content wrangling: applying content strategy & information architecture
DESCRIPTION
Everything a learning organization does has workflows —including content strategy. To achieve those strategic goals, realizing content strategy requires two workflows to (a) establish a baseline on what content you have, and (b) how to improve its use to humans, based on a LEAN approach to learning as a way of doing hypothesis-based design and continuous improvement of the content and the delivery mechanisms for it.TRANSCRIPT
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Content Wrangling:Applying Content Strategy
& Information Architecture Aaron E. Silvers & Megan Bowe,
MakingBetter - Chicago | Philadelphia
DevLearn 2014 Las Vegas, NV
Thursday, October 30, 2014
USE THE TWITTERS!!!!!
@aaronesilvers @meganbowe
#devlearn
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“ - The Hunt for Red October
“What's his plan?”
“His plan?”
“Russians don't take a dump, son, without
a plan.”One does not simply
walk into Content
Strategy…
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Content WranglingCase Studies
When the pain of not having a content strategy is greater than the pain of putting one it together — organizations embrace it. It’s a sign of maturity.
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Startup for Teacher Education
NGO for Relief Services
NGO for Public Health
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NGO forPublic Health
The conversation started with… “We need to update our Blended Learning offering — and the curriculum behind it.”
Digging in required…
• Inventorying the existing content
• Identifying stakeholders for the content to be managed
• Defining use cases for how the content would be used in the new system
• Performing a content audit.Photo by kohane - http://flic.kr/p/cDcWxE
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NGO forRelief Services
The conversation started with… “We need a strategy for people around the world to use our content to develop each other.”
Digging in required…
• Performing a content audit
• Researching the tagging, or taxonomy, used by the audiences
• Architecting how different groups accessed information
• Breaking down large content items into smaller, more digestible pieces.
Photo by Official U.S. Air Force - http://flic.kr/p/hDWU94
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Startup for Teacher Education
The conversation started with… “We need to move all our content out of our LMS and into a CMS.”
Digging in required…
• Performing a content audit
• Defining the tagging, or taxonomy, used by the audience
• Reimagining how different stakeholders with different needs navigated the content.
Photo by hans s - http://flic.kr/p/TuwUY
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Content Wrangling
Management loves them
some “strategy.” How
applicable are the strategies
in your organization to your
“work?”
Approach
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Where does your strategy take you?
Strategy is designed to
achieve to achieve
something. It provides a
point on the horizon and an
idea about how to get there.
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Who Does What?Improve Content to be More
Useful & Usable
Improve the Performance of Employees
Demonstrate the Value Contributed to the
Organization
Strengthen/Accelerate the Organization’s
Capacity
Instructional
Designers
Learning & Development Leaders
Vendors
It’s not always this. @mkngbttr, we tend to work on goals like these.
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…and How?
Define Engagements That Matter & Interactions to
Gauge Them.
Inform the Organization with the Insights
Needed.
Help the Organization Do This Better, Faster,
Cheaper.
Instructional
Designers
Learning & Development Leaders
Vendors
Again, not always how even the previous goals get accomplished. @mkngbttr, working with xAPI, we tend to deliver on these value propositions.
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Content Wrangling
Workflows are actionable, flexible and contextual. Everything a learning organization does has workflows — INCLUDING CONTENT STRATEGY.
Workflow
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A B C D
A B C D
1 2 C D
Processes repeat the same steps to
achieve a consistent result, which
is fine for producing cars. Making
BETTER organizations and
humans requires something…
else.
Adapted from http://kubie.co/writing-toolbox/
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A
C
D
B
A simple workflow might be applying a process, like “offer this eLearning course the LMS.”
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G
E
A
C
D
H
F B J I
Intense workflows might involve various stakeholders, multiple processes and different tools.
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R&A Au T Re IA LLIf you really want to achieve those strategic goals, WRANGLING CONTENT requires workflows to
(a) establish a baseline on what content you have, and (b) how to improve its use to humans.
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R&A Au T Re
Inv
Sta
IA LL
Use
Research & Analysis
Inventory Content
Identify Stakeholders
Define Use Cases
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R&A Au T Re
Inv Feed
Sta Weed
IA LL
Use Need
Content Audit
What do we feed?
What should we weed?
What will we need?
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R&A Au T Re
Inv Feed Look
Sta Weed Find
IA LL
Use Need
Tagging (Taxonomy)
What do ppl look for?
What do ppl find?
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R&A Au T Re
Inv Feed Look G
Sta Weed Find M
IA LL
Use Need D
Refactoring
Granularity
Modularity
Discreteness
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R&A Au T Re
Inv Feed Look G
Sta Weed Find M
IA
Nav
LL
Use Need D
Information
Architecture
Navigation
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R&A Au T Re
Inv Feed Look G
Sta Weed Find M
IA
Nav
LL
Use Need D
LEAN Learning:
Learn-Design-Measure Loops
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R&A Au T Re
Inv Feed Look G
Sta Weed Find M
IA
Nav
LL
Use Need DContent Wrangling @mkngbttr
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LEAN LearningApplies tools and workflow to
continuously improve content and
content systems by constantly
validating what we learn about how
people use both.
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Learn
Design
Measure An
alyz
e Ideas
Build LEAN Learning
@mkngbttr
LEAN Learning focuses on creating capacity to meet the learning needs of individuals and the business needs of the organization.
Adapted from Eric Reis’ “The LEAN Startup”
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Frame Persona Effect Intent
“An Ebola
outbreak.”
“Hotline operators”
“Reduce the
clicks to navigate
to the appropriate
job aids.”
“We want to
provide faster
access to
disaster relief
procedures.”
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Frame Persona Effect Intent
What’s the
activity?
Who’s the
audience?
How do evaluate success?
What’s the
business goal/outcome to be achieved?
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Design Modeling
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0
25
50
75
100
April May June July
Learn as much as you can about what hurts. Addressing juicy challenges adds value back into the organization — TAKE THE PAIN AWAY.
InsightsMany ways to get insights. @mkngbttr uses xAPI as well as other data sources, analyzed with different models and/or tools for different needs.
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Aaron E. Silvers @aaronesilvers
[email protected] http://makingbetter.us/
Thank You!Megan Bowe
@meganbowe
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