have a craft beer – Erdinger, Brooklyn or Anchor Steam. Having a craft beer is about enjoying a relaxed, social atmosphere where you can talk with your friends or enjoy a good meal.”

ESTABLISHED CRAFT DRINKER EDWIN MILES Edwin has been a confirmed craft drinker since he tried his first bottle of Thornbridge Jaipur. It’s still his favourite beer, though he loves to experiment.

“Where I grew up, there wasn’t a massive range of beers, but then I moved to Manchester. My neighbour recommended Jaipur when we were having a Christmas Eve drink a couple of years ago in a pub. There was something nice and floral about it. It smelt really good. I loved it. I was happy to move on from lager.”

“I go to places where they refresh the pale ale every two to three months because I like to try different beers. The atmosphere of the place also has to be right. When you think about craft beer, you think of wood, a cosy place. It doesn’t necessarily have to have open fires, but it has to have that cool character.”

The Bay Horse in the Northern Quarter area of central Manchester started serving a couple of craft beers as an experiment when they spotted the rising trend. Now they stock between 10 and 15 beers at any one time and haven’t looked back.

CRAFTSTARTING IN

OU

T

“ It’s definitely not just the ‘hipsters’ that are drinking craft, we’ve seen a change in the kind of crowd we’re attracting. They’re more young professionals who are less bothered about price and more about quality. Probably about a third are women”

“ There are so many different kinds of tastes that even if you don’t think you like beer, you’ll find your perfect one”

“The smell of a pale ale is just so good and it’s big and tasty. I’m always recommending beers to friends to try”


The joy of craft beer is finding the flavours that make you want to make the most of every sip. The pub or bar that makes it easy for drinkers to try new styles, find the tastes they prefer and build their knowledge of breweries and brews will be repaid with a loyal fan base. Serving crafted never has to be a hard sell.

DISCOVERYthe

GROWING

So how can you help more drinkers begin the discovery? By giving some enthusiastic guidance, piquing curiosity, and growing knowledge. MAKE CRAFT ACCESSIBLE Whatever the size of your range, make it easy for the newbies to give it a go. Pretension has no part in enjoying craft. A ‘menu’ organised by country and style helps your customer to know where to start. It doesn’t have to be formal and printed – a blackboard is fine and easy to update. Once customers know what styles they enjoy, they can move on from there.

If they want to experiment with something new, give them a taster. Letting drinkers try before they buy oozes confidence in your selection. It also lets you open the conversation – once you get them talking about what they like and what they don’t, you can steer them to the right choices.

Drinkers always say the most useful recommendations on what to drink come from knowledgeable friends or bar staff.

Staff who are unfamiliar with craft beer often make the mistake of trying to serve the newbie the beer that’s closest to lager, with the lightest flavour. This is great if you’re talking to a lager drinker, but craft doesn’t always work like that – and not everyone is coming across from lager.

You can take the conversation further and grow the knowledge with expert talks and organised tastings. For the craft drinker, a little knowledge is a lovely thing. It helps them extend their flavour comfort zone and discover new passions

It’s always good to keep your range interesting and refreshed so there’s something new to discover. Introducing seasonal specials or guest beers maintains the interest for regulars. It also gives you something to tweet about and news to liven up your Facebook page and bring fresh customers in.

But you don’t need to go wild with new beers every week. Drinkers have their favourites and want some continuity. Rotating the range and introducing new flavours once a month or so keeps the love alive.

GROW THE KNOWLEDGE

KEEP UP THE INTEREST

GIVE PERSONAL RECOMMENDATIONS

Mainstream lagerReal ale Fruity white wine such as ChardonnayDry, citrusy white like Sauvignon BlancSpicy red wine such as ShirazCiderGin

Authentic pilsner American amber ale German wheat beerAmerican-style IPAImperial stoutFruit beerHoppy IPA

IF YOU USUALLY DRINK...

YOU MAY LIKE...

“A ‘menu’ organised by country and style helps your customer to know where to start. It doesn’t have to be formal and printed - a blackboard is fine and easy to update.”

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Beer that’s crafted with care, deserves to be served with flair. Every glass should be a special experience – that’s what makes it worth a premium price.

THE RANGE Firstly, don’t stock too many different beers. Some specialist bars stock hundreds, but their audience is looking for something new and different every time.

A well-balanced range of half a dozen beers can satisfy any palate. We’ve split the Craft range by flavour profile. Choose from across these sections to create variety.

Beer menus with brief descriptions of flavour, strength and style help people order confidently, and encourage beers stocked in back-bar fridges to move a little quicker.

THE RIGHT GLASS It’s not just temperature that allows the drinker to enjoy the flavour and character. A glass is essential – crafts aren’t beers to be necked from the bottle. Glasses help retain the head and aroma and open up the flavours of the beer.

There’s a guide to the main types of glasses and how they improve the drinking pleasure of different beer styles on the next page. You may not want to hold the full range of glassware, but a selection of at least pint, steiner, tulip and pilsner glasses is a starting point for a crafted service.

Don’t forget that trial is a big part of craft discovery. Keep a rack of tasting glasses so you can give customers a try when they’re thinking of venturing into new territory.

THE RIGHT SERVE A great craft serve is about respect for the brew and a basic knowledge of the different types of beer, rather than flashy ‘cocktail’ showmanship.

For most craft beers, bottled or draught, you just pour as you would any premium beer. All you need is a touch of reverence and a room temperature glass.

There are four elements to creating a truly great craft drinking experience. TEMPERATURE Temperature is crucial to bringing out the flavour and aroma of craft beer. Serve a beer too cold and you won’t get the full impact. Serve it too warm and it won’t be as refreshing. But with such a variety of beers, there’s no simple ‘right’ answer when it comes to temperature for craft – it’s all a question of style. Generally, lighter beers, like lagers and wheat beers are best served cool (around 4.5°C) and richer beers, like porter, warm (around 12-13°C). but there are always exceptions.

Bottle conditioned beers are the exception. Bottle conditioned means a little bit of yeast is left in the bottle, which naturally carbonates the beer. For some styles of beer, swirling the last bit of liquid in the bottle and pouring the yeast into the glass enhances the flavour. For others, pouring the sediment into the glass can make the beer taste ‘off’ and you don’t want that. Knowing your beer styles is important to the good serve. But individual taste comes into play too, so it’s always worth asking the customer whether they’d prefer you to pour or pour themselves.

“While craft beer isn’t difficult to understand, it is new to a lot of people and they can feel daunted by it. It’s essential to tell your customers about your range. Display your range prominently and use beer menus or boards”

THE

experienceCRAFTING

QUICK CRAFT SERVING TEMPERATURES

Richly-flavored, very malty & high-alcohol styles

Standard ales, amber lager, dark lager, ciders

41°F

34–38°F

Pale lagers, lightest ales, sweeter fruit-flavoured lambics

Pale lagers, light beer, fruit beers, wheat beers

Beer will warm up by about 2°F when poured into a room-temperature, thin-shelled glass.

13°C

8°C

5°C

3°C

46°F

50–55°F

Tilt the glass at 45° for optimum pouring

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The right glass for the beer style is part of the magic too: it shows you treat your beers with respect and want your drinkers to enjoy them to the max. Glasses help retain the head and aroma and open up the flavours of the beer.Here’s a guide to the main types of glasses and how they improve the drinking pleasure of different beer styles. You may not want to hold the full range of glassware, but a selection of at least pint, stein, tulip and pilsner glasses is

a starting point for a Craft service. Don’t forget that trial is a big part of craft discovery. Keep a rack of tasting glasses so you can give customers a try when they’re thinking of venturing into new territory.

you

r

KNOWGLASS

Classic pint or nonick

Irish imperial pint

American shaker

Weissbier vase

SnifterAbbey goblet

Stemmed pokal

French jelly glass

TulipPilsner Handled stein

CLASSIC PINT OR NONICK Cask-conditioned bitters and lagers. The wide mouth releases the aromas and allows a satisfying sup.

STEMMED POKAL German bock-style beers. Retains the head and aroma.

ABBEY GOBLET Belgian ales, especially abbey beers. Broad brimmed to let the complex flavours open out.

PILSNER Beers with delicate flavours and effervescent heads. Shows off the colour, clarity and sparkle.

THE SNIFTER Aromatic beers such as double and imperial IPAs, Belgian ales and barley wines. Typically used for serving brandy and cognac, captures the volatiles of aromatic beers.

TULIP Strong beers. Allows swirling before tasting to release the aroma.

IRISH IMPERIAL PINT Ales, stouts and porters. Again the wide mouth releases the aroma.

FRENCH JELLY GLASS Ideal for Belgian wheat beers. Lets the flavours open out.

WEISSBIER VASE For wheat beers. Plenty of room for the fluffy head that comes with this style of beer.

