contents analysis 2
TRANSCRIPT
V
The masthead of Kerrang! is the
same as the one on the front
cover. It is very well know because
of its smashed look. It establishes
familiarity with the audience and
lets them know what they are
reading is what they want.
The house style of Kerrang is very clear with the black red and yellow because
the title is on black and then next to the masthead it has the word contents in
yellow. The red has been used for the page numbers and as an accent on a
badge. However unlike Q where the house style was all that was on the page
as the red isn’t the main focus of the contents there is a large blue section
they is just about the main subject of the contents. The house style is the
same in all issues of Kerrang; this lets the magazine be easily recognised by all
people.
The information that is on the
contents of Kerrang is next to
none, whereas Q went into detail.
Instead they keep it concise and
only give out the relative
information like which artist or
event is on each page just for the
convenience of the customer.
In the termination area of the page it shows how you
can subscribe for the magazine, this is a very good
technique as you almost always look at this corner of the
page. Also on the main image is a large badge that says
‘WIN!’ and below continues with some information on
how you can get the ‘You Me At Six’ clothes which is
closely related to the main image and article inside the
magazine.
This magazine exhibits the use of the Guttenberg
principle of design where as you first look at the page
you instantly look at the main image in the top left hand
corner and then your eyes gradually work their way
down the page. Because of this the designers know that
the less important things to the magazine should go in
the fallow areas of the page like the issue number date
and then the letter.
There are only two photos on this content unlike Q which usually has a lot.
However the main image is clear due to the fact that it overpowers
everything on the rest of the page and lets us know what the main article is
going to be about. The subject of the image is the band ‘You Me At Six’ and
they are well known in Kerrang magazine so it’s clear why they have a large
image on the contents. The second image is a picture took on a webcam by
the person themselves and sent into Kerrang as a letter and they have been
published on the contents.