contents · allover media has established itself as a market leader in the ever changing...
TRANSCRIPT
3 Who We Are 4 Get More From Your Media Plan 5 Our Products Gas Pump Advertising FillBoard™ Advertising Frozen Billboard™ Advertising Campaign Enhancements Truckside Advertising Indoor Advertising Community Based Media
12 Targeting Capabilities Geographic/Demographic
13 Proven Results14 Inventory Partners 15 Operational Excellence 16 Campaign Samples
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CONTENTS
Who We AreAllOver Media has established itself as a market leader in the ever changing Out-Of-Home media industry. We specialize in targeting the hard to reach “on the go” consumer by cost-effectively building your brand.
We have the most comprehensive national network of convenience stores, gas stations and fleet partners. Our OOH media line-up allows us to provide maxi-mum flexibility to create a national, regional, or local media solution.
3 Who We Are 4 Get More From Your Media Plan 5 Our Products Gas Pump Advertising FillBoard™ Advertising Frozen Billboard™ Advertising Campaign Enhancements Truckside Advertising Indoor Advertising Community Based Media
12 Targeting Capabilities Geographic/Demographic
13 Proven Results14 Inventory Partners 15 Operational Excellence 16 Campaign Samples
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Who We Are
• 50,000 Gas and C-Store Partners Nationwide• Target Both Geographically and Demographically • Deliver Programs in Every State, Every Market, Every Zip
MORE COVERAGE
MORE IMPRESSIONS• Get in Front of More Consumers • Increased Impact & Market Presence• Reinforce your Advertising Message
MORE ENGAGEMENT• Engage On-the-Go Consumers • Deliver a Captive Audience• Create Retention through Interaction
MOREGET
from your media plan.
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AllOver Media has the largest coverage of gas stations and convenience stores with nationwide coverage in every state, every market, every zip code.
• Gain a captive audience as consumers spend 3-5 minutes at the pump • Reach a broad consumer audience with consumers purchasing gas an average of 5 times a month
• Lifestyle media that reaches consumers every day where they live, work and play
Gas Pump Advertising
from your media plan.
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FillBoard™ is an AllOver Media patented product that affixes prominently to the gas nozzle handle. These platforms are effective as consumers must engage your message at least twice during the fueling process.
• Captive audience platform providing 3-5 minutes of exposure per customer
• Hands on interaction to reinforce your message
• Great complement to Pump Top or other AllOver Media OOH vehicles
FillBoard™ Advertising
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AllOver Media has exclusive partnerships with the nation’s largest ice companies. These powerful media vehicles are wrapped with vinyl advertisements and prominently displayed at gas stations, c-stores, liquor stores & marinas.
• Reaches a captive audience as consumers spend 3-5 minutes at the pump
• High impact advertising vehicle visible up to 50 yards away
• 3-D medium allows for unique creative concepts
FillBoard™ Advertising Frozen Billboard™ Advertising
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ClingsReinforce your message with custom clings placed next to cooler handles or front entryways
SquawkersCreate more visibility for your message with these hose clings attached directly adjacent to your pump top ad
Floor GraphicsFloor Graphics are adhered to the floor near strategic places such as cash registers and coolers
Window/Cooler Clings
Concrete/Floor Graphics Squeegees Squawkers Tear Pads
Campaign Enhancements
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Truckside Advertising
Truckside advertising is a powerful AllOver Media product that offers the size and impact of traditional out-of-home billboards with the mobility of transit advertising.
• Create local buzz with a large creative format that allows for super-sized messages
• Trucks provide total market coverage with OOH presence in downtown/local and suburban communities
• Strong viewing levels to communicate your brand message at a fraction of the cost
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Indoor advertising is the ultimate in captive audience marketing with indoor billboards strategically placed in prominent venues including restaurants, sports bars, as well as many other premiere locations.
• Target by location, lifestyle or gender
• A cost effective medium with little wasted circulation
• Available in digital or print formats
Indoor Advertising
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Indoor Advertising
AllOver Media has added a new line of interactive advertising mediums with the ability to target specific market segments. These products offer a cost effective way to reach both general market and multicultural audiences.
A natural complement to our current outdoor media lineup, Community Based Media offerings can target zip codes and individual neighborhoods nationwide.
Get the latest in compliance technology which offers GPS photo proof of performance.
Check CashingSleeves
Door Hangers
Community Based Media
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Reach diverse audiences with our media platforms powerful targeting abilities.
By EthnicityAfrican American, Asian,
Hispanic
By AgeMen 18+
Demographic Targeting
Nationwide Coverage in Any State, Any Market, Any Zip Code
Over 50,000 Gas and C-Stores
Over 50,000 Frozen Billboards™
Over 4,000 Trucks
Unparalleled National Inventory
STATECOVERAGE
REGIONALCOVERAGE
ZIP CODERADIUS
COVERAGE
Geographic Targeting
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By Household Income $50,000 +
12%“Lift in product sales that were advertised above the pumps.“
Heightened Recall
Improved Brand
Reception
GeneratingIncreased
Sales
Driving Consumers
Inside
Recalled seeing brand advertising during visit
Reported the ad would increase their likelihood of purchasing product in convenience store
73%68%57%-Russell Research
“Research highlights a strong link between Gas Pump signage and Convenience Store customerpurchases”
AllOver Media’s Proven Results
AND
-Timewise
-Convenience Store News
Research studies reveal the strength of AllOver Media products in reaching and engaging target audiences.
Of customers indicated they liked the gas pump advertisement
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The power of AllOver Media’s products and our ability to target audiences so effectively relies on a vast network of national venue partners. Our special relationships give us the tools to make your media plan thrive.
Casey’s1,700 stores available in 9 states
Reddy IceOver 30,000 Ice Boxes
Murphy USA1,021 -Stations in 23 States with the majority adjacent to Wal-Mart Stores
Our Venue Partners
Circle K 3,300 locations nationwide
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Confidence in your CampaignsFrom installation to compliance reporting, our experienced operations staff makes sure your advertising campaign is executed to your specifications.
Digital compliance reports delivered within 14 days of posting
Operational Excellence
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