HANDLED STEIN Traditional German beers. The vessel of choice at Oktoberfest throughout Southern Germany, it’s easy to handle and the hand doesn’t warm the beer.

THE AMERICAN ‘SHAKER’ US craft beers of all kinds. Practical, no nonsense and easy to hold.

“It’s absolutely critical to make sure the serving and presentation of craft beer is just right.”

Elaine Clarke – Frederiks, Liverpool

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A JOURNEY THROUGH

CRAFT BEERSTYLESLAGER Light, smooth and refreshingly carbonated, the ultimate thirst quencher on a hot day. Craft lager is an unbeatable experience.

PALE ALEHop-forward, with big fruity or spicy flavours, pale in name, but never in taste.

PILSNEROriginally brewed in Czechoslovakia, a classic style of lager: pale, golden and frothy and meant to be drunk very cold.

SAISONOriginated from ales brewed during the cooler months in Wallonia, the French-speaking region of Belgium. Generally highly carbonated, fruity and spicy.

PORTER Originally thought of as ‘nourishing’ brews, these are dark, complex, often spicy and meant for sipping slowly. They give spicy red wines like Shiraz a run for their money.

ALEAromatic and fruity, less carbonated than lager and generally drunk warmer, there’s no end to the variety from golden or amber to dark.

INDIA PALE ALE (IPA) Originally made in England for export to India, a little stronger than Pale Ale, but equally big on flavour, often citrusy or tropical fruit, a great beer for lovers of Sauvignon Blanc wine.

WHEAT BEERBrewed with malted wheat and barley, they’re effervescent, silky in the mouth and often cloudy; the perfect taste of summer.

BITTER Dry and aromatic with plenty of hop flavour, it’s the traditional taste of Britain.

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CRAFT BEER

CHOICEJANE PEYTON SCHOOL OF BOOZE

Worldwide there are at least 60 distinct styles of beer. Add the increasing number of hybrids such as Black IPA and there is no doubt that beer rules the drinks sector in the variety it offers imbibers.

Given this malty miscellany why do so many pubs in Britain offer customers such a limited choice? The default options are a mainstream bitter, an international pilsner brand, and a stout, usually Guinness. As someone who is bonkers about beer this is really disappointing especially when there are so many exciting brews available. I always walk into pubs with the thrill of anticipation, my eyes scanning the taps, and am so often disheartened to see the lacklustre selection.

Craft beer has prompted the most dynamic period in brewing and here in Britain, it is a golden age. There are more breweries per capita than any other country and Britain is the home of more styles of beer currently brewed around the world than those of any other brewing nation. These include golden ale, pale ale, India pale ale, bitter, mild, brown ale, stout and porter.

I know that many drinkers prefer the comfort factor of seeing brands they recognize and pubs need to have at least one failsafe anchor beer. But there are customers out there who like variety and are not wedded to one particular brand. While a wide range of styles in cask might be a risk for some pubs to stock, having them as keg or in bottles is an alternative. Craft beer drinkers are well-used to drinking top quality beers in a filtered format - most of them never having lived through the era when kegged ale was usually a by-word for disappointment in a glass.

In my perfect world, pubs offering a selection of styles alongside the best bitter will be the norm rather than the exception and then I will know that I live in beer heaven!

One of the joys of beer for me is its diversity - not just in flavours, aromas and ABV, but also in styles.

Jane Peyton is Britain’s Beer Sommelier of the Year, author of several books including ‘Beer o’ Clock’ and the initiator of a British national beer day - Beer Day Britain.

A POSITIVE

“ In my perfect world, pubs offering a selection of styles alongside the best bitter will be the norm rather than the exception and then I will know that I live in beer heaven!”Jane Peyton – School Of Booze

CRAFTED HANDBOOK

“Price wise a glass of fine craft beer is very competitive with a glass of not so fine wine. If your tipple happens to be beer, what a great deal you’re getting.”

Vance de Bechevel – The Knott, Manchester

A beautifully crafted beer can be sipped, savoured and enjoyed just for its flavoursome self.

But matching your craft beers with good food takes the experience to another level.

The huge variety of tastes means there’s a beer to suit whatever kind of food you serve. It doesn’t matter whether it’s a pizza or a Ploughman’s, a traditional Sunday roast or a full-on gourmet meal, the right beer can make it very special indeed.

Craft beers can go anywhere wine can go and, in many ways, the basic principle is the same: match the intensity of flavour in the food and the beer to make sure they’re in balance so one does not drown out the other. Beyond that, the only rules are the ones you and your drinkers make for yourselves. If you hold tastings with your staff and carefully create your own combinations, drinkers will quickly get enthusiastic about your recommendations.

Here are some ideas about beer styles and the types of food that make a great match;

THE

LOVER’SBEERFOOD

Roasts, sausages, smoked meats

Strong spicy foods like curry, sweet desserts like apple pie

CRAFT LAGERCrisp, smooth and carbonated: the bubbles disperse spicy or fatty food

PILSNERPale and frothy: complements, rather than dominates lighter food

WHEAT BEERSilky and citrusy: great for foods where flavours add to the experience

ALEAromatic and fruity, less carbonated. Differing in depth and intensity of flavour, there is an ale for the lightest to the heartiest meal

PALE ALEBig, fruity or spicy flavours that go well with meaty dishes and cheese

IPABig fruity flavour that balances strong or rich, sweet flavours and brings out the fiery best in spicy food

PORTERDark, rich and complex, the flavours are bold enough to hold their own with strong, meaty dishes

Mexican, Thai, BBQ, smoked or cured meats, seafood and sushi

Chicken, salads, salmon

Seafood, light creamy desserts like panna cotta

Hearty meat pies, burgers, Cheddar

Blondes for chicken and salads.Reds for seafood, chicken and burgers. Golden for spicy food. Brown ales for hearty roasts

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ARTCRAFT

TheOF

AROMA Craft beer glasses are designed to release the aroma of a particular beer. Aromas can be light and floral, richly fruity or citrusy; they can be peppery, spicy or conjure up grass or wood. The aroma has a big impact on how the drinker appreciates the flavour. Get the right glass, take a few deep sniffs and your imagination will do the rest.

TASTE Taste buds will usually detect five core tastes: bitter, salty, sour, sweet and umami (a savoury taste, like soy sauce). See which comes to the fore.

FLAVOUR Aroma and taste fuse to create the overall perception of the flavour of the beer. There are many descriptions to choose from, just like wine tasting: nutty, caramel, chocolatey, earthy, herbal, spicy, fruity, but be creative and make your descriptions individual.

MOUTHFEEL Not surprisingly, the way the body of the beer feels in your mouth: is it light, smooth and creamy, heavy, or tingly with carbonation?

HEAD The head, too, can vary from beer to beer. Rich and long-lasting, or delicate, the head holds in the aromatic quality of the beer, making each sip more flavoursome.

CLARITY A great beer can be anywhere between crystal clear to intriguingly cloudy.

COLOUR Again there’s a whole palette of colours. The classic descriptions run from straw to black via golds, ambers and browns, but be as inventive as you like.

CARBONATION Subtle and lightly carbonated or frothily effervescent, carbonation is an important part of the experience.

BALANCE The balance between malt’s sweetness and the bitterness of hops is very unique to every craft beer and preferences are very unique to every individual drinker.

Here’s an anatomy of craft beer and how it calls to the senses in many different ways. The more you can talk about both in a personal, accessible, unpretentious way, the more you can pass on the delights of great beer.

To share the enthusiasm and guide customers through the discovery of craft, you need to share the love.

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Germany is the largest hop producer in the world.

The Oktoberfest in Munich attracts 5m people a year.

The word ‘brasserie’ in France actually means ‘brewery’.

Italian craft brewer Teo Musso experimented with playing music to the yeast while fermenting to improve the brew.

Belgium has more beer brands than any other country in the world – around 400.

Swedish drinkers are among the most knowledgeable about their brews thanks to the wealth of information provided by Systembolaget, the state monopoly responsible for alcohol sales.

90% of Americans live within 10 miles of a craft brewery.

Independent brewers in the UK make more than 12,000 different beers, including seasonal brews.

Pennsylvania: Yuengling, founded in 1829, is the oldest operating brewery in the US.

A beer wave of 1.4m litres flooded streets in London in 1814 after a 3 storey high vat ruptured in the Horseshoe brewery in Tottenham Court Road.

UNITED STATES: UK:

NEW ZEALAND:

GERMANY:JAPAN:

FRANCE:

ITALY:

BELGIUM:

SWEDEN:

California has more craft breweries than any other state in the US.

Hops from the Riwaka district of Nelson are much in demand by craft brewers overseas. Eighty-five per cent of the hop crop is exported, much of it to the US.

