content26 guide to amazon-built content
DESCRIPTION
This slideshare will help you decide how to best go about adding A+ pages to Amazon. 1. Title Page 2. Some clients opt to have Amazon build a product using assets they’ve uploaded, rather than creating their own product pages from the modules in Vendor Centra 3. This option is mostly limited to certain (very large) manufacturers and certain departments, such as Consumer Electronics. 4. Check your A+ merchandising page to see what options are available to you. Many of our clients only get the option to use the modules--at least at first. 5. Let's take a look at the pros and cons of letting Amazon build your A+ pages for you. 6. Advantages 7. If you upload draft designs—or even completed CSS and HTML—you you may end up with more customized designs than if you’d used the modules. 8. When you submit completed HTML and CSS, your product pages are often (though not always) accepted with few or no alterations, making this the option that gives you the most creative control over your product pages. 9. (Assuming you know your way around Amazon's restrictions, that is.) 10. This option also lets you add links to the matrices. (One module includes a matrix with room for freeform text, but it doesn’t let you add links.) 11. However, since Amazon has recently started emphasizing mobile, even custom-built pages are pretty constrained. 12. Which leads us to... 13. Limitations 14. There are no guarantees the final page will look like what you submitted--even if you submitted completed code--and there are few opportunities to petition Amazon to change it. 15. (Although our clients generally experience few or no changes to their submitted designs. It's a possibility you should keep in mind, though.) 16. This option is far more expensive. Prices vary depending on the deal you worked out with Amazon. Our clients usually see fees of around $1,500 per SKU. 17. This option takes longer to complete. Sometimes, it takes as long as a few weeks for your product pages to go live. 18. Bulk upload is available if you use this option, but so far, it's only available for Consumer Electronics. 19. So, when is it worth it to have Amazon build pages for you? 20. +When you want to try and get a more customized design +When you have the budget, SKU count, and inclination to avoid the modules and their bottlenecks +When you want to include links to other products in your matrices 21. The content26 Takeaway 22. Amazon-built content can work well for some companies. But it's not the only option for creating effective Amazon A+ pages. For some vendors, it will make more sense to use Amazon Vendor Central modules. 23. Still confused? Good news: for more than a decade, content26 has been helping clients create Amazon A+ pages that meet their e-commerce goals.TRANSCRIPT
Some clients opt to have Amazon build a product using assets they’ve uploaded, rather than creating their own product pages from the modules in Vendor Central.
This option is mostly limited to certain (very large) manufacturers and certain departments, such as Consumer Electronics.
Check your A+ merchandising page in Vendor Central to see what options are available to you. Many of our clients only get the option to use the modules—at least at rst.
If you upload draft designs—or even completed CSS and HTML—you you may end up with more customized designs than if you’d used the modules.
When you submit completed HTML and CSS, your product pages are often (though not always)accepted with few or no alterations, making this the option that gives you the most creative control over your product pages.
This option also lets you add links to the matrices. (One module includes a matrix with room for freeform text, but it doesn’t let you add links.)links.)
the nal page will look like what yousubmitted—even if you submitted completedcode—and there are few opportunities to petition Amazon to change it.
(Although our clients generally experiencefew or no changes to their submitteddesigns. It’s a possibility you should keepin mind, though.)
when is it worth it tohave Amazon build pages for you?
When you have the budget, SKU count, and inclination to avoid the modules and their bottlenecks
Amazon-built content can work well for some companies. But it’s not the only option for creating effective A+ pages. For some vendors, it will make more sense to use the Amazon Vendor Central modules.
