content writing tutorial by experts
TRANSCRIPT
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The Basics of
Content Writing
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Why do we need
Training?
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Progress
DevelopmentDiscover
Learn / Unlearn
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What is
CONTENT WRITING?
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Communication
WORDS
through
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Difference : Content Writing and Speech
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Content Writing
One way communication
Instructive
Has a flow of thought
Speech/Dialogue
Two way or more
Goes with the flow
Random/Unorganized
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PILLARS OF Content Writing?
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Editorial
Tone/Style
Creativity
Client Brief
PILLARS OF Content Writing?
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PILLARS OF Content Writing?
Language
Grammar
Vocabulary
Editorial
Tone/Style
Creativity
Client Brief
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PILLARS OF Content Writing?
Professional
Corporate Like
Flowery
Level of vocabulary used
Target audience
Editorial
Tone/Style
Creativity
Client Brief
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Understanding
CREATIVITY
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UNDERSTANDING CREATIVITY
Corporate/Professional Writing ( eg. Website Content Writing)
- Creativity with JARGONS and not adjectives
- Stating FACTS than fluff
- Creativity with PRESENTATION than words
- Example
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UNDERSTANDING CREATIVITY
Article Writing ( eg. CWD, Rolex)
- Creative in the beginning – ENGAGING rather than mundane
- Keeping it INTERACTIVE
- UNIQUE/FRESH Vs TRITE
- Usage of QUOTATIONS (and molding them)
- Example
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UNDERSTANDING CREATIVITY
Sales/Communication Material Content (Brochures, Mailers, Flyers, Newsletter)
- Be OBJECT ORIENTED than language oriented
• Know your TARGET AUDIENCE
• Understand the CONTEXT of language
• Use REFERENCE POINTS to benchmark content
• Check TONALITY – Formal/ Informal
• Play in LANGUAGE
• NO FLUFF
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ADDING VALUE TO CONTENT
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Make your content DISTINCTIVE
RESEARCH is the key
Movement of Content
SIMPLE COMPLEX
Usage of HEADINGS AND POINTERS
Usage of JARGONS
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How to
HONE YOUR SKILLS?
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READ
ABSORB
WRITE
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What to
READ?
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Book on Common Errors
Business Magazines
Articles/Stories
Website Content
WHAT TO READ?
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Creating
KILLER CONTENT
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A Strong Beginning
Breaking of content
Insightful Content
CREATING KILLER CONTENT
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PUT THE BAIT HERE
Make the content - Persuasive- Informative- Though Provoking- Engaging
A Strong Beginning
Breaking of content
Insightful Content
CREATING KILLER CONTENT
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Each subset of information comes in one paragraph
A Strong Beginning
Breaking of content
Insightful Content
CREATING KILLER CONTENT
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-Informative -Value add-Opinionated/ Personalized-Well researched
A Strong Beginning
Breaking of content
Insightful Content
CREATING KILLER CONTENT
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OPTIMIZE YOUR SKILLS
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Work within your LIMITS
Using the RIGHT WORDS at the right place
EDIT your text
Understand the SUBJECT/THEME/BUSINESS
OPTIMIZE YOUR SKILLS
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Types of
CONTENT WRITING
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Do-it-Yourself Article
Blog
Informative
Sales Copy
Description of Products/Services
TYPES OF CONTENT WRITING
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Take complete
OWNERSHIP of your project
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You are NOT WRITERS but COMMUNICATORS
Content Writing Services Dubai
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