The equivalent phrase for craft beer in Japan is ji-biru which literally means ‘local beer’.

Craft brewing really only took off in Japan in 1994 when laws prohibiting small scale breweries were abolished.


WORLD

GLASSIN A

THE

Craft beers are marching across the world. Here are some craft facts from the four corners of the globe to impress your drinkers:

90% 1994

400

85%

12,000

1829 5 million

Facts and trivia, according to Wikipedia, Beer Genie, Urban Dictionary, CGA Strategy, Good Beer Guide.

CRAFTED HANDBOOK

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At Carlsberg UK, we’ve watched the continued rise of craft beer and share the enthusiasm of beer lovers for the way it has transformed attitudes to beer. It has revitalised pubs and bars and brought back the buzz around beer. Best of all, it has brought a whole new generation into enjoying beer.


We road-tested our craft beer selection in 2014 and it proved very popular with all kinds of licensed premises.

This year we’ve kept the biggest sellers, as well as adding a broader variety of flavours and styles. There’s something here to appeal to everyone from the aficionado to someone drinking beer for the very first time, ready to have their perceptions of what beer can be shattered.

RECOMMENDING CRAFT: THE TECHNICAL STUFF The drinking experience is a personal one. But the details on craft beer labels give some useful technical information that can help you select your range and guide your customer to the right beer for the right occasion.

ALCOHOL ABV, ‘Alcohol By Volume’, is based on a precise chemical calculation. Many craft brewers experiment with higher ABVs so the range is wide.

GRAVITY A measure of the density of malt/sugar in water before fermentation. The higher the number - we use the Original Extract system (OE) - the more sugar is present. Craft beers often have a higher specific gravity.

BITTERNESS IBU, International Bittering Units, records the level of bitterness from the hops, offset by the malt – a light lager might be 5 IBU, an IPA more than 50.

COLOUR The SRM is a pretty accurate description of a beer’s colour. A reading of 1 is delicate, pale straw; more than 40 is the blackest of black.

CRAFTED HANDBOOK

SELECTIONSHARINGOUR

40+ SRM Black

12 SRM Medium Amber

20 SRM Brown

6 SRM Deep Gold

3 SRM Straw

30 SRM Dark Brown

9 SRM Pale Amber

15 SRM Dark Amber

4 SRM Gold

2 SRM Pale Straw

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Fruity, aromatic, fresh and/or slightly hoppy Pale lagers, golden and pale ales and quenching wheat beers, these hit the spot on warm days and nights and won’t overwhelm food. Our selection is a blend of styles from the Old and New Worlds of craft brewing.

34 – Bee 1737 – Frontier 38 – Erdinger Weissbier39 – Jack Brand Dry Hopped Lager 42 – Jacobsen Velvet 43 – Liefmans Fruitesse 44 – Korev 46 – Noble English Craft Lager47 – Portobello London Pilsner48 – Revisionist Craft Lager50 – Vedett Extra Blond51 – Whitstable Bay Pale Ale

CRAFTED BEERS

LIGHT& DELICATE

CRAFT BEERS

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34/35 www.backyardbrew.se

Falkenberg, Sweden

Serve cold enough to freeze the balls off a pool table.

Incoming! The Bee 17 turned out pretty much as you would expect a pilsner-style lager from the Backyard Brewery in Sweden to. While lagering the brewmaster bombards the brew with hops giving the beer its final profile. The grassy Saaz battles flowery Willamette for your nose’s attention, giving it a pleasurable sting in the tail. No wonder there’s a real buzz about this beer.

BACKYARD BREWERY SWEDEN

BEE 17

Accompaniment Good with fish, meat, veg, starters, puddings, snacks – well anything really.

Format 330ml cans

Beer style Hop-Struck Pilsner

Beer nerd info ABV 4.7% IBU 33 OE 11.3 Malts Pilsner, Münchner and Caramel

Hops Zeus, Willamette and Saaz Tasting notes Golden in colour with a pearly white

head, elegant dry body and a refreshing bitterness. Combines the elegance and drinkability of a pilsner with the charged floral nose of a dry-hopped lager.


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FULLER’S

FRONTIER

London, England

2-4°C

Frontier is unique in that it embodies a wealth of flavours, due largely to the special blend of high-quality new-world hops, and the traditional brewing style to which Fuller’s is so accustomed. The brewing process for Frontier lasts 42 days, which produces a beer with a fuller flavour compared to an average of 6 days for most mainstream lagers. We wanted to create a beer that broke through the traditions of accepted wisdom and challenged the norms associated with lager as it is recognised today.

Accompaniment Works perfectly with a juicy burger.

Format 30l kegs

Beer style Craft Lager

Beer nerd info ABV 4.5% IBU 25 Malts Pale Hops Cascade, Liberty and Willamette

Tasting notes Frontier’s aroma highlights citrus zest. Its first sip is clean and crisp, with a cool and refreshing finish. Its mouthfeel is biscuity, with a slight linger but not over bitter.

www.fullers.co.uk36/37

CRAFTED HANDBOOK CRAFT & SPECIALITY BEERS 2015/16

38/39 www.adnams.co.uk

Southwold, England

7-10°C.

ADNAMS

JACK BRAND DRY HOPPED LAGERHurray! There’s been a breakthrough! This is the first lager that we’ve ever brewed at Adnams. We didn’t just want to make any standard lager though, and using our years of brewing experience we think we’ve created something bold, bright and tasty. The Jack Brand range pays homage to the generations of brewers that have come before us, with a firm nod to our history, we’ve added an exciting slurp of ‘the modern’. Dry Hopped Lager is a double award winning beer, picking up gold awards at the International Beer Challenge and SIBA awards.

Accompaniment Our dry hopped lager works especially well with spicy foods, where its crisp bitterness cuts through the spices and keeps your palate refreshed, ready for more. It’s particularly good with Thai and Vietnamese dishes.

Format 30l kegs

Awards Gold (2014) International Beer Challenge Awards Gold (2015) SIBA Champion Pale & Golden Lager


Beer nerd info ABV 4.2% IBU 17 OE 10 Malts Pilsner and Vienna Hops Galaxy

Tasting notes Brewed with Pilsner malt – like all decent

lagers – this authentic lager is then dry hopped with Australian Galaxy hops to add big, fruity hop flavours. Dry hopping allows us to pack more of a flavour punch and adds brilliant hop aromas. It’s then ‘lagered’ (cold conditioned) to produce a full, well-rounded flavour. This golden lager is light, crisp and refreshing with subtle malty flavours and a super hoppy aroma of tropical fruits, citrus and passionfruit.

www.erdinger.de

Erding, Germany

2–4°C

WERNER BROMBACH

ERDINGER WEISSBIERThis is the classic wheat beer (Weissbier), a style of beer that uses wheat as well as barley malt, to deliver a cloudy beer with citrusy flavours. It has been lovingly produced since 1516 by the custodian of this brewing tradition – in Erding, a small town in Bavaria. Not surprisingly, this is a wonderfully honed, highly perfected product, created according to the strict Bavarian Purity Law of 1516. It’s a cereal thriller, brewed with crystal-clear water from the brewery’s own wells.

Accompaniment Add a little Bavarian oom-pah to fish, shellfish and white meats, and some extra pizazz to light curries, salads and fresh fruits.

Format 500ml bottles 30l kegs

Beer style Wheat Beer

Beer nerd info Bottle conditioned ABV 5.3% IBU 9.5 OE 12.6 Malts Pale Amber and Wheat Hops Hallertau

Tasting notes Fresh and fruity with hints of apple and

banana. Light biscuity grains, with subtle spice undertones, delivering a full, and ultimately refreshing taste.


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MORTON IBSEN / BREWERY DIRECTOR

“ The way we enjoy alcohol is changing. More and more it is enjoyed with food. We want people to think of our beers in the same way as fine wines. They won’t be disappointed.”

Morton Ibsen, Brewery Director

“In working the brewery it should be a constant purpose, regardless of immediate gain, to develop the art of making beer to the greatest possible degree of perfection so that this brewery as well as its products may ever stand out as a model and, through their example, assist in keeping beer brewing in this country at a high and honourable level”

J.C. & Carl Jacobsen

2005

OFFICIAL OPENING OF THE JACOBSEN BREW HOUSE

JACOBSENBREW HOUSESince it was established in 2005, the Jacobsen Brew House in Copenhagen has been producing brews to give the finest wines a run for their money. Named after the founder of Carlsberg JC Jacobsen, the Brew House produces subtle, complex brews, made for matching with food.

Craft beer raises a certain expectation and we want our beers to have both a consistent quality, but to be truly innovative. We’re constantly looking at different and new Nordic ingredients to create a new flavour and a new direction.

Developing the beers is always a collaborative process. Sometimes we can develop a recipe in an afternoon and know it’s right. Other times, a beer can be years in development to get the flavours and mouthfeel perfect. Velvet took three years. I don’t think there’s any beer like it anywhere. You can serve it like champagne in flutes, chilled down for half an hour in the freezer. There’s no edge of bitterness.

The Philosophy of Jacobsen

• Unlimited dedication

• Highest possible degree of perfection

• Innovative – challenge the limits for beer

• Beer that matches food

www.carlsberguk.co.uk


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Copenhagen, Denmark

6°C

JACOBSEN BREW HOUSE

JACOBSEN VELVETSince it was established in 2005, the Jacobsen Brew House in Copenhagen has been producing brews to give even the finest wines a run for their money. Developing the beers is always a collaborative process. Velvet took 3 years to develop and was launched in 2011. We don’t think there’s any beer like it anywhere. You can serve it like champagne in flutes, chilled down for half an hour in the freezer. Smooth like velvet, slightly sweet with a little acidity and no bitterness.

Accompaniment Light dishes such as fresh seafood and sushi. Can also be served as an aperitif or with creamy desserts.

Format 500ml bottles

Beer style Smooth Pale Ale without bitter hops

Beer nerd info ABV 5.9% IBU 5 OE 13.6 Malts Wheat and Barley

Hops Galaxy

Tasting notes Soft, bubbly and sweet without

bitterness. Vinous aroma with notes of passion fruit, peach and elderflower.

www.carlsberguk.co.uk www.liefmans.be/en

Oudenaarde, Belgium

Well-chilled or over ice.

LIEFMANS

LIEFMANS FRUITESSEThis unique fruit beer is brewed with love and craftsmanship that is steeped in the rich tradition of Belgium beer culture. It is matured for 12 to 18 months on the juiciest cherries and enriched with a blend of 100% natural fruit juices. Thanks to this royal selection of wild cherries, strawberries, raspberries, elderberries and bilberries, Liefmans’ master blenders have created a magnificent sweet aroma and an exceptionally refreshing fruit beer. Best served over ice.

Accompaniment This fruit-rich beer is – not surprisingly – ideal with any fruit-based desserts, absolutely gorgeous with chocolate, and even adds panache to roast turkey.


Awards Silver (2013) European Beer Star

Beer style Fruit Beer

Beer nerd info ABV 3.8% IBU 10 OE 10.9 Malts French Barley and Wheat Hops A blend of hops from Czech

Republic, Slovenia and Germany

Tasting notes A summery, refreshing Fruit Beer that

is delightfully sweet, with the sparkle of Champagne and the freshness of a nicely chilled glass of wine.


44/45 www.staustellbrewery.co.uk

ST AUSTELL BREWERY

KOREVA lager in the Helles style, Korev is a wonderful pale colour with a clean, crisp taste. A fine, refreshing lager, brewed from the heart of Cornwall. Korev (Ko-reff) is named after the Cornish word for beer. It is the first lager St Austell Brewery have brewed and is produced as a traditional lager. The whole process takes between 20 and 25 days. In comparison it takes 7 days to brew ale.

St Austell, Cornwall, England

5-7°C

Accompaniment Perfect accompaniment to spicy foods, pizza, German sausage, Bratwurst or a Cornish pasty.

Format 30l kegs

Beer style Helles-style Lager

Beer nerd info ABV 4.8% IBU 23 Malts Cornish Lager, Flaked Maize

and Caragold Hops Perle, Hersbrucker and Saaz

Tasting notes Pale, platinum gold with a delicate,

herbal, hint of honey aroma. Crisp, clean, fresh, delicate tasting.


46/47 www.portobellobrewing.com

London, England

4-6°C

PORTOBELLO BREWING COMPANY

PORTOBELLO LONDON PILSNERPortobello has long been the funky centre of London’s Notting Hill area, a bohemian, artisan quarter built around its famous market. The Portobello Brewing Company plugs straight in to that heritage: a relatively new brewery, but with great expertise. Industry veteran Rob Jenkins together with co-founder and Head Brewer Farooq Khalid manage to bring a fresh approach to the craft beer scene. Their pilsner typifies a commitment to taste, quality and innovation.

Accompaniment As adaptable as any Portobello market trader, this pilsner will do a great deal with any white meat, fish, spicy rice and pasta dishes.

Format 30l kegs

Beer style Pilsner

Beer nerd info ABV 4.6% IBU 11.7 Malts Pilsner

Hops A blend of German and Czech hops

Tasting notes Portobello Pilsner is an unashamedly

traditional Pilsner-style lager and cannot be rushed. Long cold fermentation and maturation, with our specially selected yeast, is essential to achieve the fully rounded continental flavour.

www.greeneking.co.uk

Bury St. Edmunds, England

5–7°C

GREENE KING

NOBLE ENGLISH CRAFT LAGERAn English craft lager, brewed with the lightest lager malt and the German Tettnang hop, which is famed for being one of the five ‘Noble’ hops from Continental Europe, noted for being low in bitterness and highly aromatic. Back in the reign of Henry Vlll, the English brewers of the time petitioned the King to ban the Tettnang, and the monarch declared it a ‘wicked and pernicious weed’. Greene King’s Noble proudly allows us to sample what our ancestors were denied.

Accompaniment An effortlessly aristocratic accompaniment for seafood (especially shellfish), and an elegant counterfoil to spicy dishes, particularly Thai.



Beer nerd info ABV 5.0% IBU 20 OE 11.3 Malts Lager Hops Tettnang

Tasting notes A classic English beer, despite the

aromatic invasion from the Tettnang hop – crisp, light, aromatic and refreshing.


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MARSTON’S

REVISIONISTCRAFT LAGER

Wolverhampton, England

6°C

The Marston’s mantra is ‘Fresh thinking, fresh beers’, so they gave their top brewers free rein to celebrate these principles and reinterpret classic beer styles. This lager was created at the Banks’s Park Brewery in Wolverhampton – one of Marston’s regional breweries – by Master Brewer Simon Yates, who blended the full flavour of ‘New World’ hop character with ‘Old World’ continental-style lager. The best of the old and the new.

Accompaniment The refreshing orange tang works brilliantly with duck and even Crêpe Suzette, and the dryness pings neatly off lighter meats, fish and other seafood – especially bouillabaisse.

Format 30l kegs


Beer nerd info ABV 4.0% IBU 32 OE 10 Malts Lager

Hops German Hallertau Magnum and Tradition, Slovenian Styrian and dry-hopped with British Admiral and Boadicea varieties

Tasting notes A refreshingly dry, easy-drinking lager

with a subtle orange citrus marmalade flavour and hints of honey and flowers.

www.revisionistbeers.co.uk


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Puurs, Belgium

3–6°C

From the celebrated Belgian brewery Duvel Moortgat, Vedett has always been a cult favourite: first close to home in Antwerp and Brussels, before its quirky taste and reputation for originality (including its retro design) attracted discerning drinkers throughout Belgium, and now across Europe. Vedett translates literally as ‘Star’ in both Flemish and French, and has lived up to its name as an anarchic, alternative and cool blonde beer.

Accompaniment Happy to be a co-star with great food, Vedett twinkles alongside seafood, fish, chicken, pork and Thai food – and sheds an extra sparkle on hard cheeses.


Beer style Pilsner

Beer nerd info ABV Bottle 5.2% Keg 5.0% IBU 26 OE 11.5 Malts French Barley Hops Czech and German Aromatic

Tasting notes A crisp, clean dry tasting pilsner

ensuring ultimate refreshment, with a pleasant lemony fragrance and light creamy maltiness.

DUVEL MOORTGAT

VEDETT EXTRA BLOND

www.vedett.com www.shepherdneame.co.uk

Whitstable Bay, England

9–12°C

FAVERSHAM STEAM BREWERY

WHITSTABLE BAY PALE ALEWhitstable Bay, on the north coast of Kent, is an enticing mix of cosy cottages and fisherman’s huts, a vibrant artist community and sloping shingle beaches. It is renowned for its fresh seafood, especially the local oysters, famed since Roman times and celebrated in an annual festival. This pale ale, from the Faversham Steam Brewery, adds just the right tang to perfectly accompany all the seafood that Whitstable is famous for, and more.

Accompaniment This is a seafood lovers’ dream – goes down well with fresh fish and shellfish, smoked seafood and Whitstable oysters.

Format 30l kegs

Beer style Pale Ale

Beer nerd info ABV 3.9% IBU 28 OE 10.2 Malts Ale and Crystal Hops Challenger and Styrian Golding

Tasting notes Light and refreshing. A sweet maltiness

balances perfectly with fresh pine notes provided by hops added late in the process, resulting in a light-coloured, thirst-quenching ale.

CRAFT & SPECIALITY BEERS 2015/16CRAFT BEER

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Malty, biscuity and slightly hoppy. Beers with bigger, more rounded flavours. Dominated by the New World style of craft, they combine fruity hop bitterness with biscuit or caramel maltiness.

55 – Brooklyn Lager 56 – Anchor Steam Beer 57 – Goose Island Honkers Ale60 – Grimbergen Blonde 63 – Jacobsen Saaz Blonde64 – Meantime London Pale Ale66 – Lawnmower67 – Samuel Adams Boston Lager 68 – Shipyard Pale Ale69 – Sierra Nevada Pale Ale70 – Stevens Point Pale Ale71 – Yardbird Pale Ale

BALANCEDCRAFT BEERS& rounded

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CRAFTED BEERS


www.brooklynbrewery.com

BROOKLYN BREWERY

BROOKLYN LAGERBrooklyn Lager is the flagship label of the Brooklyn Brewery, started in 1987 by Steve Hindy and Tom Potter and which, through the passion and experience of renowned brewmaster Garrett Oliver, continues to remain in the vanguard of craft beer innovation. This is New York’s ‘hometown’ beer, brewed to a recipe that reflects an era when Brooklyn was the brewing capital of the USA’s East Coast. It’s as American as you can get.

Accompaniment This beer from one of the great melting pots of the world is at home with the best of good old American cuisine from across the continent, from downhome BBQs to Tex Mex or pastrami on rye and New York pizzas.


Awards Gold (2011) Beer World Championship

Beer style American Amber Lager

Beer nerd info ABV 5.2% IBU 33 OE 13

Malts American Two-Row Hops Hallertauer Mittelfrüh,

Vanguard and Cascade

Tasting notes Amber-gold in colour: a firm malt

richness supported by a refreshing bitterness and floral hop aroma. Complemented by a relaxing hint of caramel.

Brooklyn, New York, USA

4°C

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56/57 www.anchorbrewing.com

ANCHOR BREWING

ANCHOR STEAM BEERAnchor Brewing has played a significant role in San Francisco’s history. Anchor Steam, a classic of American brewing tradition since 1896, can trace its heritage back to the California Gold Rush era. The name Steam comes from West-Coast slang – to describe beers brewed under primitive conditions. Probably referring to when beers were brewed on San Francisco rooftops with steam emanating from the open pans.

Accompaniment This Gold Rush beer lays a rip-roaring Wild West claim to hearty food like steak, lamb chops and Tex-Mex burritos.


Beer style California Steam Beer

Beer nerd info ABV 4.8% IBU 36 Malts Two-Row Pale and Caramel Hops Northern Brewer

Tasting notes Sweet caramel malt aroma along with

herbal hops. Caramel note to the flavour, with lively carbonation, balanced by the bittersweet hops. Long, clean finish.

San Francisco, California, USA

7°C

Chicago, Illinois, USA

7°C

Accompaniment This beer really adds a powerful lift-off to fish and chips, roast beef, fried chicken and BBQ food.


Awards Silver Medal 2008 & 2009 World Beer Championships, Beverage Tasting Institute.

www.gooseisland.com

GOOSE ISLAND BEER COMPANY

HONKERS ALEThe father and son team of John and Greg Hall built up Goose Island from being a well-respected Chicago Brew Pub into a world-renowned brewer. Honker’s Ale was inspired by visits to English country pubs and brings together, in perfect partnership, the traditions of English bitter and American craft brewing.

Beer style English-style Bitter

Beer nerd info ABV 4.3% IBU 30 OE 11.5 Malts Two-Row Pale, Caramel 60,

Wheat and Roasted Barley Hops Super Styrian and Styrian Golding

Tasting notes A pale amber ale with biscuity and fruity

hop aromas. Soft palate, gentle bitterness with a dry biscuit malt centre. A clean, crisp finish.


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CRAFTED BEERS

THE

BREWERSGRIMBERGEN

GRIMBERGEN, ABBOT ERIK DE SUTTER

Beer has been brewed at Grimbergen Abbey since 1128, making it one of the oldest abbey beers in the world. The symbol of both the abbey and its beers is the phoenix in recognition of its destruction by fire and rebirth three times in its history.

“ Our beers are blessed with the Grimbergen yeast. It is the yeast that gives the beers their intense aroma”

“Through good times and bad, overcoming the tragedy of three destructive fires, our dedication to brewing exceptional beers has always remained undiminished.”

1128

THE YEAR GRIMBERGENSTARTED TO BREW ITS BEER

Our beers are rooted in the stories and traditions of the Abbey. We have a huge library that provides us with the inspiration for the beers we brew today. Our brewers have been brewing for centuries, passing the knowledge down across the generations and the ingredients and the recipes are those created, enjoyed and recorded by the Medieval fathers of the Abbey. Of course, we have adopted modern brewing standards, but there is a continuity you can taste in the beers – a link to the past.

The ingredients are at the heart of Grimbergen’s exceptional flavours. In the Middle Ages, secular brewers were more heavily taxed than the abbeys. This meant the fathers could brew with more refined and better quality raw materials, making beers with a fuller, more distinctive flavour.

www.grimbergenbeer.com

CRAFTED 2015–16

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Grimbergen, near Brussels, Belgium

6°C

GRIMBERGEN

GRIMBERGEN BLONDEThis beer is living proof of the brewing expertise of the Fathers at the Grimbergen Abbey in Belgium. In centuries past, they developed their own techniques for filtering their beer, long before the technology to do so was generally available. This classic golden, top-fermented blonde beer used to be savoured only by passing pilgrims, visiting celebrants and the Fathers themselves. Now we can all appreciate their visionary skill. Amen.

Accompaniment Best shared with friends, accompanied by cheesy snacks and spicy dishes, along with reverent conversation.


Beer style Belgian Ale

Beer nerd info ABV 6.7% IBU 22 OE 14.5 Malts Barley and Wheat Malt Hops Bitter and Aromatic

Tasting notes Boasts a lovely golden-yellow robe, with

ochre glints. It is round and harmonious in the mouth. Slightly fruity, it offers the perfect balance between sweet and bitter tastes, and just the right amount of fizz.

www.grimbergenbeer.com

Awaiting excel copy


Copenhagen, Denmark

6°C

JACOBSEN BREW HOUSE

JACOBSEN SAAZ BLONDESince it was established in 2005, the Jacobsen Brew House in Copenhagen has been producing brews to give even the finest wines a run for their money. Jacobsen Saaz Blonde is brewed according to Belgian traditions for light, top-fermented beers – a beer type the Belgians call “Blonde” after the traditional French word for light. The result is a fruity aroma with dry notes of angelica root, clove and coriander.

Accompaniment Salmon and other fatty fish, braised fowl and creamy white moulded cheeses.


Beer style Golden Belgian-style Ale

Beer nerd info ABV 7.1% IBU 14 OE 14.7 Malts Pilsner, Pale Wheat, Crystal

and Caramel. Hops Saaz

Tasting notes Elegant sweetness with a balanced and

soft bitter aftertaste. Rich in fruit and spicy notes of banana, angelica, cloves and pine trees.

www.carlsberguk.co.uk62/63


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London, England

6–8°C

www.meantimebrewing.com

MEANTIME BREWING COMPANY

MEANTIME LONDON PALE ALEOne hundred and fifty years ago the new bitter beer style, Pale Ale, was so popular that brewers had to import American hops to meet demand. Meantime London Pale Ale continues that tradition by combining lots of American Cascade and Centennial hops to give it a complex citrus aroma and buckets full of local Kentish Goldings to provide the bitterness that makes the style so refreshing.

Accompaniment Think body and bite: the body from classic steak and kidney pies, curries or pasta, the bite from spicy sauces, bitter-leaf salads and mature cheese.


Beer style Pale Ale

Beer nerd info ABV 4.3% IBU 37 OE 10.9 Malts Ale, Munich and Crystal Hops American Cascade, Centennial

and Kentish Golding

Tasting notes Complex, heady mix of spearmint,

grass and ‘hop sack’ aromas, fruity citrus flavours and a bitter finish, that makes pale ale drinking a truly rewarding experience.

BREWED IN GREENWICH+0° 0MINS 30 SECS EAST


66/67 www.samueladams.com

BOSTON BEER COMPANY

SAMUEL ADAMS BOSTON LAGERSamuel Adams began in a kitchen – which is why their belief is that no dream is too big. Jim Koch, chairman of the Boston Beer Company, represents the sixth generation of this great brewing family. Their Samuel Adams Boston Lager follows the recipe of Jim’s great-great-grandfather, using only classic ingredients and hand-crafted with extraordinary care and attention to detail. This lager helped spark the American craft beer revolution that started in the 1980s.

Accompaniment Flex your mussels... This Boston-born, New England beer is brilliant with seafood, but also nestles neatly alongside cured meats, smoked sausages – and sweet desserts. What more appropriate Bostonian word to say than ‘Cheers!’


Beer style American Craft Lager

Beer nerd info ABV 4.8% IBU 30 OE 13 Malts Two-Row Pale and Caramel 60

Hops Hallertau Mittelfrüh and Tettnang Tettnanger

Tasting notes Two-row barley creates a wide spectrum

of malt flavours, slightly sweet to roasted caramel, while noble hops add citrus, floral and piney notes.

www.backyardbrew.se

Falkenberg, Sweden

Serve colder than a mother-in-law’s love.

BACKYARD BREWERY SWEDEN

LAWN MOWERThis is Swedish lager. The very first release from the refreshingly experimental Backyard Brewery in Falkenberg, is a ‘lawn mower’ beer – the term used for a crisp, pale and light tasting lager, the kind of beer you drink on a hot summer’s day after working hard in the back yard – except this one comes with bags of additional attitude. It’s loud and noisy, but the neighbours won’t mind (just as long as you invite them round to share one).

Accompaniment The Lawn Mower’s high level of caramel malt makes it an ideal complement to rich foods, especially steaks and roasts, or fish and chips. The perfect beer for English pub food, mowing the lawn is not obligatory.

Format 330ml cans

Beer style Amber Lager

Beer nerd info ABV 4.8% IBU 31 OE 11.5 Malts Pilsner, Münchner and Caramel Hops Zeus, Cascade and Amarillo

Tasting notes Fiercely bitter from generous amounts

of Zeus, Cascade and Amarillo hops, balanced by a large amber red body built by Pilsner, Caramel and Münchener malts.

Boston, Massachusetts, USA

6°C


68/69 www.sierranevada.com

SIERRA NEVADA BREWING COMPANY

SIERRA NEVADA PALE ALE A home brewer’s passion which grew into an American icon, Sierra Nevada Pale Ale has inspired countless micro-brewers. This was the original beer created by Sierra Nevada founders Ken Grossman and Paul Camusi, and the first beer brewed on their premises in 1980. Now a bona fide classic beer, and the USA’s second bestselling craft beer, it remains fresh, complex, surprising and refreshingly bold. Bottle conditioned for a more complex character.

Accompaniment Peak performance with classic combinations like grilled steak or refreshing alternatives including roasted vegetables, citrus salads and Thai curry.


Beer style Pale Ale

Beer nerd info Bottle conditioned ABV 5.6% IBU 38 OE 13.1 Malts Two-Row Pale and Caramel Hops Magnum, Perle and Cascade

Tasting notes Generous quantities of premium

Cascade hops are incorporated in a fragrant bouquet and spicy flavour with unique piney and grapefruit aromas.

www.shipyard.com

SHIPYARD BREWING COMPANY

SHIPYARD PALE ALELocated on the historic working waterfront in Portland, Maine, the Shipyard microbrewery was founded in 1994, evolving out of Federal Jack’s Restaurant and Brew Pub in nearby Kennebunk. This American Pale Ale is a variation of Shipyard’s famous Independence Pale Ale – based on the character of an American IPA, but with more subtle flavours and finish.

Accompaniment This Shipyard favourite ties up neatly alongside any hearty fare, for seafarers, stevedores or landlubbers alike, from sticky BBQ ribs or Tex-Mex food – especially fajitas – to pulled-pork sandwiches.

Format 30l kegs

Beer style Pale Ale

Beer nerd info ABV 4.5% IBU 45 OE 11.2 Malts Spring Hops Four American hops: Chinook,

Cascade, Columbus and Centennial

Tasting notes Dry-hopped with a blend of four

American hop varieties to deliver a refreshingly fruity hop flavour, with grapefruity citrus aroma.

Portland, Maine, USA

6°C

Chico, California, USA

4°C


70/71 www.pointbeer.co.uk

STEVENS POINT BREWERY

STEVENS POINT PALE ALEFrom the fiercely independent Stevens Point Brewery – proudly Wisconsin-owned for over 150 years, brewing beer for American Civil War troops and generations of peaceable folk ever since – comes this classic American Pale Ale. Handcrafted by combining special top-fermenting yeast and a dry-hopping process, with generous quantities of choice Cascade hops from the Yakima Valley.

Beer style Pale Ale

Beer nerd info ABV 5.4% IBU 33 OE 16 Malts Crystal, Two-Row Pale

and Munich Hops Cascade

Tasting notes Intriguing character, with a fragrant,

intense hop bouquet and soft malt palate that combines to create its signature flavour and taste.

Accompaniment Independent a beer this may be but it is happiest in tandem with smoke and spice: smoked meats, cheeses, spicy sausage or BBQ wings and ribs.


Awards Gold Medal (2010)

US Open Beer Silver Medal (2012) American Style Pale Ale World Beer Championships

Bury St Edmunds, England

5–7°C

GREENE KING

YARDBIRD PALE ALEThe legendary American jazz saxophonist Charlie Parker was nicknamed ‘Bird’ – short for ‘Yardbird’ – and this pale ale celebrates his pioneering spirit of invention and improvisation. Taking its cue from bold pale ales in the USA, it’s from a brand-new centre of experimentation, the St Edmunds Brewhouse, Greene King’s specialist innovation brewery. Yardbird is uplifting and inspiring, just like listening to the very best jazz on vinyl.

Accompaniment Improvise! Create unexpected harmonies with fish in creamy sauces, gourmet burgers, BBQ wings and sweet and sour. Cool...


Beer style Pale Ale

Beer nerd info ABV 4.0% IBU 48 OE 10.9 Malts Pale Hops Challenger, First Gold, Pilgrim,

Willamette, Tettnang and Cascade

Tasting notes Beebop with hops! The great mix of hops

adds fresh and bright flavours of tropical fruit, mango and grapefruit as well as underlying and balancing herbal tones and a final touch of orange peel – jazz in a glass.

www.greeneking.co.uk

Stevens Point, Wisconsin, USA

5-8°C


72/72

CRAFTED BEERS

Distinctly hoppy, strong and spicy. These are bold IPAs with citrus or tropical fruit, pine resin or spicy aromas with assertive bitterness towards the end. They can be a delightful surprise for white wine drinkers who think they don’t like beer.

76 – Boulevard Single Wide IPA 77 – Brooklyn East IPA 78 – Charles Wells Dogfish Head

DNA 79 – Flying Dog Easy IPA81 – Flying Dog Snake Dog IPA82 – Founders All Day IPA83 – Goose Island IPA 85 – Lagunitas IPA86 – Stevens Point IPA87 – Thornbridge Twin Peaks

HOP-FORWARD

BITTERCRAFT BEERS

zingy &

72/73


74/75

CRAFTED BEERS

BREWINGBOULEVARDFounded in 1989, Boulevard Brewing Company has grown to become the largest specialty brewer in the Midwest. Our mission is simple: to produce fresh, flavourful beers using the finest traditional ingredients and the best of both old and new brewing techniques.

“Boulevard beers, known for their full flavour, distinctive character, and unsurpassed quality.”

1988

OUR STORY BEGINS AS THE BREWERY IS CONSTRUCTED

The Boulevard story begins in 1988, when founder John McDonald started construction of the brewery in a turn-of-the-century brick building on Kansas City’s historic Southwest Boulevard.

A vintage Bavarian brewhouse was installed, and the first batches of beer were produced in the fall of 1989. That November, the first keg of Boulevard Pale Ale was delivered—in the back of John’s pickup truck—to a restaurant just a few blocks away.

In 2006, a major expansion adjacent to the original brewery raised Boulevard’s brewing capacity to approximately 600,000 barrels per year—a sizable increase from the 6,000 barrels contemplated in John’s original business plan. The new brewing and packaging facility is a model of sustainable urban architecture and engineering; a three-story, 70,000 square foot building housing a new, state-of-the-art 150-barrel brewhouse, packaging lines, administrative offices, and hospitality rooms.

Co.

JOHN MCDONALD / FOUNDER

74/75


76/77

Kansas City, Missouri, USA

5°C

www.boulevard.com

BOULEVARD BREWING COMPANY

SINGLE WIDE IPAOur hometown is famous for BBQs, not celebrities, biking, surfing, or subways. Boulevard earns loyal fans on our reputation for innovation, quality and authenticity. Single-Wide IPA is the perfect representation of a modern American IPA; generously dry-hopping with Centennial, Simcoe and Citra hops adds fresh citrus aroma and flavour to the traditional moderately sweet toasty malt flavour and big hop bitterness. Introduced in 2009 as our first IPA in the core lineup.

Accompaniment Chinese, Indian, pepper, garlic, beef, pork, Mexican, BBQ

Format 355ml bottles 30l kegs* *available late Summer 2015

Beer style India Pale Ale

Beer nerd info ABV 5.7% IBU 57 Malts 75% Pale, 17% Munich, 4% Wheat

2% Cara 50 and 2% Amber Hops Bravo, Zeus, Cascade, Centennial,

Simcoe and Citra

Tasting notes A golden-coloured beer with a prominent

flowery, citrusy hop aroma, a moderate caramel malt flavour and a dominant hop bitterness and flavour.

www.brooklynbrewery.com

BROOKLYN BREWERY

EAST INDIA PALE ALEPlenty of IPAs will promise you the moon and the stars, looking to seduce you with words of smashing bitterness and hops everlasting. Actually, we’re not here to “blow you away with a lupulin cannon,” or “peel the enamel off your teeth.” East IPA is a clean, drinkable IPA that’s packed with flavour and offers a bold balance, not a smack in the head. East IPA’s blend of tradition and exuberance sets the standard for hop-driven deliciousness.

Accompaniment Spicy foods, especially Thai, Indian, Vietnamese, Malaysian, Szcheuan and Mexican dishes; crab cakes, salmon, and English farmhouse Cheddar.


Awards Gold (2012)

World Beer Championships. Silver (2010) World Beer Championships.


Beer nerd info Bottle conditioned ABV 6.9% IBU 47 Malts British Pale Ale from

East Anglia Hops East Kent Golding, Willamette,

Northdown and Centennial

Tasting notes Fruit flavours delivering distinctive notes

of citrus, passion fruit and melon. With a sherbet-like tingle on the tongue, this light, spritzy brew refreshes the palate to leave a final, lingering note of biscuit.

Brooklyn, New York, USA

7°C


78/79 @dnabeerdnabeer

CHARLES WELLS DOGFISH HEAD

DNA

Accompaniment Create a funky New World pairing with pulled pork sandwiches and pizza, as well as Old World vintage Cheddar and grilled salmon – with pesto.


Beer style Anglo American India Pale Ale

Beer nerd info ABV 4.5% IBU 33 OE 10.8 Malts Maris Otter and Crystal Hops Galaxy, Challenger and Simcoe

Tasting notes A toasty nutty start before an explosion

of new world hop character with tropical fruit notes.

DNA is a unique transatlantic collaboration between the ‘off-centred’ – their word, not ours – Dogfish Head brewery, based in Delaware, and quintessential English brewer, Charles Wells: New and Old World brewers working hand in hand to create a classic IPA with an American twang. The DNA of Dogfish’s 60 Minute IPA, captured via a special reduction, has been seamlessly transplanted into the Charles Wells brewing process. The result: something very special indeed.

Bedford, England Milton, Delaware, USA

7–9°C

www.flyingdogbrewery.com

Frederick, Maryland, USA

7°C

FLYING DOG BREWERY

EASY IPA1990 saw the opening of the Flying Dog Brewpub in Aspen, Colorado. From that brewpub to a fully-fledged Denver brewery in 1994, and then to our current state-of-the-art brewing facility in Frederick, Maryland, Flying Dog continues to make sense. Easy IPA is the first beer in our Brewhouse Rarities series of staff-pitched and elected limited releases to become a part of our regular portfolio.

Accompaniment Pair this with tailgates, mowing the lawn, and anything else that calls for a light, yet flavourful, beer…… Indian and Mexican dishes, salty, fried food and BBQs.



Beer nerd info ABV 4.7% IBU 50 Malts Biscuit

Hops Proprietary blend

Tasting notes Aromas of grapefruit and subtle spice

meld into lemon and pine hop notes balanced with crisp cracker malt.


Frederick, Maryland, USA

7°C

www.flyingdogbrewery.com

FLYING DOG BREWERY

SNAKE DOG IPAMore cunning than a snake in the bush...Snake Dog India Pale Ale is a Colorado-style IPA, power-hopped with specialty hops from the Pacific Northwest. This is the brewery’s hop monster, and the citrus fruit aroma will hypnotize the senses of the most hardcore of craft drinkers. Snake Dog is also a star of Food Network. It was recently featured in the “Zoo Foods” episode of Unwrapped. Sadly, Double Dare legend Marc Summers did not make an appearance at the brewery during filming.

Accompaniment IPAs emphasize the heat in spicy foods and smooth out creamy, fatty foods. Pairs with: Mexican, Thai, curry, wasabi, buttery and spicy cheeses, exotic fruits.



Beer nerd info ABV 7.1% IBU 60 Malts 60l Caramel

Hops Warrior and Columbus

Tasting notes Big citrus (notably grapefruit) hop aroma

and flavour with caramel malt notes.

80/81


82/83

Accompaniment Indian and Mexican dishes, salty, fried food and BBQs.


www.foundersbrewing.com

Grand Rapids, Michigan, USA

7°C

Chicago, Illinois, USA

7°C

FOUNDERS BREWING COMPANY

ALL DAY IPAThe Founders Family, a group of passionate beer enthusiasts, has grown around this simple philosophy: “We don’t brew beer for the masses. Our beers are crafted for a chosen few, renegades and rebels who enjoy a beer that pushes the limits”. All Day IPA keeps your taste buds satisfied while keeping your senses sharp. Naturally brewed with a complex array of malts, grains and hops. Balanced for optimal aromatics and a clean finish.


Beer nerd info ABV 4.7% IBU 42 Malt & Hops Proprietary blend

Tasting notes Citrusy hop flavours with a crisp, but not

overwhelming bitterness.

www.gooseisland.com

GOOSE ISLAND BEER COMPANY

INDIA PALE ALE

When John Hall opened the Goose Island Brew Pub in Chicago in 1988, he was inspired by the variety and flavour of beers he had encountered on his travels in Europe. This beer is based on the original recipes used for the East India Company in the 18th century. An era when traditional English pale ales had additional hops added to help preserve them on their arduous journey to India. Goose Island IPA is regarded as a classic of this style.

Accompaniment An India Pale Ale that naturally complements all curries, but also adds its distinctive magic to pork, chicken and blue cheese.


Awards Gold Medal (2000, 2012) Great American Beer Festival Gold Medal (2010) World Beer Cup


Beer nerd info ABV 5.9% IBU 55 Malts Special Pale Hops Pilgrim, Styrian Golding,

Cascade and Centennial

Tasting notes Fruity aroma, set off by a dry malt

middle, and long hop finish.


84/85 www.lagunitas.com

LAGUNITAS BREWING COMPANY

LAGUNITAS IPATony Magee started brewing in December 1992 on his kitchen stove in the West Marin county town of Lagunitas, California. The very next December Tony got his first license to brew, then he began to brew commercially in January 1994. Tony got ejected from this West Marin location in the summer of 1995 because of the septic system’s inability to handle the process. Turns out, when the liquid started rising from the drains, the small town knew who to blame. So Tony moved everything to nearby Petaluma in Sonoma County, where we still are today.

Accompaniment Mild blue cheese or foods with strong, spicy flavour such as curry or chilli.



Beer nerd info ABV 6.2% IBU 51.5 OE 1.06 Malts Pale and Crystal

Hops Cascade and Centennial

Tasting notes A well-rounded, highly drinkable IPA. A

bit of caramel malt barley provides the richness that mellows out the twang of the hops.

Petaluma, California, USA

7 - 10°C

84/85


86/87 www.thornbridgebrewery.co.uk

Bakewell, Derbyshire, England

6°C

THORNBRIDGE BREWERY

TWIN PEAKSBeing inspired by the Sierra Nevada beers, we were fortunate enough to meet the guys leading the brewery and get an insight into their approach. A plan was hatched for the two breweries to produce a collaborative brew. We agreed to use hops from Sierra’s own supplies and malts from the UK to make a Pale Ale at 5%. After the brew we used a “Hop Torpedo” to maximise the great flavours and aromas of the hops! The result of the cross Atlantic working is “Twin Peaks” a full of flavour Pale Ale at 5% with aromas of tropical fruits.

Accompaniment Perfect accompaniment for a hot Indian curry as the hops complement the spices deliciously, as well as working to douse the fire from the chillies.


Beer style Anglo American Pale Ale

Beer nerd info ABV 5.0% IBU 40 Malts Maris Otter and Wheat

Hops Magnum, Cascade, Amarillo, Centennial and Citra

Tasting notes A Sierra Nevada collaboration with

aromas of tropical fruits - pineapple and mango balanced with the refreshing taste of lemon sherbet - refreshing and easy drinking.

Stevens Point, Wisconsin, USA 5–8°C

www.pointbeer.co.uk

STEVENS POINT BREWERY

STEVENS POINT IPAThe Stevens Point Brewery in Wisconsin, founded in 1857, is the fifth oldest continuously operating brewery remaining in the United States. The brewery takes great pride in its long history and continues to brew quality beer, including this crisp, complex India Pale Ale – goes to show everything from the ‘New World’ isn’t always new. The guy with the pointy head on the bottle isn’t Steven, by the way – he’s called Nicholas.

Accompaniment Think of this as a drinkable side-dish: a dash of fruitiness for curries and strong cheese – and naturally perfect with fruit.



Beer nerd info ABV 5.6% IBU 34 OE 13.4 Malts Two-Row Pale

Hops Magnum, Perle and Cascade

Tasting notes Dry-hopped using a complex blend

of citrusy hops. Fresh, bold and fruity, golden-orange in colour. Finish leaves a lingering, subtle hop flavour.

CRAFT & SPECIALITY BEERS 2015/16CRAFT BEER

88/88

CRAFTED BEERS

Full-bodied, rich fruits and spicy or smoky, roasted and savoury. These are beers to be sipped and savoured and show beer can go anywhere wine goes and beyond. They range from rich fruitcake tasting ales to dark chocolate porter, all with wonderful complex flavours.

90 – Boulevard Tank 7 Farmhouse Ale92 – Anchor Porter93 – Duvel94 – Innis & Gunn Original95 – Westmalle Dubbel

RICH &FULL-FLAVOURED

CRAFT BEERS

88/89


90/91 www.boulevard.com

Kansas City, Missouri, USA

5°C

BOULEVARD BREWING COMPANY

TANK 7 FARMHOUSE ALETank 7 is a strong, yet crisp and refreshing beer that combines the best of American hops with the classic fermentation aromas and flavours of Belgian Saisons. Most breweries have at least one piece of equipment that’s just a bit pernickety. At Boulevard we have fermenter number seven. Ironically, when our brewers were experimenting with variations on a traditional Belgian-style farmhouse ale, the perfect combination of elements came together in that very vessel. You could call it fate, but they called it Tank 7, and so it is.

Accompaniment Chinese, Thai, shrimps, garlic, chicken, pork, Mexican, BBQ.


Beer style Saison

Beer nerd info Bottle conditioned ABV 8.5% IBU 38 Malts 79% Pale, 18% Corn Flakes

and 3% Malted Wheat Hops Magnum, Bravo and Amarillo

Tasting notes A straw colour, light to medium-bodied

beer with a citrusy, spicy hop aroma and flavour, a soft, sweet malt finish and a prominent hop bitterness.


92/93

San Francisco, California, USA

8°C

www.anchorbrewing.com

ANCHOR BREWING

ANCHOR PORTERAnchor Porter became the first modern American porter-style beer when it was introduced in 1972. More than four decades later, Anchor Porter continues to reward those who look beyond its possibly intimidating appearance to discover a smooth, full-bodied drinkability. The definitive American Porter.

Accompaniment Pair up the full body of this porter with the oomph of BBQ meats, hams and Mexican food – while its sweet notes are delicious with chocolate and fruit desserts.


Beer style American Porter

Beer nerd info ABV 5.6% IBU 20 Malts Two-Row Pale, Caramel Black

and Chocolate Hops Northern Brewer

Tasting notes The dark malts and hops deliver

bitterness, beautifully balanced by the sweetness of rich chocolate, toffee and coffee notes. Dark in the glass, surprisingly light on the palate.

www.duvel.com

Puurs, Belgium

6°C

DUVEL MOORTGAT

DUVELBelgians acquired a taste for British ales after British soldiers introduced their beers to Belgium during World War I. Brewer Albert Moortgat used a strain of Scottish yeast to create a beer commemorating the end of the War in 1918, which he initially called ‘Victory Ale’ before one of his friends, a local shoemaker, described the beer as ‘nen echten Duvel’ or ‘a true Devil’ during a tasting. The name has stuck ever since. The beer has been perfected over time and is bottle conditioned over a 90 day period giving it a reputation of one of the best beers in the world ever.

Accompaniment You can be devil-may-care with all kinds of fish, pork and pasta dishes – and why not devils on horseback too?


Awards Superior Taste Award (2010) International Taste & Quality Institute (2013/4) UK Cool Brand listing

Beer style Golden Ale

Beer nerd info Bottle conditioned ABV 8.5% IBU 38 OE 16.9

Malts French Barley Hops Saaz and Styrian Golden

Tasting notes Beautifully balanced, light in body, pale

in colour and strong in character. The refreshing drinkability of a lager with the aromas and full body of fine ale. Slightly fruity, dry aroma, well-hopped beer and with a slightly bitter aftertaste.


94/95 www.innisandgunn.com

Edinburgh, Scotland 7–9°C

Westmalle, near Antwerp, Belgium 10–14°C

Original came about as a happy accident – in 2002 when a Scottish distillery requested a beer from the brewer to season their oak whisky casks. Months later someone sampled the beer after its time in the casks and the taste, transformed by the oak, was remarkable. Now Original is matured in both oak casks and OakeratorsTM then blended together, so that a percentage of every batch sits for weeks in cask in Scotland.

Accompaniment A mature beer that can take on the power of juicy steaks and burgers, handle the spiciest of curries, and the tastiest of grilled seafood.


Awards Grand Gold (2014) Monde Selection Awards

Beer style Oak-aged Ale

Beer nerd info ABV 6.6% IBU 18 OE 16.4 Malts I&G Ale, Crystal and Wheat Hops Super Styrian

Tasting notes Incredibly smooth taste that delivers

notes of biscuity malt and vanilla – hints of toffee and oak – swirling within a creamy, mellow character.

THE INNIS & GUNN BREWING COMPANY LTD

INNIS & GUNNORIGINAL

WESTMALLE

WESTMALLE DUBBELTrappist beer is somewhat different to an abbey beer. Out of all the beers in the world, only a handful can use the name. Westmalle Dubbel is a dark, reddish-brown Trappist beer with a secondary fermentation in the bottle. The creamy head has the fragrance of special malt and leaves an attractive lace pattern in the glass. Since 1856 the monks have been brewing a dark Trappist beer along with their table beer. Since the recipe was modified in 1926, they have been brewing slightly heavier beer. This is the foundation of today’s Dubbel.

Accompaniment Lamb, duck, steak, beef stew, venison, sausages.


Beer style Trappist

Beer nerd info ABV 7% IBU 28 Malt & Hops Proprietary blend

Tasting notes Herby and fruity with a fresh-bitter finish

a soft feel in the mouth and a long, dry aftertaste.

www.trappistwestmalle.be

CRAFTED BEERS

If you need font lenses, glassware, point of sale material or any further help, advice or support for any of our permanent brands, please contact your local Carlsberg UK sales representative or the relevant brewer or supplier using the details below and they will be happy to help.

Carlsberg UK Limited is a member of The Portman Group – promoting responsible drinking.

Supply of products and services subject to Carlsberg UK standard terms and conditions, copies available on request. All details are correct at time of going to press. Carlsberg UK reserves the right to change details without notice. For more information or support on Craft beers, please contact your local Carlsberg UK sales representative.

Promoter: Carlsberg UK Limited Jacobsen House 140 Bridge Street Northampton NN1 1PZ

CONTACTSUSEFUL

Place your Crafted orderCall the Customer Service Centre on 08457 820820

Craftythoughts?

Email us [email protected]

08457 820820

Crafted Brewers Crafted Brands Email Telephone and Suppliers Carlsberg UK Backyard Brewery, Please speak to your local Carlsberg Grimbergen and UK Sales Representative or visit Jacobsen www.carlsbergwedelivermore.co.uk Adnams Southwold Jack Brand and Lagunitas [email protected] 01502 727200American Craft Beer Company Stevens Point mark@ 07921 818 035 americancraftbeercompany.co.ukCharles Wells DNA and Erdinger [email protected] 01234 272 766Duvel Moortgat Boulevard, Duvel, Liefmans [email protected] 020 374 08479 and Vedett Fuller’s Frontier and Sierra Nevada [email protected] 0208 996 2114Greene King Goose Island, Noble [email protected] 0845 850 4545 and Yardbird James Clay Anchor, Brooklyn, Flying Dog, [email protected] 01422 377 560 Founders and WestmalleMarston’s Revisionist and Shipyard [email protected] 01902 329 477Meantime Brewing Company Meantime [email protected] 020 8293 1111Portobello Brewing Company Portobello [email protected] 0208 9692269Shepherd Neame Samuel Adams and CustomerSevices@ 01795 597000 Whitstable Bay shepherd-neame.co.ukSt Austell Korev [email protected] 0845 6035434The Innis & Gunn Innis & Gunn [email protected] 0131 220 7230 Brewing CompanyThornbridge Brewery Twin Peaks [email protected] 01629 815999

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